MASTER 
NEGATIVE 

NO.  94-821 46 


COPYRIGHT  STATEMENT 


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Author: 


Borsodi,  William 


Title: 


Grocery  advertising 


Place: 


New  York 


Date: 


[1910] 


COLUMBIA  UNIVERSITY  LIBRARIES 
PRESERVATION  DIVISION 

BIBLIOGRAPHIC  MICROFORM  TARGET 


MASTER   NEGATIVE  * 


ORIGINAL  MATERIAL  AS  FILMED  -    EXISTING  BIBLIOGRAPHIC  RECORD 


253.5 


Borsodi,  WiUiam,  ed. 

Grocery  advertising;  a  collection  of  selling  phrases, 
descriptions,  and  illustrated  advertisements,  as  used  bv 
successful  advertisers,  to  facilitate  the  expression  of 
ideas  and  assist  in  the  preparation  of  attractive  adver- 
tising, ed.  and  comp.  by  AVilliam  Borsodi.  New  York 
The  Advertisers'  cyclopedia  company  fl910j  ' 

1  p.  I.,  f5|-131  p.    illus.    2S"^. 


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GROCERY 

ADVERTISING 

(By 

WILLIAM   BORSODI 


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LIBRARY 


School  of  Business 


Columbia  Winibtviitp 

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Grocers    Psuiicularly 
Interested  In  TRADE 


window  Dressing — ^Tips  on 
Buying  and  Selling — Advertising 
Suggestions — ^Advice  to  Clerks — 
Legal  Advice  and  28  pages  of 
good  live  business  "stuff"  particulcirly 
interesting  to  grocers  and  general 
merchants,  are  published  in  TRADE 
every  week. 

One  dollar  per  year. 

It  doesn't  take  a  grocer  long  to 
get     his     money's     worth     from 

TRADE. 


TRADE  JOURNAL  ASSOCIATION 

Publishers  of  TRADE 
171  W.  Larned  Street     Detroit  Mich. 


THE  TRADE  REQSTER 


Is  acknowledged  one  of  the 
best  general  weekly  trade 
journals  in  the  country,  and 
it  is  so  recognized  from  At- 
lantic to  Pacific  by  Retailers, 
Wholesalers  and  Manufac- 
turers who  have  read  its  col- 
umns during  the  past  1  7  years. 

It  is  edited  with  Brains.  It 
gives  the  Retailers  the  history 
and  markets  of  the  goods  he 
sells.  It  tells  him  how  to 
Display  Goods;  how  to  Ad- 
vertise; how  to  Figure  G)sts 
and  Profits,  and  is  a  Real 
Money  maker  for  him. 

$2.00  a  year 

THE    TRADE    REGISTER. 

SEATTLE,    WASH. 


GROCERY 
ADVERTISING 

A  COLLECTION  OF  SELLING  PHRASES, 
DESCRIPTIONS,  AND  ILLUSTRATED 
ADVERTISEMENTS  AS  USED  BY 
SUCCESSFUL     ADVERTISERS 


TO  FACILITATE  THE  EXPRESSION 
OF  IDEAS  AND  ASSIST  IN 
THE  PREPARATION  OF 
ATTRACTIVE  ADVERTISING 


EDITED  AND  COMPILED   BY 

WILLIAM  BORSODI 


t 

/ 


PUBLISHED  BY 

THE    ADVERTISERS'    CYCLOPEDIA    COMPANY 

NEW   YORK 


^3 


Copyright,  1910 
By  WILLIAM  BORSODI 


INTRODUCTION 

ADVERTISING  is  the  comer-stone  upon  which  every 
great  business  in  this  modern  age  must  be  built. 
Every  up-to-date  merchant  recognizes  the  value  of 
advertising  as  a  business  factor — few  recognize  the  possibilities 
that  may  be  realized  by  its  proper  use.  More  than  a 
billion  dollars  is  expended  every  year  in  the  United  States 
alone  for  publicity,  and  yet  the  science — for  it  is  a  science — is 
"still  at  the  cock- crowing, "  as  Emerson  says  of  civilization. 
No  business  is  so  small,  no  field  so  narrow,  but  that  it  may  be 
expanded  by  intelligent  advertising. 

In  every  city  may  be  seen  many  examples  of  what  adver- 
tising has  accomplished.  The  little  store  fifteen  years  ago 
located  in  some  out-of-the-way  street  has  become  the  large 
department  store  on  the  best  corner.  The  shopkeeper  who 
started  ten  years  ago  with  $100  and  one  clerk  now  has  two 
hundred  employes,  and  has  amassed  a  fortune.  Intelligent 
and  persistent  newspaper  advertising  has  accomplished  these 
wonders.  ^ 

Thousands  of  brainy  men  are  being  paid  handsome  salaries 
to  devote  their  talents  to  the  study  of  this  great  question. 
Millions  of  dollars  have  been  expended  in  experimenting — 
in  determining  the  kind  of  advertising  that  brought  results — 
that  paid.  The  results  of  all  this  study  and  experimenting — 
the  methods  that  have  brought  money  in  your  line — are  com- 
piled in  this  book. 

Not  every  merchant  can  be  an  expert  advertiser,  but  all 
may  be  intelligent,  profitable  ad  writers.  Individuality  in  ad- 
writing  is  valuable,  but  to  be  able  to  prepare  copy  that  brings 
business  is  more  valuable.  If  Mr.  Mason  of  Cairo  has  found 
that  a  certain  ad  in  his  newspaper  brings  him  business,  you 
may  be  practically  certain  that  the  same  ad — or  its  essential 
idea — adapted  to  your  line  will  bring  trade  to  you,  and  you  will 
find  his  ad  in  this  book.  You  don't  have  to  be  original  to  be  a 
successful  advertiser. 

Preparation  of  copy  for  the  advertisement  is  the  part  that 
calls  for  the  most  experience.  The  technical  knowledge  of 
how  to  properly  *'set  up"  the  ad  can  be  supplied  by  the 
printer,  though  it  is  better  if  you  know  something  of  it.  The 
small  ad  can  be  made  more  valuable  if  it  has  an  individuaUty— 


6 


INTRODUCTION 


something  that  makes  it  unlike  its  neighbors.  Next  to  the 
wording,  this  is  the  most  important,  and  knowledge  of  the 
mechanical  part  of  advertising  makes  this  individuality  more 
readily  attained. 

Scattered  through  this  book  are  many  phrases  used  in 
other  lines  than  yours.  They  have  been  printed  here  because 
in  every  instance  there  is  some  thought  or  expression  that  you 
can  make  use  of  These  ads  will  show  you  that  the  best 
writers  invariably  make  their  language  fit  the  article  they  are 
talking  about— an  important  feature  in  ad-writing.  Plain 
merchandise  should  be  described  in  plain  language,  and  high- 
grade  and  high-priced  articles  require  high-grade  talk.  If  you 
are  seeking  the  patronage  of  farmers,  don't  use  terms  not 
familiar  to  the  farmer.  Study  the  descriptions  or  arguments 
used  by  others  ;  study  those  of  your  competitors  and  of  firms 
in  other  lines  of  business,  and  see  how  you  could  improve 
them. 

In  preparing  your  ads,  treat  your  subject  simply  but 
thoroughly.  Do  not  overcrowd  your  space— leave  something 
for  the  next  time.  While  prices  are  the  chief  attraction  in  an 
ad,  yet  they  must  be  handled  carefully.  If  you  are  offering 
bargains,  do  not  fear  to  feature  the  price,  but  if  you  are  selling 
a  high-grade  article  at  a  high  price  make  the  description  sell  it 
in  spite  of  the  price. 

Don't  forget  that  variety  is  the  spice  of  advertising.  You 
may  advertise  the  same  goods  day  after  day,  issue  after  issue 
if  you  will,  but  do  not  use  the  same  language  or  display  to  do 
it.  Study  this  book  and  you  will  be  able  to  adapt  to  your 
use  practically  every  ad  that  is  printed  here. 

If  you  have  not  selected  a  store  name,  choose  one.  Then 
use  it  in  your  advertising  until  it  is  familiar  to  every  person 
in  your  vicinity. 

There  is  no  advertising  like  newspaper  advertising,  but 
the  papers  must  be  selected  according  to  the  class  of  people 
you  wish  to  reach.  Your  location  may  make  a  difference 
with  your  choice  of  mediums.  Work  along  the  line  of  the 
least  resistance ;  go  first  afler  the  trade  that  will  come  easiest. 
Many  of  the  people  who  should  trade  at  your  store  you  can- 
not reach  in  any  other  way  than  through  the  newspaper.  The 
paper  is  run  for  your  benefit  as  an  advertister.  Take  advan- 
tage of  it. 

Your  newspaper  can  be  made  your  most  valuable  partner. 
By  its  aid  you  may  win  success  ;  without  its  assistance  suc- 


INTRODUCTION 


cess  is  doubtful.     The  money  that  goes  to  your  newspaper  is 
rarely  an  expense — it  is  an  investment. 

Don't  expect  that  advertising  alone  will  accomplish 
everything.  No  matter  how  attractive  your  announcement 
may  be,  no  matter  how  great  bargains  you  may  offer,  they 
must  be  backed  up  by  good  salesmanship  and  tasty  store  dis- 
play. Your  salesmen  should  familiarize  themselves  with  the 
descriptions  used  in  this  book.  No  salesman  can  do  justice  to 
his  position  behind  the  counter  unless  he  considers  the  per- 
sonality of  the  customer  and  can  talk  intelligently  of  what  he 
is  selling.  Do  not  try  to  sell  an  article  unless  you  know  all 
about  it,  and  also  know  how  to  express  your  knowledge. 

Advertising,  like  any  other  phase  of  your  business,  re- 
quires plenty  of  enthusiasm.  Its  possibilities  are  unlimited. 
If  you  are  not  an  advertiser — if  you  are  not  an  enthusiastic 
advertiser — you  are  not  doing  yourself  and  your  business  op- 
portunity justice.  Your  wholesaler  and  your  banker  will 
confirm  this. 

Above  all,  it  is  the  faithful,  persistent  advertiser  who  wins 
success.  In  the  words  of  John  Wanamaker  :  "If  there  is 
one  enterprise  on  earth  that  a  '  quitter '  should  leave  alone  it 
is  advertising.  To  make  a  success  of  advertising  one  must  be 
prepared  to  stick  like  a  barnacle  on  a  boat's  bottom.  He 
should  know  before  he  begins  that  he  must  spend  money. 
Somebody  must  tell  him,  also,  that  he  cannot  hope  to  reap 
results  commensurate  with  his  expenditure  early  in  the  game. 
Advertising  doesn't  jerk  ;  it  pulls.  It  begins  very  gently  at 
first,  but  the  pull  is  steady.  It  increases  day  by  day  and  year 
by  year  until  it  exerts  an  irresistible  power." 


GROCERY    ADVERTISING 


I 


GROCERIES 


To-day  no  credit  comes  to  you 

For  being  noble,  wise  or  great; 
The  advertisers  say  it*s  due 

Entirely  to  the  foods  you  ate. 

— Washington  Star. 


Silver  Moon  Coffee  will  help  to  make 
your  breakfast  one  of  the  pleasantest 
memories  of  the  day.  All  who  drink  this 
coffee  can  not  fail  to  appreciate  it  on 
account  of  its  flavor  and  delightful 
aroma. — Oliver  Finne  Co.,  Little  Rock. 

i)  Peeled  Peaches.  Handsome,  bright, 
soft,  mellow  peaches,  free  from  skin. 
They  looked  so  good  we  couldn't  resist 
buying  all  we  could  lay  our  hands  upon. 
After  we  tried  *em,  we  were  glad  we  se- 
cured them.  Buy  all  you  can  use,  they'll 
be  gone  in  a  jiffy. — McCafrey,  Phila-' 
delphia.  Pa. 

Our  famous  Mocha  and  Java  Blend. 
More  of  our  customers  drinking  it  than 
any  other  one  kind.  Roasted  fresh  every 
day  and  blended  by  a  man  who  knows 
how  to  blend  coffee.  Makes  a  rich,  fra- 
grant, strengthening  coffee  with  a  most 
delicious  flavor. — H.  Jevne,  Los  Angeles, 

Coffee  Knowledge.  If  we  didn't  know 
just  how  to  roast  coffee  to  a  nicety  we 
wouldn't  have  a  coffee  roaster.  If  we 
didn't  know  how  to  blend  coffee  per- 
fectly we  would  hire  someone  who  did. 
And  if  we  didn't  know  that  Alley's 
Fancy,  roasted  fresh  daily,  is  the  best 
coffee  in  New  Bedford,  we  wouldn't  tell 
you  so. — A.  O.  Alley,  New  Bedford. 

Cider  Vinegar.  The  real  thing.  Clear 
as  crystal,  with  a  clean,  clear-cut  flavor 
that  adds  a  zest  to  appetite.  One  of  the 
most  necessary  of  ingredients  in  the 
perfect  mince  pie.  Not  always  to  be 
had  for  the  asking,  but  we  make  it  a 
point  to  constantly  carry  it  in  stock. 
Send  in  your  jug  to-day  before  you  for- 
get it.— O.  C.  Elwell,  Portland,  Me. 

Malt  Wheat  Biscuit.  This  is  some- 
thing entirely  new.  The  most  healthful 
and  perhaps  the  most  palatable  h.alth 
biscuit  you've  ever  tasted.  Had  a  couple 
of  samples  sent  us,  gave  one  to  a  lady 
to  try.  Reply  was,  that  they  were  fine. 
They're  ready  to  eat,  just  as  they  are. 
Call  and  try  them— testing  is  the  best 
way  to  judge.— O^cdiwy'*,  East  Orange, 

Libby's  Chicken  Loaf. — A  very  de- 
sirable article,  indeed,  for  luncheon  or 

QROCE 


picnic  supplies.  Fresh,  dainty  and  de- 
liciously  flavored  chicken,  finely  minced 
and  delightfully  spiced.  Put  up  in  con- 
venient sized  key-opening  cans.  Turn 
the  key  and  an  appetizing  lunch  is  ready 
in  an  instant. — McCaffrey's,  Philof 
delphia. 

A  man  is  what  he  feeds  on.  The  bet- 
ter his  food  the  better  is  the  man  who 
eats  it.  A  man  who  wishes  to  be  healthy 
will  buy  his  foods  where  he  knows  he 
will  get  them  pure  and  high  grade,  and 
our  reputation  for  reliability  in  this  line 
is  unquestioned.  Our  canned  goods  are 
the  best  made;  our  cereals  and  foods  are 
from  the  choicest  kernels,  and  our  fancy 
and  staple  goods  are  without  a  peer.— 
/.  S.  Carver  ^  Sons,  Ogden,  Utah. 

Potato  chips,  sliced  thin,  fried  just 
right,  and  served  while  they  are  fresh 
and  crisp,  make  a  most  appetizing  addi- 
tion to  any  meal.  Our  potato  chips  fuU 
fill  every  requirement.  We  get  them 
fresh  from  the  frying  pan;  order  only 
enough  for  immediate  use;  and  so  can 
guarantee  their  crispness  and  fine  flavor. 
If  you  will  only  try  our  toothsome  chips, 
you  won't  wonder  why  we  sell  so  many 
of  them  week  after  week. — Jos,  H.  Snow 
^  Co.,  Bangor,  Me, 

Good  Mocha  and  Java  Coffee. — Some 
grocers  will  mix  any  kind  of  coffee  to- 
gether and  call  it  "Mocha  and  Java.** 
Our  policy  is  different.  We  buy  the 
finest  Mocha  coffee  we  can  get  and  we 
buy  the  finest  Java.  We  roast  it  our- 
selves, skillfully,  not  over  done  so  that 
all  the  goodness  is  cooked  out  of  it* 
but  just  right.  Then  comes  the  blend- 
ing, and  upon  the  skill  of  the  blending 
depends  the  final  goodness  of  the  coffee. 
Our  Mocha  and  Java  is  blended  by  men 
who  have  had  years  of  experience  at  it 
and  blend  it  to  your  taste  exactly.  For 
this  pure  Mocha  and  Java  coffee,  roast- 
ed and  blended  and  cared  for  with  all 
this  skill,  we  ask  only  40c.  the  pound. 
How  many  times  do  you  pay  more  than 
this  for  a  coffee  not  half  so  good  ? — H. 
Jevne,  Los  Angeles,  Cal. 
RIES 


10 


GROCERY    ADVERTISING 


Soups  All  Prepared.— With  a  can  of 
our  good  soups  in  the  house,  all  ready  to 
serve  with  heating,  you'll  be  prepared 
for  most  every  emergency.  If  company 
happens  in,  if  you  want  something  good 
to  eat  in  a  hurry  or  at  any  time  when 
.^ou  want  a  delicious,  appetizing  soup, 
it's  ready  for  you  if  you  have  one  or 
two  of  these  cans  of  prepared  soups  on 
your  shelf.  There's  every  variety  and 
the  soup  could  not  be  finer.— /f.  Jevne, 
Los  Angeles,  Cal. 

Golden  German  Salad.— Not  a  salad 
dressing.  It's  a  combination  of  vege- 
tables and  rich  spices.  A  condiment 
that  is  especially  pleasing  to  the  palate, 
and  very  appetizing. — Oedney'a,  West 
Orange,  N.  J. 

It's  not  hard  to  keep  the  family  in 
good  humor  if  you  have  good,  whole- 
some things  to  eat.  You  can  select  a 
delightful  lot  of  good  things  here.  They 
are  the  nicest  and  best  specialties  of  the 
season.  The  quality  makes  them  a 
pleasure — our  price  makes  them  an  econ- 
omy.—O.  W.  Johnson  ^  Bros.,  Gales- 
burg,  III. 

Claret  and  Raspberry  Shrubs.— Either 
of  these  charming  fruit  juices  combined 
with  ice  water  makes  a  beverage  at  once 
refreshing  and  stimulating,  without  any 
deleterious  after  effects.  Being  made 
from  the  true  fruit  and  by  reliable  and 
trustworthy  manufacturers,  you  can  rest 
assured  of  their  purity  and  wholesome- 
ness.—McCafrey's,  Philadelphia,  Pa. 

"When  the  Frost  Is  On  the  Pump- 
kin.**— Shorter  days  and  longer  nights 
now.  Soon  a  nipping  frost  and  the 
leaves  will  glow  with  crimson  and  gold. 
Then  appetite,  sharpened  by  the  crisp, 
invigorating  morning  air,  will  plead  for 
biscuits  and  smoking  pancakes  deluged 
in  maple  syrup.— Austin,  yichols  ^  Co., 
New  York. 

An  appetite  for  good  things  to  eat  is 
bom  in  one.  If  that  appetite  is  not 
properly  cared  for  nothing  will  "taste 
right."  With  us  you  can  find  the  best 
the  grocery  market  affords.— Cowirie, 
Kenton,  O. 

Do  you  enjoy  your  meals  during  the 
hot  weather  ?  There  is  no  reason  why 
you  should  not.  Eat  good  fresh  gro- 
ceries and  you  will  be  all  right— the 
kind  we  sell,  for  instance.  Not  a  stale 
article  finds  its  way  into  our  store. 
Nothing  is  sold  over  our  counters  that 
is  not  just  right  in  every  respect.— 3f.  P. 
Delahant,  Albany,  N.  Y, 

Our  fall  stock  of  pure,  fresh  foods 
were  never  so  varied  and  complete  as 
they  are  at  this  season.    Every  day  large 

GROCE 


shipments  are  being  received  of  the  ne^ 
supplies— canned  goods  of  all  the  choic- 
est kinds,  bottled  delicacies,  fresh  new 
cereals  and  farinaceous  foods,  fruits 
and  vegetables — everything  that  is  most 
wholesome  and  nutritious.  The  quality 
is  kept  up  to  the  high  water  mark  and, 
as  usual,  we  cut  our  retail  prices  down 
to  the  very  smallest  fraction  of  profit 
over  actual  cost.  No  grocery  house  in 
the  world  buys  closer  than  we  do  and 
none  can  sell  the  same  goods  for  so  small 
a  price.  That  is  why  all  our  customers, 
make  a  saving  on  every  purchase,  and 
every  housekeeper  who  wants  the  best 
for  the  least  money  trades  at  one  of  our 
stores. — James  Butler,  New  York,  N.  Y. 

Cheap  coffee  is  a  poor  investment. 
What  is  the  use  of  drinking  coffee  un- 
less you  can  do  so  with  pleasure  ? 
Cheap  coffees  have  that  heavy  muddy 
taste  that  will  spoil  any  meal  no  matter 
how  elaborate  it  would  be.  The  differ- 
ence between  good  coffee  and  cheap  cof- 
fee is  so  great  that  we  can't  see  how 
some  people  can  buy  some  of  the  pre- 
parations masked  as  coffee. — Lehman  ^ 
Co.,  Trenton,  N.  J. 

Welcome  Home  Again.— Now  that 
you're  back  from  your  vacations,  from 
the  seashore  and  the  mountains,  open- 
ing your  houses  for  fall  and  winter,  we 
take  this  early  opportunity  of  again  re- 
minding our  old  customers  and  every- 
body else  of  the  completeness  of  our 
store  service  and  the  price  advantages 
to  be  gained  by  trading  here.  We  can 
supply  your  table  with  the  choicest  of 
everything — groceries,  meats,  vegetables, 
bakery  goods,  fruit  and  fancy  delicacies 
of  all  kinds,  without  any  fancy  prices. 
To  those  who  are  about  to  stock  up  their 
pantry,  this  list  will  prove  a  money  sav- 
er.— Alley's,  New  Bedford,  Mass. 

Sweet  pickles,  sour  pickles,  chow-chow 
and  onions — too  many  of  'em  here  and 
they're  not  selling  as  fast  as  we'd  lil.e. 
—McCafrey's,  Philadelphia,  Pa. 

Table  grapes.— Red  Emperors  and 
Cornichons— sweet,  juicy,  highly  flavor- 
ed and  delicious.  Grown  in  the  Santa 
Cruz  mountains;  hand  assorted  and  re- 
packed. Like  most  nice  things,  they  are 
only  found  here.  Order  some— you'll  be 
delighted.— LtMiici^  ^  Matthews,  Lot 
Angeles,  Cal. 

New  buckwheat  honey. — The  first  lot 
of  buckwheat  honey  we've  received  this 
season,  and  it's  very  fancy,  the  finest 
quality  we  have  had  in  years.  That 
rich,  dark,  fine  flavored,  pure  buckwheat 
honey  that  so  many  are  fond  of;  fact 
is,  many  prefer  the  flavor  to  the  white 
clover.'—Oedney's,  East  Orange,  N.  J. 
RIE8 


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The  most  fastidious  epicure  will  here 
find  everything  suited  to  his  taste,  while 
the  economical  housewife  will  find  every 
known  brand  of  staple  food  at  the  low- 
est possible  prices  consistent  with  high 
quality.  In  fact,  this  grocery  store  of 
ours  will  more  than  hold  up  the  well 
known  high  standard  of  the  Simpson, 
Crawford  Co. — Simpson,  Crawford  Co., 
New  York, 

Making  Salads.— You  can't  make  a 
good  salad  with  poor  Olive  Oil.  That*s 
sure.  And  you  can't  be  sure  of  getthig 
good  Olive  Oil  unless  you  buy  at  a  store 
where  only  that  kind  is  sold.  Our  Olive 
Oil  is  strictly  pure,  every  drop.  It  is 
"first  press"— the  richest  and  best-flav- 
ored to  be  had— and  works  into  the  most 
delicious  salad  dressing  you  ever  tasted. 
— /.  H.  Snow  •!•  Co.,  Bangor,  Me. 

•Sardines— All  Kinds.— That  means  all 
good  kinds.  And  then  there  are  all  sizes 
and  all  prices,  so  that  we  can  fill  any 
order  for  Sardines  you  may  send  us. 
The  genuine  French  Sardines  and  the 
Domestic,  and  we  have  some  California 
Sardines  as  fine  as  any  we  get  from  any 
place  else.  Sardines  are  delightful,  cool 
food  for  summer,  especially  fine  when 
you  get  such  high  quality  as  we  carry. 
Plain  Sardines,  Sardines  packed  in  truf- 
fles, vegetables,  tomato  sauce  and  mus- 
tard, and  the  splendid  boneless  sardines. 
— //.  Jevne,  Los  Angeles,  Cal. 

Your  boy  or  girl  buys  at  any  of  our 
grocery  stores  with  every  assurance  that 
they  will  receive  the  same  fair  and  cour- 
teous attention  that  would  be  accorded 
to  yourself.  No  expert  knowledge  is  re- 
quired when  dealing  with  us.  Our  prices 
are  always  the  lowest.  Quality  governs 
the  price  and  price  the  quality.  The 
dime  or  the  dollar  of  a  child  will  go 
as  far  and  bring  you  as  much  value  as 
the  same  amount  in  the  hands  of  the 
wisest  food  expert.  This  absolute  cer- 
tainty of  getting  what  you  pay  for  (and 
saving  money  on  every  purchase)  is  one 
of  the  foundation  stones  on  which  James 
Butler  has  reared  the  largest,  most  pop- 
ular and  most  satisfactory  retail  gro- 
cery business  in  the  wide  world.— James 
Butler,  New  York,  N.  Y, 

Our  lines  of  canned  vegetables,  jams, 
jellies  and  preserves  are  the  finest  put 
up  in  tins  and  glass  in  this  country  and 
Europe.  We  sell  them  in  dozen  lots  at 
wholesale  prices.  You  will  find  it  emi- 
nently to  your  advantage  to  buy  your 
fancy  groceries  from  us  in  quantities. 
—The  Laihrop   Company,  Hartford. 

And  said  the  "Golden  Gate":  "Not 
everyone  cares  for  high-grade  coffee; 
some  prefer  the  cheap,  rank  kinds.  Some 


dealers  prefer  to  handle  bulk  goods  in- 
stead of  coffee  packed  in  aroma  tight 
tins.  I'm  uniform  in  quality;  I  was 
aged  in  my  native  country;  I'm  smooth 
drinking— rich— aromatic;  I'm  full 
weight  (honest).  With  all  this  in  my 
favor  I  cannot  fail  to  please.  I'm 
*sold  on  merit,*  merit  will  win!"—/.  A. 
Folger  ^  Co.,  San  Francisco,  Cal. 

Tea  is  a  very  healthful  drink  if  prop- 
erly made— and  good  tea.  And  it  isn't 
necessary  to  pay  an  awful  price  for  it. 
Some  of  the  most  particular  tea  drink- 
ers declare  that  Montauk  has  a  smooth, 
delicate,  soothing,  sweet,  aromatic,  just- 
strong-enough  flavor  that  no  other  teas- 
have  and  we  sell  it  in  great  quantities  at 
the  regular  price,  which  is  much  lower 
than  the  same  quality  can  be  purchased 
anywhere  else.  Other  teas  may  be  more 
expensive  but  we  do  not  know  of  any 
better  flavored.  Carefully  .  selected 
leaves,  perfect  blending,  great  care  in 
packing  cleanly,  net  weight  pound  boxes 
have  made  them  the  most  favored  teas 
in  Brooklyn.  No  mail,  telephone  or 
hurry  box  orders  filled.  Teas  sold  to- 
morrow will  be  delivered  during  the 
vreek.— Abraham  ^  Straus,  Brooklyn. 

The  Japanese  are  the  most  persistent 
consumers  of  tea  in  the  world.  They 
drink  it  at  all  hours,  in  all  circumstances 
and  in  great  quantities.  And  they  are, 
moreover,  less  afflicted  with  "nerves"" 
than  any  other  people  on  earth.  Better 
still,  tea  drinking  entirely  destroys  and 
annuls  all  craving  for  alcohol;  a  tea 
drinker  is  never  a  drunkard.  Drink  tea 
yourself,  and  give  it  to  your  children 
ad  libitum.  But  always  get  the  best. 
We  carry  pretty  well  every  known  va- 
riety of  tea,  and  sell  it  very  close  to 
cost.— rorrainc.  New  Bedford^  Mass. 

We  want  to  see  the  people  who  are 
careful  about  the  quality  of  their  gro- 
ceries. Whatever  business  we  may  build 
up  we  expect  for  it  to  stand  upon  merit. 
In  buying  we  select  only  pure,  whole- 
some goods,  and  if  they  are  not  just 
as  we  represent  them  to  you,  we  will 
cheerfully  take  them  back.  On  that  basis 
we  invite  your  trade.— ^.  L.  Young„ 
Baraboo,    Wis, 

A  Little  Talk  About  Butter.  In  buy- 
ing butter  there  are  just  two  things 
which  have  weight  with  the  consumer- 
price  and  quality.  Poor  butter  is  ex- 
pensive at  any  price.  For  a  good  ar- 
ticle everybody  is  willing  to  pay  a  fair 
price.  Our  prices  are  not  simply  reason- 
able, they  are  extremely  low.  Our  quali- 
ties are  not  merely  fair,  they  are  abso- 
lutely the  best.— Co66,  Bates  ^  Yerxa,. 
Taunton,  Mass, 


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Good  coffee  isn't  accidental !  You 
must  make  it  from  well  cared  for,  well 
fed  coffee  beans  that  have  been  properly 
cleaned  and  knowingly  roasted.  For  you 
can't  make  good  coffee  from  improperly 
nourished,  dirty  and  improperly  roasted 
coffee  beans.  We  secure  our  coffee  from 
the  best  coffee  plantations  of  the  world. 
It  is  "upland"  coffee,  slowly  grown  in 
the  clear,  cool,  pure  air  of  the  moun- 
tains. So  that  the  coffee  bean  extracts 
to  the  full  its  rich  fragrance  and  aro- 
matic flavor  from  the  bounteous  soil. 
Seal  Brand  coffee  is  rich  in  the  two  brain 
nourishing  and  body  building  principals 
that  make  good  coffee — Caffeine  and  Caf- 
feone.  And  because  it  is  well  grown, 
well  roasted  coffee,  there  is  no  trace 
of  any  injurious  ingredient  usually  found 
in  poorly  nurtured,  improperly  roasted 
cheap  coffee.  There  is  absolutely  no  in- 
jurious Caffeic.  For  Seal  Brand  coffee 
is  certified  coffee!  It  has  behind  it  our 
guarantee  for  quality.  It  will  make  you 
a  rich,  nectar-like,  health-giving  bev- 
erage. It  is  all  good  coffee. — Chase  ^ 
Sanborn,  Boston,  Mass. 

Putting  Up  Pickles?  Don't  put  them 
lip  in  vinegar  that  you  "guess"  is  good; 
use  guaranteed  good  vinegar — the  kind 
■we  sell.  We've  just  gotten  in  a  supply 
of  extra  choice  pickling  vinegar,  both 
the  pure  cider  and  white  wine  varieties. 
It's  ideal  for  pickling  purposes,  and  will 
insure  best  results  every  time.  We'd  ad- 
vise that  you  send  us  your  jug  early  be- 
fore this  special  "make"  is  all  gone.  Best 
of  pickling  spices  are  also  an  important 
part  of  our  stock  nowadays.  State  your 
needs. — James  H.  Snow  Si;  Co.,  Bangor. 

People  are  impressed  by  the  unusual 
— the  best.  And  the  public  looks  to  this 
great  grocery  store  for  the  good  serv- 
ice we've  promised — and  are  giving.  Or- 
ders come  from  far-away  Florida  and 
from  the  good  housekeepers  at  home. — 
Oimbel  Bros.,  Philadelphia,  Pa. 

You  or  your  neighbor  may  trade  with 
us.  If  it's  you,  we  have  endeavored  to 
please  you  at  all  times,  both  in  quality 
and  price;  if  your  neighbor,  ask  them 
about  our  goods  and  service.  We  claim 
to  have  the  best  service  of  delivery  in 
the  city;  the  most  alert,  thorough  and 
fastest  clerks  and  butchers  in  the  busi- 
ness. We  give  our  customers  the  benefit 
of  a  wide  experience  in  what  we  deem 
best  for  their  interest.  Give  us  some 
of  your  orders  and  we  will  prove  to  you 
that  your  trade  is  appreciated  here. — 
J,  P.  Cronin,  Binghamton,  N,  Y, 

It's  simply  wonderful  the  way  our 
grocery  business  has  been  increasing  in 
volume  during  the  past  year.    There  can 


be  only  one  logical  reason  for  the  liberal 
increase  of  your  patronage  and  that 
reason  is  the  well  known  purity  and 
cleanliness  and  wholesomeness  of  all  food 
stuffs  bought  from  our  grocery  depart- 
ment. If  you  are  a  customer  the  usual 
Saturday  and  Monday  offers  will  be  eag- 
erly taken  advantage  of,  if  you  are  not 
a  customer  read  these  items  offered. 
Sample  them  and  if  you  do  not  find  them 
better  bargains  than  you  ever  bought 
elsewhere  don't  buy  your  groceries  from 
us. — McKelvey*s,    Youngstown,    O. 

Wise,  the  grocer  who  barkens  to  Ex- 
perience. Experience  has  taught  us 
something  about  cheese.  We  had  a  good 
trade  on  domestic  cheese  when  we  sold 
only  the  Kessler  brand.  A  combination 
of  circumstances  led  us  to  put  in  cheese 
made  elsewhere — and  it  didn't  take  our 
customers  long  to  manifest  their  disap- 
proval of  the  change.  So  we've  made 
another  change — back  to  Kessler.  This 
is  a  delicious  full  cream  cheese — and  11 
is  always  the  same.  If  you  have  used  it 
— enough  said.  If  you  have  not,  take 
our  word  for  it,  you  won't  like  any  other 
cheese  as  well. — S.  F.  Arnold  ^  Co.,  Bing^ 
hamton,  N.  i\ 

Our  constant  aim  is  to  make  this  gro- 
cery a  better  one,  a  more  desirable  source 
of  supply,  an  eflficient  aid  to  thrifty 
housewives.  We  aim  at  perfection  in  all 
details — in  quality,  price  and  service.  If 
not  already  a  customer,  we  solicit  an 
opportunity  to  please  you. — Emery,  Bird, 
Thayer  ^  Co.,  Kansas  City,  Mo, 

If  you  would  have  fine  groceries  and 
save  money  be  sure  to  get  our  October 
Grocery  Catalogue.  It  is  an  index  to 
all  the  best  the  world  affords  in  ei tables 
at  the  littlest  possible  prices.  In  spite 
of  the  fact  that  for  these  delicious  and 
wholesome  edibles  the  prices  are  the  low- 
est, we  are  prouder  of  the  quality  than 
of  the  economy  afforded. — Abraham  4r 
Straus,  Brooklyn,  N.    Y, 

This  is  undoubtedly  the  most  eagerlf 
awaited  sale  that  is  held  in  New  York 
City.  Besides  its  incomparable  saving 
advantages,  you  have  absolute  assur- 
ance of  the  very  highest  quality,  strictly 
pure  foods.  It's  an  event  occurring 
twelve  times  a  year,  coming  at  the  be- 
ginning of  each  month — just  the  time 
when  you  can  consistently  lay  by  a  supply 
of  table  and  household  necessities. — 
Simpson,  Crawford  Co.,  New  York,  N.  Y. 

Good  Groceries. — It's  the  precaution 
we  take  against  impure  foods  that  makes 
housekeepers  feel  safe  in  buying  here. 
Back  of  that  arc  the  lowest  prices  found 
anywhere. — Jones  Dry  Ooods  Co.,  Kan* 
sas  City,  Mo, 


Pure,  unadulterated  foods,  edibles  and 
drinkables  that  are  chosen  by  the  most 
skilled  experts  are  what's  always  ex- 
pected of  Bloomingdales'.  That  our 
customers  are  never  disappointed  in  the 
quality  is  proven  by  the  vast  business  this 
model  grocery  store  of  ours  docs. — 
Bloomingdales,  New  York,  N.  Y. 

The  coffee  of  your  fathers  was  good 
coffee.  It  was  grown  carefully,  sorted 
wisely,  roasted  perfectly,  sold  pure,  made 
strong,  and  served  steaming  hot.  Doc- 
tors never  thought  of  telling  patients 
to  use  it  "only  once  a  day."  And  the 
men  and  women  of  three  generations 
ago  were  not  less  sturdy  because  they 
enjoyed  of  it  as  much  as  they  could 
drink  as  often  as  they  wished.  Then  it 
was  that  the  Gillies  coffees  won  the  good 
name  that  has  endured.  Gradually  many 
of  the  old-line  houses  have  ceased  to  ex- 
ist or  have  found  new  owners  with  dif- 
ferent policies.  The  Gillies  House  has 
gone  on  unchanged,  familiar  to  the  de- 
scendants of  old  New  Yorkers,  but  nat- 
urally not  so  well  known  to  the  welcome 
thousands  who  each  year  come  to  make 
their  homes  in  and  near  the  Greater 
City.— Gillies  Cofee  Company,  New 
York,  N.  Y. 

A  trip  to-day  to  these  busy  stores  will 
convince  you  that  we  are  selling  gro- 
ceries as  fast  as  an  army  of  trained 
clerks  can  wait  on  the  crowds  that  throng 
these  stores  daily.  We  are  seUing  many 
carloads  of  all  sorts  of  eatables  each 
and  every  day  in  the  week,  and  are  buy- 
ing so  cheap  that  we  can  sell  at  prices 
so  much  below  the  prevailing  prices 
around  town  that  the  housewife  can  af- 
ford to  come  from  any  suburb  of  the 
city  to  buy  even  a  single  article,  the 
difference  in  price  being  great. — R.  H, 
Williams   Grocer  Co.,   Kansas  City. 

It's  a  long  time  now  since  we  have  had 
one  of  our  old  time  special  grocery  sales, 
and  the  announcement  of  this  first  one 
of  the  new  year  will  be  glad  news  to 
the  food  providers  of  home,  hotel,  or 
boarding  house.  At  all  times  our  prices 
on  groceries  are  lower  than  elsewhere. 
For  that  reason  sale  offerings  here  have 
a  particularly  strong  drawing  power  by 
the  extra  cut  rates.  All  the  goods  of- 
fered are  fresh,  reliable,  and  just  what 
you  will  be  glad  to  lay  in  a  goodly  sup- 
ply oi.— Brown,  Thomson  ^  Co.,  Hart- 
ford, Conn. 

The  food  you  eat  is  the  first  step  to- 
ward perfect  health  and  increased  vi- 
tality, provided  it  is  absolutely  pure  and 
wholesome.  And  quality  and  purity  are 
the  most  potent  factors  of  all  goods  sold 
at  Pragcr's.    None  but  the  very  best  are 


here  but  at  prices  that  are  astonishingly 
low. — Prayer's,  San  Francisco,  Cat. 

The  clear,  crisp  weather  of  the  coldest 
week  of  this  unusually  severe  winter  has 
sharpened  the  appetites  of  young  and 
old  and  makes  the  children  want  to  eat 
all  there  is  in  sight.  We  will  smooth  the 
maternal  pathway,  so  far  as  we  may, 
by  offering  a  very  tempting  array  of 
good  things  to  eat  and  drink  at  excep- 
tionally low  prices.  This  week  is  the 
housekeeper's  golden  opportunity  to  stock 
her  pantry  with  the  best  of  pure  food 
necessaries  at  a  cost  far  below  what  is 
usually  charged. — James  Butler,  New 
York,  N.  Y. 

Goldberg-Bowen  have  devoted  50  years 
to  the  scientific  study  of  groceries.  They 
have  sifted  the  kernels  from  the  chaff 
and  only  the  kernels  remain.  The  re- 
sult of  this  training  is  their  successful 
position  as  purveyors  of  food  stuffs. 
Their  groceries  are  healthful,  pure  and 
unadulterated.  Their  groceries  build  up 
the  body  and  help  the  mind  to  do  its 
work.  Their  groceries  make  food  & 
pleasure  worth  while,  not  solely  a  neces- 
sity to  sustain  life. — Goldberg,  Bowen^ 
^  Co.,  San  Francisco,  Cal. 

Thoughtful  housekeepers  of  an  eco- 
nomical turn,  will  bear  this  in  mind  and 
embrace  the  suggestion  when  made — it's 
one  entirely  out  of  the  ordinary  and 
one  that  you  cannot  resist — just  you 
watch — in  the  meantime  whatever  your 
pantry  may  need  can  be  had  here  best 
at  the  least  cost.  Just  think  of  next 
Friday. — Longshore  Grocery  Co.,  Birm- 
ingham, Ala. 

Worthy  groceries — low  prices.  That 
single  line  explains  the  phenomenal  suc- 
cess of  our  great  food  market. — Boston^ 
Store,  Chicago,  III. 

If  you  like  something  good  to  eat  and 
want  to  buy  it  at  the  right  price,  we 
believe  here  is  the  place  to  get  it.  Our 
goods  are  always  fresh. — Rosenthal  Dry 
Goods  Company,  Peoria,  III. 

Now  for  Christmas!  This  food  sup- 
ply market  is  shaping  itself  for  the  big- 
gest Christmas  trade  in  its  history.  Food 
buyers  will  find  it  the  ideal  place  to  get 
their  Christmas  supplies  and  save  money 
on  everything  they  will  buy.  Tons  and 
tons  of  good  things  for  Christmas.  See 
us  for  your  Christmas  wants. — Bresnor 
han  Grocery  Company,  Woonsocket. 

Coffee  That  Suits.— ^'«icton,  Robert- 
son ^  Co.,  Hartford,  Conn. 

True  economy  in  groceries  is  in  the 
buying  of  such  high-grade  goods  as  the 
following,  at  these  low  prices. — Kauf^ 
man,  Pittsburg,  P<m, 


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It'll  be  wise  to  stock  up  heavily  with 
groceries  to-morrow.  Don't  let  your 
table  supplies  run  short  on  a  stormy  day, 
when  you  can't  go  or  send  out.  Take 
advantage  of  these  money-saving  Anni- 
versary Sale  prices  to  lay  in  a  good 
supply. — The  Fair,  Chicago. 

Groceries  at  Wholesale  Prices. — This 
is  the  largest,  finest  and  cleanest  gro- 
cery store  in  Pennsylvania.  All  our 
^oods  are  bought  direct  in  carload  lots 
from  the  largest  producers  and  manu- 
facturers, paid  for  in  spot  cash  and  sold 
at  the  closest  possible  margin  of  profit. 
Compare  these  prices  with  what  you  are 
now  paying.  Every  article  is  guaran- 
teed first  class  in  every  respect.  Profit- 
sharing  coupons  given  with  each  and 
every  purchase. — Clarke  Brothers,  Scran- 
ton,  Pa. 

Just  as  easy  and  convenient  to  buy 
groceries  here  after  leaving  the  city  as 
it  is  while  in  it.  We  make  a  specialty  of 
packing  and  shipping  supplies  of  all 
kinds  for  country  homes,  yachting, 
camping  parties  and  the  like. — R.  U. 
Macy  ^  Co.,  New  York. 

It's  the  unexpected  that's  seen  in  our 
aggregation  of  food  specialties.  A  jol- 
lier collection  of  surprises  cannot  well  be 
imagined  than  our  cans  and  jars  and 
boxes  of  tempting  delicacies  which  would 
whet  an  epicure's  jaded  appetite.  Mere 
words  and  glances  cannot  describe  what 
appeals  directly  and  exclusively  to  the 
taste.  The  banquet  is  ready,  don't  stay 
away  from  the  feast. — O.  E.  Baldwin, 
Muncie,  Ind. 

Try  our  fresh  fruit,  also  canned  goods. 
They  are  as  fresh  as  an  eastern  breeze 
and  have  a  flavor  that  would  please  the 
gods  of  old. — M.  W,  Hansen  ^  Co., 
Grand  Forks,  N.  D. 

Bungaloe  Tea,  35c.  Usual  price,  65c 
— the  only  store  in  town  authorized  by 
the  Ceylon  Planters  to  sell  this  tea  at 
35c.  Grown  in  iron  soil — nervousness 
left  out — and  the  extreme  of  tea-blen- 
ders' art  in  its  place. — Mitchell,  Fletcher 
4"  Co.,  Philadelphia,  Pa. 

Why  our  teas  have  gained  a  reputa- 
tion: Because  we  put  our  heart  and  soul 
in  the  tea  business  and  look  after  it  with 
a  zealous  care.  We're  particular  that 
each  tea  is  blended  just  so,  because,  now 
that  we  have  you  suited  it  would  be  poor 
policy  to  allow  the  quality  to  depart  from 
its  usual  high  standard. — Lehman  ^  Co., 
Trenton,  N.  J. 

Difference  of  opinion  regarding  the 
place  to  buy  groceries  will  not  occur  if 
you  buy  here.  It  is  a  common  saying 
that  you  get  better  goods  for  less  money 

GROCE 


here    than    elsewhere. — Tony    Hill   Jonz, 
Denison,  Tex. 

World's  greatest  grocery.  Frequent- 
ed every  day  by  increasing  crowds  of 
delighted  purchasers  who  know  that  here 
are  to  be  found  the  choicest  products 
of  sea  and  land — fresh,  wholesome  and 
low-priced. — SiegeUCooper  Co.,  New 
York. 

Good  groceries.  Just  as  easy  and  con- 
venient to  buy  groceries  here  after  leav- 
ing the  city  as  it  is  while  in  it.  We  make 
a  specialty  of  packing  and  shipping  sup- 
plies of  all  kinds  for  country  homes, 
yachting,  camping  parties  and  the  like. 
Orders  once  filled  will  be  promptly  du- 
plicated upon  request.  This  plan  is  a 
particular  feature  of  our  grocerj'  de- 
partment. Orders  are  filed  and  filled  at 
stated  intervals,  according  to  your  in- 
structions.— R.  H.  Macy  |-  Co.,  New 
York. 

This  grocery  opportunity  unquestion- 
ably your  greatest!  Dwell  on  what  it 
means  to  you  that  this  is  the  busiest 
grocery  hereabouts!  Best  values  to  be 
had  anywhere  is  the  potent  factor  that 
is  bringing  us  larger  crowds  than  you'd 
find  in  most  any  two  other  grocery  stores 
combined.  This  immense  trade  makes 
necessary  enormous  stocks.  Buying 
enormous  stocks  gives  us  great  price  con- 
cessions, which  places  us  in  position  to 
quote  and  give  you  lower  prices  than 
any  other  store.  Besides,  you  get  fresh- 
er goods. — New  York  Grocery  Co.,  PittS' 
burg,  Pa. 

Take  up  the  paper  and  read  over  the 
advertisements  carefully — you  may  find 
a  coffee  cheaper  than  Pon  Honor,  but 
you  will  not  find  a  single  one  that  can 
give  you  a  good  cup  of  coffee  for  as  low 
a  price. — Wm.  T.  Reynolds  ^  Co., 
Poughkeepsie,  N.  Y. 

There  are  so  many  different  kinds  of 
butter  on  the  market  it  is  hard  to  tell 
just  what  you  are  getting  unless  you 
buy  the  best.  The  Antlers  Creamery 
Butter.  This  is  not  a  25c  butter  sold  at 
20c  to  introduce  it,  neither  is  it  a  cheap 
ranch  butter  worth  IT^c  and  sold  for 
24c  to  fool  the  people.  But  it  is  the 
best  separator  creamery  butter  and  will 
please  all  who  buy  it  at  25c. — F.  B.  Ross, 
Colorado  Springs,  Colo. 

A  chapter  about  cheese.  We  make  a 
specialty  of  fine  butter  and  cheese.— 
Croffut's  Market,  Binghamton,  N.   Y. 

Cold  snaps  are  not  the  only  kind  you 
can  get  these  days.  Come  and  see  us 
and  we  can  give  you  ginger  snaps  and 
any  other  kinds  of  snaps. — The  Spot 
Cash,  Joliet,  III. 
RIES 


Grocery  facts.  When  you  come  right 
down  to  grocery  facts,  it  is  price  and 
quality  that  tell  the  tale.  We  don't  know 
of  a  store  anywhere  that  meets  the  two 
requirements  more  faithfully  than  the 
"West  End."  We  are  certain  no  store 
in  the  city  offers  superior  goods.  We 
invite  comparison  of  quality  and  price 
with  groceries  offered  elsewhere.  Buy 
your  groceries  at  the  "West  End"  and 
save  twenty  to  twenty-five  per  cent. — 
West  End  Grocery  Co.,  Victoria,  B.  C, 

Red  Rose  Tea  is  composed  of  what  are 
known  in  the  trade  as  "high-grown" 
Ceylon  and  Indian  teas.  These  leas  are 
grown  at  high  altitudes  on  the  moun- 
tain slopes,  where  the  tea  bushes  grow 
more  slowly  and  are  more  carefully  cul- 
tivated than  in  the  valleys,  where  the 
climate  is  warm  and  humid.  High- 
grown  tea  is  not  only  a  finer  quality,  but 
contains  much  more  tea  juice  or  extract 
than  valley-grown  tea. — T.  H.  Esta- 
brooks,  St.  John,  N.  B. 

Purity,  freshness  and  absolute  clean- 
liness are  factors  that  add  their  attrac- 
tiveness to  the  low  prices  that  you  will 
find  in  the  pure  food  grocery. — Siegel 
Cooper  ^  Co.,  Chicago,  III. 

The  crowning  features  of  our  royal 
stock  of  groceries  is  first — high  quality. 
Second — completeness.  Third — the  per- 
fect condition  of  the  goods,  and,  fourth 
— the  moderate  prices  at  which  we  sell. 
Cheap  tood  may  be  popular  with  those 
who  do  not  know  that  it  is  cheap  be- 
cause it  lacks  nourishing  elements  and 
that  twice  the  quantity  must  be  pur- 
chased to  get  results  equal  to  those  given 
by  our  groceries.  Everything  in  this 
stock  is  fairly  priced. — The  Star  Grocery 
Company,  Logan  City,  Utah. 

World's  greatest  pure  food  show  opens 
Monday.  It  will  positively  be  an  event 
without  parallel.  There  will  be  46 
demonstrations  daily  by  experts.  An 
elaborate  musical  programme  will  be  ren- 
dered daily.  All  the  food  producing 
centers  of  the  world  will  practically  be 
represented.  Extraordinarily  low  prices 
will  be  quoted  daily.  In  no  other  store 
is  such  an  exhibition  possible.  The  Sie- 
gel Cooper  Company  is  the  originator 
in  New  York  of  the  Pure  Food  Exposi- 
tion, and  that  the  idea  should  find  ready 
imitators  is  not  strange.  You  are  in- 
vited to  attend  our  pure  food  show. — 
Siegel   Cooper   Company,   New    York. 

You  like  good  things  to  eat,  don't 
you?  Here  they  are,  at  prices  at  which 
you  can  afford  to  buy  them. — Moore 
Bros.,  Galveston,  Texas. 

Sale  of  Groceries.  This  model  store 
of  ours  is  by  all  odds  the  most  perfect, 

GROCE 


beautiful  and  attractive  in  the  world. 
Nowhere  is  there  another  like  it.  A 
broad  statement  and  u  true  one.  First 
of  all,  it  is  sanitarily  perfect.  Every- 
thing in  it,  everything  about  it,  is  clean, 
wholesome,  reliable.  Its  stocks  repre- 
sent most  fully  the  best  things  to  eat 
from  every  quarter  of  the  globe. — Simp- 
son Crawford  Co.,  New  York. 

We  study  your  wants  relating  to  pro- 
visions. Our  tastefully  displayed  stock 
of  Good  Things  to  Eat  are  invariably  of 
qualities  above  criticism  and  are  sold  at 
prices  below  what  you  would  expect. — 
Fred    Wolferman,  Kansas   City,   Kan. 

The  secret  of  success  is  to  take  ad- 
vantage of  every  opportunity.  We  give 
you  the  nicest,  freshest,  groceries, 
canned  fruits  and  vegetables  at  prices 
that  will  swell  your  savings  account. — 
Todd's  Bee  Hive  Grocery,  Kenton,  O. 

A  school  teacher  lately  put  the  ques- 
tion: "What  is  the  highest  form  of 
animal  life?"  "The  giraffe,"  responded 
a  bright  members  of  the  class.  In  one 
sense  of  the  word  the  boy  was  right,  for 
he  had  not  been  inoculated  with  the 
Darwinian  theory.  Now,  had  this  same 
teacher  put  the  question:  "What  is  the 
highest  grade  of  butterine  known,  and 
where  is  it  sold  in  Altoona?"  she  would 
receive  a  chorus  of  answers  something 
like  this:  "Moxley's  Special;  at  the 
Green  Front  Market;  twenty-two  cents 
per  pound;  better  than  butter;  it's 
pure,"  etc.  It  has  been  wisely  spoken, 
that  "children  and  fools  always  speak 
the  truth."  We  wouldn't  for  the  world 
have  you  class  us  with  the  fools,  but  we 
do  insist  that  you  take  the  children's  an- 
swers on  Moxley's  high  grade  butterine 
for  the  truth. — Green  Front  Market,  H. 
C.  Leslie,  Manager,  Fall  River,  Mass. 

Groceries,  fruits,  vegetables  and  fish. 
A  large  up-to-date  stock  of  the  finest 
and  freshest  goods  the  market  affords. — 
H.  A.  Smith,  Reno,  Nevada. 

You  cannot  buy  better  butter  any- 
where at  any  price  than  Colonial  Cream- 
ery butter,  made  of  sweet  cream  from 
grain-fed  cows. — Hoyt's  Colonial  Creams 
ery.  New  Haven,  Conn. 

Try  our  ceramery  butter — ^if  you'd 
escape  all  the  disappointment  that  fol- 
lows in  the  wake  of  the  poor  sort.  Our 
creamery  is  the  most  satisfactory  but- 
ter we  ever  handled,  and  that's  saying 
a  good  deal,  as  we've  always  striven  to 
give  our  patrons  the  choicest  of  every- 
thing. You'll  find  it  of  the  right  color, 
sweet,  toothsome  and  salted  just  to  suit 
nine  out  of  ten  people.  It's  the  same 
every  day  in  the  week;  good  all  the 
time. — O.  C.  Elwell,  Portland,  Me. 
RIES 


16 


GROCERY    ADVERTISING 


r 


Butter!  Butter!  Butter  that's  but- 
ter. Butter  at  prices  better  than  the 
other  fellow's  butter.  Get  your  good  but- 
ter at  Howard  Bros.,  Denison,  Texas, 

What  everybody  says  must  be  so. 
They  say— that  Wagner's  Bread  is  the 
best;  Warner's  Cheese  is  the  best; 
Baker's  Chocolate  is  the  best;  Ohio 
Maple  Syrup  is  the  best.  We  buy  the 
above  lines  of  goods  direct  from  the 
producers  and  we  will  give  you  the  short 
prices  on  Thursday.— Doiwereatur'*,  Lan- 
ding, Mich. 

This  model  food  store  helps  you  to 
better  things  to  eat,  and  no  more  to  pay. 
The  natural  instinct  of  folk  is  for  good 
things  to  eat.  This  Model  Food  Store 
teaches  a  lesson  to  the  economical  house- 
wife.  It  shows  her  how  edibles  are 
rightly  kept  to  maintain  perfect  sanita- 
tion and  health  properties.  It  brings 
to  her  larder  the  best  things  to  eat— 
at  no  added  cost.  On  a  good  many 
things  all  this  betterness  brings  her  a 
saving.  The  best  teacher  is  over  the  path 
of  experience— a  walk  through  this  sixth 
floor  will  prove  a  more  convincing  argu- 
ment than  words  from  us. — Simpson 
Crawford  Co.,  New  York, 

More  delicious   than   the   fresh   vege- 
tables you  have  to  put  up  with  now— in 
comes    the    first    consignment    of    new 
canned  goods  that's  been  announced  this 
season.     And     the     prices— they're     so 
much   lower   than   you   usually   pay    for 
the    highest    grade    that   there's   an    ad- 
ditional relish  to  every  preserved  article 
you  select  from  our  complete  gathering. 
Plucked   when    rounded   out    in   luscious 
ripeness   and   preserved   under   the   best 
sanitary  conditions   these  vegetables  are 
even  more  palatable  than  any  procured 
fresh  in  the  height  of  the  season.    Their 
delicious  flavor  was  preserved  with  them 
and  a  purchase  here  to-day  will  bring  it 
right  to  your  table.— Simpson  Crawford 
Co.,  New  York,  N.  Y. 

Fard  dates  are  those  handsome,  black 
fellows,  with  firm  flesh,  small  pits  and 
delicious  flavor.  For  filling  they  haven't 
an  equal.  Chopped  and  mixed  with  the 
morning  cereal  they  are  an  innovation. 
Or  chopped  and  mixed  with  chopped 
English  walnuts  and  served  on  a  leaf  of 
lettuce,  with  French  dressing — they  are 
divine.— McCafrey's,   Philadelphia,   Pa. 

Snappy  snaps.— The  morning  or  even- 
ing meal  is  much  improved  with  these 
little  ginger  snaps.  They  are  put  up  in 
one  pound  boxes  of  about  forty  to  the 
pound  for  10c.— Russell,  Binghamton. 
Bio  slash  in  butter  prices. — Reduced 
prices  on  only  the  choicest  grades  of 
butter  possible   to   obtain.     Deliciously 


fresh-made,  direct  from  the  creameries 
to  your  homes,  which  saves  you  money 
and  guarantees  high  q\iR\\ty.—0  inter 
Grocery  Co.,  Boston,  Mass. 

Duff's  refined  new  Orleans  molasses. 
—Ever  try  that?  Do,  if  you  want  a 
treat.  It's  the  genuine,  oid-fashioned. 
Simon-pure  stuff  and  will  give  the  finest 
satisfaction.  We  will  sell  a  limited 
quantity  at  this  special  Ytrice.—McCaf- 
frey's,  Philadelphia,  Pa. 

Cool  comfort  is  hard  to  obtain  at  any 
price  these  hot  days.  It  is  not  so  with 
pure  teas  and  coffees,  as  by  going  to 
the  Oriental  you  will  always  find  a  large 
and  fresh  stock  of  teas,  coffees,  spices, 
baking  powders  and  extracts,  at  most 
reasonable  prices.  Quality  and  strength 
of  all  our  goods  fully  guaranteed.  We 
wish  a  trial  order  from  you  and  we  are 
satisfied  that  once  a  customer  always  a 
customer.— Orien^a/  Tea  Co.,  Peoria,  III. 

Butter.— We  think  it's  quite  a  treat 
to  our  customers  to  give  them  ten  stamps 
with  a  pound  of  butter. 

Saratoga  potato  chips.  Fresh  and 
crisp.  Fine,  sweet-flavored  chips,  too, 
for  they're  cooked  in  pure  lard.  Salted 
Just  enough  to  make  them  tastj.—Oed- 
ney's.  West  Orange,  N.  J. 

Evaporated  apricots.— Beauties— liand- 
some,  bright,  meaty  fruit,  with  a  delight- 
ful flavor.  Added  to  the  morning  cereal 
they  make  a  combination  dish  at  once 
healthful,  tasty  and  charming. — Mc- 
Ca frey's,  Philadelphia. 

Every  recognized  variety  of  imported 
and  domestic  cheese  on  the  market  is 
here;  kinds  to  suit  all  tastes— the  mild, 
medium  and  very  strong.  You  will  find 
that  our  cheese  department  is  a  complete 
little  store  in  itself  and  a  very  attractive 
place  to  buy  your  cheese.—//.  Jevne, 
Los  Angeles,  Cal. 

A  picnic  for  the  children  is  assured 
if  the  comestibles  are  purchased  here. 
If  there's  any  high  grade  canned  meat 
or  fish  we  have  not  on  hand,  we'd  like  to 
know— anything  short  of  that  we  don't 
care  to  keep.  A  whole  lot  of  things  to 
please  grown-ups,  as  well.— V.  S.  Carver 
^  Sons,  Ogden,  Utah. 

Our  butter  is  a  treat,  too,  because  we 
know  that  no  better  butter  can  be  bought, 
stamps  or  no  stamps.  We  just  buy  the 
finest  butter  that  the  creameries  in  El- 
gin, Illinois,  can  make,  and  offer  it  to 
you  while  it's  fresh  and  sweet.  We  have 
two  shipments  a  week,  and  the  size  of 
our  butter  consignment  is  enormous.  The 
butter  is  of  even  quality — always  the 
same — never  rancid,  and  always  sold  at 
the  lowest  possible  price.— L.  Lehman 
^  Co.,  Trenton,  N.  J, 


GROCERY    ADVERTISING 


17 


GROCERIES 


Salted  banquet  wafers. — ^These  thin, 
crisp  wafers  are  of  dainty  shape  and 
texture,  and  made  especially  appetizing 
by  the  small  quantity  of  salt  which  has 
been  sprinkled  on  the  surface. — Ackers, 
Philadelphia,  Pa. 

Spices  for  pickling.  We  carry  the 
purest  and  best  spices,  and  you  know 
that  the  best  is  always  the  cheapest,  and 
we  believe  that  it  is  a  waste  to  use  any- 
thing else  for  such  purposes.  We  buy 
what  we  know  to  be  of  the  highest  qual- 
ity. They  are  a  little  higher  in  price, 
but  are  the  best. — Oliver-Finnie  Co.,  Lit- 
tie  Rock,  Ark. 

Tea  for  icing.  When  you  want  to  have 
iced  tea,  you  must  choose  your  tea.  Some 
teas  are  all  right  for  icing,  but  others 
would  be  bitter.  When  you  order  tea 
just  mention  that  you  want  to  use  it 
iced  as  well  as  hot  and  we'll  tell  you  just 
the  tea  to  get.  Jevne's  is  a  pure  tea 
store,  so  you'll  never  get  any  but  pure 
tea  here.  If  you  want  a  comforting  cup 
of  delicious,  refreshing  tea — "You're 
safe  at  Jevne's." — H.  Jevne,  Los  Ange- 
les, Cal. 

Tea !  Tea !  Tea !  I  can  think  of  noth- 
ing more  refreshing,  at  this  time  of  the 
year,  than  a  cup  of  tea,  deliciously  fresh, 
with  the  bloom  of  spring  still  on  its  ten- 
der young  leaves,  which,  although  only 
plucked  from  the  bushes  in  June,  I  am 
now  able  to  place  on  your  tea  table  in 
Trenton,  so  rapid  is  the  means  of  transit 
nowadays.  In  making  this  season's  blend 
I  have  used  only  the  choicest  growths 
procurable,  and  I  do  not  hesitate  to  say 
that  a  finer  tea  has  never  been  offered  in 
Trenton  at  37c.  per  pound. — Frank 
White,  Trenton,  N.  J. 

Cakes  and  crackers. — As  you  know 
we  make  a  specialty  of  having  fresh 
cakes  and  crackers  always  on  hand.  Our 
assortment  is  varied,  from  the  rich  choc- 
olate to  the  plain  and  popular  butter 
thin. — Oliver    Finnie    Co.,    Little    Rock, 

A  Family  list  that  bespeaks  econ- 
omy.—Yes,  and  the  right  kind— the  best 
and  truest  kind — of  economy.  When 
you  buy  groceries  here,  no  matter  what 
you  pay,  you  can  rest  assured  that  you 
have  received  the  best — the  best  that 
money  can  buy.  That's  the  only  kind 
The  World's  Greatest  Grocery  Store 
sells. — Siegel-Cooper  Co.,  New  York, 

Astraea  shredded  cocoanut  is  made 
from  the  very  choicest  grade  of  cocoanuts 
grown,  and  by  machinery.  The  nuts  are 
hulled,  cleaned  and  shredded  into  beau- 
tiful, long,  lace-like  threads,  and  the 
juice  or  milk  of  the  cocoanut  mixed 
through  it.     If  put  in  a  comparatively 

GROCE 


cool  place  it  will  keep  sweet  and  moist 
for   months.— McCafrey's,   Philadelphia, 

Our  cracker  counter  is  an  interesting 
place.  The  large  variety  of  crackers 
and  wafers  we  carry  would  astonish  most 
anybody.  For  hot  weather  what  is  so 
nice  as  a  box  of  dainty,  delicious  wafers? 
Some  kind  of  a  cracker  should  be  on  the 
table  at  every  meal,  should  be  in  every 
lunch  box  and  picnic  basket.  And  the 
very  kinds  you  should  have  are  here. — 
H.  Jevne,  Los  Angeles,  Cal. 

Pickling  vinegar. — What  is  more  nec- 
essary for  success  in  making  pickles  than 
that  your  vinegar  should  be  of  the  purest 
and  best?  We  have  the  purest  and  best, 
and  the  kind  especially  adapted  for  this 
purpose. — Oliver  Finnie  Co.,  Little  Rock, 

La  Crescenta  olive  oil. — We  talk 
mostly  about  this  brand  of  Olive  Oil  be- 
cause we  know  for  a  surety  just  how 
pure  and  fine  it  is.  Made  here  in  Cali- 
fornia of  the  finest  olives,  so  near  home 
we  can  watch  it  at  every  step,  and  know 
when  the  bottle  is  finally  filled  that  it 
contains  nothing  but  pure  olive  oil. — H, 
Jevne,  Los  Angeles.  Cal. 

The  exceptional  prices  we  quote  in  the 
following  list  of  excellent  standard  qual- 
ity groceries,  wines  and  liquors  will  hold 
good  for  to-morrow  and  Tuesday.  Take 
advantage  of  the  rare  money-savings. — 
Bloomingdale  Bros.,  New   York. 

Our  pure  food  show.  A  magnificent, 
instructive  exhibition  of  modern  pure 
foods  and  their  correct  preparation  and 
uses — combined  with  a  stupendous  cut 
price  sale  of  table  supplies,  surpass- 
ing in  scope  any  similar  event  ever  at- 
tempted. A  multitude  of  interesting 
special  attractions  Monday. — Rothschild 
and  Company,  Chicago,  III, 

Two  ways  of  looking  at  the  grocery 
buying  problem.  The  wrong  way — keep 
on  paying  high  prices  and  at  the  end 
of  the  week  be  away  behind  as  usual. 
The  right  way — Note  our  cut  prices  on 
high  quality  groceries,  come  to  the  store 
and  see  the  goods,  break  away  from  high 
prices,  leave  your  order  with  us,  and  the 
end  of  the  week  will  find  you  with  money 
in  your  pocket  for  other  needfuls. — M, 
Quinn,  Kansas  City,  Mo. 

Vim  Tea  makes  cream  out  of  skimmed 
milk. 

"There  is  a  something  about  Vim  Tea 
that  is  to  be  found  in  no  other  tea."  So 
said  a  St.  John  lady  to  a  grocer  the 
other  day.  She  did  not  know  exactly 
what,  or  how  to  describe  the  difference, 
only  there  was  a  "something"  Vim  Tea 
had  that  other  teas  lacked.  That  some- 
thing was  a  little  more  quality. — Baird 
^  Peters,  St.  John,  N.  B. 
RIES 


18 


(IROCERY    ADVERTISING 


Pure  jfTOoeries.  Such  values  as  these 
are  what  have  made  this  grocery  depart- 
ment the  hest  place  in  which  to  huy  pure 
foods  in  Kansas  City.  Not  per  cent  of 
profit,  hut  volume  of  husiness,  is  the  gov- 
erning principle  in  the  conduct  of  this 
department.  This  means  that  we  buy 
pure  foods  at  the  lowest  possible  price 
and  sell  them  at  the  lowest  possible  fig- 
ures our  volume  of  business  will  permit. 
— Jones  Dry  Goods  Co.,  Kansas  City. 

Do  you  market  in  the  Bloomingdale 
Grocery?  Hasn't  it  yet  enlisted  you 
among  the  thousands  of  its  regular  day- 
in  and  day-out  customers?  What  better 
sermon  on  economy  can  we  preach  than 
by  quoting  items  like  those  below,  unless 
it  is  by  serving  you  once  or  twice  with 
these  good  things  to  show  you  how  safe 
and  sure  saving  money  in  this  great  spot- 
lessly-clean and  ever  fresh-looking  gro- 
cery store  is? — Bloovnngdales,  yew 
York,  y.   Y. 

One  hundred  sale  persons— polite,  at- 
tentive and  experienced— are  required  to 
meet  the  wants  of  the  thousands  who  are 
attending  the  great  Harvest  Festival  to 
purchase  a  season's  supply  of  groceries 
—the  only  time  of  the  year  when  these 
high  qualities  are  sold  at  the  remark- 
ably low  prices  listed  below.  Even  then 
it  keeps  them  hustling,  for  they  are  par- 
ticular to  see  that  no  customer  is  kept 
waiting.  The  easiest  way  in  the  world 
to  save  money  and  at  the  same  time  in- 
sure the  best  on  your  table  is  to  attend 
this  great  event. — Simpson  Crawford 
Co.,  yew  York,  y.  Y. 

Our  cracknels  are  going  out  fast.  The 
usual  price  is  :35c  per  pound.  Our  price 
as  long  as  they  last,  1 2c.  They  are  all 
right,  fresh,  crisp  goods.  Delicious  eat- 
ing. Just  right  for  a  picnic— B run- 
-on**, Kenton,  O. 

It's  in  the  kitchen  where  the  true  ad- 
vantage of  the  Lehman  stores  becomes 
apparent.  AVhen  your  groceries  run  low 
and  you  are  about  to  replenish,  it  sets 
you  a  thinking  where  you  can  buy  the 
cheapest  and  best.  There's  only  one 
store  that  keeps  ringing  in  your  ears, 
and  that  is  Lehman's,  Trenton,  y.  J, 

The  Cooking  Lectures  Are  No  Small 
Part  of  This  Great  Exposition  of  Model 
Foods.  Do  you  know  that  there  are 
fortv-three  different  ways  of  preparing 
eggs?  That  certain  kinds  of  sugar  ab- 
5ohitelv  spoil  some  puddings?  That 
there  is  a  certain  knack  in  mixing 
"dough"  for  bread  and  pastry  and  the 
like?  These  Food  Lectures,  in  connec- 
tion with  the  Food  Exposition,  are  de- 
signed to  make  it  all  plain  to  you.  Be- 
sides, dainty  dishes  are  prepared  at  every 


lecture,  and  served  to  you  free. — Simp' 
son-Crawford  Co.,  New  York. 

A  department  in  which  you  can  give 
your  order  at  leisure,  in  a  beautiful  and 
spacious  Order  Room.  It  is  a  depart- 
ment that  is  complete,  bright,  up-to- 
date,  in  which  good  service  is  given,  in 
which  cleanliness  and  order  are  observed, 
and  in  which  low  prices  are  always  quot- 
ed. The  best  brands  are  carried,  and 
everything  that  is  sold  is  guaranteed  to 
be  of  the  purest.— Lie  Bros.,  Philadel- 
phia, Pa. 

The  first  requisite  with  us  is  quality, 
purity,  freshness.  We  cater  for  those 
who  insist  on  a  high  standard  of  living. 
The  best  fed  are  the  healthiest  and  hap- 
piest— notably  so  when  the  element  of 
extra  expense  is  entirely  eliminated. 
This  important  feature  has  always  been 
a  cardinal  principle  with  us.  Our  cus- 
tomers live  better  for  less  money  than 
those  who  buy  elsewhere. — James  Butler, 
yew  York. 

We've  gone  to  the  trouble  of  compar- 
ing these  prices  with  those  of  other  high 
class  grocery  stores  and  find  that  they 
are  absolutely  the  lowest  for  strictly 
pure  foods— a  great  deal  lower  than  any 
others,  in  f&ct.Simpson-C  raw  ford  Co., 
yew  York. 

It's  the  purpose  of  the  Arnold  Gro- 
cerj-  to  lighten  the  labors  of  the  home- 
keeper,  on  whom  rests  the  responsibility 
of  providing  three  or  more  times  a  day 
food  to  tempt  the  appetites  of  the  rest 
of  the  family.  How  much  help  we  are 
to  her,  the  daily  growth  of  this  business 
reveals.— 5.  F.' A  mold  ^  Co.,  Binyham- 
ton,  y.  Y. 

If  you  go  on  a  picnic,  you'll  want  these 
supplies  at  these  special  prices,  because 
no  matter  what  you  buy  at  the  Uth 
Street  Store,  its  purity  and  wholesome- 
ness  are  guaranteed.  Nothing  is  offered 
for  sale  that  has  not  withstood  the  most 
rigid  test  to  determine  its  reliability. — 
The  Uth  Street  Store,  yew   York. 

The  housekeeper  will  see  in  an  instant 
where  she  can  save  much  money  on  the 
buying  of  her  provisions  to-morrow,  for 
this  list  is  brimful  of  the  sharpest  kind 
of  safe  economics. — Bloomingdale,  yew 
York,  y.  Y. 

Hello  407.  We  are  in  need  of  some 
groceries  to-day  and  we  have  learned 
from  experience  that  we  get  just  what 
we  want  from  you,  and  that  we  pay  less 
than  some  of  our  neighbors  pay  at  other 
stores.  Then  we  know  you  have  the 
union  card,  so  here's  the  order.— J.  H. 
Dunn,  Denison,  Texas, 


GROCERY    ADVERTISLNG 


19 


GROCERIES 


Let  these  few  items  suggest  others 
needed  to  supply  your  larder;  and  also 
consider  them  as  invitation  to  share  the 
economies  the  Grocery  Store  offers  in 
good  things  to  eat.— Oimbel  Bros.,  Phila- 
delphia, Pa. 

Why  not  give  your  trade  to  us  this 
month  and  be  one  of  our  big  list  of  sat- 
isfied customers?  We  claim  to  be  able 
to  give  you  better  service,  better  goods, 
on  a  smaller  margin  of  profit  than  any 
store  in  town.  Try  us  and  be  convinced. 
— Shreeves  Grocery  Co.,  Denison,  Texas. 

Oil,  gas,  coal  or  steam  heaters  cannot 
dispel  the  dullness  of  mind  and  chill  of 
the  cool  October  mornings  like  one  cup 
of  steaming-hot,  strong  golden  coffee, 
made,  if  you  please — and  want  the  best 
— of  our  own  combination.— iV.  A.  Moore 
Co.,  Indianapolis,  Ind. 

Food  for  the  children's  lunches  is  as- 
sured if  the  comestibles  are  purchased 
here.  If  there's  any  high  grade  canned 
meat  or  fish  we  have  not  on  hand,  we'd 
like  to  know— anything  short  of  that  we 
don't  care  to  keep.  A  whole  lot  of  things 
to  please  grown-ups,  as  well.  Staple 
and  fancy  groceries  always  in  stock, 
without  question.  Our  stock  of  fruits 
is  the  best.  Always  nice  and  fresh.— J. 
S,  Carver  ^'  Sons,  Ogden,  Utah. 

If  there  is  any  one  article  of  food 
which  appeals  to  us  all,  rich  and  poor 
alike,  it  is  pure,  sweet  butter.  Such  is 
the  butter  that  we  are  offering,  not  for 
profit,  during  this  sale,  strange  as  that 
may  appear,  but  solely  to  convince  you 
that  quality  such  as  ours  is  hard  to  find. 
We  receive  our  supplies  direct  from  the 
leading  creameries  of  this  country,  and 
after  its  arrival  in  New  York  every 
pound  passes  the  most  rigid  examination 
of  our  butter  experts.  The  price  we 
quote  speaks  for  itself.  A  trial  will  ex- 
plain what  we  mean  when  we  speak  of 
our  "Butter  Quality."— /am «*  Butler, 
New  York. 

Sound  digestion  following  the  feast  of 
turkey  waits  on  every  family  whose  gro- 
ceries and  table  supplies  are  furnished 
by  a  James  Butler  store.  Our  foods  are 
pure— the  best  that  can  be  had  in  every 
line— and  they  are  fresh,  for  our  im- 
mense volume  of  business  causes  a  con- 
stant stream  of  goods  to  be  continually 
passing  through  our  stores  from  the  pro- 
ducer to  the  customer.  Nothing  can  be- 
come stale  that  we  handle.  What  is 
delivered  to  us  one  day  is  usually  sold 
the  next.  That  is  why  the  same  brand 
of  groceries  often  tastes  better  when 
bought  from  us.  Then  the  prices  are 
always  lower.— James  Butler,  yew  York. 
Best    service— that's     the    idea— best 

QROCE 


goods,  best  attention,  fairest  prices,  care- 
ful delivery.  There  will  always  be  im- 
perfections—and we  want  you  to  report 
any  you  know.  There's  no  telling  how 
good  we  can  get  this  store  if  the  public 
keep  on  helping  by  telling  us  of  our 
faults.— Gimbel  Bros.,  Philadelphia,  Pa, 
Good  butter  on  the  table  is  always  a 
certainty  if  you  buy  your  butter  at  the 
"Standard  Stores."  "Not  how  cheap, 
but  how  good,"  is  our  butter  rule.— 
Standard  Grocery  Co.,  Peoria,  III. 

Peaches  Worth  Eating.— We  have  some 
sliced  peaches  in  cans  that  are  so  de- 
licious that  they  fairly  melt  in  your 
mouth.— Pm6/ic  Market,'  yew  Bedford. 

"All's  Well  That  Ends  WeU."— A  cup 
of  good  coffee  at  the  end  of  the  dinner 
quiets  any  misgivings  of  indigestion,  ob- 
literates all  suggestions  of  ill  humor. 
Any  of  Chase  &  Sanborn's  high  grade 
coffees  always  receive  a  hearty  welcome 
at  the  end  of  any  and  everj'  meal — a 
promoter  of  good  humor,  an  indispen- 
sable aid  to  good  health. 

It  costs  more  in  price  than  ordinary 
coffee,  because  it  is  so  much  better,  yet 
it  is  the  most  economical  of  all  coffee 
because  of  its  absolute  purity  and  great 
strength.  It  will  go  so  much  further, 
make  so  many  more  cups  to  the  pound. 
—Fuller  4*  Douglas,  Salem,  Ore. 

For  the  balance  of  this  week  we  hold 
another    one    of    our    famous    Cut-Price 
Grocery  Sales.     We  invite  every  house- 
wife within  trading  distance  of  our  store 
to  attend.   Come  even  though  you  do  not 
buy.     We're   only  too   pleased   to  have 
you   visit   this    great   modern,    sanitarily 
appointed  Grocery  of  ours.     If  you  do 
buy,  however,  you're  sure  to  save  money, 
as   the   following   example   items   prove. 
—Wise,  Smith   i'  Co.,  Hartford,   Conn. 
This  is  the  finest  Rice  grown  anywhere 
on  this  terrestrial  globe.     Large  pearly 
grains  that  are  delightful  to  the  eye  and 
pleasing  to  the  palate.     Any  doctor  will 
recommend  boiled  rice  for  a  hot  weather 
diet.     There  are  many  toothsome  dishes 
that   may   be   made   with   this    healthful 
cereal.     And  it's  nutritious,  too.— ^6ra- 
ham  4'  Straus,  Brooklyn,  N.  Y. 

The  leading  grocery  is  located  at  801 
Main  St.  Here  you  get  big  bargains  in 
high-class  groceries  and  extra  special 
stamp  premiums.— TAe  Banner  Grocery, 
Peoria,  III. 

Food  for  the  Gods!  Of  the  ancients 
and  the  mortals  of  modern  time,  our  de- 
licious, pure  and  wholesome  bread, 
cakes,  pies  and  pastry  rival  the  best 
ever  made.  All  this  may  not  sound 
modest,  but  it  has  the  virtue  of  being 
true. — Alex.  Mergell,  Dennison,  Tex. 
RIES 


20 


GROCERY    ADVERTISING 


This  coffee's  a  taste  tickler.— J.  D. 
Matthews*  Sons,  Brooklyn,  N.  Y. 

The  Flours  that  Make  the  Best  Baked 
Bread.  Every  pound  of  flour  that  goes 
out  of  our  store  is  fully  guaranteed  to 
give  perfect  satisfaction.  Otherwise 
your  money  back  or  flour  exchanged.  We 
believe  in  the  flour  we  sell — so  do  our 
customers. — Cobb,  Bates  ^  Yerxa,  Taun- 
ton, Mass. 

We  have  the  Beckwith's  Peas  that  can- 
not be  excelled  anywhere  at  the  price, 
because  they  are  really  twelve-cent  peas. 
Some  folks  will  go  to  different  grocers 
and  get  disappointed  when  they  buy  a 
ten-cent  can  of  peas.  Quite  likely  be- 
cause the  quality  they  sell  you  at  ten 
cents  can't  compare  with  ours. — L,  Leh- 
man ^  Co.,  Trenton,  N.  J. 

This  is  the  time  of  the  year  when  the 
grocery  store  can  help  you  most.  Let's 
see  if  we  can  relieve  you  of  half  the 
responsibility  of  that  picnic  or  excur- 
sion. You  will  get  the  proper  foods,  if 
you  come  here,  and  they  won't  cost 
much,  either,  and  you  are  almost  sure 
to  get  something  that  the  other  folks 
have  not  heard  about  as  yet,  and  their 
surprise  and  delight  will  be  worth  the 
time  you  spent  in  shopping  for  them. — 
Charles  E.   Seymour,  South  Noncalk. 

This  department  stands  second  to  none 
in  the  United  States,  either  in  point  of 
stock  or  prices.  Everything  imaginable 
for  the  table  will  be  found  here— always 
of  best  quality,  strictly  dependable  in 
every  way.  The  enormous  outlet,  to- 
gether with  ready  cash,  makes  us  par- 
ticularly desirable  customers,  and  brings 
us  special  concessions.  Big  savings  thus 
to  be  had  are  shared  with  our  patrons, 
who  will  find  it  money  in  their  pocket 
to  deal  here. — Lit  Bros.,  Philadelphia. 

The  ever-increasing  and  well-deserved 
patronage  of  our  big  grocery  is  m.ainly 
due  to  the  fact  that  we  at  all  times  sell 
standard  quality  pure  groceries  at  lower 
prices  than  any  other  store  in  the  city. 
Then  again,  the  spic  and  span  cleanli- 
ness for  which  this  grocery  of  ours  is 
noted  wins  many  friends.  Thus  day  by 
day  the  volume  of  business  increases,  and 
the  mere  announcement  of  a  special 
grocery  sale  at  our  store  is  welcomed  by 
hundreds  of  thrifty  housewives — for  it 
means  even  more  money  saving  than 
usual— Wise,  Smith  ^  Co.,  Hartford. 

The  third  and  last  week  of  the  greatest 
food  show  in  this  country.  Already  the 
success  of  this  show  has  exceeded  all  ex- 
pectations, and  we  attribute  the  cause  to 
the  fact  that  our  customers  know  that 
the  goods  we  offer  are  not  only  reliable, 
but  priced  at  figures  that  mean  economy 


in  purchasing.  Every  article  we  have 
has  merit.  We  eliminate  all  others  from 
our  stocks,  so  that  what  vou  buv  will  as- 
suredly  give  perfect  satisfaction.  We 
guarantee  to  do  so,  or  your  money  back. 
— Siegel  Cooper  Co.,  Neio  York,  N.  Y, 

Nothing  brings  out  so  clearly  the  ad- 
vantages to  the  people  of  our  unique 
profit-sharing  method  of  retailing  than 
the  steady  growth  and  expansion  of  our 
business  in  public  favor.  The  neighbor- 
hoods immediately  realize  these  benefits, 
and  every  branch  flourishes  from  the 
day  it  opens.  The  old-established 
branches  also  continue  to  grow  and  pros- 
per. Customers  continually  tell  their 
friends,  and  the  trade  of  every  store  in- 
creases, almost  day  by  day.  Every  re- 
tail store  draws  on  the  largest  retail 
stock  of  groceries  in  the  world,  insuring 
variety,  purity  and  freshness.  Our  low 
prices  are  too  well  known  to  talk  about. 
One  trial  means  a  customer  satisfied  with 
the  quality. — James  Butler,  New    York. 

If  you  are  interested  in  reducing  your 
living  expenses  you  should  come  to  Gin- 
ter's  grocery  store  and  learn  our  plan 
of  selling  groceries  and  meats  at  whole- 
sale prices  to  consumers. — Ointer  Oro- 
eery  Co.,  Minneapolis,  Minn. 

Even  with  the  precarious  market  that 
covers  the  foods  in  our  mammoth  fourth 
floor  grocery,  our  prices  do  not  fluctuate 
to  the  extent  that  purchasers  are  con- 
fused. Always  the  lowest  prices  for 
choice,  wholesome  goods  prevail,  and 
customers  multiply  because  of  the  sta- 
bility of  our  prices. — Siegel  Cooper  Co., 
yew  York,  N.  Y. 

You  get  the  finest  groceries  here  and 
pay  the  smallest  prices.  You  can  also 
get  at  all  times  whatever  is  wanted  in 
the  line  of  staple  and  fancy  groceries. 
We  carry  all  the  recognized  brands  of 
"Table  Luxuries,"  both  domestic  and  im- 
ported.— G.  O.  Cornwell  Sc  Son,  Wash- 
ington, D.  C. 

If  you  pay  cash  why  should  you  pay 
more  for  your  eatables  than  we  sell  them 
at?  Buy  where  you  can  buy  the  most 
and  best  for  the  money.  Here  is  a  list 
for  to-morrow  that  we  know  to  be  at 
least  10  per  cent,  lower  than  the  same 
quality  of  goods  can  be  bought  for  at 
any  other  store  in  Kansas  City. — M* 
Quinn,  Kansas  City,  Mo. 

There's  much  to  study  in  conducting  a 
successful  grocery.  Not  only  must  the 
stock  be  kept  that  everybody  wants,  but 
also  those  things  that  not  everybody  is 
familiar  with.  You  will  have  no  trouble 
in  varying  your  **menu"  if  you  buy  here 
regularly. — Emery,  Bird,  Thayer  ^  Co., 
Kansas  City,  Mo. 


GROCERY    ADVERTISING 


21 


I 


GROCERIES 


Groceries  for  the  holidays  that  are  pure 
and  unadulterated.  We  handle  nothing 
but  the  best.  Our  goods  are  fresh  and 
first  class,  and  our  prices  are  as  low  as 
good  groceries  are  sold  for. — P.  A.  Har- 
tenstein,  Youngstown,  O. 

To-morrow's  grocery  list  points  out 
the  way  to  a  quick  solution  of  that  ever- 
recurring  problem  of  what  to  eat,  where 
to  buy  and  what  to  pay. — Kaufmann's, 
Pittsburg,  Pa^ 

Best  Table  Syrup.  Rich,  golden  color, 
good  body  and  fine  flavor.  Just  fine  on 
buckwheat  cakes,  pancakes  or  for  gen- 
eral table  use.— Geo.  M.  Dunlap,  Phila- 
delphia, Pa. 

There's  a  good  deal  in  the  cooking  of 
a  meal,  but  there's  more  still  in  the  buy- 
ing of  the  groceries.  If  you  want  on 
your  table  the  best  food  products  that 
are  produced  in  the  world,  buy  of  a  store 
you  know  carries  only  good  products — 
buy  of  .Jevne.  There's  all  the  difference 
in  the  world  in  the  taste  and  flavor  of  a 
good  product  and  a  poor  one.  Buy 
Jevne  groceries  and  enjoy  the  finest, 
richest  flavor. — H.  Jevne  Co.,  Los  An- 
geles, Cal. 

What  do  you  eat?  You  will  have  to 
come  here  to  get  it  right.  Come  Satur- 
day or  Monday.  The  wonderful  price- 
saving  you'll  reap  will  be  all  the  argu- 
ment necessary  to  bring  you  back  when 
you  want  pure,  fresh  groceries  again. — 
New  York  Grocery  Store,  Pittsburg. 

Unmatchable  prices  in  groceries.  Ex- 
ceptionally low  prices  on  dependable 
qualities  of  table  foods.  We  carry  only 
the  purest  articles,  but  establish  prices 
— lower  than  the  same  qualities  can  be 
sold  for  elsewhere. — Emery,  Bird,  Thayer 
4*  Co.,  Kansas  City,  Mo. 

A  noteworthy  oflFering  of  fine  gro- 
ceries. An  offering  such  as  this  means 
much  to  the  thrifty  housewife. — 
O'Neill's,  New  York. 

Don't  expend  all  your  patriotism  in 
*'bang  and  smoke"  on  Labor  Day.  Save 
a  little  for  the  dinner.  Get  one  of  Ack- 
er's Patriotic  Cakes.  You  should  have 
one  for  the  picnic  too. — Acker  ^  Co., 
Philadelphia,  Pa. 

It's  what  you  eat  that  gives  you  the 
energj'  necessary  to  meet  the  daily  grind. 
'Phone  or  send  us  your  orders  for  gro- 
ceries. Always  the  best— 8.  W,  Hall  §• 
Co.,  Knoxville,  Tenn. 

Test  by  Taste.— This  is  the  sure  way 
of  detecting  the  good  from  the  other 
kind  of  tea.  Maybe  you  are  hard  to 
please.  You  will  have  no  fault  to  find 
with  "Fruits  and  Flowers"  tea.— F.  /. 
Keisel,  Ogden,  Utah. 

GROCE 


Grocery  orders  may  be  given  at  your 
leisure  in  the  Japanese  Tea  Room,  on 
the  fifth  floor.  It  is  a  charming  little 
Oriental  nook — cool,  quiet — presided  over 
by  Jap-garbed  folk,  who  are  there  to 
minister  to  your  immediate  wants  with 
dainty  refreshments.  At  your  call  are 
the  order  clerks,  to  take  such  orders 
as  faultless  quality  and  matchlessly 
low  prices  encourage  you  to  give. — B. 
H.  Macy  ^  Co.,  New  York,  N.  Y. 

Convincing  values  in  fine  groceries. 
Our  customers  appreciate  the  splendid 
values  we  are  offering  in  highest  class 
groceries  and  pure  food  products.  They 
know  they  get  pure,  fresh  goods  at  prices 
which  enable  them  to  save  money.  Get 
our  canned  meats  for  picnics  or  outings, 
you'll  find  them  delicious.— IF.  D.  Beers, 
Wilkes-Barre,  Pa. 

A  trite  saying:  "Tempt  the  appetite 
and  satisfy  it  as  well."  You  can  do  it 
when  you  eat  delicacies  bought  of  us. 
The  chill  of  winter  brings  keen  appetite 
with  it.  We  are  prepared  for  the  winter 
appetite  with  as  choice  a  collection  of 
seasonable  groceries  as  was  ever  shown 
in   Hartford.— Hi//*  ^  Co.,  Hartford. 

To  those  whose  custom  it  is  to  lay  in 
a  supply  of  groceries  the  first  of  the 
month,  and  who  have  not  been  buying 
here,  we  would  suggest  that  it  will  cost 
them  nothing  to  get  our  prices  and  ex- 
amine qualities  sold  here — a  chance  to 
compare  our  goods  and  prices  with  others 
is  all  we  ask— in  fact  it's  all  we  need. 
—Emery,  Bird,  Thayer  ^  Co.,  Kansas 
City,  Mo. 

It  is  a  little  early  yet  for  nice  sweet 
corn,  but  we  have  a  little  lot  of  it  to-day 
that  is  very  nice  indeed.  We  shall  sell  it 
for  40c.  a  dozen. — Newton,  Robertson  ^ 
Co.,  Hartford,  Conn. 

Canned  sliced  peaches. — One  pound 
c  \ns  of  delicious  California  peaches, 
packed  in  an  exquisite  heavy  syrup.  One 
of  the  necessaries  for  that  picnic  bas- 
ket—McCafrey's,   Philadelphia,   Pa. 

This  grocerj'  comes  about  as  near  meet- 
ing every  gastronomic  want  as  it  is  pos- 
sible for  any  one  store  to  provide.  Fine 
select  groceries  of  all  kinds,  the  freshest 
of  country  produce,  fruits  and  nuts  of 
all  kinds,  the  best  of  every  variety  of 
canned  delicacies — nothing  lacking  for 
your  table  or  your  culinary  preparations. 
You  save  money  by  buying  here. — J,  A. 
Schneider,  Montgomery,  Ala. 

The  "new  style  grocery"  is  progressive 
and  reliable.  We  have  all  the  new 
things,  but  we  make  sure  of  value  and 
purity  before  we  make  a  purchase  or 
write  a  price  tag. — The  Schoch  ^  Shafer 
Co.,  Philadelphia,  Pa. 
PIES 


22 


GROCERY    ADVERTISING 


McCaffrey's  full  cream  sharp  cheese 
has  that  rich  mellowness  that  compels 
one  to  smack  his  lips  and  reach  for  more. 
It  is  the  cheese  par  excellence  for  all 
occasions.  If  you  are  a  lover  of  good, 
old,  rich,  creamy,  sharp  cheese,  get  some 
of  this  by  all  means. — McCafrey's,  Phila- 
delphia, Pa. 

Not  only  the  very  groceries  you  need 
at  this  time,  but  at  surprisingly  low 
prices  as  compared  with  other  stores — 
and  the  quality  is,  of  course,  superb. — 
Abraham  ^  Straus,  Brooklyn,  N.   Y, 

Huntley  &  Palmer's  imported  English 
crackers  are  so  fine  and  choice  that  they 
make  the  best  things  made  in  Berlin  and 
Nurnberg  look  and  taste  like  the  tra- 
ditional thirty  cents.  They  are  simply 
inimitable.  America  has  tried  to  imitate 
them — but  here  is  one  of  the  places  where 
American  ingenuity  fails.  We  have 
these  unrivaled  goods  in  half-pound  air- 
tight packages,  fresh  and  free  from  dust 
or  contact  with  any  extraneous  thing. 
They  have  never  seen  the  light  since 
sealed  at  the  factory,  and  will  not  till 
you  open  them. — W.  W.  Walker  Co., 
Hartford,  Conn. 

Our  delicacy  department  makes  cook- 
ing at  home  seem  almost  useless  when 
you  realize  the  resources  of  our  deli- 
cacy department.  So  easy  to  get  up  the 
daintiest  kind  of  a  meal  with  almost  no 
trouble  if  you  buy  some  of  Jevne's  deli- 
cacies. Everything  well  cooked,  and 
fresh  and  clean  and  delicious.  Meats, 
fish,  cheese,  chipped  beef,  pickles,  olives 
and  hosts  of  other  good  things  all  ready 
to  serve.  If  there's  a  lunch  to  be  put 
up  for  a  day's  trip,  the  very  thing  is  to 
buy  what  you  want  of  Jevne. — Jevne's, 
Los  Angeles,  Cal. 

When  quality  counts.  In  these  hot 
summer  days  the  appetite  is  prey  to 
whims  and  fancies.  The  thought  of  food 
not  properly  cared  for  is  even  worse 
than  food  imperfectly  cooked.  Do  you 
want  that  everlasting  satisfaction  of 
knowing  that  your  meats,  fruits  and 
vegetables  are  the  best  in  the  land — se- 
lected by  experts — kept  under  sanitary 
conditions  and  delivered  to  you  free  from 
the  least  dust,  dirt  and  taint?  Of  course 
you  do.  Then  buy  at  Courtney's.  The 
sanitary  refrigerators  used  throughout 
this  establishment  keep  meat,  fruit  and 
vegetables  in  a  state  of  perfect  sani- 
tary refrigeration. — Courtney  ^  Co., 
Omaha,  Neb. 

Creamery  butter.  Our  "Prairie"  brand 
of  creamery  butter  is  proving  very  pop- 
ular. It  is  pleasing  a  lot  of  people  that 
know  good  butter  when  they  see  it. 
Freshly  churned,  a  beautiful  color  and 

CROC 


a  flavor  that  just  touches  the  right  spot. 
Try  it  next  time  you  want  butter;  it  will 
please  you. — Gibson,  Oage  Co.,  Winnv^ 
peg.  Can. 

Delicatessen.— This  is  the  department 
that  gives  you  an  appetite.  There's  so 
many  tempting,  ready-to-eat  foods  dis- 
played that  whenever  you  arc  at  a  loss 
what  to  have  for  a  meal,  just  visit  these 
counters.  Everything  is  clean  and  tidy, 
and  the  prices  are  certainly  lower  than 
those  of  the  stores  who  make  delicatessen 
their  only  support.  If  it's  cheese  you 
want,  we  have  American  or  store  cheese, 
imported  Swiss  cheese,  Edam  cheese 
from  Holland,  Pineapple  cheese,  or  the 
genuine  Limburger.  What's  your  fav- 
orite? There's  a  varied  assortment,  so 
make  your  choice. — L.  Lehman  ^  Co., 
Trenton,  N.  J, 

We  are  not  jugglers.  Our  goods  are 
not  deceptive  in  quality.  The  grocer  who 
sells  unreliable  foods  just  for  the  sake 
of  making  a  few  cents  more,  is  not  a 
safe  man  to  trade  with.  Unreliable 
things  can't  come  into  this  store.  We 
know  enough  about  these  things  to  know 
when  they  are  pure  and  when  they  are 
not.  It  isn't  wholly  a  question  of  price 
with  us.  We  get  the  best  that  money 
will  buy,  and  then  sell  it  with  just  a  fair 
percentage  of  profit  added.  Finest  fruit 
in  town. — E.  E.  Nichols,  New  Haven. 

Dependable  eatables.  All  must  be 
good,  fresh  and  pure  or  the  meal  will  be 
a  disappointment.  You  can  always  de- 
pend on  having  them  just  as  they  should 
be  if  you  buy  at  Greenough's.  Largest 
stock,  freshest  and  best  selections  al- 
ways here — so  diflferent. — Greenough's, 
Spokane,  Wash. 

Evaporated  milk.  For  the  unexpected 
guest,  after  the  theater  or  Sunday  night 
supper,  you  will  find  a  can  of  Caravan 
Evaporated  Milk  so  handy,  for  it  can  be 
used  the  same  as  fresh  cream  and  milk. 
Caravan  Evaporated  Milk  has  all  the  nu- 
tritive properties  of  fresh  cream,  for 
Caravan  Evaporated  Milk  is  entirely 
pure,  full-cream  cow's  milk,  sterilized, 
evaporated  and  cleansed;  free  from  all 
germs,  bacteria  and  foreign  preservatives. 
Two  cans  for  25c. — M.  W.  Hansen  4" 
Co.,  Grand  Forks,  N.  D. 

Malted  milk.  It  is  pure,  rich  milk  with 
the  extract  of  selected  malted  grains  in 
powder  form.  Instantly  prepared  by 
stirring  in  water.  More  beneficial  and 
delicious  than  tea,  coffee  or  cocoa.  Very 
digestible  and  nutritious  as  a  lunch.  The 
best  food  for  invalids,  dyspeptics  and 
those  run  down.  Nothing  finer  can  be 
found  as  a  beverage  for  mountain  pic- 
nics.— Owl  Drug  Store,  San  Bernardino. 

ERIES 


GROCERY    ADVERTISING 


2d 


' 


1 


When  it  begins  to  come  along  toward 
spring  the  appetite  craves  the  form  of 
food  which  is  represented  in  our  stock 
of  fine  evaporated  fruits.  The  rich 
juices  with  their  iron  and  other  medici- 
nal properties  have  been  safely  sealed  up 
by  nature,  aided  by  scientific  process, 
and  are  ready  for  instant  use.  Apri- 
cots, prunes,  peaches,  pears  and  the 
whole  family  of  native  and  California 
fruits  will  be  found  here  in  the  very 
best  qualities  at  low  prices.  Send  us 
your  order  by  'phone  if  you  can't  come 
to  the  store. — New  Shugar  Grocery  Co., 
Lebanon,  Pa, 

Does  your  milk  sour?  If  so  try  our 
perfectly  Pasteurized  milk.  It  is  deliv- 
ered right  to  your  door  on  ice.  If  your 
baby  is  sick  and  the  other  milk  does  not 
agree  with  it  try  ours.  If  you  need  a 
stimulant  take  a  glass  of  our  milk,  it  is 
the  nearest  to  a  balanced  ration  of  any 
food  or  beverage  on  the  market  to-day 
and  will  refresh  you  more  than  anything 
you  can  take.  A  card  or  telephone  call 
will  bring  our  representative  with  a 
sample  bottle.  I  guarantee  its  purity. 
Always  yours  to  please. — A.  O.  Mitchell, 
Waterbury,  Conn. 

Turn  over  a  new  leaf.  Turn  to  purity 
and  wholesomeness.  Turn  away  from 
chance  and  possible  contamination.  Turn 
to  Beech  Glen  Farms'  milk.  You're  al- 
ways sure — because  it's  pure.  Start  the 
New  Year  right. — Cleveland,  Ohio. 

A  mere  taste  of  the  royal  feast  of 
good  things  that  you  will  find  in  our 
grocery  store.  Add  this  resolution  to 
your  other  1907  resolves:  Buy  your  gro- 
ceries where  you  can  save  and  where  the 
stock  must  be  best  in  quality;  where  you 
can  find  all  wantable  things  for  table 
use — at  the  big  store. — Jonas  Long's 
Sons,  Scranton,  Pa. 

No  let  up.  Now  that  it's  colder  is  no 
reason  why  a  dairy  should  let  up  on 
precautionary  measures  for  purity. 
Beech  Glen  farms'  milk  receives  the 
same  conscientious  care  the  year  'round. 
It's  always  a  clean,  pure  milk.  Cuya- 
hoga Central  ^598.  Bell  East  186;2.— 
The  Lander-Phillips  Dairy  Co.,  Cleve- 
land,  Ohio. 

Your  grocery  money  goes  farthest 
here.  Everybody  can  see  that  our  ex- 
pense account  is  less  than  the  expense 
account  of  the  merchant  in  the  high-rent 
district.  If  we  give  you  the  benefit  of 
this  expense  difference,  will  it  not  show 
in  the  price  of  your  groceries  each  week  ? 
We  give  you  this  benefit  and  that's  why 
at  our  reduced  prices,  we  sell  you  a  bet- 
ter line  of  groceries  and  provisions  than 
you    can   buy   elsewhere    for   the   same 

CROC 


money.  And  this  is  one  reason  why 
grocery  money  goes  farthest  here.  Think 
it  over  seriously,  and  you'll  buy  cloth- 
ing here. — Jos.  Szold  ^  Son,  Peoria,  III. 

Hours  of  delivery.  All  orders  received 
up  to  9  a.  m.  are  delivered  in  the  morn- 
ing of  same  day  as  ordered.  All  or- 
ders received  after  9  a.  m.  and  up  to 
3:30  p.  m.  are  delivered  in  the  after- 
noon of  same  day  as  ordered.  To  elim- 
inate all  possibility  of  error  and  dis- 
appointment, and  wherever  possible  and 
convenient  for  patrons,  we  suggest  early 
ordering  of  goods.  The  entire  aim  of 
our  delivery  system  is  centered  on  giv- 
ing patrons  a  highly  satisfactory  service 
in  every  instance.  Whenever  our  meth- 
od fails  in  any  particular,  depend  upon 
us  to  promptly,  pleasantly,  and,  if  pos- 
sible, to  effectually  right  every  flaw. — 
The  Crews-Beggs  Co.,  Pueblo,  Colo. 

Combining  quality  with  low  price.  You 
have  probably  been  impressed,  when 
reading  our  advertisements,  with  the  fact 
that  our  prices  are  at  all  times  unusually 
low,  and  to-day  we  want  to  add  to  the 
impression  of  low  prices  another — qual- 
ity. You  know  price  is  not  all  there 
is  to  the  game  of  buying — it's  the  real 
value  you  get  for  your  money  that 
counts.  Every  article  offered  for  sale 
at  The  Palace  is  a  good  article,  worth 
a  hundred  cents  for  each  dollar  of  its 
price.  In  no  other  way  could  we  stand 
at  the  back  of  every  purchase  with  our 
unconditional  guarantee  of  "  satisfac- 
tion, or  your  money  back."  We  invite 
the  most  careful  comparisons  of  prices 
and  quality,  knowing  that  you  can  do 
better  at  The  Palace  than  anywhere  else. 
Let  us  show  you. — The  Palace,  Spokane. 

This  great  grocery  store  of  ours  has 
won  its  tremendous  trade  by  reason  of 
the  merits  of  the  food  stuffs  it  sells,  but, 
not  content  with  offering  quality  and 
purity  alone,  the  prices  are  made  lower 
than  you  are  asked  in  the  average  gro- 
cery store,  and  on  special  occasions,  such 
as  to-morrow,  these  low  prices  are  cut 
still  deeper,  making  it  advantageous  to 
home  keepers  and  boarding  house  and 
hotel  keepers  to  anticipate  their  present 
and  future  needs. — Hahne  ^  Co.,  NeW' 
ark,  N.  J. 

One  of  the  most  particular  as  well  as 
important  articles  for  the  table  is  butter. 
At  the  present  time  the  Pure  Food  Law 
does  not  allow  coloring  put  in  butter. 
Our  butter  is  free  from  coloring,  being 
sweet,  and  made  from  pure  cream,  com- 
ing to  us  from  one  of  the  finest  as  well 
as  most  sanitary  creameries  in  the  Con- 
necticut Valley. — Johnson  ^  Bro.,  New 
Haven,  Conn. 

ERIES 


S4 


GROCERY    ADVERTISING 


The  tea  rooms  are  gaining.  Maybe 
it's  the  novelty  of  the  thing,  but  just 
the  same  the  business  being  done  in 
these  tea  rooms  is  increasing  daily  by 
big  margins.  People  are  coming  here 
for  their  noonday  lunches.  The  service 
is  now  fully  up  to  the  standard — prompt 
and  accurate.  It's  a  pretty  satisfactory 
habit  to  form — this  eating  lunch  in 
Field-Schlick's  new  tea  rooms. — Field' 
Schlick  ^  Co.,  St.  Paul,  Minn. 

Lenten  season  is  here,  and  finds  us 
with  a  large  supply  of  dry  and  canned 
fish.  Our  boneless  codfish,  put  up  at 
the  new  Souris  fish  drier,  is  excellent. 
Also  the  Acadia  and  Halifax  brands  of 
pure  boneless  codfish,  in  two  and  three 
pound  boxes,  are  delicious,  clean  and 
tempting.  Our  stock  of  canned  salmon, 
clams,  sardines,  etc.,  are  the  best  ob- 
tainable. Call  or  telephone. — McKenna's 
Grocery,  Charlottetown,  P.  E.  I, 

"Confidence."  The  foundation  stone 
of  this  store.  Webster  defines  confidence 
as  firm  trust  or  belief;  self-reliance; 
firmness;  boldness;  security;  full  reli- 
ance. And  that's  just  about  what  this 
business  is  founded  upon.  Without  the 
full  confidence  of  the  people  the  man 
nowadays  will  find  he's  working  under 
the  greatest  handicap  and  sooner  or  later 
must  give  up  and  admit  defeat.  As  re- 
gards this  store,  the  management  made 
"  Confidence  "  their  motto,  and  that  they 
enjoy  the  results  from  day  to  day  is 
thoroughly  demonstrated  by  the  splen- 
didly growing  trade  being  worked  up. 
Without  confidence,  all  is  lost,  and  it's 
only  a  matter  of  time;  with  confidence 
a  business  is  on  as  solid  a  foundation 
as  the  sturdy  Rock  of  Gibraltar. — Dan- 
cer-Brogan  '<^  Co.,  Lansing  Mich. 

The  psychological  moment  to  buy 
canned  goods  is  now.  Never  were  such 
canned  goods  seen,  never  such  rich,  red, 
ripe,  luscious  tomatoes,  such  sweet,  ten- 
der corn,  such  delicately  flavored  peas, 
such  delicious  pears,  pineapples,  straw- 
berries and  all  the  fruits  and  vegetables 
taken  just  at  the  moment  nature  had 
ripened  them,  and  canned  just  at  the 
psychological  moment  when  nature  had 
given  them  their  most  delicate,  richest, 
luscious  flavor — right  from  the  field  or 
orchard  into  the  cans,  and  thus  to  you. 
And  they  were  canned  scientifically,  un- 
der the  most  rigid  sanitary  regulations 
— so  that  they  are  not  only  as  delicious, 
but  as  wholesome  as  if  you  had  plucked 
them  and  cooked  them  yourself. — Abra- 
ham  4'  Straus,  Brooklyn,  N.  Y. 

Send  or  telephone  in  your  daily  or 
semi-weekly  grocery  orders.  We  fill  them 
according  to  your  say-so,  and  don't  try 

CROC 


to  palm  off  something  just  as  good  on 
you.  We  are  always  at  pains  to  recom- 
mend new  articles  or  to  give  you  our 
opinion  as  to  the  relative  merits  of 
goods,  but  once  you  tell  us  what  you  want 
it  is  up  to  us  to  give  it  to  you  without 
any  argument.  Prompt  delivery  is  one 
of  the  strong  points  of  the  model  gro- 
cery store.— New  Shugar  Grocery  Co., 
Lebanon,  Pa. 

The  reason  we  are  always  about  the 
busiest  grocery  store  in  Altoona  is  be- 
cause our  prices  on  goods  we  can  guar- 
antee, are  the  lowest.  Then  too,  you 
get  prompt  service  and  courteous  treat- 
ment. When  you  buy  here  you  can  feel 
confident  you  are  getting  the  best  goods 
and  we  meet  any  and  all  competition. — 
H,  E.  Swigert,  Altoona,  Pa. 

This  butter  does  not  l)ear  fake  en- 
dorsement of  the  medical  State  journals, 
but  every  pound  is  in  a  carton  without 
extra  expense  to  the  retailer.— FFm.  T. 
Greenly,  Terre  Haute,  Ind. 

The  biggest  and  best  vegetables  are 
raised  from  our  seeds,  and  they  keep  best 
through  the  winter.  The  seed  potatoes 
we  sell  always  give  the  best  crops.  Did 
you  notice  what  good  results  our  White 
Rose  potatoes  gave  in  the  crop?  Just 
notice  how  good  these  potatoes  are  keep- 
ing.— C.  Meyer,  San  Bernardino,  Cal. 

Outing  suggestions.  "  Variety  is  the 
spice  of  life."  The  delight  in  fishing 
comes  from  the  uncertainty — you're  al- 
ways certain  of  getting  things  just  right 
at  Grecnough's.  The  variety  the  greatest, 
freshest  and  best  in  these  parts.  Take  a 
stroll  through  our  big  grocery  and  see 
the  many  tasty,  appetizing  good  things 
we  have  prepared  for  your  table  or 
that  outing  party — a  veritable  palace  of 
pure  foods.  Items  of  interest  displayed 
on  every  counter  and  in  every  corner 
of  our  big  store. — Greenough's,  Spokane. 

Fancy  table  raisins  specials.  The 
"  Sweet  Briar  "  are  the  choicest  table  rai- 
sins. We  import  them  direct,  especially 
for  our  Christmas  trade.  They're  packed 
in  handsome  and  convenient  2  1-2  lb. 
and  5  lb.  boxes.  Have  you  seen  them? — 
Finley  Acker  Co.,  Philadelphia,  Pa. 

Sparkling  sale  that  beams  with  satisfy- 
ing groceries.  Last  week  we  convinced 
thousands  that  Simpson  Crawford's  Food 
Market  surpasses  all  others  in  quality, 
price  and  service.  Your  every  whim  is 
gratified  here.  There  is  no  limit  to  our 
efforts  to  please.  Our  facilities  for  serv- 
ing out-of-town  customers  are  unsur- 
passed. Send  us  a  trial  order.  Our 
food  catalogue,  "Good  Eating,"  mailed 
on  request. — Simpson  Crawford  Co., 
Brooklyn,  N.  Y, 

ERIES 


GROCERY    ADVERTISING 


25 


Milton's  Big  Butter  Store.  Creamery 
butter  sale.  Fresh  churned,  extra  cream- 
cry,  25c.  The  biggest  butter  bargain 
St.  Paul  has  had  for  a  long  time.  Strictly 
fine,  fresh  churned  creamery  butter,  right 
from  our  own  churns  to  your  home,  at 
less  than  the  wholesale  price.  Don't 
pass  this  by  as  an  ordinary  advertise- 
ment. If  you  knew  how  fresh  and  good 
this  butter  is  you  would  not  look  fur- 
ther for  butter.  Headquarters  is  the 
place  to  Iniy  your  butter  and  save  the 
storekeeper's  profit  of  4c  to  5c  per 
pound.  Telephone  for  a  small  jar. 
Prompt  delivery. — Milton  Dairy  Co.,  St. 
Paul,  Minn. 

Xmas  dinner  dainties  at  independent 
prices.  In  your  hurry  to  do  your  Christ- 
mas shopping,  don't  neglect  the  Christ- 
mas dinner;  our  grocery  department  is 
well  stocked  with  the  goodies  that  you'll 
want  for  your  great  annual  feast,  and 
in  every  case,  by  independent  buying,  we 
are  enabled  to  save  you  materially. — The 
Broadway  Department  Store,  Los  Ange- 
les, Cal. 

Good  things  to  eat.  Fresh  stock  of 
cranberries  just  received.  All  kinds  of 
good  eating  apples.  Concord  grapes,  fine. 
All  other  vegetables  in  season.  Prompt 
delivery  is  our  motto. — Knaur-Brown 
Grocery  Co.,  Denison,  Texas. 

A  few  cents  a  pound  saved  on  this,  a 
few  more  on  that,  is  the  way  that  econom- 
ical housekeepers  can  serve  the  best  in- 
terests of  their  table  and  their  pocket- 
book  by  shopping  in  the  Eaton  grocery. 
And  isn't  it  astonishing  how  quickly  the 
savings  mount  up?— T.  Eaton  ^  Co., 
Winnipeg,  Can. 

•  Old  homestead  canned  goods.  Per- 
fectly sound  fruits  and  vegetables  put 
up  at  Picton,  Ontario,  with  strict  regard 
for  scrupulous  cleanliness  in  every  stage 
of  the  process.  The  exclusion  of  every- 
thing of  an  unsound  nature  results  in 
remarkable  preservation  of  the  natural 
flavor. — T.  Eaton  Co.,  Winnipeg,  Can. 

Pitted  red  cherries  in  their  own  juice. 
That's  what  makes  these  fancy  York 
State  red  cherries  so  fancy.  It  really 
makes  them  the  best  flavored  and  finest 
goods  of  the  kind  put  up  in  tins.  Don't 
cost  much— 25c  can,  $2.75  a  dozen.  Whole 
red  rasplTerries.  They  are  hard  to  put 
up  at  all,  but  these  are  put  up  just 
right.  These  York  Staters  are  very  suc- 
cessful putting  up  whole  red  raspberries. 
With  all  their  quality  they  are  just  as 
reasonable  as  the  cherries— 25c  can,  $2.75 
a  dozen.— ir.  W.  Walker  Co.,  Hartford. 

You  and  vours  are  cordially  invited  to 
come  to  see  us.  You  will  be  welcome 
whether  you  wish  to  buy  or  not.    We  are 

GROCE 


not  expecting  to  sell  every  one  this  pay- 
day, we  just  want  to  get  acquainted  with 
you.  We  can  show  you  where  you  can 
lose  several  days  during  the  month  and 
have  as  much  money  as  if  you  had  put 
in  full  time.  How  can  we  do  it?  Be- 
cause we  are  selling  groceries  you're 
wanting  at  prices  you're  tickled  to  pay. 
— Tucker-Jonz,  Denison,  Texas. 

Our  grocery  sale  is  constantly  increas- 
ing, as  the  prices  and  quality  of  our 
goods  cannot  be  met  by  our  competitors. 
Be  sure  and  look  our  price  list  over  and 
leave  your  order  with  us  and  we  will 
give  it  our  prompt  attention. — Waterbury 
Market    Co.,    Waterbury,    Conn. 

Ontario  cheese.  That  good  kind,  you 
know;  the  kind  that  has  made  Ontario 
famous;  the  kind  that  everybody  likes, 
with  that  rich,  full  flavor  that  helps  to 
sharpen  up  your  appetite.  And,  listen! 
We  have  installed  a  patent  automatic 
cutter  and  you  can  have  just  the  sized 
piece  you  want.  No  crumbs  or  dry 
chunks;  everj^  cut  fresh  as  a  daisy. 
Would  like  you  to  try  our  cheese,  it  is 
sure  to  please,  and  the  price  is  no  higher 
than  you  have  been  paying  for  ordinary 
cheese.  Our  introduction  price  for  a  few 
days  is  18c  per  pound. — Gibson,  Gage 
Co.,  Winnipeg,  Can. 

How  to  get  pure  milk.  No  need  to 
"  wonder,  sit  and  ponder,  sit  and  think  " 
as  to  how  to  be  absolutely  certain  of 
the  purity  of  your  milk  supply.  Use 
guaranteed  milk,  from  a  responsible 
dairy — the  production  and  handling  of 
which  is  open  to  your  inspection. — Beech 
Glen   Farms    Milk,    Cleveland,    Ohio. 

Not  often  advertised;  that  is,  by  us. 
We  refer  to  cheese,  butter  and  eggs. 
They  sell  pretty  lively  without  publicity. 
They  are  bought  by  people  who  place 
freshness  and  quality  before  price.  The 
price  is  small  enough,  these  excellences 
considered,  but  it  might  seem  large  to 
small-price  hunters.  Hence  the  price  is 
given  when  the  goods  are  called  for.  Our 
object  in  touching  this  subject  is  to  in- 
form customers  where  prime  cheese  and 
butter  and  eggs  are  sold. — Boston  GrO' 
eery.  New  Haven,  Conn. 

Only  one  best  store  in  town  at  which 
to  obtain  your  supplies  of  groceries, 
and  that's  at  our  store.  Don't  accuse 
us  of  boasting.  We  are  only  repeating 
what  hundreds  of  satisfied  patrons  have 
said  and  are  saying  about  us.  Beside 
excellence,  we  also  lay  claim  to  prompt- 
ness and  carefulness  in  the  filling  of  all 
orders.  No  extra  charge  for  all  these 
good  points.  It's  just  our  way,  that's 
all. — The  Dunning  Grocery  Co.,  Bing^ 
hamton,  N.  F. 

RIES 


26 


GROCERY    ADVERTISING 


Price  cuts  in  groceries.  Every  little 
helps  in  home  economies,  particularly  in 
regard  to  groceries  and  such  like  things 
of  everyday  consumption.  Worth-while 
savings  soon  accumulate  from  a  price 
advantage  of  a  few  cents  here  and  there, 
— The  T.  Eaton  Co.,  Winnipeg,  Can. 

Pure  milk.  Every  ounce  of  milk  sold 
by  us  com6s  from  clean  dairies  and  is 
clarified  to  insure  absolute  purity.  Every 
utensil  used  is  sterilized  with  boiling 
water  and  live  steam.  Every  bottle  and 
can  is  sterilized  before  using.  We  heart- 
ily support  and  will  aid  in  the  agitation 
for  universal  inspection  of  milk.  We 
make  every  effort  to  obtain  a  pure  milk 
supply  at  the  farms,  and  not  satisfied 
with  that  clarify  the  milk  in  such  a  man- 
ner that  the  injurious  germs  which  are 
inevitable  in  the  natural  milk  are  de- 
stroyed. It  costs  money  to  do  this,  but 
we  are  confident  that  no  diseases  can  ever 
be  brought  into  your  family  by  our  clari- 
fied milk.  Ask  any  person  who  has  been 
investigating  the  local  milk  conditions 
about  the  test  of  our  clarified  milk. 
Though  we  are  doing  our  part,  we  know 
that  universal  inspection  by  efficient  of- 
ficers will  help  us  by  increasing  the  use 
of  pure  milk.  The  sanitary  conditions 
of  the  New  Haven  dairy  are  as  perfect 
as  brains  and  money  can  make  them.  We 
invited  inspection  and  cordially  ask  every 
person  interested  in  pure  milk  to  come 
and  inspect  this  modern  plant.  Twenty- 
six  pint  tickets  for  $1. — New  Haven 
Dairy  Co.,  New  Haven,  Conn, 

The  fear  of  a  grocery  bill  has  driven 
many  a  man  down  the  hill.  It  doesn't 
drive  the  Lehman  customer  very  far. 
There's  nothing  to  fear  here,  people. 
If  you  have  the  fear,  come  to  Lehman's. 
If  living  has  got  out  of  all  reason,  try 
the  most  reasonable  thing — Lehman's 
splendid  cash  system.  Grandest  layout 
of  meat,  fish,  groceries  and  fresh  veget- 
ables that  you  have  seen  in  many  months. 
Freshness!  Goodness!  Beauty!  Cheap- 
ness! Greatest  grocery  combination  on 
earth.  All  in  line  at  Lehman's  Depart- 
ment Food  Stores  this  Friday  and  Sat- 
urday.— Lehman's  Dept.  Store,  Trenton. 

Milk  editorial.  The  Lander-Phillips 
Dairy  Co.  does  not  depend  for  supj>ort 
on  any  fad,  but  only  on  the  intelli- 
gence of  the  public.  We  bottle  all  our 
our  milk — it's  the  proper  way,  because 
every  bottle  is  absolutely  sterile  when 
fiUed.  You  can  come  and  see  our  ad- 
vanced methods.  To  get  pure  milk  or- 
der Beech  Glen  Farms  Milk. — The  Lan- 
der-Phillips Dairy  Co.,  Cleveland,  Ohio, 

Interesting  Grocery  Items. — This  is 
the    time    of   year     when     the     grocery 

CROC 


store  can  help  you  most.  Let's  sec  if 
we  can't  relieve  you  of  half  the  re- 
sponsibility of  that  picnic  or  excursion. 
You'll  get  the  proper  foods,  if  you 
come  here — and  they  won't  cost  much, 
either,  and  you  are  almost  sure  to  get 
something  that  the  other  folks  haven't 
heard  about  as  yet,  and  their  surprise 
and  delight  will  be  worth  the  time  you 
spent  in  shopping  for  them.  Get  a 
grocery  catalogue  when  you  are  in  doubt 
— or  better  still,  come  to  the  store. 

Good  health  and  ready  money  are 
two  of  the  best  friends  in  the  world. 
Our  regular  customers  are  largely 
blessed  with  both,  for  we  supply  them 
with  wholesome  food  at  low  prices.  The 
quality  of  the  food  insures  their  health, 
and  our  profit-sharing  method  of  sell- 
ing to  them  direct  from  the  producer 
enables  them  to  save  money  on  all  they 
purchase.  The  money  they  save  also 
helps  their  health,  for  it  brings  content- 
ment, and  digestion.  Every  one  of  our 
130  retail  grocery  branches,  in  selling 
pure  foods  at  such  moderate  prices,  is 
also  radiating  health  and  ready  money 
all  around.  That  explains  the  ever- 
growing popularity  of  our  stores  and 
why  it  is  that  the  sensible,  home-loving, 
thrifty  housekeepers  deal  with  us  by 
the  scores  of  thousands. 

In  planning  this  grocery  department 
we  have  given  first  thought  to  the  qual- 
ity of  the  goods;  nothing  but  the  best 
finds  or  ever  will  find  a  place  in  our 
stock.  Our  next  thought  has  lieen  to 
see  for  how  little  we  could  sell  the  very 
best.  Our  prices  and  pleased  custom- 
ers (they  grow  in  number  daily)  are 
ample  proof  of  our  unqualified  success. 
It  will  be  well  worth  your  time  to  visit 
this  department.  It  is  beautiful  and 
convenient  in  its  arrangement,  and  of- 
fers you  the  choicest  food  stuffs  from 
the  world's  best  markets  at  savings  not 
possible  anywhere  else. — Lit  Bros.,  Phil- 
adelphia,  Pa. 

The  clean,  fresh  and  pure  kind  that 
will  make  your  meals  delicious  and 
give  the  housewife  an  easy  task  in  pre- 
paring it,  because  she  knows  it  will  be 
good.  Prompt  delivery  is  our  hobby.— 
Geo.  F.  Bitzer,  Columbus,  Ohio. 

Canned  sliced  peaches. — One  pound 
cans  of  delicious  California  peaches, 
packed  in  an  exquisite  heavy  syrup. 
One  of  the  necessaries  for  that  picnic 
basket. — McCafrey's,   Philadelphia. 

Salt,  cheap  as  it  is,  needs  watching. 
Why  buy  damp  or  soggy,  hard  or  lumpy, 
coarse  grained  mixtures  when  the  pure, 
dry,  fine  grained,  free  running  article 
can  be  had  at  so  cheap  a  price? — James 
Butler,  Brooklyn,  N.  Y, 
ERIES 


GROCERY    ADVERTISING 


n 


. 


Picnic  goodies  must  be  fresh  and 
dainty  to  be  toothsome  and  delicious. 
We  make  a  specialty  of  luscious  picnic 
eatables — all  the  good  substantial 
standbys  and  the  greatest  abundance  of 
dainty  "  side  lines "  that  you'll  find  in 
town. — J.  H.  Snow  ^  Co.,  Bangor,  Me. 

Fancy  crackers — biscuits. — There  '  is 
always  something  new  in  this  line — some- 
body making  a  new  kind  of  cracker  or 
biscuit  all  the  time.  Whatever  is  new, 
and  is  good,  you'll  find  at  Jevne's.  Our 
cracker  department  is  nothing  small, 
you'd  be  surprised  to  know  how  many 
different  kinds  of  crackers  we  carry. 
Some  small  delicious  crackers  that  sim- 
ply melt  in  your  mouth.  Good  fresh 
soda  crackers,  too,  and  all  the  fancy 
kinds.  Go  to  Jevne's  for  any  kind  of 
a  cracker  you  want — H,  Jevne,  Los  An- 
geles, Cal. 

Groceries  for  your  cottage  at  the  shore. 
— No  need  for  paying  the  high  prices 
usually  asked  at  summer  grocery  stores. 
Our  big  grocery,  with  its  crisp,  ever- 
changing  stock  of  fresh  goods  and  its 
modest  department  store  prices  is  at 
your  service.  Send  in  your  order  by  mail 
and  if  $5  worth  of  goods  are  ordered, 
we'll  deliver  them  free  at  your  station. 
— Wise,  Smith  4"  Co.,  Hartford,  Conn. 

For  the  Thanksgiving  dinner,  special 
efforts  will  be  made  to  supply  all  the 
dainties  suitable  to  the  occasion.  Here 
are  a  few  hints. — Carsley's,  Montreal. 

Purest  olive  oil. — Every  cook  agrees 
that  the  purest  olive  oil  is  the  best.  The 
question  is,  which  is  the  purest.  We 
carry  one  brand — the  "  La  Crescenta  " — 
which  we  can  vouch  for  as  being  abso- 
lutely pure.  It  is  put  up  under  our 
own  supervision,  so  we  know  what  goes 
into  the  bottles. — H.  Jevne,  Los  Angeles. 

If  you  have  been  a  stranger  to  the 
flavor  given  by  using  Tone's  spices,  get 
acquainted.  There  is  nothing  but  spice 
— no  woody  (perhaps  poisonous)  adul- 
teration— just  purity — just  spice.  The 
package  keeps  the  flavor  always  the 
same  as  the  day  we  ground  the  spice. — 
Tone  Bros.,  Des  Moines,  la. 

Picnic  supplies  must  be  fresh  and 
seasonable  to  be  appreciated  on  your 
outing.  We  make  a  specialty  of  picnic 
eatables — all  the  good  subtsantial  stand- 
bys  and  the  greatest  abundance  of 
dainty  "side  lines"  that  you'll  find  in 
town.  Send  your  order:  we'll  fill  it 
most  temptingly. — Dunning  Grocery  Co., 
Binghamton,  N.  Y. 

Does  your  butter  suit  you?  Has  it 
got  a  moldy,  back  number,  aged  sort  of 
a  smell  *that  takes  away  your  appetite 
for  the  other  things  on  the  table?    Our 

GROCE 


Riverside  creamery  butter  will  give  an 
added  zest  to  everything  else  on  the 
table.  It  will  create  an  appetite,  not 
take  it  away.  You'll  have  a  hard  time 
finding  anything  at  our  store  that  you 
won't  like.  We  have  to  be  extra  careful, 
of  course.  We  wouldn't  expect  success 
if  we  bought  things  in  a  hit  or  miss 
fashion.  It's  because  we're  careful  in 
our  grocery  buying  that  you  won't  have 
to  be  careful  with  yours — just  order 
your  dinner  from  us — it  will  be  all  right. 
Our  word  for  it — also  our  money. — Wha- 
len  ^  Taylor,  Battle  Creek,  Mich. 

Spanish  sweet  peppers  with  fried 
eggs  are  delicious.  Cut  the  peppers 
in  slices  or  round  pieces  and  put  in  a 
frying  pan  in  melted  butter  or  good 
olive  oil,  and  a  little  onion,  if  preferred. 
When  the  butter  or  oil  is  lukewarm,  drop 
the  pieces  of  peppers  into  the  frying 
pan  along  with  vi^ell-beaten  eggs,  frying 
until  the  eggs  become  more  or  less  hard, 
according  to  the  taste. — McCafrey's, 
Philadelphia,  Pa. 

Home  bakery  and  steam  table.  These 
two  departments  are  a  blessing  to  the 
ladies.  They  save  you  time,  labor  and 
worry.  The  finest  pastry,  bread  etc., 
at  our  home  bakery  counter.  Hot  meats, 
side  dishes,  etc.,  ready  to  serve  at  our 
steam  table.  Mail  orders.  Just  Ijecause 
you  do  not  live  in  Denver  is  not  a  good 
reason  for  not  buying  from  us  and  sav- 
ing money.  Write  for  a  catalogue. — 
The  John  Thompson  Grocery  Co.,  Den- 
ver, Colo. 

All  our  foods  and  groceries  are  fresh 
from  the  farm,  the  creamerv  or  the 
garden,  the  packing-house,  cannery  or 
factory.  The  shortest  cut  from  the  pro- 
ducer to  your  table  is  through  a  Jamef 
Butler  store.  It  is  also  the  cleanest, 
cheapest,  most  economical  route — no 
rehandling  or  repacking.  Better  quality, 
fresher  goods  are  not  to  be  had.  Then 
the  price — if  that  concerns  you — is  al- 
ways lower,  for  the  simple  reason  that 
no  other  merchant  buys  so  largely  or  so 
closely;  nor  can  he  afford  to  sell  on 
the  scant  margin  that  is  profit  enough 
on  our  immense  daily  volume  of  sales. 
Thrift  is  the  highway  to  prosperity  and 
happiness,  and  every  one  of  the  James 
Butler  groceries  is  an  entrance  to  this 
pleasant  road.  Here  are  a  few  prices 
for  the  next  three  days  that  will  inter- 
est every  housekeeper  who  would  rather 
save  the  pennies  than  squander  the  dol- 
lars.— James  Butler,  Jersey   City,  N.  J, 

Salted  Jordan  almonds,  genuine  Jor- 
dan almonds,  salted  specially  for  us  by 
a  lady  who  uses  in  salting  our  extra 
fancy  creamery  butter.  Ours  you'll  al- 
ways find  crisp. — Gedney's,  East  Orange, 

RIES 


28 


GROCERY    ADVERTISING 


-  That's  certainly  good  coffee.  Couldn't 
be  otherwise  if  bought  of  Carvers.  We 
have  several  grades,  as  a  matter  of  course 
— some  cheaper  than  others;  but  each 
one  is  the  best  any  honest  dealer  can 
afford  to  sell  for  the  money.—/.  8, 
Carver  ^'  Sons,  Ogden,  Utah. 

The  best  preserves  and  jellies.  We 
have  many  kinds  and  varieties  of  fruit 
preserves,  with  a  wide  range  of  prices. 
The  lowest  priced  are  good — the  highest 
priced  the  very  best  anywhere.  Many 
are  put  up  by  women  in  their  homes, 
with  all  the  care  and  pride  that  a  woman 
will  take  in  her  special  work.  Dainty 
for  desserts  or  a  fillip  to  appetite,  they 
are  admirable  and  economical. — Abra' 
ham  ^-  Straits,  Brooklyn,  N.  Y. 

Come  here  for  your  groceries.  Our 
prices  average  fully  one-fourth  less  than 
you  would  pay  elsewhere  for  goods  of 
same  quality.  Bring  in  a  sample  order 
and  prove  what  we  say. — Ot.  A.  ^*  P, 
Tea  Co.,  Binghamton,  N.  Y. 

There  are  just  as  many  different  kinds 
of  coffee  as  there  are  different  kinds  of 
people.  Some  good,  some  bad,  some  in- 
different good,  and  some  indifferent  bad. 
Coffees  are  same  way.  We  have  great 
patience  and  skill  in  selecting  coffee, 
for  we  have  a  coffee  trade  that  is  the 
best  in  Connecticut.  The  people  we  cater 
to  demand  tne  finest  coffee  in  the  coun- 
try, and  we  realize  that  it  is  up  to  us 
to  provide  it. — Newton,  Robertson  §•  Co., 
Hartford,  Conn. 

The  ordinary  grocery  store  is  often 
disappointing.  Not  so  here.  We  always 
have  something  in  our  choice  stock  to 
tickle  the  palate  of  those  whose  appe- 
tites need  forcing  a  little.  To-morrow 
we  have  an  unusually  good  lot  of  fruit, 
green  vegetables,  home-baked  goods, 
staple  and  fancy  groceries.  Pay  us  a 
Tisit.  'Twill  be  mutually  helpful. — Cor- 
nell's, Binghamton,  N.  Y. 

The  prime  object  of  this  pure  food 
show,  inaugurated  to-morrow  morning, 
and  which  will  be  the  grandest,  largest 
and  most  complete  ever  held  in  the  West, 
is  to  make  a  proper  exposition  of  all 
nutritious  and  wholesome  foods.  The 
demonstration  and  preparation  of  them 
will  be  done  by  experts,  so  that  all  will 
be  able  to  witness  practical  and  inter- 
esting tests.  Many  valuable  ideas  will 
be  collected  by  those  who  attend  and  are 
interested  in  the  scientific  and  beneficial 
use  of  foods  according  to  health  laws. 
Our  entire  fourth  floor  has  been  turned 
into  a  veritable  fair,  with  its  clusters 
of  booths,  its  carnival  dress  and  its  buzz 
of  busy  workers.  In  connection  with 
this  grand  pure- food  show  every  depart- 

GROCE 


ment  of  our  store  will  conduct  special 
sales.  New  stocks  are  arriving  daily,  so 
that  unusually  fine  bargains  may  be  se- 
cured. Special  attractions  will  be  an- 
nounced daily.  Watch  the  papers.  Dur- 
ing this  show  special  prices  will  prevail 
on  groceries  and  liquors.— Prater**,  San 
Francisco,  Cal. 

Now  is  the  time  you  are  purchasing 
your  supply  of  groceries  for  February. 
Just  look  over  these  prices  and  if  you 
are  asked  more  at  your  trust  groceries 
give  us  a  trial  order.  No  matter  what 
you  may  be  told  by  the  fellow  looking 
for  his  big  profit,  our  goods  are  strictly 
reliable  and  of  the  best  quality;  higher 
prices  and  smooth  talk  will  not  make 
their  goods  of  any  better  quality  than 
ours.— T*e  Bartlett  Merc.  Co.,  Leadville. 

The  value  of  groceries  depends  on 
how  good  they  are.  If  you  buy  a  poor 
grade  of  groceries  that  you  are  unable 
to  use,  it  doesn't  comfort  you  very  much 
to  know  that  you  got  them  cheap.  If 
you  buy  your  groceries  from  us  you 
will  have  the  standing  assurance  that 
everything  is  the  purest  and  the  best 
that  can  be  obtained.  You  will  enjoy 
knowing,  too,  that  the  price  you  are 
paying  for  them  is  as  low  as  can  be 
found  anywhere — often  lower.  This  hot 
weather  makes  the  preparation  of  a 
hea\y  dinner  quite  a  task.  Telephone 
us,  and  we  will  make  a  few  suggestions 
that  will  help  you  out.  Our  Herkimer 
County  York  State  cheese  is  the  best 
that  can  be  obtained  any  place.  Better 
try  it  the  next  time  you  want  cheese. — 
Whalen  4-   Taglor,   Battle   Creek,  Mich. 

These  dainty,  fresh,  crisp  graham 
crackers  are  unequaled  as  an  every  day 
article  of  food— ideal  for  lunch  at  pic- 
nics and  parties.  And  the  price — a  sup- 
ply for  the  summer  may  be  had  to-day 
at  a  good  saving.— i5 can*  Bros.,  Wilkes-' 
Barre,  Pa. 

Sour  Jumbo  Pickles. — Big  fellows,  just 
as  crisp  as  it  is  possible  to  have  them 
and  with  a  flavor  that  is  all  their  own. 
You'll  be  sorry  if  you  don't  have  some 
of  these  with  you  on  your  trip  to  the 
woods.— McCafrey's,  Philadelphia,  Pa. 

El  Verde  Grape  Juice. — Put  a  few 
bottles  in  your  ice  chest — keep  some 
there  all  the  time.  Then  when  you  want 
a  refreshing  drink,  when  you  want  some- 
thing to  serve  a  guest,  pour  out  a  glass 
of  this  delicious,  cool,  grape  juice — how 
you  will  relish  it.  El  Verde  grape  juice 
is  the  best  summer  beverage  you  could 
possibly  have;  it  is  something  different 
from  what  is  generally  served  and  it  is 
absolutely  pure.— £f.  J  erne,  Los  Angeles, 
RIES 


GROCERY    ADVERTISING 


29 


A  continuous  feast  of  pure,  fresh 
foods  and  delicacies  is  being  set  before 
our  customers  at  prices  so  low  that  the 
daily  task  of  supplying  the  household 
with  necessaries  is  changed  for  them  into 
a  perennial  pleasure.  Witness  our  spe- 
cials for  this  week — potatoes  by  the  bas- 
ket at  carload  rates;  the  finest  flour  be- 
low present  cost  of  milling  (wheat  is 
so  high);  hams  and  bacon  at  prices  al- 
most discouraging  to  the  pigs;  rice  and 
prunes  cheaper  than  you  could  raise 
them;  and  so  it  goes  through  our  whole 
stock.  Thrifty  women  are  not  slow  to 
take  advantage  of  these  money-saving 
offers,  and  our  stores  are  thronged  more 
and  more  as  appetites  sharpen  with  the 
approach  of  winter. — James  Butler,  New 
York,  N,  Y. 

Some  grocers  have  to  bait  their  cus- 
tomers with  sugar  to  keep  them  in  a  good 
humor — just  like  a  fellow  does  his  sweet- 
heart. The  best  bait  that  we  have  ever 
found  was  the  best  goods  at  a  reasonable 
price;  the  best  assortment  to  be  found 
and  courteous  treatment.  If  you  are  a 
good  liver  you  cannot  make  a  mistake 
by  giving  us  your  business. — Tony  Hill 
Jonz,  Denison,  Texas. 

A  sale  of  dainty  appetizing  edibles, 
just  suited  for  the  Lenten  season.  The 
prices  are  low,  the  quality  the  best  in 
each  instance.  This  is  what  makes  the 
bargain-saving  so  rare. — The  Bronson 
and  Piatt  Co.,  New  Haven,  Conn. 

Something  good  to  eat!  Follow  the 
crowd  to  Puss  and  Tad's  new,  up-to- 
date  grocery.  Staple  and  imported  goods 
received  every  day.  We  are  here  to  stay, 
and  will  do  our  best  to  please  you  in 
quality,  price  and  prompt  delivery. — 
Hannah  ^  Holstead,  Waco,  Texas. 

Huntley  &  Palmer  crackers.  The  fa- 
mous cracker  makers  of  London — but 
their  fame  is  not  confined  to  London,  it 
spreads  over  the  world.  The  daintiest 
crackers  and  wafers  made  come  from  the 
Huntley  &  Palmer  factory. — H.  Jevne, 
Los  Angeles,  Cal. 

Pfeiffer's.  When  you  want  the  best 
groceries  leave  your  order  at  Pfeiffer's 
grocery.  — Pfeifer's,  Kenton,  Ohio. 

It  pays  to  buy  good  coffee.  In  our 
29c  J.  &  M.  you  get  a  coffee  that  com- 
bines strength  and  flavor.  You  can  use 
less  and  get  better  satisfaction  than 
with  cheaper  goods. — S,  S.  Adams,  New 
Haven,  Conn* 

Did  you  taste  that  coffee  at  the  lawn 
fete  last  night?  Honor  bright!  Now 
wasn't  it  just  excellent  for  20c?  Isn't 
it  just  as  good  as  you  have  bought  at  25c 
or  more?  New  lot  of  that  Santo  and  Rio 
Blend  coffee  in  yesterday.    It's  so  good 

CROC 


for  15c.  One  pound  is  worth  two  pounds 
of  package  coffee.  It's  absolutely  pure. 
Makes  a  rich  delicious  cup. — Brunson's, 
Kenton,  O. 

Baked  beans  in  cans  are  handy  at  this 
time  of  the  year.  Open  the  can  and 
they're  ready  and  it's  most  likely  every 
one  in  the  family  is  partial  to  beans. 
We're  sure  they'll  like  these  because  they 
are  extra  delicious — plain  or  in  tomato 
sauce. — Lehman  <|*  Co.,  Trenton,  N.  J, 

We  have  welcome  news  for  housekeep- 
ers in  our  prices  of  canned  vegetables 
this  week.  All  former  figures  are  broken. 
Quality  considered,  the  prices  offered  to- 
day have  never  been  approached,  far 
less  equaled.  Where  other  prices  ap- 
proach ours,  the  quality  will  be  found 
so  disappointingly  inferior  that  compari- 
son is  out  of  the  question.  We  buy  and 
sell  in  such  immense  quantities  that  no 
other  retailer  can  hope  to  compete  with 
us.  Ten  thousand  cases,  or  twenty  car- 
loads, furnish  no  more  than  about  a  day's 
supply  when  we  make  a  drive  on  spe- 
cial prices,  as  we  do  now.  We  purchase 
by  trainloads — often  the  entire  output 
of  the  high  grades — and  not  by  the  car. 
Buying  so  largely,  we  control  the  price, 
making  sure  of  the  quality,  and  far  out- 
strip all  competition.  We  offer  cus- 
tomers for  this  week  values  that  are 
peerless.  Better  be  on  hand  early  and 
get  your  share  of  the  bargains. — James 
Butler,  New  York,  N.  Y. 

We  received  yesterday  a  ton  or  more 
of  extra  fancy  Oregon  prunes.  They  are 
big,  fat,  fine  flavor.  We  bought  them  to 
sell  and  they  are  going  to  be  moved  this 
week. — Newton,  Robertson  ^  Co.,  Hart- 
ford.  Conn. 

Eatable  attractions  are  the  features  at 
our  store  to-day.  The  flag  of  high  grade 
quality  at  low  prices  waves  over  our 
stock  and  we  can  please  every  buyer 
who  wants  to  be  economical. — D.  R. 
Kendall,  Pueblo,  Colo. 

Were  we  to  tell  you  of  all  the  won- 
derful values  obtainable  when  marketing 
in  our  grocery  store,  it  would  take  a 
page  of  type  talk — we  therefore  have 
culled  the  following  specials  as  typical 
of  the  hosts  of  others  waiting  your  pick- 
ing.— Bloomingdale  Bros.,  New  York. 

Wanted — A  woman,  who  after  using 
our  goods  will  not  say  that  they  far 
surpass  anything  she  has  ever  used  at 
far  higher  prices. — Mills  Tea  and  Butter 
Co.,  Springfield,  Mass. 

Rich,  juicy,  sweet  oranges.  A  car 
load  just  received  by  us.  Remember, 
we  can  make  low  prices  because  we  buy 
the  quantity.— H.  S.  Chase  ^  Co.,  Dea 
Moines,  Iowa, 
ERIES 


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GROCERY    ADVERTISING 


Guava  Jelly.  A  most  charming  and 
delicious  jelly,  made  from  a  fruit  grown 
in  Cuba— the  Guava.  Its  flavor  is  hard 
io  describe— here's  the  flavor  of  the 
orange,  the  quince  and  the  pomegran- 
ate combined — can  you  imagine  anything 
more  exquisite?—/.  A.  McCaffrey  ^  Sont, 
Philadelphia,  Pa. 

Tea  and  coffee.  A  customer  said  yes- 
terday :  "  You're  harping  a  good  deal  on 
tea  and  coffee.'* 

AVe  know  it. 

What's  the  use  of  leaving  good  things 
«lone.  By  no  means  are  they  the  only 
good  things  in  the  store.  Everything 
here  is  good.  But  somehow  people  kind 
■o'  judge  a  store  by  its  tea  and  coflfee. 

We  are  willing  you  should. 

Ask  your  neighbor.  She  knows  about 
our  tea  and  coffee  and  our  other  good 
"things. — The  N.  A.  Moore  Co.,  Indianap^ 
olis,  Ind, 

Wouldn't  you  prefer  to  have  your 
morning  cup  filled  with  rich,  fragrant, 
delicious  coffee  than  with  a  flavorless, 
tasteless,  weak  beverage?  Why  don't  .you? 
In  our  coffee  department  there's  nothing 
but  the  pure,  good  coffee  berry  sold. 
We  have  Mocha  and  Java  coffee  at  40c 
the  pound  that  makes  a  most  delicious 
cup  of  coffee — and  you  pay  that  price 
many  places  for  a  coffee  that  is  worth- 
less. Ours  is  so  skillfully  blended,  al- 
ways fresh  roasted — and  it's  pure.— JJ. 
Jevne,  Los  Angeles,  Cal. 

Canned  corn,  Indian  brand.  This  corn 
■certainly  makes  us  friends.  It  is  a  small, 
tender,  sweet  Maine  corn,  natural  in 
color  and  as  near  perfect  as  corn  can 
grow. — A.  L.  Knaur,  Denison,  Texas. 

Your  Sunday  dinner  will  be  the  better 
for  a  little  shopping  in  our  grocery  de- 
partment. Coffee  that  is  best.  One  sip 
4ind  then  your  verdict — if  it  isn't  bet- 
ter than  any  you've  been  buying  for  the 
same  price,  no  matter  where,  send  it 
back. — Fontaine  ^  Angliner,  Crookston. 

The  biggest  sale  of  its  kind,  covering 
the  freshest,  most  wholesome,  most 
"toothsome"  canned  fruits,  game,  fish 
and  vegetables  Newarkers  ever  tasted — 
the  country's  leading  canneries  gathered, 
selected  and  packed  them,  so  we  know 
they're  best!  Close,  cash  buying  in  car- 
load lots,  at  just  the  right  time,  gave  us 
low  prices  no  organization  anywhere  could 
get!  And  now  we're  turning  over  to 
you  the  entire  stock,  without  a  single 
reservation,  at  prices  no  store  can  beat, 
no  matter  what  their  claim!  Remember 
every  brand's  put  up  under  the  pack- 
er's label — every  can  is  guaranteed  as 
adviertised,  or  your  money  back. — 6f, 
Scheuer  ^  Sons,  Newark,  N.  J. 

GROCE 


A  full  house  of  choice,  fancy  groceries 
— the  fresh  kind.  Poor  groceries  are 
dear  at  any  price.  Our  store  is  clean. 
Our  goods  are  pure.  Our  prices  the 
lowest  for  the  best,  as  we  handle  no  other. 
—Anderson  Bros.,  Spokane,  Wash, 

Every  coflFee  drinker  should  read  this. 
We  want  to  bring  before  the  public 
more  prominently  the  delicious  blends 
of  coffee  to  be  had  here.  We  employ  an 
interesting  means  to  do  this.  Read  our 
offer  and  take  advantage  of  it — The 
Fair,  Chicago,  III. 

Dunlap's  India  and  Ceylon  Tea.— We 
are  gaining  ground  very  fast  in  the  pop- 
ularity of  this  tea;  for  lovers  of  tea  with 
a  heavy  body  it  is  unsurpassed.  Comes 
in  lead  foil  packages,  thereby  retaining 
all  the  flavors  as  grown  in  the  gardens 
of  Ceylon.— Oeo.  M.  Dunlap,  Atlantic 
City,  N.  /. 

Don't  pay  fancy  prices  for  rancid  but- 
ter. You  can  find  none  better,  at  the 
present  season,  than  our  Mifflin  County 
roll.  The  price,  18c  per  pound.  Our 
sales  reached  1,000  pounds  last  week,  a 
saving  to  our  patrons,  in  the  aggregate, 
of  $112.00.  Did  you  get  some  of  the 
change  we  handed  out? — Oreen  Front 
Market,  Altoona,  Pa. 

A  reward  for  good  hard  work,  honest 
dealing,  a  clean  and  well  kept  grocery 
and  meat  market  is  an  increase  of  bus- 
iness and  more  customers.  We  think  we 
have  earned  that  reward,  as  the  growth 
of  our  business  shows  it.  We  can  always 
take  care  of  one  more.  Try  us  and  see 
for  yourself.—/.  P.  Cronin,  Binghamton. 

Enjoy  life  while  you  live,  for  you'll 
be  a  long  time  dead.  Man  wants  but 
little  here  below — except  when  it  comes 
to  the  matter  of  eating,  and  then  he 
wants  plenty  of  it  and  of  the  very  best 
quality,  too.  Every  wife  knows  that  our 
groceries  fill  the  bill  in  every  particular 
and  that  they  are  fresh,  pure  and  whole- 
some.— W.  P.  Hickman,  Crowley,  La. 

"This  Gillies  coffee  seems  to  go  fur- 
ther. The  weight  is  full,  the  coffee  rich, 
and  even  if  it  cost  more  per  pound  than 
I  paid  elsewhere  (which  it  doesn't),  it 
would  still  cost  less  per  cup.  As  to  body 
and  flavor,  I  have  never  tasted  a  more 
delicious  coflFee." — Oillies  Coffee  Co.,  New 
York,  N.  Y, 

If  there  is  any  business  that  needs 
quality  injected  in  large  quantities  it  is 
the  grocery  business. — Lem  Wright,  OrO' 
cer,  Knoxville,  la. 

Don't  use  a  white  starch  on  black  goods. 
Durkee's  Mourning  Starch,  at  10  and  15 
cents,  is  the  thing. — T.  E.  Bums  Com" 
pany,  Knoxville,  Tenn, 
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GROCERY    ADVERTISING 


31 


Good  tea  is  an  aid  to  the  digestion. 
Its  fragrant  aroma  excites  the  flow  of  the 
digestive  fluids.  It  softens  food  so  that 
the  gastric  juices  act  readily  upon  it.  Its 
warmth  brings  blood  to  the  stomach.  It 
promotes  the  assimilation  of  nutrition  by 
the  blood.  It  supplies  food  for  the 
nerves  and  l>ody.  Its  principal  constitu- 
ent is  theine — a  tonic  that  reinvigorates 
and  freshens  mind  and  physique.  Good 
tea  is  an  actual  health  benefit  for  women 
and  children  and  men.  Chase  &  San- 
born's Package  Teas  are  good  teas.  They 
are  the  selected  growth  of  the  best  tea 
estates  of  the  world.  They  are  made 
from  tender,  delicate  top  leaves  and 
shoots  of  "hill-grown"  tea. — Chase  4^ 
Sanborn,  Boston,  Mass. 

This  week  there  is  again  "  something 
doing"  in  the  "best  butter  line."  All 
spring  we  have  been  fighting  the  creamery 
and  dairy  force  of  the  country  for  lower 
prices.  The  combine  is  powerful  and 
stubborn,  but  we  broke  through  their 
defenses  a  few  days  ago,  when  we 
smashed  the  price  to  27  cents  a  pound. 
The  ten  carloads  we  offered  at  this  figure 
melted  awav  like  snow  in  July  before 
the  eager  demands  of  our  customers. 
But  other  purchases  have  arrived — this 
time  the  "  Cream  "  of  the  Western  prod- 
uct, fresh  and  fragrant  as  the  first  breath 
of  spring,  although  the  quantity  is  not 
half  what  we  expected.  These  shipments 
are  now  being  distributed  to  every  store. 
We  won't  stop  to  reckon  the  cost,  but 
will  gladden  the  hearts  of  all  our  cus- 
tomers and  of  every  housekeeper  within 
reach  of  one  of  our  stores  by  keeping 
the  price  at  27  cents  a  pound.  We  are 
content  to  lose  our  profit  if  we  can 
break  up  the  "high-price"  combination. 
So  call  around  this  week.  Better  but- 
ter is  not  to  be  had  in  any  market. — 
James  Butler,  Jersey  City,  N.  J. 

Tea  experts  have  to  look  and  taste  a 
number  of  times  before  they're  satisfied. 
We  think,  however,  that  you'll  be  well 
satisfied  with  one  taste  of  our  teas.— 
/.  R.  Terall  i'  Co.,  Raleigh,  N.  C. 

A  cup  of  Mocha  and  Java  blended  in 
the  right  combination  and  of  choicest 
picking,  makes  an  aroma  richer  than  all 
the  perfumes  of  Arabia,  and  a  bever- 
age that  for  flavor,  body  and  delicious- 
ness  is  unexcelled.  Our  coffees  are  un- 
adulterated and  of  the  choicest  quality, 
and  our  teas  are  a  dream  of  luxury  for 
the  palate. — J.  S.  Carver  ^  Sons,  Ogden. 

Our  sale  of  pure  foods  is  well  worth 
your  thoughtful  attention — mince  meat, 
of  course,  the  pure  kind;  relishes,  condi- 
ments, flour,  sugar,  coffee,  teas,  spices — 
all  the  staples  and  all  the  luxuries  you 

CROC 


can  think  of — ^many  you  may  not  call  to 
mind.  Our  goods,  our  service,  our  prices 
are  right  in  line  with  those  of  the  best 
groceries  in  the  land. — Bergen  Center 
Market,  Jersey  City,  N.  J. 

Our  butter,  eggs  and  produce  suggest 
the  rolling  meadows,  the  country  farm 
and  the  fertile  fields.  These  things  come 
from  farmers  who  know  how  to  raise 
them  to  perfection.  Like  all  other  things 
in  this  excellent  stock  of  groceries,  they 
are  fit  for  the  best  tables,  and  will  be 
appreciated  by  those  who  know  what  good 
food  is. — The  Star  Grocery  Co.,  Logan. 

Butter  Oration. — Tell  everybody  about 
this  butter,  because  it's  worth  telling 
about.  If  you  are  lucky  enough  to  buy 
it,  you  know  what  it  is.  You  know  it's 
pure  and  sweet  and  wholesome.  You 
know  it  is  made  by  people  who  know 
how  to  make  good  butter.  If  you  don't 
know  about  this  butter,  just  take  our 
word  for  it,  it  is  the  best  butter  in  India 
to-day. — S.  M.  Dairy  Co.,  Bijapur,  India. 

Preserved  rose  leaves  in  the  model  gro- 
cery store.  Is  that  not  the  personification 
of  delicacy  in  foods?  We  lead  with 
this  item  merely  to  call  attention  to  the 
fact  that  while  we  sell  hams,  bacon, 
flour,  canned  corned  beef  and  the  like 
staple,  ordinary  kinds  of  foods,  they  are 
not  sold  in  the  ordinary  way,  nor  are 
they  ordinary  hams,  bacon,  etc.,  and  that 
at  the  same  time  there  is  not  a  delicacy 
in  the  world  we've  heard  of  that  cannot 
also  be  purchased  here  at  particularly 
moderate  prices  and  handled  in  particu- 
larly dainty  style.  It's  a  dainty  as  well 
as  comprehensive,  appetizing  and  low 
priced  store.  Preserved  rose  leaves,  a 
novel  dainty  from  Turkey,  good  addition 
to  the  afternoon  tea,  24c  a  tin. — Abraham 
4f  Straus,  Brooklyn,  N.  Y. 

Be  careful  of  what  you  eat. — Particu- 
larly in  the  summer — as  poor  and  im- 
pure foods  in  the  warm  season  very 
quickly  result  in  a  siege  of  sickness.  The 
safest  plan  is  to  have  "  The  Big  Store," 
Pittsburg's  great  pure  food  mart,  supply 
all  your  grocery  wants.  You  can  order 
by  'phone  just  as  well  as  in  person — and 
we'll  always  assure  you  of  the  highest 
satisfaction — and,  too,  guarantee  to  save 
you  considerably.  The  appended  list  is 
ready  proof. — Kaufmann's,  Pittsburg, 

We  cordially  invite  our  friends  to  call 
and  inspect  our  line  of  new  and  up- 
to-date  groceries.  Courteous  treatment 
and  prompt  delivery  will  make  you  a 
steady  customer.  Our  prices  are  as  low 
as  first-class  goods  can  be  sold  for.  Visit 
our  store  and  we  are  sure  you  will  come 
again. — Bliss  Grocery,  Wooster,  Ohio, 
ERIES 


32 


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GROCERY    ADVERTISING 


33 


I 


Is  it  not  sensible  to  buy  your  eatables 
from  a  clean  store?  Many  people  deal 
here  because  this  store  is  absolutely 
clean.  This  is  an  excellent  reason — But 
there  are  others!  Many  buy  here  be- 
cause we  save  them  money.  The  follow- 
ing partial  list  for  to-day's  selling  will 
save  you  money.  If  not  already  a  cus- 
tomer, call  to-day  and  look  our  grocery 
department  over.— Emery,  Bird,  Thayer 
<Sj;  Co.,  Kansas  City,  Mo. 

Highest  honors  at  St.  Louis  exposition. 
Old-time  dairy  methods  produced  a  but- 
ter that  was  sometimes  good — more 
often  not.  No  uniform  product  was 
possible.  Twentieth  century  creamery 
science  gives  the  consumer  the  perfect 
butter.  Gold  medal  creamery  butter  is 
the  finest  butter  made — no  better  butter 
is  possible.  The  cream  is  pasteurized 
that  it  may  hold  no  harmful  germ,  and 
every  care  taken,  from  start  to  finish, 
that  the  butter  may  be  uniform  in  qual- 
ity and  always  best.  Indeed,  it  is  so 
good  an  air-tight  and  odor-proof  pack- 
age is  used  to  protect  it,  so  as  to  bring 
all  the  goodness  from  the  creamery  to 
you.  500,000  people  in  Connecticut  are 
now  eating  Gold  Medal  butter.  Are 
you  one  of  them?— D»7/o»  ^  Douglass, 
New  Haven, 

Groceries  for  the  quality-cupboard  at 
sharp  savings.— Our  strict  scrutiny  of 
quality  prevents  any  other  than  best 
getting  into  our  grocery  and  wine  stocks 
at  any  time,  so  when  special  prices  are 
quoted  they  mean  more  to  the  careful 
buyer  than  "ordinary  bargains." — 
Bloomingdales,  New  York. 

Butter!  Butter!  Butter  that's  but- 
ter. Butter  at  prices  better  than  the 
other  fellow's  butter.  Get  your  good 
butter  at  Howard  Bros.,  Denison,  Texas. 

A  chapter  about  cheese.  We  make  a 
specialty  of  fine  butter  and  cheese. — 
Crofut's  Market,  Binghamton,  N.    Y. 

Fancy  groceries.— Many  of  our  cus- 
tomers do  not  seem  to  know  that  we 
carry  groceries  as  well  as  meats.  We 
wish  to  emphasize  the  fact  that  our 
stock  of  strictly  high-grade  groceries  in- 
cludes everything  the  fastidious  house- 
keeper could  desire.  Teas  and  coffees, 
pickles  and  relishes,  fancy  crackers, 
canned  goods,  etc.,.  and  each  is  the  best 
of  its  kind. — Washington  Market,  Scran- 
ton.  Pa. 

Our  coffees  are  all  rich,  full  flavored 
and  aromatic.  Pure  blend  represents  a 
standard  of  excellence.  The  women  of 
St.  Ann's  parish,  Brooklyn,  who  served 
this  famous  Russian  Samovar  Tea, 
praise  its  high  quality.    The  only  botan- 

GROCE 


ically  blended  tea  in  America,  sold  in 
the  interest  of  the  consumer  only  in  the 
original  sealed  packages  from  60c  up  to 
$4.00  per  pound,  in  1-4,  1-2  and  1  lb. 
packages;  you  will  never  know  the  real 
luxury  of  a  cup  of  tea  until  you  have 
used  Russian  Samovar  tea.  As  to  econ- 
omy, it  is  sufficient  to  mention  that  one 
ounce  of  this  tea  produces  20  cups. — 
Chapman  S[  Co.,  Brooklyn,  N.  Y, 

Quality  counts.  Yes,  quality  counts, 
every  time.  This  is  amply  demonstrated 
in  the  rapidly  increasing  sales  of  our 
Capital  Brand  butter— the  best  butter 
ever  made.  We  take  especial  care  to 
keep  our  creamery  clean.  Come  in  and 
inspect  it  any  day.  We  use  only  the 
best  cream  from  high-grade  dairy  cows 
— ask  our  dairymen,  we'll  furnish  you 
their  names.  We  use  only  modern  ma- 
chinery, kept  scrupulously  free  from 
impurities — you  can  see  it,  any  time. 
Our  workmen  are  experienced — our 
price  is  right.  Can  these  reasons  ac- 
count for  our  butter's  popularity?  We 
think  so. — Capital  City  Creamery,  Sa- 
lem, Ore. 

Tempting  grocery  offers.  Some  of 
the  specials  that  make  this  the  most  in- 
teresting grocery  store  in  the  city.  All 
the  world  contributes  to  it,  sending  to 
us  the  most  famous,  most  likable  edibles 
of  each  country — at  prices  that  permit 
every  one  to  enjoy  the  delicacies  that 
only  the  few  used  to  enjoy.— Abraham 
4f  Straus,  Brooklyn,  N.  Y. 

Butter  fresh  from  the  best  dairies. 
Pure  and  sweet,  the  product  of  some  of 
the  best  managed  dairies  in  the  country. 
You'll  be  interested  in  the  low  prices  as 
well  as  in  the  goodness  of  the  butter. 
Phone  us  an  order,  try  it,  and  you  will 
order    more.— Alex.    Cooper,    Winnipeg, 

Good  butter.  Our  Rose  brand  of 
dairy  butter  is  day  after  dav  and  week 
after  week  being  placed  on  the  table 
of  an  ever-increasing  number  of  homes 
in  the  city.  We  do  not  claim  for  this 
butter  that  it  is  the  best  thing  in  butter 
that  ever  happened,  but  we  do  claim 
that  it  is  without  doubt  (in  this  season 
of  high  butter  prices)  the  best  butter 
value  in  the  city  for  the  price.  Our 
Prairie  brand  of  creamery  is  put  up  in 
one  of  the  best  creameries  in  the  East, 
shipped  to  us  in  56-pound  boxes,  and  in 
our  own  clean,  bright,  marble-countered, 
up-to-date  butter  room,  it  is  cut  into 
pound  bricks,  nicely  wrapped  in  parch- 
ment paper  and  is  ready  for  your  table. 
Try  our  butter.  We  think  it  will  please 
you,  and  we  know  it  will  save  a  little 
money  for  you,^(7ibsonrOag0  Co,,  Win- 
nipeg, Can, 

RIE8 


GROCERIES— FLOUR 


Sylph  flour  in  plenty  now  ready.— In 
our  announcement  the  other  day  concern- 
ing the  supply  of  Sylph  flour  we  prom- 
ised a  plentiful  supply  in  a  few  days. 
That  promise  has  now  been  fulfilled. 
Five  carloads  have  arrived  and  more  is 
on  the  way.  Our  plans  comprise  or- 
ders for  the  delivery  of  two  carloads 
a  day  until  further  orders.  From  the 
rate  at  which  the  sale  of  this  superb 
flour  is  increasing  we  do  not  expect 
even  to  reduce  these  orders,  but  rather 
to  make  still  heavier  demands  on  the 
mills. 

We  owe  the  public  an  apology  for  al- 
lowing ourselves  to  run  out  of  Sylph 
flour,  since  we  made  such  exhaustive  tests 
before  advertising  this  flour  that  we  knew 
it  to  be  the  very  best.  We  should  there- 
fore have  anticipated  the  demand.  How- 
ever, we  are  proud  of  the  record  that 
Sylph  flour  is  making  and  will  not  al- 
low ourselves  to  run  short  in  the  supply 
again.  We  repeat  what  we  have  so  often 
said,  "Sylph  flour  is  the  best,  without 
qualification."— Daj/  cjf  Bailey  Grocer  Co., 
Memphis,  Tenn. 

Gluten  goodness.  The  truly  nourishing 
part  fo  flour  is  the  gluten  and  phos- 
phates. These  are  often  lost,  or  im- 
paired in  the  process  of  milling,  but  they 
are  preserved  in  the  highest  efficiency  in 
Angelus  flour  which  we  mill,  by  a  spe- 
cial process  of  our  own,  from  the  best 
hard  spring  wheat.  That  is  what  makes 
Angelus  flour  so  rich,  and  enables  it  to 
yield  the  purest,  whitest,  most  fragrant 
and  wholesome  bread  and  biscuit  ever 
eaten  by  mortal.  If  you  have  not  yet 
tried  this  flour  there  is  a  great  treat  in 
store  for  yo\i.~Thompson  Milling  Co., 
Lockport,  N.  Y. 

A  substantial  foundation  upon  which 
to  build  a  good,  healthful  body  and  a 
vigorous  mind  is  in  using  discretion  as 
to  the  bread  your  family  consumes.  This 
is  the  main  article  of  food  and  for  that 
reason  should  be  of  the  best  quality. 
To  get  that  best  quality  all  that  is 
necessary  is  to  insist  upon  your  grocer 
sending  you  Elect  Flour.— fi.  B.  Bushy 
Co.,  Memphis,  Tenn. 

About  a  year  ago  we  thought  we  were 
doing  well  to  sell  one  hundred  barrels 
of  Henkel's  flour  each  month,  but  since 
the  ladies  have  learned  what  excellent 
light  bread  and  delicious  pastry  can  be 
made  with  Henkel's,  we  are  selling  over 


groceries;— FLOUR 


1,000  barrels  a  month.— Neic ell  ^  Trues- 
dell,  Binghamton,  N.   Y. 

Boyer's  "  Silver  King "  Flour  at  four 
dollars  a  barrel.— This  most  excellent 
flour  is  the  housewife's  pride.  We  get 
all  kinds  of  compliments  about  it.  This 
special  price  is  for  strike  times  and  may 
help  out  where  "economy  is  the  law."-^ 
Boyer's,  Scranton,  Pa. 

How  can  we  emphasize  sufficiently  the 
goodness  of  Henkel's,  so  that  you  will 
order  a  sack,  next  time  in  preference  to 
any  other.  Henkel's  flour  is  so  good  for 
bread,  biscuits  and  pastry,  that  many 
housewives  will  use  nothing  else  after 
trying  HenkeVs.— Newell  ^  Truesdell, 
Binghamton,  N.  Y. 

Sylph  flour  makes  biscuits  better  than 
the  best  king  on  earth  is  entitled  to, 
and  pastry  that  would  melt  the  heart  of 
the  most  critical  queen.— Day  ^  Bailey 
Orocer  Co.,  Memphis,  Tenn. 

Best  flour  on  earth  is  our  best  flour. 
There  is  none  made  anywhere  that  is 
superior  to  it  in  any  respect.  It  makes 
the  finest,  flakiest,  whitest  bread;  the 
lightest  biscuits,  the  most  brittle  and  ap- 
petizing pie  crust;  the  most  superb  cake. 
Try  it  and  you  will  be  convinced.— TAe 
Globe,  Peoria,  III, 

It  is  bound  to  strike  you  that  there 
is  better  flour  than  that  you  have  been 
using  when  once  you  see  the  results  ob- 
tained by  your  neighbor  who  bakes  with 
the  Royal  Gem  brand— less  flour,  more 
and  better  bread  indicate  the  cause  of 
your  dissatisfaction.  Why  not  follow 
her  wise  example  and  use  Royal  Gem 
^onr}— Perkins  Grain  and  Milling  Co., 
Sacramento,  Cal. 

Dickson's  Best  Patent  Snow  White 
flour  is  wholly  unlike  any  other  flour 
ever  milled.  It's  better,  unquestionably- 
better.  No  other  brand  imparts  to  the 
bread  a  taste  so  appetizing;  no  other 
makes  lighter  or  more  wholesome  bread. 
Dickson  Mill  and  Grain  Co.,  Scranton. 

There's  a  best  in  everything  and  the 
best  of  bread  is  that  made  from  Olym- 
pic flour.  We  don't  claim  Olympic  is 
best  without  having  good  grounds  to 
make  our  claims  on.  No  other  miller 
gives  the  close  expert  attention  to  the 
details  of  flour  manufacture  that  we  do. 
Our  machines  are  new  and  modern  and 
use  only  the  best  Washington  wheat.— 
Portland  Flouring  Mills,  Spokane,  Wash, 


34 


GROCERY    ADVERTISING 


I 


^  Spring  wheat  flour  makes  wholesome, 
nutritious  bread.  Winter  wheat  flour 
makes  light,  white,  delicious  bread. 
Neither  makes  perfect  bread,  but  Beaver 
flour,  a  blend  of  Manitoba  spring  wheat, 
and  Ontario  fall  wheat  in  the  right  pro- 
portions of  each,  makes  perfect  bread — 
whitest,  most  inviting  and  nutritious. 
Beaver  flour  will  make  your  baking  suc- 
cessful.—J.  //.  Taylor  Co.,  Charlottes^ 
town.  Can. 

A  perfectly  "balanced**  flour  is  one 
which  contains  the  greatest  amount  of 
nutriment  in  its  most  easily  digestible 
form.  No  single  variety  of  wheat  will 
produce  "  well  balanced  '*  flour.  It  re- 
quires the  careful  selection  of  different 
kinds.  ^  The  makers  of  Royal  House- 
hold flour  have  more  than  a  hundred 
elevators  scattered  throughout  the  great- 
est wheat  growing  country  in  the  world, 
which  enables  them  to  secure  the  very 
pick  of  the  wheat  that  will  yield  per- 
fectly balanced  flour.  The  kind  of  flour 
that  produces  the  best,  the  largest  and 
strongest  loaf.  The  loaf  which  contains 
the  greatest  amount  of  bone,  muscle  and 
brain-making  protein  and  the  lowest  per- 
centage of  waste.  Royal  Household 
makes  bread  which  reduces  the  labor  of 
digestion — and  gives  greatest  nutrition 
for  least  stomach  effort.  It's  the  "bal- 
ance" in  flour  that  makes  bread  easier 
to  digest  and  gives  it  many  other  qual- 
ities which  are  usually  attributed  to  other 
causes. — Ogilvie's,  Quebec,  Can. 

It  is  very  strange  "to  say  the  least** 
how  the  people  appreciate  a  good  thing. 
If  you  want  to  know  where  you  can 
find  a  good  thing  in  the  way  of  a  bar- 
gain, just  simply  follow  the  crowd  to 
the  Plymouth  Public  Market  next  Sat- 
urday and  see  for  yourself.  On  Wed- 
nesday of  next  week  we  shall  have  one 
of  the  greatest  bargains  in  flour  that 
Plymouth  ever  saw\  For  that  day  only 
we  shall  sell  one  of  the  nicest  flours 
on  the  market  for  69  cents  per  bag. 
Come  early  and  get  the  whirlwind  before 
it  is  too  late.— P/i/7no«^^  Public  Market, 
Plymouth,  Mass. 

It  isn't  "  knack  "  that  makes  the  bread 
and  rolls  good,  it's  good  flour,  such  as 
"  Ceres  "  Flour.  You  can  always  count 
on  turning  out  the  lightest,  sweetest, 
purest  bread  and  rolls  and  the  most 
delicious  cake  and  pastry  when  you  use 
"Ceres'*  flour.  It  is  the  real  quality 
flour — the  flour  that  is  recognized  as 
best  by  all  competent  judges.  Try 
"  Ceres  **  the  next  time  you  bake.  Your 
grocer  will  supply  you  with  "Ceres** 
flour.  Refuse  substitutes.—IFm.  M.  Gait 
^  Co.,  Washinyton,  D.  C. 

GROCERI 


The  house  of  quality.  The  Delmonico 
invites  every  housekeeper  in  Savannah — 
regardless  of  where  she  usually  trades — 
to  take  advantage  of  its  enormous  line 
of  delicacies.  You  are  sure  of  quality 
when  you  buy  here — there  is  no  ele- 
ment of  chance — but  an  unquestioned 
certainty.  Many  food  products  cannot 
be  judged  until  they  reach  the  table, 
hence  it  is  desirable  that  you  be  certain 
of  the  quality  of  things  making  your 
feasts.  That  certainty  is  yours  when 
your  foods  come  from  Savannah's  pure 
food  store.  Our  service  is  replete  with 
all  pleasure-giving  features.  Our  prices 
are  just  as  low  as  goods  of  the  same 
quality  can  be  sold.  It's  real  economy 
to  use  pure  foods — it's  folly  not  to 
use  them  when  they  cost  no  more. — 
Delmonico  Co.,  Savannah,  Oa. 

Royal  Household  flour.  Your  protec- 
tion comes  from  us.  We  make  it,  know 
its  goodness  and  guarantee  it  to  both 
you  and  the  grocer.  It  is  always  sold 
under  our  name  and  trademark,  so  you 
cannot  go  wrong.  Ask  your  grocer  for 
Royal  Household  flour.  It's  the  key 
to  better  living. — Ogilvig  Flour  Mills  Co., 
Ltd.,  Montreal,  Can, 

The  Levy  Grocery  Co.  undersell  all 
others.  Just  received  new  and  complete 
line  jellies,  preserves,  etc.,  in  glass  jars. 
Fresh  comb  honey,  one  pound  squares. 
Best  goods  at  bottom  prices. — El  Paso. 

Our  grocery  sales  are  always  on  the 
increase;  each  month  has  been  better 
than  the  last.  If  you  are  not  already 
dealing  with  us  you  do  not  know  how 
well  we  can  please  you  in  quality  and 
satisfy  you  in  quantity.  W^e  look  after 
the  buying  end  so  well  that  when  we 
send  out  orders  we  are  sure  we  can 
please.  Prompt  delivery. — The  Carrow 
Cash  Market,  Ottumwa,  Iowa. 

Germ  and  weevil  proof  graham  flour, 
pancake  flour,  entire  wheat  flour,  rye 
flour,  self-raising  pancake  flour,  white 
corn  flour.  Prepared  by  the  celebrated 
Everett  process.  We  do  not  hesitate  to 
recommend  these  flours  to  make  the  most 
delicious  bread  and  cakes  and  to  be 
superior  to  all  others,  every  package 
contains  a  little  book  of  recipes.  You 
get  a  profit  dividend  certificate  with 
every  purchase. — McKinney  ^  Co.,  Biny- 
hamton,  N.  Y, 

"Every  one's  favorite.  There's  no  flour 
that  has  such  a  strong  hold  in  the  homes 
of  Washington  as  Olympic  flour.  Its 
splendid  bread-making  qualities  have 
won  for  it  this  position  of  trust. — Port^ 
land  Flouring  Mills  Co.,  Spokane,  Wash, 
ES— FLOUR 


GROCERY   ADVERTISING 


35 


GROCERIES— VEGETABLES 


Canned  vegetables.— The  freshest  of 
everything,  carefully  prepared  to  retain 
the  flavor  that  nature  gave  it— Mitchell, 
Fletcher  ^  Co.,  Philadelphia,  Pa. 

New  vegetables,  too.  Plentiful  and 
fine,  if  you  buy  right.  We're  extra 
particular  about  the  vegetables  we  buy; 
some  farmers  think  we're  cranky,  and 
some  dealers  do,  too.  Anyway,  it's  a 
crankiness  which  gives  our  customers  bet- 
ter goods  than  they'd  get  if  we  weren't 
particular  in  our  buying,  so  you'll  prob- 
ably not  worry  over  that.  These  in  now 
— new  potatoes,  cabbage,  egg  plants,  to- 
matoes, lettuce,  and  whatever  else  makes 
its  appearance  in  the  market.  Lus- 
cious strawberries,  fine  pineapples  and 
rhubarb.  All  at  lowest  possible  prices.— 
Philadelphia  Grocery  Co.,  Trenton. 

Fresh  vegetables  are  gone  now.  This 
is  the  season  for  canned  goods.  For  the 
best  try  ours. — Tappan  ^  Co.,  Atlanta. 

Our  canned  peas  are  equal  to  those  di- 
rect from  the  garden,  and  all  you  have 
to  do  to  find  that  out  to  your  own  satis- 
faction is  to  try  them.  We  will  sell  for 
a  few  days  our  highest  grade  canned 
goods  at  wholesale  prices. — The  Lothrop 
Co.,  Hartford,  Conn. 

"The  pick  of  the  garden.**  That  is 
what  you  will  likely  say  when  you  try 
some  of  our  just  unpacked  fresh  canned 
vegetables  We  have  just  received  a  car* 
load  fresh  from  the  factory.  They  are 
the  nearest  approach  to  the  just-from- 
the-garden  vegetables  that  art  and  skill 
can  produce.— ir.  N.  Burgess,  Colorado 
Springs,  Col. 

Several  thousand  cases  of  high-grade 
vegetables,  fruit,  fish,  etc.,  at  a  very  great 
saving.  The  prices  are  even  lower  than 
those  we  quoted  last  year  for  the  annual 
sale,  and  the  emporium's  absolute  guar- 
antee for  purity  and  perfection  of  pack 
is  l>ehind  every  can.  It  is  advisable  to 
lay  in  a  supply  of  canned  goods  for 
months  to  come,  as  it  is  highly  improb- 
able that  these  prices  will  be  duplicated 
again  this  year.— The  Emporium,  San 
Francisco,  Cal. 

We've  boilt  a  reputation  by  selling 
only  fine,  fresh  fruits  and  vegetables. 
We  maintain  our  reputation  bv  scouring 
the  country  for  the  best  products  that 
are  grown  with  which  to  fill  our  custom- 
ers' orders.— Althouse  Fruit  Co.,  Los 
Angeles,  Cal. 


Fresh  vegetables  daily  from  South 
Texas.  The  winter  has  been  so  warm 
they  are  extra  fine.  You  had  better  eat 
a  little  green  stuff,  so  you  can  shed  off 
in  the  spring.— Tony  Hill  Jonz,  Denison. 

Fresh  Roasting  Ears  are  rare  at  this 
season,  but  we  have  them  as  fresh  as 
when  pulled  from  the  stalk.  You  will 
like  this  corn  much  better  than  the  ord- 
inary canned  corn,  as  it  is  on  the  cob 
and  has  all  the  flavor  of  freshness  of 
sweet  corn.— IT.  N.  Burgess,  Colorado 
Springs,  Colo. 

These  are  the  best  of  the  canned  goods. 
Tomatoes.  There  are  a  great  many 
brands  of  canned  tomatoes— some  good- 
some  indescribably  poor- some  in  well- 
filled  cans — some  very  thin  and  watery. 
To  get  the  best  quality  means  careful 
market-searching.  That's  what  we  have 
done.  We  have  secured  a  limited  quan- 
tity of  extra  fancy,  red,  ripe  tomatoes, 
put  up  as  nearly  whole  as  possible— some 
of  them  may  be  used  for  stuffed  to- 
matoes—and every  can  well  filled.  We 
recommend  these  tomatoes  to  you  at  15c. 
can,  $1.65  a  dozen.  Buy  your  winter's 
supply  of  them,  and  you  will  not  regret 
it— JF.  W.  Walker  Co.,  Hartford,  Conn. 

For  this  special  market  day  at  Leh- 
man's we've  prepared  some  very  special 
offerings.      They    ought    to    equal    last 
week's    in    desirability,    and    last   week's 
made  a  record  for  themselves.     W^e  did 
an  enormous  business,  especially  in  veg- 
etables.   At  our  prices  we  had  no  compe- 
tition, nor  could  we  have  any.    Come  on 
Tuesday  and  get  more  bargains.    Keep  in 
mind  our  suggestion   that  you   send   us 
word  of  the  things  you'd  like  us  to  make 
specialties  of  during  our  special  market 
days.     We  shall  only  be  too  glad  to  do 
what  our   customers   want;   that's   what 
we're  here  for,  and  we  know  no  better 
way  of  finding  out  than  by  asking.  We've 
already  had  quite  a  number  of  answers 
to  our  first  suggestion;  we  shall  be  de- 
lighted   to    have    others.     Address    sug- 
gestions   to    Lehman's    talker.— L.    Leh- 
man ^'  Co.,  Trenton,  N.  J, 

People  come  to  our  store  for  fresh 
vegetables  because  we  usually  have  a 
variety  to  select  from.  Spinach,  mush- 
rooms, egg  plant,  cucumbers,  Boston  let- 
tuce, tomatoes,  parsley,  watercress,  cel- 
ery, also  sweet  potatoes.— D.  L.  Bradt's, 
Pomfi.  N.   Y. 


GROCERIES— VEGETABLES 


36 


GROCERY    ADVERTISING 


GROCERIES— FRUITS 


We  think  our  strawberries  are  gener- 
ally the  best  in  the  city.  At  least,  our 
customers  say  so.  This  week  we  re- 
ceive them  fresh  every  day  from  the 
berry  fields.  Let  us  have  your  order, 
for  we  know  our  stock  will  more  than 
please  you. — John  E.  Angle,  Mansfield, 

Have  you  been  disgusted?  Have  the 
strawberries  been  mussy,  the  oranges 
punky,  the  bananas  snippy  or  the  grape- 
fruit footbally?  Try  ours  once.  They 
are  the  other  kind.  Notice  to  invalids- 
new  hothouse  grapes  are  here  from  Eng- 
land.—/. B.  Judson,  NeiD  Haven,  Conn. 

Poor  Season.— Two  college  students 
were  once  traveling  through  the  New 
York  fruit  region,  just  as  pears  were 
ripe.  One  evening  they  stopped  at  a 
farmhouse  where  there  were  luscious  and 
inviting  pears.  At  the  supper  table 
their  host  asked  them,  "Will  you  have 
pahrs  or  apples?"  One  of  the  students 
was  very  precise,  also  polite.  He  would 
not  say  "  pahrs  "  and  he  could  not  hurt 
his  host's  feelings,  so  he  took  apples. 
The  other  one  took  "  pahrs.'*  We  don't 
care  whether  you  call  them  pahrs  or 
pears — we've  got  a  lot  of  fine  ones  for 
canning— New  York  Duchess  pears,  big 
and  sweet  and  delicious.  $1.55  a  bushel 
gets  them.— r^e  Globe,  Peoria,  III. 

Oranges.  If  these  oranges  had  not 
been  extra  good,  and  if  we  had  not  been 
possessed  of  a  big  lot  of  them,  we  should 
not  have  made  such  a  halloo  about  'em. 
If  you  haven't  secured  any  you  want  to 
move  lively,  or  you'll  not  get  the  chance. 
They're  going!— IF.  W.  Walker  Co., 
Hartford,  Conn. 

No  one  thinks  of  upholding  Mother 
Eve  in  her  action  on  the  apple  question, 
but  if  it  was  an  Oregon  Spitzenburg  the 
temptation  was  certainly  very  great. 
This  fruit  is  the  perfection  of  apple  pro- 
duction. It  is  packed  in  boxes  like 
oranges  and  costs  more  than  the  best  of 
the  latter;  is  not  sold  by  the  bushel  or 
quart.  We  have  been  out  of  them  for  a 
few  days  but  will  have  them  regularly 
now  as  we  have  a  supply  of  them  in  cold 
storage. — /.  B.  Judson,  New  Haven. 

The  berry  season  is  at  its  height,  the 
berries  in  their  prime  and  the  price  low. 
We  are  well  stocked  with  the  choicest. — 
Knaur,  Denison,  Texas. 

Buying  is  the  important  thing  in  the 
fruit    business,    and    our    patrons    have 

GROCERI 


learned  to  depend  upon  us  to  supply 
them  regularly  with  good  fruit.  Just 
depend  upon  it  all  the  time,  that  you 
will  find  something  nice  to  start  the 
breakfast  each  day  at  this  store. — J.  B, 
Judson,  New  Haven,  Conn. 

Half  the  fruit  you  buy  isn't  good  fruit. 
It  is  either  over  ripe  or  not  ripe  enough. 
All  our  fruit  is  in  perfect  condition  and 
fit  for  immediate  use.  It  has  been  gath- 
ered at  the  right  moment  and  properly 
protected  from  contact  with  anything  in- 
jurious. Being  constantly  fresh,  it  is  of 
most  delicious  flavor. — The  Star  Grocery 
Co.,  Logan,  Utah. 

Dried  apples,  the  old-fashioned  sun- 
dried  kind.  They  are  good  ones,  too. — 
Cobb,  Bates  ^  Yerxa,  Taunton,  Mass. 

Much  of  the  pleasure  of  the  Sunday 
dinner  depends  on  the  quality  of  the 
fruits  and  vegetables.  Our  assortment 
is  always  the  largest  and  selections  the 
best. — Fontaine  ^-  Anglin,  Crookston. 

Where  frtiit  abounds!  In  Fredericton 
you  will  find  this  store  the  headquarters 
for  all  kinds  of  fruits.  From  the  sunny 
South  we  are  receiving  shipments  of 
fruit  almost  daily;  the  best  of  the  sea- 
son of  every  variety.  We  make  it  a 
point  to  handle  the  best  of  quality. 
That's  the  reason  we  have  built  up  such 
a  trade,  not  only  in  fruit  but  all  our 
other  lines.  We  are  following  the  mar- 
ket closely  and  our  prices  are  right  at 
all  times.  When  you  want  fruit  remem- 
ber this  store. — E.  G.  Hoben,  Frederic- 
ton,  N.  B. 

How  about  peaches?  Better  put  up 
some.  All  canned  goods  are  quoted  much 
higher  than  for  years.  All  orders  given 
us  up  to  Thursday  morning  will  l>e  filled 
at  90  cents  per  bushel  for  the  finest  grade 
of  Elbertas.  If  you  want  cheaper  ones 
we  have  them.  We  do  this  'cause  we  are 
selling  peaches  you're  wanting  at  prices 
you're  tickled  to  pay. — Tucker-Jonz,  Den- 
ison,  Tex. 

Golden  Gate  canned  fruits.  This  brand 
of  California  canned  fruits  is  well  known 
for  its  exceedingly  high  quality.  The 
fruit  that  is  put  into  the  can  is  perfect 
fruit,  and  it  is  put  up  in  a  very  heavy 
syrup,  making  a  quality  of  canned  fruit 
that  is  absolutely  unapproachable.  Let 
us  show  you  the  goods  and  give  you  our 
price  by  the  dozen  or  case. — Newton, 
Robertson  ^  Co.,  Hartford,  Conn. 
ES— FRUITS 


GROCERY    ADVERTISING 


37 


COFFEE,  TEA  AND   COCOA 


Coffee.  If  your  morning  cup  doesn't 
taste  right,  don't  blame  the  coffee;  some- 
times it's  the  cook's  fault,  sometimes 
the  coffee  pot.  If  conditions  are  right, 
you  won't  make  poor  coffee  with  our 
•*  Supreme  Blend,"  which  for  strength, 
richness  and  aroma  cannot  be  surpassed. 
—George  Lockitt's  Sons,  Brooklyn,  X.  Y, 

Teas,  for  instance.  Teas  that  require 
less  for  a  drawing;  kinds  that  give  the 
true  tea-flavor;  and  for  what  inferiority 
has  heretofore  cost.  And  what  is  true 
of  teas  is  equally  true  of  coffees  and 
spices  and  a  good  many  other  things  — 
Simpson  Crawford  Co.,  New  York. 

It  is  not  talk,  or  boast,  or  guess,  for 
"Ye  Old  Home"  Coffee  makes  its  own 
success.  Note  the  investment.  Four 
pounds  for  $1. — Bresnahan  Grocery  Co. 

Trenton's  greatest  gift  givers.  The 
**Cup   o'   Kindness." 

It  strengthens  and  cheers,    • 

Nor  causeth  to  stumble; 
It's  welcomed  alike 

By  the  great  and  the  humble. 
— Muschert,  Reeves  ^  Co.,  Trenton,  N.  J. 

Start  the  day  right  and  everj'thing 
will  run  smoothly.  The  proper  way  is 
to  start  with  a  steaming  cup  of  our  30- 
cent  blend  coffee.  It  is  always  uniform 
and  bound  to  please.  It  will  make  the 
husband  look  pleasant  at  the  breakfast 
table.  It  will  keep  the  wife  in  smiles  all 
day  long.  It  will  keep  the  children  out 
of  mischief.  When  you  want  coffee,  think 
of  Chase  Bros.,  Des  Moines,  la. 

'•  Found.  A  place  has  at  last  been  found 
where  a  high  grade  tea  and  a  fine- 
flavored  coffee  can  be  bought  at  a  mod- 
erate price.  No  premiums.  No  presents. 
No  trading  stamps,  but  your  money's 
worth  of  tea  and  coflTee. — Heroy,  TreU' 
ton,  N.  J. 

Unparalleled  Thursday  bargains  fetch- 
ing attractions  for  provident  spenders. — 
Mendel  ^  Freedman,  New  Haven,  Conn. 

Plasmon  cocoa,  55  per  cent.    Plasmon 
builds  up — does  not  tear  down  like  coffee. 
You  can  drink  all  you  want  of  it  and 
always   feel  the  better  for  it.^Flasmon 
Co,  of  America,  Rochester,  N.  Y, 

We  pride  ourselves  on  not  selling  tea 
at  less  than  50  cents  a  pound,  because 
that's  as  low  as  good  tea  can  be  sold. 
The  cheaper  the  weaker  it  is  and  the  more 
you  need,    A  pound  of  our  finest  quality 

COFFEE,    TEA 


80-cent  tea  will  make  more  than  twice  the 
number  of  cups  of  tea  that  a  40-cent  tea 
will  and  besides  you  get  the  fine  flavor 
where  you  get  a  rank  flavor  in  the  cheap 
tea. — Hendt,  Kenton,  Ohio. 

Every  grocer  in  America  will  tell  you 
he  has  good  coffee.  Every  grocer  in 
Owensboro  will  tell  you  this,  but  no 
merchant  will  look  you  in  the  face  and 
say  his  coffee  is  better  than  Chase  & 
Sanborn's  coffee.  He  may  muster  up 
courage  and  say  his  coffee  is  "just  as 
good,"  but  he  stops  right  there.— T^e  H, 
B.  Phillips  Co.,  Owensboro,  Ky. 

The  tea  and  coffee  store  opened  Fri- 
day. It  was  more  than  an  opening — it 
was  a  rush-stock  sent  here  for  a  week's 
selling  exhausted  in  a  single  day — but 
there  are  immense  stocks  where  the 
supply  came  from.  The  Empress  Tea 
&  Coffee  Co.,  who  conduct  the  depart- 
ment, owns  and  operates  its  own  planta- 
tion. Sells  to  you  direct— that's  the  little 
price  secret.  A  new  supply  will  reach 
us  for  to-morrow's  selling  and  the  same 
low  prices  and  high  qualities  that  brought 
you  here  in  thousands  opening  day  will 
bring  you  again. — Boston  Store,  Milwau- 
kee.  Wis. 

Great  Atlantic  &  Pacific  Tea  Co., 
Muncie,  Ind.,  give  for  two  days  a  hand- 
some china  vase  to  every  purchaser  of 
50  cents'  worth  of  certain  specified  goods. 

Many  years  ago  on  the  island  of  Java 
the  government  controlled  the  plantations 
which  produced  the  best  coffee.  But 
since  that  time  the  private  plantations 
have  been  improved  to  such  an  extent 
that  they  now  produce  better  coffee  than 
was  ever  grown  on  the  government  plant- 
ations. The  Milanola  plantation  is  one 
of  the  best  in  Java.  The  coffee  pro- 
duced there  can  be  bought  for  35c.  pound 
only  at  —  M.  C.  Dingwall's,  New  Haven, 

Loeser  cofee.  As  soon  as  Loeser 
coffee  became  a  regular  feature  of  store 
service,  served  in  the  restaurant,  people 
began  asking  us  to  put  it  up  for  home 
use.  It  is  a  blend  which  we  decided  upon 
after  much  experimenting,  as  being  most 
unvaryingly  successful  in  producing  per- 
fect coffee.  And  because  of  the  critical 
attention  to  its  proper  "ageing,"  Loeser 
coffee  is  specially  sustaining  and  whole- 
some, as  well  as  clear,  rich  and  fragrant 
Try  a  pound  package  at  30c.  You  will 
come  back  to  order  a  5-pound  screw  top 
canister.— F.  Loeser  ^  Co.,  Brooklyn, 
AND   COCOA 


38 


GROCERY    ADVERTISING 


Co/jee  tor  camp.  Take  plenty — peo- 
ple seem  to  drink  fabulous  amounts  of 
coffee  out  of  doors,  and  nothing  is  so 
grateful  after  an  all  day  tramp  or  fish. 
Loeser  coffee — well  known  in  the  restau- 
rant— comes  in  convenient  five-pound  can- 
isters with  screw  top.  Every  ounce  tells, 
because  of  our  care  in  blending  and  our 
insistence  upon  the  proper  age  of  the 
coffee  for  flavor  and  quality.  Hence 
Loeser  coffee  is  more  sustaining,  more 
fragrant  and  more  economical  than  most 
coffee  bought  in  this  country.  It  comes 
in  the  bean,  ground  and  pulverized. — F, 
Loeser  4:  Co.,  Brooklyn,  JV,  F. 

Good  coffee  possesses  a  direct  bene- 
ficial action  on  the  system.  Just  as  well 
grown  nutritious  celery  is  said  to  supply 
the  brain  with  phosphates — food  for  the 
brain  cells — while  poorly  grown  celery 
has  no  such  effect.  So  it  is  with  good, 
well-cultivated,  well  roasted  coffee.  Such 
coffee  supplies  the  nerve  centers  with  an 
element  that  feeds  the  nerves — tones  them 
up — makes  them  strong.  Since  the  nerves 
control  every  function  of  the  body,  good 
coffee  benefits  all  the  organs  of  the  body, 
gives  you  a  strong  mental  grip,  and  helps 
make  your  success.  But  poorly  grown — 
badly  roasted  coffee  does  not  possess 
this  beneficial  effect,  and  has  absolutely 
no  beneficial  action  on  the  nervous  sys- 
tem. Seal  Brand  coffee  is  good  coffee. 
It  is  rich  in  the  nerve  feeding  element. 
A  cup  of  Seal  Brand  coffee  is  beneficial 
to  health — it  feeds  the  central  nervous 
system — its  rich,  delicious,  creamy  taste 
and  fragrant  aroma  make  it  a  most  de- 
lightful beverage. — Chase  ^  Sanborn, 
Boston,  Mass. 

Now  when  sultry  summer  breezes  in- 
tensify your  thirst  and  ice  water  fails 
to  relieve  it  it's  time  to  try  our  tea,  iced. 
Its  rare  flavor  and  invigorating  quali- 
ties make  it  pre-eminently  the  hot  weather 
drink.  Black  and  green  blended  specially 
for  making  iced  tea;  50c.  a  pound.  We 
have  all  the  other  iced  beverages  and  you 
may  take  your  choice,  but  after  trying 
our  tea  iced  you  will  never  willingly  be 
without  a  supply.— TF.  A.  Heichard, 
Wilkes-Barre,  Pa. 

Iced  tea  is  a  very  healthful  drink  if 
properly  made — and  good  tea.  And  it 
isn't  necessary  to  pay  a  big  price.  Some 
of  the  most  particular  tea  drinkers  de- 
clare that  our  50c  teas  have  that  smooth, 
rich,  aromatic,  just-strong-enough  flavor 
equal  to  the  grade  sold  elsewhere  at  75c. 
It  is  delicious  and  very  refreshing  when 
iced.— IF.  A.  Reichard,  Wilkes-Barre,  Pa. 

Iced  tea  weather.  While  many  teas 
are  fairly  palatable  when  steeped,  good 
teas  alone  produce  an  entrancing  cup 
when  iced.    The  better  quality  teas,  like 

COFFEE,    TEA 


caricol,  have  no  such  acrid,  herby  taste 
as  the  inferior  sort,  and  icing  makes  or 
unmakes  a  tea. — Thos.  Martindale  ^  Co., 
Philadelphia,  Pa. 

The  tea  you  buy  somewhere  else  was 
probably  just  as  good  tea  originally  as 
my  tea.  But  tea  that  is  constantly  ex- 
posed to  the  air  loses  strength  and  that 
delicate  flavor  and  aroma  without  which 
tea  isn't  tea  at  all.  Tea  exposed  to  con- 
tact with  green  groceries  absorbs  their 
taste.  That  isn't  the  way  I  keep  tea. 
Buy  your  tea  here  and  note  the  differ- 
ence.—/. A.  Early,  Waco,  Texas. 

Fresh  and  fragrant  choice  and  Japany, 
are  the  teas  we  offer  you.  If  you  have  a 
particularly  fastidious  tea  taste,  we  wish 
you  would  try  our  tea.  You  can't  help 
but  like  it.  It  is  made  from  fresh,  ten- 
der young  leaves,  carefully  prepared.  We 
make  a  specialty  of  tea  and  coffee.  We 
always  have  our  eyes  open  for  the  best. 
You  don't  need  to  know  anything  about 
tea  to  tell  the  quality  of  ours. — E.  JJ. 
Nichols,  yew  Haven,  Conn. 

Fancy  new  crop  Formosa  Oolong  teas^ 
It  is  the  policy  of  this  store  in  the  mat- 
ter of  tea,  as  in  all  other  goods  we  sell» 
to  give  the  best  possible  value  for  the 
money.  When  we  make  a  statement  about 
our  teas,  we  are  prepared  to  back  it  up 
with  goods  that  do  credit  to  the  claim 
we  make.  No  particular  sensationalism 
about  our  tea  sales,  but  the  quality  is 
there,  the  value  is  there  and  observing 
buyers  usually  come  back  for  more.  To- 
day we  are  talking  about  a  special  bar- 
gain in  Oolong  as  a  farewell  sale  for 
the  old  year.  A  new  tea — tasty — good 
strength  and  fine  flavor.  It  is  well  worth, 
what  we  usually  sell  it  for,  namely,  50c. 
pound.  To-day  we  will  cut  out  the 
profit  and  let  you  have  all  you  will  take 
of  this  fine  Formosa  Oolong  tea  for  35c. 
lb.,  3  lbs.,  $1.00.  The  more  you  buy  the 
better  you  will  be  pleased. — Xewton, 
Robertson  ^  Co.  Hartford,  Conn. 

Considering  the  cost.  There  is  abso- 
lutely nothing  that  you  can  have  on 
the  table  that  will  afford  as  much  com- 
fort and  satisfaction  as  a  cup  of  Max- 
well House  Blend  cofee.  If  you  have 
never  used  it,  you  have  never  realized 
in  its  fullness  what  real  coffee  means.— 
Cheek-yeal  Cofee  Co.,  Houston,  Texas.. 

A  treat  for  cofee  drinkers.  Baker's 
Barrington  Hall  steel  cut  coffee  is  without 
an  equal.  By  the  method  of  cutting  it  is 
free  from  coffee  dust  and  chaff,  taking 
away  the  bitterness.  The  particles  are 
uniform  in  size,  improving  the  flavor.  It 
is  the  ideal  coffee.  Try  a  can.  Try  our 
Monogram  tea. — Alex.  Campbell,  Deni^ 
son,  Texas. 
AND    COCOA 


GROCERY    ADVERTISING 


39 


SOAP 


Fairy  soap  makes  white  hands  and 
faces.  No  other  toilet  and  bath  soap 
has  the  cleansing  qualities,  the  handy 
shape,  and  the  lasting  purity  of  Fairy 
Soap.  It  is  pure  white  and  remains 
so  as  long  as  it  lasts.  The  price  is 
but  5  cents — each  cake  wrapped  and 
packed  in  a  separate  carton. — The  N.  K. 
Fairbanks  Co.,  Chicago,  III. 

For  more  than  a  hundred  years  Pears 
has  remained  ahead  of  a  thousand 
others. — Selected. 

The  odor  left  by  a  highly-scented  toi- 
let soap  is  not  agreeable  to  most  people 
of  refined  tastes.  A  delicate  perfume 
may  be  used  after  an  Ivory  Soap  bath 
with  much  more  pleasing  effect.  Ivory 
Soap  is  so  pure  that  it  leaves  only  a 
sensation  of  perfect  cleanliness. — Se- 
lected, 

The  morning  bath  starts  the  day  right, 
makes  the  skin  glow  with  health,  gives 
that  comfortable  feeling  of  perfect 
cleanliness,  if  you  use  Woodbury's  Facial 
Soap.  Scientifically  adapted  to  promote 
and  preserve  delicacy  of  the  complexion. 
Stimulates  the  pores,  tones  up  relaxed 
muscles,  puts  the  skin  in  pink  of  con- 
dition,  smooth,   firm,   clear. — Selected. 

Don't  break  your  back  rubbing  clothes 
when  you  can  avoid  it  so  easily  by  us- 
ing Easy  Task  Soap.  A  pure  white 
article  made  of  only  the  best  material. 
It  requires  no  rubbing  or  boiling. 
Your  clothes  will  last  longer  too. — The 
Hewitt  Bros.  Soap  Co.,  Dayton,  Ohio. 

For  infant  or  adult  there  is  no  soap 
as  good  as  Ricksecker's  soap  for  the 
skin  and  complexion.  Being  absolutely 
pure  and  free  from  all  injurious  sub- 
stances, there  can  be  no  harm  from  its 
use.  Doctors  throughout  America  use 
and  indorse  this  famous  soap.  Price  25c 
a  cake,  or  65c  per  box  of  three  cakes. 
— ^f  4*  Vciughn  Drug  Co.,  Los  Angeles. 

Sleep  cannot  be  imitated  except  in 
appearance,  neither  can  Ivory  Soap. 
There  are  other  white  soaps  that  look 
like  Ivory  soap,  this  is  a  penalty  which 
it  pays  for  its  great  success.  But  do 
not  be  deceived,  there  is  only  one  Ivory, 
the  others  are  imitations  that  fall  far 
short  of  its  perfections.— iSe/6c<ed. 

Lifebuoy  Soap  is  more  than  soap,  yet 
it  costs  no  more,  for  while  it  cleanses 


thoroughly  it  also  disinfects — purifies — 
at  the  same  time.  As  electricity  gives 
light  as  well  as  power,  so  Lifebuoy  Soap 
cleanses  as  well  as  destroys  the  unseen 
germs  of  disease.  Ordinary  soaps 
merely  cleanse  but  do  not  safeguard 
health  by  destroying  the  germs  of  dis- 
ease as  Lifebuoy  does.  Buy  a  cake 
from  your  dealer,  use  it  all  up,  and  if 
it  does  not  do  all  we  say,  he  will  refund 
purchase  money  promptly. — Lifebuoy 
Soap  ad. 

The  sweetest  thing  on  earth  is  the 
face  of  a  little  child.  Its  skin  is  ex- 
quisitely delicate,  like  the  bloom  of  a 
ripe  peach.  Imagine  washing  a  peach 
with  colored  and  perfumed  soap  !  Next 
to  pure  water.  Ivory  soap  is  the  purest 
and  most  innocent  thing  for  a  child's 
skin.  No  chemicals  !  No  free  alkali  ! 
Just  a  soft,  snow-white  puff  of  down, 
which  vanishes  instantly  when  water  is 
applied.— Proctor  ^  Gamble  Go. 

Are  there  blemishes  on  your  skin  ? 
Pimples,  rash,  clogged  pores,  black  heads 
or  freckles  ?  They  can  be  removed  per- 
manently. Craddock's  Medicated  Blue 
Soap  heals  and  keeps  smooth  and  soft 
the  most  sensitive  skin.  In  fact,  it  is 
the  only  soap  that  is  sold  under  a  posi- 
tive guarantee  to  cure  any  and  all  skin 
diseases.  Craddock's  is  "the  soap  that 
soothes." — Selected. 

The  daintiest  soap  made  is  Hand 
Sapolio  for  toilet  and  bath.  Other  soaps 
chemically  dissolve  the  dirt — Hand  Sa- 
polio removes  it.  It  contains  no  ani- 
mal fats,  but  is  made  from  the  most 
healthful  of  the  vegetable  oils.  It  opens 
the  pores,  liberates  their  activities,  but 
works  no  chemical  change  in  those 
delicate  juices  that  go  to  make 
up  the  charm  and  bloom  of  a 
perfect  complexion.  Test  it  your- 
self. The  fame  of  Sapolio  has  reached 
far  and  wide.  Everywhere  in  millions 
of  homes  there  is  a  regard  for  it  which 
can  not  be  shaken.  Sapolio  has  done 
much  for  your  home,  but  now  for  your- 
self—have you  ever  tried  Hand  Sapo- 
lio, for  toilet  and  bath?  It  is  related 
to  Sapolio  only  because  it  is  made  by 
the  same  company,  but  it  is  delicate, 
smooth,  dainty,  soothing,  and  healing 
to  the  most  tender  skin.  It  pleases 
everyone. — Selected. 


SOAP 


40 


GROCERY    ADVERTISING 


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BREAD  AND   CAKE 


Blobbs — "  Newly wed*s  wife  is  a  cooking  school  girl,  and 

she  has  been  feeding  him  on  angel  food.'* 
Slobbs — **  What  effect  has  it  had  on  him?" 
Blobbs — "  Well,  I  think  he  has  rather  given  up  the  idea  of 

ever  becoming  an  angel." — Philadelphia  Record. 

±     ±     ± 

Couldn't  Have  Been  Him. — Lady — "  I'm  sure  you're  the 
same  man  I  gave  a  loaf  of  home-made  bread  to  yesterday." 

Tramp — *'  It  wasn't  me,  madam.  I  never  felt  better  in  my 
life." 


The  best  cure  for  dyspepsia  is  pure 
bread,  well  made,  properly  baked.  The 
bread  that  is  made  by  this  bakery  is 
perfect  bread  made  of  the  best  flour, 
seasoned  just  right,  thoroughly  kneaded 
and  baked  to  perfection.  Try  it. — Elm 
City   Bakery,   New   Haven,   Conn. 

Our  Butternut  bread  is  splendid  bread. 
If  vou  have  never  tried  it  vou  can't  tell. 
It  is  a  firm,  fine-grained,  white  bread  and 
the  crust  has  that  rich,  golden  brown 
color  which  always  shows  the  qualities 
of  a  good  loaf  of  bread.  From  your 
grocer  or  the  maker. — Russell-Spaulding 
Co.,  Binghamton,  N.  Y. 

Not  the  result  of  chance.  Good  bread 
is  not  made  by  chance.  Boyd's  bread  is 
good  every  time.  We  know  just  what 
to  expect  every  day.  So  do  our  custom- 
ers. We  have  a  larger  number  of  satis- 
fied customers  than  any  other  house  in 
Canada.  Care  and  cleanliness  is  our 
motto,  and  vou  see  it  in  every  loaf  of 
bread. — Boyd's,  Winnipeg,  Can. 

The  child's  delight  is  a  dainty  mouth- 
ful of  good  and  wholesome  cake  such  as 
Smith's  bakery  delivers  daily.  In  Smith's 
fancy  breads,  rolls,  biscuits,  cakes,  etc., 
only  the  best  flour,  sugar,  butter  and 
milk,  are  used,  in  the  most  cleanly  and 
•careful  way  in  order  to  ensure  the  best 
results.  You  may,  therefore,  rely  upon 
the  perfect  purity  and  deliciousness  of 
everything  you  buy  from  Smith's  Bakery, 
Jlobile,  Ala. 

Loeser  cake.  Better  now  than  ever.  If 
you  are  asked  to  send  a  cake  to  the 
strawberry  festival  or  lawn  fete,  one  of 
our  three  layer  cakes  ^^ill  save  you 
trouble  and  do  vou  credit,  too — for  if 
they  don't  know,  they  will  give  you  praise 
for  being  or  having  an  extra  good  cook. 
Loeser  cakes  are  the  "  home  "  kind,  made 
■of  best  materials  generously  mixed  and 
baked  according  to  old  fashioned  home 
recipes.    They  are  even  better  now  than 


they  have  been. — Frederick  Leaser  §•  Co., 
Brooklyn,  N.  Y. 

Our  bread  makes  a  better  breakfast 
than  is  possible  when  an  ordinary  loaf 
is  used.  Its  delicious  quality  imparts 
zest  to  one's  eating.  Its  texture,  sweet- 
ness and  flavor  please  the  palate,  and 
its  crisp,  nicely-browned  crust  rounds 
out  a  list  of  its  merits  which  makes  its 
eating  altogether  satisfying. — Kolb's, 
Trenton,  N.  J. 

Cream  Malt  bread  is  approved  by  a 
wider  circle  of  bread  eaters  than  any 
other  one  kind  of  bread  baked  in  Spring- 
field. It  has  an  appetizing  taste  that's 
always  just  as  good  the  next  time  you 
eat  it  as  the  last  time  you  tasted  it.  From 
our  wagons  or  your  grocer. — Schaefer's 
Bakery,  Springfield,  Ohio. 

The  freshest  baked  goods  in  the  city 
can  be  obtained  at  the  Eclipse  bakery  at 
any  hour.  Cakes,  pastry,  tarts,  Scotch 
cake,  tea  cakes,  small  cakes,  and  any  kind 
of  cakes  desired. — D.  Stewart,  Charlotte^ 
town,  P.  E.  I. 

Butter-Nut  bread.  See  that  the  label 
is  on  everv  loaf  of  Butter-Nut  bread. 
It's  as  sweet  as  a  nut  and  as  pure  as 
spring  water.  It  gives  the  very  impres- 
sion of  being  kneaded  and  baked  under 
the  most  careful  conditions  and  that  its 
bakers  are  masters  at  their  art.  None 
genuine  without  the  seal.  It's  worth 
more  than  any  other  bread,  yet  the  price 
is  no  higher.  For  sale  at  your  grocer's. 
— California  Bakery,  Salem,  Ore. 

Take  life  easy.  It  is  no  longer  neces- 
sarj''  for  the  housekeeper  to  spoil  her  com- 
plexion and  her  temper  by  working  over 
a  hot  stove  to  prepare  biscuits  for  the 
family  table.  Try  some  of  our  rusk, 
soda  biscuits,  milk  rolls  and  buns.  The 
whole  family  will  enjoy  their  meals  bet- 
ter if  served  with  our  Milk  Bread.^ 
French's   Bakery,   Waterbury,   Conn. 


BREAD    AND    CAKE 


GROCERY    ADVERTISING 


41 


Kolb's  butter  bread  is  splendid  bread. 
Those  who  have  never  tried  Kolb's  have 
no  idea  of  how  good  baker's  bread  can 
be.  This  is  not  that  dry,  holey,  puffed- 
up  bread,  but  is  so  much  like  the  good 
home-made — sweet,  with  crisp  crust, 
moist  and  close  in  texture;  substantial. 
It's  the  sort  which  has  made  baker's 
bread  mean  best  possible,  in  Trenton. 
There's  something  to  it.  It  satisfies.  The 
genuine  has  our  label  upon  it. — Kolb's, 
Trenton,  N.  J. 

Women  who  live  well  generally  live 
mostly  on  the  bread  we  make.  They 
all  admit  they  can't  bake  any  better 
bread  than  we  do,  and  they  can't  afford 
to  spend  their  time  duplicating  our  work 
when  our  prices  are  so  low.  Ask  your 
grocer  about  it. — Hartmann  Bros.,  Bak- 
ers, Springfield,  111. 

A  word  to  bread  eaters.  The  pure  food 
law  requires  that  no  preservatives  shall 
be  placed  in  bread  in  order  to  retain  its 
freshness,  and  that  all  breads  contain- 
ing such  materials  are  classed  as  injuri- 
ous and  unfit  for  food.  Wolfarth's  But- 
ternut Bread  is  now,  and  has  always 
been,  absolutely  pure,  and  the  fact  that 
it  is  fresh  baked  each  day  is  a  guarantee 
of  its  absolute  freshness  and  purity. 
Insist  upon  getting  \t.— Wolfarth's  Steam 
Bakery,  Saginaw,  Mich. 

If  you  like  things  of  whipped  cream, 
you  will  find  them  at  our  stores  every 
afternoon  this  week.  On  Saturday  after- 
noon and  evening  many  good  things  will 
be  added  to  our  regular  display.  Among 
them  in  large  quantities  you  will  see 
those  splendid  coffee  cakes  we  make. — 
Trott  Baking  Co.,  Waterbury,  Conn. 

Order  your  Christmas  cake  now.  We 
have  put  up  a  large  quantity  of  Christ- 
mas cake,  made  from  the  choicest  fruits. 
Orders  by  'phone  will  receive  special  at- 
tention. Our  candies  for  the  Christmas 
trade  are  well  assorted,  and  our  prices 
are  reasonable.  Have  you  tried  our 
home-made  bread?  Ask  your  grocer  for 
it,  or  'phone  us  and  one  of  our  wagons 
will  call  on  you.  We  deliver  to  any 
part  of  the  city.  Remember,  our  spe- 
cialties are  cream  cakes,  cream  puffs, 
and  charlotte  russe. — Burke  Bros.,  Ham- 
ilton, Can. 

Buy,  try  and  eat  Shaw*s  bread.  Made 
of  the  highest  grade  flour,  mixed  under 
the  best  sanitary  conditions  by  our  elec- 
tric mixer,  absolutely  no  danger  of  per- 
spiration falling  in  the  dough,  as  no 
hands  touch  it  while  it  is  being  mixed. 
Also  a  choice  variety  of  cakes  and  pastry 
made  from  the  finest  stock  in  our  gro- 
cery department — N.  Shaw  ^  Co.,  Plym- 
outh, Mass, 


Bread.  We  give  our  bakers  the  purest, 
the  best  of  materials  and  demand  that 
the  goods  they  bake  shall  be  up  to  our 
standard  and  they  are.  Try  our  bread 
and  you  will  always  be  a  customer. — 
French's  Bakery,  Waterbury,  Conn. 

Wedding  cakes  and  cakes  for  festive 
occasions  made  on  the  shortest  notice, 
decorated  and  designed  by  the  most 
skilled  artists  and  made  from  the  very 
best  materials.  The  most  modern  and 
up-to-date  appliances  used  in  their  manu- 
facture.— The  Watson  Confectionery  Co., 
Ltd.,  Winnipeg,  Can. 

A  better  bread  than  **mother  made"  is 
really  not  difficult  to  produce — in  the 
Kolb  bakery.  There  are  better  materials 
than  there  ever  were ;  better  facilities  for 
baking — improved  ideas  and  processes — 
and  we  have  them  all.  The  Kolb  bakery 
is  fitted  to  turn  out  the  best  loaf  the 
world  has  ever  known,  and  there  are 
thousands  in  Trenton  who  declare  that 
we  do  it.  One  loaf  tells  why.— Kolb's, 
Trenton,  N.  J. 

Yes,  that's  the  way  you  can  get  our 
toothsome  and  wholesome  bread,  cakes, 
pies  and  pastry  of  all  kinds,  fresh  from 
the  oven  daily.  We're  more  than  par- 
ticular as  to  the  purity  and  quality  of 
all  ingredients  entering  into  our  products. 
Likewise  scrupulous  as  to  cleanliness  of 
pans  and  appliances.  Special  cakes  baked 
to  order  at  short  notice.  Prompt  serv- 
ice.—TFtn«/ou?'*  Cottage  Bakery,  New 
Haven,  Conn. 

Hildebrecht's  own  baking  products  are 
ideal.  We  try  to  have  them  so.  We 
work  to  that  end.  We  succeed.  There 
is  nothing  of  the  cheap  about  them, 
though  our  prices  are  moderate.  What 
is  here  is  the  best  possible  and  not  be- 
cause it's  here,  but  because  we'll  have 
none  else.  Purity,  freshness,  cleanliness 
and  delicious  quality  combine  to  make 
our  pies,  for  instance,  exceptionally 
toothsome,  winning  the  praises  of  house- 
wives, and  making  it  needless  to  do  so 
much  baking  in  your  home  kitchen. — 
Trenton,  N.  J, 

Everyone  enjoys  good  bread.  Being 
the  principal  article  of  food,  special  care 
should  be  taken  to  see  that  it  is  pure  and 
easily  digested.  Our  bread  is  light  and 
flaky.  The  systematic  preparation  of  in- 
gredients, special  method  of  mixing,  and 
well  regulated  ovens  prevent  any  pos- 
sibility of  sogginess.  It  is  given  the  best 
attention  from  the  oven  to  your  home — 
clean,  well  ventilated  rooms  and  wagons, 
Phone  orders  given  careful  attention. 
Delivered  daily  to  all  parts  of  the  city, 
— Boyd's,  Winnipeg,  Can. 


BREAD    AND    CAKE 


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We  have  not  mentioned  our  pies  very 
much.  It  wasn't  because  we  did  not  sell 
them.  We  do,  and  good  well-filled  pies 
they  are,  the  kind  that  you  anxiously 
await  the  quick  ending  of  the  meal  to  get 
a  piece.— Trott  Baking  Company,  Water- 
bit  ry,  Conn. 

Your  bread  is  a  most  important  item 
of  housekeeping,  and  to  have  it  good  you 
must  have  it  well  kneaded,  well  raised 
and  well  baked.  Try  a  loaf.— D.  Stewarts 
Charlottetown,  P.  E.  I, 

Saturday  cake  news.  3  layer  nut  cakes. 
Every  Saturday  sees  an  increased  de- 
mand for  these  special  layer  cakes.  Par- 
ticular housewives  tell  us  that  they  are 
much  better  than  can  be  made  at  home 
for  the  same  cost.  Certain  it  is  we  use 
the  choicest  materials,  and  are  most  care- 
ful in  the  mixing,  baking  and  icing.  This 
Saturday's  cakes  will  have  nuts  between 
the  layers  and  the  rich  cream  icing  on 
the  top  and  sides  will  be  sprinkled  with 
chopped  English  walnuts.  We  would  sug- 
gest the  placing  of  your  order  early. — 
C.  A,  Beers  Baking  Co.,  El  Paso,  Tex. 

Elberta  bread.  This  is  the  bread  the 
people  like.  Ours  are  the  bakers  that  bake 
the  bread  the  people  like.  This  is  the 
bakery  that  employs  the  bakers  that 
bake  the  bread  the  people  like.  The 
l)eople  of  Denison  are  the  people  that 
sustain  the  bakery  that  employs  the  bak- 
ers that  bake  the  bread  the  people  like. 
— Home  Steam  Bakery,  Denison,  Tex. 

When  you  seek  for  tempting  eatings  a 
visit  to  our  stores  will  repay  you.  We 
will  have  coffee  cakes  again  Saturday. 
Xow  a  coffee  cake  is  one  of  the  many 
good  things  we  will  have  this  Saturday 
afternoon  and  evening.  Come  and  get 
one,  the  price  is  small,  being  only  ten 
cents  for  your  choice.— Tro^  Baking 
Co.,  Waterhury,  Conn. 

We've  named  it  mother's  because  it 
equals,  if  not  surpasses,  the  best  home- 
made bread  ever  baked.  Home  bakers 
find  it's  useless  to  fuss  with  baking  when 
they  can  get  better  bread  without  all 
that  trouble.— //«//'*,  Trenton,  N.  J, 

You  will  enjoy  your  Thanksgiving 
dinner  much  more  with  Nathan's  famous 
fruit,  pound  or  other  cakes,  which  are 
delicious  in  quality  and  flavor. — Nath- 
an's Home  Bakery,  Atlanta,  Oa. 

If  you  want  the  best  bread  that  money 
can  buy,  ring  up  52\  and  our  wagon 
will  call  on  you  morning  and  afternoon 
delivery.  Once  used  you  will  have  no 
other. — Burke  Bros.,  Hamilton,  Can. 

Cream  Malt  bread  is  approved  by  a 
wider  circle  of  bread  eaters  than  any 
other  one  kind  of  bread  baked  in  Spring- 

BREAD    AN 


field.  It  has  an  appetizing  taste  that's 
always  just  as  good  the  next  time  you 
eat  it  as  the  last  time  you  tasted  it— 
Schaefer's  Bakery,  Springfield,  Ohio. 

Our  modern  bakery  is  located  on  South 
N.  Street  in  Fresno.  It  is  as  near  per- 
fect as  a  bakery  can  be  made.  It  is 
strictly  sanitary— no  dust,  dirt  or  odors. 
Our  bread  and  pastry  is  mixed  and 
handled  by  machinery,  the  quantities  used 
are  weighed  to  the  fraction  of  an  ounce. 
Nothing  is  left  to  guesswork.  The  re- 
sult is  that  we  furnish  the  finest  quali- 
ties sold  in  Fresno,  and  at  the  most  reas- 
onable prices.  We  especially  recommend 
our  Beechnut  bread  at  5c.  the  loaf. — 
Redlick's,  Fresno,  Cal. 

Alexander  cake.  This  cake  is  the  lat- 
est product  of  our  bakery — a  cake  that  is 
destined  to  be  very  popular.  It  is  a  rich, 
white  loaf  cake — something  on  the  order 
of  white  pound  cake.  All  through  it  are 
French  crystallized  cherries.  We  espe- 
cially recommend  Alexander  cake  for 
afternoon  teas.  Comes  without  icing  in 
two-pound  cakes,  at  50c.  each.  We  also 
sell  it  half  a  cake  for  ;?5c. — Anderson  4* 
Chanslor  Co.,  Los  Angeles,  Cal. 

Choice  bakery  specials.  There  are 
numberless  small  bakery  specials  in  our 
bakestuffs  department  which  are  delici- 
ous for  afternoon  teas,  to  eat  with  the 
coffee  or  with  puddings  and  desserts. 
Many  of  them  may  be  new  to  you — if 
they  are,  let  us  give  you  an  introduction 
to  them  without  delay.  Honey  cakes — 
a  tasteful  delicacy — lebkuchen,  pfeffer- 
nusse,  butter  confect — some  of  them  you 
will  recognize  by  their  names  as  dear  to 
the  knowing  German  appetite — are  among 
the  line  of  fine  s?5c.  a  pound  goods. 
Springalie  are  popular  at  40c.  pound. 
Order  these  lines  if  you  want  a  change 
from  lady  fingers  and  wafers — they  are 
extremely  delicious. — H.  Jevne  Co.,  Los 
Angeles,  Cal. 

The  loaf  that  satisfies.  It  doesn't  pay 
you  to  bake  when  such  bread  as  the  Car- 
dinal loaf  can  be  had  for  5  cents.    Manv 

• 

women  tell  us  they  will  never  bake  so 
long  as  we  make  the  Cardinal,  and  hus- 
bands tell  their  wives  there  is  no  need 
to.  Cardinal  loaf  is  different  from  most 
bakers'  bread — it  is  clean,  but  it  is  not 
"doctored"  to  make  it  white.  Expensive 
"King  Midas"  flour  is  used;  the  dough 
is  mixed  by  machinery;  each  loaf  is  baked 
to  a  turn,  and  directly  upon  leaving  the 
oven  it  is  wrapped  in  waxed  paper.  Ask 
your  grocer  for  cardinal,  or  ring  us  up 
on  either  'phone;  we  deliver  throughout 
the  city.  Our  fruit  cake  is  delicious, 
18c.  pound— try  it.— Bobbins  Bros.,  Tren- 
ton, iV.  /. 

D    CAKE 


If  you  could  see  the  great  array  of 
cakes  laid  out  daily  by  our  expert  bak- 
ers, you  would  know  you  need  worry  no 
more  about  baking.  So  light,  dainty  and 
tempting — they  are  simply  unequaled. 
Jevne's  layer  cakes  are  renowned.  They 
come  in  two  or  three  layers  and  different 
icings.  You  cannot  help  being  delighted. 
— //.  Jevne  Co.,  Los  Angeles,  Cal. 

Excellent  baking.  Fruit  cake,  pound 
cake,  Boston  brown  bread,  Scotch  short 
bread.  There  is  a  fine  art  in  baking. 
We  understand  the  art  thoroughly  and 
people  who  try  our  bread  and  cakes  and 
pies  come  back  for  more.  Stop  at  our 
store  and  look  at  the  fine  cakes  we  are 
showing  in  our  windows.  A  cake  of  the 
right  size  for  everybody.  Any  one  will 
tell  you  that  we  make  the  best  cakes 
they  ever  ate.  Only  the  best  materials 
used. — City  Bakery,  San  Bernardino. 

iThe  quality  of  our  bakery  products  is 
such  that  you  need  not  bake  at  home. 
The  bakery  department  of  our  business 
is  one  of  the  busiest  and  most  rapidly 
developing  branches  of  this  store.  We 
do  not  scrimp  on  materials.  We  use  the 
best  flour,  lard,  butter,  eggs,  milk,  and 
fruits,  and  we  use  them  liberally.  The 
work  is  all  done  by  expert  bakers.  The 
results  of  their  work  is  seen  in  as  fine 
an  assortment  of  genuinely  homelike  bak- 
ery goods  as  can  be  found  in  New  Eng- 
land. Our  bread,  butter  rolls  and  salad 
rolls  are  well  known  in  this  section.  Our 
efforts  during  1907  will  be  devoted  to 
keeping  up  the  standard  and  improving 
the  quality,  if  we  see  any  way  to  do  it. 
The  cakes,  doughnuts,  crullers,  cookies, 
lady  fingers,  etc.,  are  in  great  variety— 
and  all  good.  We  make  fine  cream  puffs, 
eclairs  and  whipped  cream  goods.  You 
can  use  our  bakery  goods  every  day.  It 
is  not  necessary  now  for  you  to  bake 
at  home.— Newton,  Robertson  ^  Co., 
Hartford,  Conn. 

Begin  with  the  new  year  to  improve 
yourself  in  mind  and  body  by  eating 
Lawrence's  bread  and  baked  goods,  be- 
cause they  are  made  in  a  clean  and  sani- 
tary bakery  that  has  all  of  the  latest 
improvements  in  machinery,  etc.,  and  the 
best  material  is  none  too  good  for  our 
customers.  We  invite  your  inspection  at 
any  time.  Bread  and  baked  goods  for 
sale  by  all  grocers.— (?.  E.  Lawrence  ^ 
Son,  Lansing,  Mich. 

Loeser  cake,  better  now  than  ever. 
"My  cook  never  fails,"  says  a  woman, 
and  every  other  woman  envies  her  that 
solid  rock  of  dependence.  Women  whose 
cooks  do  not  fail  have  the  same  de- 
pendable feeling  about  the  Loeser  Cake 
Kitchen— a  minute  spent  at  the  phone  to 


give  an  order,  and  up  comes  the  cake, 
carefully  packed,  and  sometimes  even 
warm  from  the  oven,  and  perfect  as  only 
moist,  tender,  rich  mixed  "home-made" 
cake  can  be.  Every  kind  of  loaf  cake, 
from  simple  sponge  cake  for  the  chil- 
dren's lunch  to  richest  nut  or  fruit  cake. 
Layer  cakes  with  three  layers  and  gen- 
erous fillings  in  maple  cream,  mocha, 
chocolate,  cocoanijt  and  lemon  flavors. — 
Frederick  Loeser  ^  Co.,  Brooklyn,  N.  Y» 

Orange  layer  cake  of  Loeser  baking. 
This  is  one  of  the  specialties  of  the 
Loeser  bakery  here  in  the  store — the  most 
delicious  orange  layer  cake  that  any  one 
ever  tasted.  Cake  and  icing  are  flavored 
with  fresh  oranges.  Cake  and  icing  are 
absolute  perfection.  Three  layer  cakes 
are  65c.  Loeser  cakes,  baked  here  in 
the  store,  are  better  now  than  they  have 
ever  been.  Three  layer  cakes,  including 
the  famous  maple  cream  cakes. — Fred- 
erick Loeser  ^  Co.,  Brooklyn,  N.  Y. 

High  quality.  The  best — not  the  lowest 
priced — bread  is  the  cheapest.  We  could 
makes  loaves  to  sell  at  three  cents  instead 
of  five,  or  we  could  sell  a  larger  loaf,  but 
in  either  case  we  would  be  compelled  to 
use  inferior  flour.  Our  bread,  cakes  and 
pies  are  made  from  the  choicest  western 
wheat  Cleanliness,  purity  and  high  qual- 
ity are  the  three  reasons  why  our  produc- 
tions are  superior  to  any  others. — The 
Home  Steam  Bakery,  Denison,  Texas. 

Upheld  by  men  for  its  nutritive  and 
delicious  qualities  as  being  "the  staff  of 
life."  In  reality  our  loaves  of  Long's 
bread  are  desired  by  all  lovers  of  good 
eating.  Nothing  spongy  about  our  light 
and  dainty  loaves  of  bread;  they  are  nu- 
tritious and  healthful  and  are  in  demand 
by  athletes  as  well  as  the  most  fastidious 
ladies.  Try  our  pure  and  palatable 
breads,  rolls  and  cakes.  They  are  unex- 
celled.—P.  S.  Long,  Lebanon,  Pa. 

The  thoroughfare  to  a  man's  heart. 
Cupid  is  not  inconstant.  In  the  home 
where  the  dining  table  is  ever  enticing 
he  lingers  and  makes  himself  at  ease 
in  the  house  where  the  housekeeper  uses 
Smith's  bread.  Because  the  Smith  Bak- 
ery products — bread,  cakes,  pastry,  rolls, 
are  all  delicious,  nutritious,  healthfuL 
If  you  go  to  get  married  you'll  be  al- 
ways lucky  if  you  begin  the  wedding 
feast  with  Smith  Bakery  confections, 
and  keep  using  Smith  Bakery  good  things 
in  the  household. — Smith's,  Mobile,  Ala. 

Our  bread  and  all  baked  goods  are  al- 
ways fresh — always  the  best — always  the 
kind  of  baked  goods  you  are  proud  to 
have  on  your  table  when  you  entertain 
guests  at  meals. — Elm  City  Bakery,  New 
Haven,  Conn.  . 


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The  man  who  called  pie  the  demon  of 
the  American  pantry  evidently  never 
tasted  a  piece  of  Plenty  chocolate  pie. 
Thick,  creamy,  chocolate  filling  piled  up 
on  crust  light  as  snow.  Look  for  the 
label  and  insist  on  Plenty  pies  at  "  The 
Home  of  Good  Things  to  Eat,"— itfa/d- 
aner  ^'  Son,  Springfield,  111. 

The  bread  that  keeps  the  family  heal- 
thy is  a  treasure  no  one  can  afford  to 
be  without.  It  is  made  right  here.  Once 
used  it  becomes  a  luxury  that  you  won't 
dispense  with.  No  more  dyspepsia,  in- 
digestion, bilious  attacks,  sick  headaches 
or  tired  feelings.  Give  it  a  trial  is  all 
we  ask.— C.  E.  Rising,  Rockland,  Me. 

Good  bread  is  the  staff  of  life  all  right 
— good  bread.  A  man  can  live  and  thrive 
on  bread  alone— if  it's  good  bread.  But 
everybody  can't  make  good  bread.  Bread 
making  is  an  art — to  be  studied  and 
practiced,  if  it's  to  be  done  well.  Smith, 
the  baker,  his  bread  is  good  bread,  all 
of  it,  and  especially  the  Butternut  brand. 
He  does  nothing  but  bake  bread,  rolls, 
pastry,  cake,  day  in  and  day  out.  Isn't 
it  natural  he  should  do  it  a  little  better 
than  some  one  who  makes  a  business  of 
it  without  knowledge  of  details. — Smith's 
Butternut  Brand,  Mobile,  Ala. 

If  we  risked  the  health  and  temper  of 
our  consumers  with  heavy  bread,  we'd 
get  out  of  business.  As  it  is,  we're  in 
business  to  stay.  Our  consumers  say 
so.  Don't  forget,  good  bread  is  neces- 
sary, and  bad  bread  causes  more  indiges- 
tion than  any  other  food. — Hartmann 
Bros.,  Springfield,  III. 

Now  listen !  The  price  of  cooking  ma- 
terials is  high,  but  we  are  using  as  we 
always  have,  the  best  ingredients  for 
our  bread,  rolls,  biscuits,  cakes  and  pas- 
tries. We  serve  only  the  best  in  baking. 
Give  us  a  trial  and  be  convinced. — J.  3. 
French's  Bakery,  Waterbury,  Conn. 

Just  what  you  have  wanted  so  long. 
How  many  times  have  you  wished  you 
•could  get  some  of  those  delicious  rolls 
you  enjoyed  at  the  hotel  or  famous  res- 
taurants, a  loaf  of  that  indescribably  ap- 
petizing bread  that  is  served  in  the  long, 
thin  loaves?  Nothing  tastes  just  like 
them,  or  so  good.  We  have  them  now 
in  the  grocery— fresh,  crisp,  toothsome 
bread  and  rolls.  Owing  to  their  perish- 
able character  we  cannot  deliver  them. — 
Abraham  ^  Straus,  Brooklyn,  N.  Y. 

Fad  food  will  come  and  go.  Try  them 
all,  but  your  faithful  standby  is  Mother's 
bread.  Nothing  else  can  take  its  place. 
The  best  and  purest  bread  made.  Ask 
for  it  by  name.  From  your  grocer  or 
•the  makers. — RusselUSpaulding  Co., 
MinghamtoUj   N,    Y. 

BREAD    AN 


A  slice  of  good  bread.  Do  you  enjoy 
eating  it.'  You  wiU  if  the  slice  that  you 
are  partaking  of  is  a  part  of  the  count- 
less rightly  baked  loaves  we  make.  Don't 
miss  having  a  loaf  every  day. — Trott 
Baking  Company,    Waterbury,  Conn. 

Old-fashioned  pumpkin  pies  that  sur- 
pass the  ordinary  home-made  kind  for 
deliciousness  and  wholesomeness.  Crisp, 
tender  crusts;  rich,  well-prepared  fillings; 
baked  to  a  golden  hxovfn.— Reeves,  Wash- 
ington,  D.  C. 

\\Tiy,  it's  hot !  Yes,  that's  the  way  you 
can  get  our  toothsome  and  M'holesome 
bread,  cakes,  pies  and  pastry  of  all  kinds, 
fresh  from  the  oven  daily.  We're  more 
than  particular  as  to  the  purity  and 
quality  of  all  ingredients  entering  into 
our  products.  Likewise  scrupulous  as  to 
cleanliness  of  pans  and  appliances.  Spe- 
cial cakes  baked  to  order  at  short  notice. 
Prompt  service.— irjn*/oic'*  Cottage 
Bakery,  Xew  Haven,  Conn. 

The  bread  that  keeps  the  family 
healthy  is  a  treasure  no  one  can  afford 
to  be  without.  It  is  made  right  here. 
Once  used  it  becomes  a  luxury  that 
you  won't  dispense  with.  No  more  dys- 
pepsia, indigestion,  billions  attacks,  sick 
headaches  or  tired  feelings!  Give  it  a 
trial  is  all  we  ask.— C.  E.  Rising,  Rock- 
land, Me. 

The  bake  goods  we  make  are  the  kind 
you  want.  We  make  something  new 
nearly  every  day,  and  owing  to  the 
increased  demand  for  "Our  Old  Home- 
stead Milk  Bread"  it  taxes  us  to  the 
utmost  to  meet  it.  To-morrow's  assort- 
ment comprises  Bath  buns,  Parker  House 
rolls,  finger  rolls,  Chelsea  buns,  biscuit, 
kuchen,  stollen  and  coffee  rings.  In 
pies— apple,  huckleberry,  mince,  red  rasp- 
berry, raisin,  blackberry,  cocoanut,  cho- 
colate, cream,  lemon,  and  pumpkin.  In 
cakes,  10c— chocolate,  layer,  cocoanut, 
nut,  orange,  fig;  also  angel  food,  devil's 
food,  chocolate  eclairs,  cream  puffs,  char- 
lotte russe,  cream  rolls,  French  dough- 
nuts, Bismarck  doughnuts,  almond  maca- 
roons, lady  fingers,  patty  cakes.  All 
kinds  of  cookies  and  cup  cakes. — Brodt 
Mercantile  Co.,  Rome,  N.   Y. 

Your  Christmas  cake  if  made  by  us 
will  be  equal  to  any  "mother  used  to 
make."  Our  expert  cake  baker  is  pleas- 
ing hundreds  of  people  and  can  please 
yo\x.—Beattie,  St.  Thomas  Ont. 

Cake  for  every  one  in  our  bakery.  If 
you  haven't  eaten  any  of  our  nut  cake 
or  sultana,  it  is  high  time  you  did.  We 
are  the  best  bakers  in  town,  so  give  us 
your  order.— D.  Stewart,  Charlottetown, 
Prince  Edward  Island. 
D   CAKE 


I  Just  try  Prof.  Hart's  brown  bread 
once  and  you'll  understand  why  it's  the 
favorite  bread  in  hundreds  of  homes. 
Made  of  entire  wheat  kernel.  Delicious, 
wholesome  and  easily  assimilated.  More 
nourishing  than  meat,  delivered  to 
homes.— Kraft's  Bakery,  Washington, 
D.C. 

The  right  formula  for  making  good 
bread:  Good  flour,  good  sugar,  pure 
yeast,  pure  salt,  pure  water,  experienced 
baker.  Result:  Good  bread.  Our  bread 
Is  right  because  it  is  made  of  the  right 
materials  and  in  the  right  way.  It  is 
the  best  bread  that  can  be  baked.— .4  r- 
kadia  Bakery,  Crowley,  La. 

"  The  best  bread  I  ever  ate."— That  is 
what  a  lady  said  to  us  in  speaking  of 
Mrs.  Cornell's  home-made  bread.  If  you 
have  bread  troubles,  try  this  "staff  of 
life."  Mrs.  Cornell  also  makes  the  most 
excellent  cookies,  rolls,  Saratoga  chips, 
and  other  home-baked  goods. — Cornell, 
Binghamton,  N.   Y. 

The  best  bread  for  children  is  our 
"Mother's"  bread  because  of  its  purity 
and  superior  quality.  Our  new  "  Stanley 
bread  "  is  always  wholesome,  toothsome, 
exceWent—Endich'Arnot  Baking  Com- 
pany, Port  Huron,  Mich. 

Only  place  in  town  where  you  can  get 
Freihofer's  famous  bread  is  at  our  store. 
It  is  made  in  the  most  cleanly  and  care- 
ful manner  and  is  full  of  nutriment. 
You  ought  to  try  it  and  see  how  good 
it  is.— Geo.  M.  Dunlap,  West  Chester. 

Christmas  Cakes,  Christmas  pies, 
Christmas  pastry  and  everything  for 
Christmas  a  baker  is  expected  to  make 
for  his  patrons  will  be  on  hand  here 
in  abundance  and  in  good  time,  of 
fine  quality,  moreover.  Of  course,  as 
to  point  of  time,  we  would  be  glad  to 
have  your  orders  early. — R.  Wild,  Par- 
kersburg,  W.  Va. 

Christmas  caterers  are  we,  so  far  as 
the  term  applies  to  bakers  of  cakes — 
fancy  and  plain — pies,  pastry,  bread 
rolls,  doughnuts,  etc.  To  be  sure,  we 
will  have  on  hand  an  ample  supply  of 
staples  in  the  bakery  line.  Special 
orders  for  the  holidays  will  be  properly 
attended  to.  The  earlier  you  can  give  us 
the  order  the  better.— Sunrise  Bakery, 
Williamsport,  Pa. 

No  matter  how  you  make  it,  no  matter 
how  you  bake  it,  no  matter  what  it  costs 
— you  can't  beat  mother's  bread. — Ward 
4:  Mackey  Bakery,  Pittsburg,  Pa. 

They  can't  hold  a  candle  to  us  when 
It  comes  to  bread,  cakes  and  pies.  Sun- 
rise Bread  is  made  from  the  finest 
Western  flour  and  is  baked  in  such  a  way 


to  retain  all  of  its  nutritious  elements. 
All  of  our  cakes,  pies  and  pastry  are 
equal  to  any  home-made  products,  and 
in  many  cases  superior. — Tl  j  Sunrise 
Bakery,  Tacoma,  Wash. 

Buy  home-made  bread.  Jevne  sells  it. 
As  delicious,  as  good,  as  nourishing 
as  any  home-made  bread  ever  made. 
Loaves  are  just  as  large  as  baker's, 
price  is  just  the  same  —  and  there's- 
just  twice  as  much  to  them  as  there 
is  to  baker's  loaf.  Who  would  eait 
baker's  bread  a  minute  longer  than  they 
had  to?  No  one,  of  course.  Every 
housekeeper  who  knows  Jevne  is  sell- 
ing home-made  bread  must  be  buying  it, 
judging  by  the  hundreds  of  loaves  we 
sell  every  day. — //.  Jevne,  Los  Angeles. 

Aunt  Minerva's  advice  to  brides-to-be 
is  that  when  they  get  married  to  make 
their  mission  to  have  good  bread,  and 
that  the  best  bread  to  be  had  is  Bromm's, 
the  whitest,  sweetest  and  most  healthful 
made.  No  husband  will  ever  find  fault 
with  Bromm's  bread. — L.  Bromm,  Rich- 
mond, Va. 

Fancy  Biscuits.  These  dainty  little 
crackers  fit  in  to  social  functions  so 
nicely  that  they're  almost  a  necessity  in 
every  household.  No  one  with  any  pre- 
tensions to  entertaining  could  possibly 
get  along  without  them.  But  care  should 
be  exercised  in  the  buying  or  your  little 
"  spreads "  will  come  to  grief. — O.  C. 
Elwell,  Portland,  Me. 

Try  our  cream  bread,  and  you  will 
be  convinced  there  is  none  other  just 
so    good. — Muir's  Bakery,    Vancouver. 

The  staff  of  life  is  bread— good  bread, 
and    the    relishes    are    our    pastries. 

Our  fruit  cake  is  the  pride  of  the 
bakery — its  quality  beyond  comparison. — 
A.  Button  4'  Son,  Louisville,  Ky. 

"All  is  not  gold  that  glitters."  Also, 
all  cake  is  not  fit  to  eat  that  is  fixed  up 
to  catch  the  eve.  Our  cakes  are  made 
from  pure,  wholesome,  home  made  re- 
cipes. They  are  made  to  eat. — The  City 
Bakery,  Crookston,  Minn. 

Well  baked. — Much  well  made  bread 
is  spoiled  in  the  baking.  Not  so  with 
ours.  We  make  it  light  and  wholesome, 
and  we  bake  it  just  right.  It's  never 
spong\'  and  "doughy"  in  the  middle. 
Tin  tag  on  every  loaf. — Schosser's  Steam 
Bakery,  Houston,  Tex. 

A  child  thrives  well  on  bread  and 
milk.  If  you  and  the  State  inspectors 
will  look  after  the  milk,  we  will  guar- 
antee the  bread.  You  are  perfectly 
safe  in  feeding  your  children  "  Mother'* 
Bread." — Endich-Arnot  Baking  Co.,  Port 
Huron,  Mich. 


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You  will  find  it  much  cheaper  and  far 
more  satisfactory  to  patronize  our  bakery 
than  to  do  your  own  baking. — O.  But" 
ton  4*  Son,  Louisville,  Ky, 

The  staff  of  life  is  bread — good  bread, 
and  the  relishes  are  our  pastries. 

"  Care  and  cleaniness "  is  our  watch- 
word, "Purity"  our  motto.  We  make 
the  best  and  most  wholesome  bakers* 
goods  in  io\yn.~Keefe  ^  Son,  Spring- 
field,   Mass. 

The  cake  counter  adjoins  and  Loeser 
cakes  are  famous.  Leave  your  order  to- 
morrow and  we  will  bake  and  deliver 
fresh  on  Saturday. — Frederick  Loeser  ^ 
Co.,  New  York. 

"What  makes  a  good  cracker?  Let  us 
answer  that— good  flour,  scientific  skill, 
experience  and  carefulness.— -Bishop  ^ 
Co.,  Los  Angeles,  Cat. 

Cakes! — You  would  be  surprised  to 
know  how  many  cakes  we  sell,  but  the 
reason  is  plain;  nothing  but  the  best 
ingredients  are  used,  and  they  are  baked 
fresh  every  day.  We  have  all  the  old 
varieties  and  several  new  kinds. 

Cakes  and  pastry,  to  be  of  the  highest 
grade  of  excellence,  should  be  obtained 
at  R.  Wild's,  where  the  baker's  art  is 
reigning  supreme.  We  have  the  finest 
cakes,  the  most  luscious  pies  and  delight- 
ful knickknacks.— 12.  Wild,  Parkers- 
burg,  W,  Va. 

There's  a  secret  in  the  making  of 
pumpkin  pies,  and  we  know  the  secret. 
That's  why  the  Wickizer  Home  Bakery 
has  made  them  popular.  All  kinds  of 
pies  for  home  use  and  cakes  for  all 
occasions.  Use  the  'phone.— fTiVJfciser, 
Bloomington,  III. 

Catalogue  for  complete  plant  for  up- 
to-date   bread    and   cake   bakeries,   with 
plans  and  estimates,  sent  on  receipt  of 
requirements.— irarn^r,  Pfleiderer  ^  Per- 
kins, London,  Eng. 

When  in  need  of  goods  of  reliable 
quality  and  attractive  appearance,  write 
us.  Our  lines  of  biscuits  and  confec- 
tionery have  those  special  merits  so 
essential  to  quick  and  ready  sellers.— 
The  Lang  Manufacturing  Co.,  Montreal. 

High-Class  Biscuits  and  Confectionery. 
It  is  gratifying  to  us  that  our  effort 
to  produce  goods  second  to  none  on  this 
continent  is  meeting  with  the  endorse- 
ment that  has  warranted  the  enormous 
increase  in  our  equipment  and  premises. 
D.  S.  Perrin  ^^  Company,  London,  Ont. 

Royal  Yeast  Cakes.  Bread  made  with 
Royal  Yeast    keeps    moist    and    fresh 


BREAD    AND    CAKE 


longer  than  that  from  any  other.— £.  IV, 
Oillet  Co.,  Chicago,  III. 

The  question  of  the  best  bread  was 
always  open  to  argument  until  Frost 
the  Baker's  bread  won  the  approval  of 
all  good  housekeepers.  Its  enviable  rep- 
utation has  been  attained  by  the  great 
care  used  in  selecting  the  right  material 
and  in  baking  the  same.  Send  your 
order  or  telephone  to-day  to  Frost,  the 
B&ker^^Poughkeepsie,  N.  Y. 

How  much  bread  do  you  eat  in  a  year? 
You  eat  about  60  feet  of  bread  in  a 
year.  It  is  therefore  necessary  that  you 
eat  good  bread.  We  have  the  reputation 
of  baking  the  most  complete  line  of  good 
bread,  pies,  cakes,  etc.  All  work  done 
on  machines  by  practical  men  and  women 
bakers.  Wagons  everywhere. — Hershey 
Bros,   York,  Pa. 

All  flesh  is  grass. 

And  Love  will  pass. 

And  Glorj*  fade  away. 

But  one  sweet  Joy 

Will  never  clov 

Nor  fall  to  make  one  merry — 

They  fill  the  bill,  wherever  found — 

The  pies  of  Dunsenberry,  Pittsburg. 

He  ate  his  sirloin  steak  and  eggs. 

The  waiter  ser\'ed  him,  piping  hot; 
He  drained  the  coffee  to  the  dregs. 

All  that  was  in  the  coffee  pot 
He  ate  a  pile  of  buckwheat  cakes, 

A  pound  of  butter  o'er  'em  spread. 
And  cried,  "Good  man  for  pity's  sake. 

Give  mt  a  loaf  of  Lindner's  bread." 

— Lindner's,  Oskosh,  Wis. 

Fancy  Biscuits.— We  don't  know  of  a 
store  that's  so  well  equipped  to  furnish 
fancy  biscuits  for  all  occasions  as  this 
one.  We've  worked  to  make  it  so.  We've 
gathered  all  the  favorites— those  that  have 
been  tested  and  found  to  be  dainty, 
delicious  food  products — and  kept  out 
the  mere  freaky  preparations.  No  mat- 
ter how  select  the  party  you're  to  en- 
tertain, you'll  be  certain  to  get  some- 
thing in  our  stock  of  fancy  biscuits  to 
please  your  guests.— O.  C.  Elwell,  Port- 
land, Me. 

A  kneaded  want  is  filled  by  the  Lon- 
don and  Vancouver  Bakeries.  No  longer 
is  it  necessary  to  do  any  baking  at  home. 
Indeed,  it  is  a  waste  of  time  and  energy 
to  bake  even  a  small  cake.  Our  bake 
shop,  presided  over  by  skillful  trades- 
men, is  well  ordered  and  well  appointed; 
only  the  best  brands  of  flour  and  other 
materials  being  used,  ensures  the  finest 
quality  possible.  Our  bread  is  the  acme 
of  perfection;  it  is  always  sweet.  Try 
it.— Z).  W.  Hanbury,  Victoria,  B.  C. 


Our  baker  is  an  artist  I  You  ought 
to  see  the  luscious  dainties  that  come 
out  of  our  ovens  nowadays!  Fancy 
eatables  made  by  a  genuine  German 
baker  of  the  very  first  class  in  New 
York.  His  French  crullers,  coffee  cakes, 
meringue  tarts,  cream  rolls,  eclairs,  etc., 
are  simply  elegant  He  bakes  them 
fresh  daily;  we  sell  them  at  a  low  price. 
—Fox  ^  Adams,  Bangor,  Me. 

People  like  wheat  bread.  It's  white 
and  up-to-date.  Yet  when  real  nourish- 
ment is  needed — old  fashioned  rj'e  bread 
leads.  It's  the  kind  your  grandfather 
used  for  muscle — and  for  weak  stomachs 
your  doctor  recommends  Rye  Bread.  We 
make  it  every  day — ^pure  and  healthful — 
at  our  new  bakery. — L.  H.  Hodge,  Bing- 
hamton,  X.  Y. 

When  your  appetite  disturbs  you,  call 
up  Hershey  Brothers,  the  most  practical 
and  up-to-date  bread,  pie  and  cake  bakers 
in  the  city. — Hershey  Brothers,  York,  Pa. 

It  doesn't  scare  anybody  away  from 
good  pie — this  story  of  pie  being  in- 
digestible— for  pie  made  as  we  make  it, 
of  best  brands  of  flour,  best  fruits, 
pumpkin,  mince  meat,  etc.,  sugars  that 
sweeten,  and  all  the  other  ingredients 
in  keeping,  to  say  nothing  of  our  well- 
known  skill  as  bakers,  is  wholesome  as 
well  as  appetizing. — Sunrise  Bakery, 
Williamsport,  Pa. 

Apple  pies  to  suit  should  not  be 
made  "  any  old  way  " — in  fact,  our  re- 
ceipt calls  for  a  carefulness  in  prepar- 
ing that  makes  them  perfect.  Berry, 
mince,  pumpkin  and  custard  are  some 
of  the  others  we  make — equally  appetiz- 
ing. Try  one  to-day.— L.  H.  Hodge, 
Binghamton,  X.  Y. 

'We  bake  everj-thing — in  the  line  of 
flour  products.  Bread,  pies,  cakes  and 
pastries  of  all  kinds — ^the  finest  that 
expert  bakers  and  choicest  materials  can 
produce.  Try  our  mince  and  pumpkin 
pies.  Much  better  than  the  usual  "  bak- 
er's pies."  Light,  appetizing  crusts  and 
delicious  fillings. — Reeve's,  Washington. 
Fancy  cakes.  We  make  a  specialty  of 
fancy  cakes  of  all  kinds  and  for  all  occa- 
sions. The  pastry  department  of  our 
bakery  is  given  as  much  attention  as  the 
bread  department.  We  solicit  party 
orders  and  can  fill  your  wants  complete. 
•^The  Ideal  Bakery,  Topeka,  Kan. 

"Mother's"  bread  is  for  everybody. 
Children  like  "  Mother's  "  bread  because 
it  is  tasty.  Grown  folks  enjoy  it  be- 
cause it  is  genuinely  good  and  substan- 
tial and  not  all  chaff.  "  Mother's  "  bread 
is  a  health  giver  to  the  invalid  and  a 
health  maintainer  to  the  hale  and  hearty. 
The  secret  of  all  this  quality  lies  in  the 


conscientious  care  and  superior  skill  em- 
ployed in  the  mixing,  making  and  bak- 
ing of  "Mother's"  bread.  Every  pre- 
caution is  taken  to  maintain  the  purity 
and  everything  is  done  to  enhance  the 
wholesome  goodness  of  "  Mother's  '* 
bread.  Let  "Mother's"  bread  be  your 
daily  bread  from  now  on. — Corby's, 
Washington,  D.  C. 

Good  bread  smells  good  and  is  a 
better  appetizer  than  many  a  tonic.  Good 
bread  here  every  time — good  because  it's 
made  from  pure  wheat  flour,  the  hull  re- 
moved (unless  you  want  the  graham 
kind)  by  men  skilled  in  their  business. 
Try  our  make  of  bread,  loaf  for  loaf, 
with  others  and  we  will  have  your  trade, 
which  we  seek. — Winkelman's,  Memphis. 

Hungry  mouths.  You  can"  fill  those 
little  hungry  mouths  with  better  bread 
for  less  money  at  the  Mohican  store 
than  you  can  'at  any  other  place  in  the 
United  States.  It's  a  big  statement,  but 
it's  a  true  one.  Three  cents  for  a  full 
size  loaf  of  bread.  Made  of  the  best 
flour  that  money  can  buy.  There's  money 
in  it  for  us  and  there's  money  in  it  for 
you.  Don't  pay  five  cents  for  the  same 
size  loaf. — The  Mohican  Company,  New 
Haven,  Conn. 

Our  pies  are  the  big,  thick  kind  that 
remind  you  so  much  of  home  made. 
They  are  the  kind  that  make  you  hun- 
grj'  to  look  at  them.  Large  size,  15c; 
large  family  size,  25c.  Let  us  deliver 
one  for  dinner. — J.  D.  Suydam,  Tren- 
ton, N.  J, 

What  you  find  in  cutting  a  loaf  of 
our  bread  is  that  it  is  firm,  moist,  white. 
What  you  find,  when  you  eat  it  is 
that  it  is  wholesome,  easily  digested, 
nourishing — large  returns  in  health  and 
strength  in  each  5-cent  loaf.  Bread  isn't 
the  only  thing  we  bake — cakes,  pies  and 
rolls,  too,  all  first  quality. — German  Bak- 
ing Co.,  San  Diego,  Cal. 

Loeser  cakes  are  baked  here  in  our 
own  home  bakery.  They  are  made  from 
the  best  materials  we  can  buy,  blended 
by  people  who  know  how  to  make  real 
home  cakes.  They  are  the  cakes  with 
the  real  "  home-made "  flavor.  Loeser 
layer  cakes  with  three  layers  cost  no 
more  than  two  layer  cakes  elsewhere. — 
Frederick  Loeser  4'  Co.,  Brooklyn,  N.  Y. 

Our  baked  dainties  are  dainties  in- 
deed— dainty  to  look  upon  and  dainty 
delicious  to  eat.  What's  the  use  of  put- 
ting out  your  strength  and  time  over  the 
cake-board  when  you  can  get  the  very 
nicest  and  choicest  of  fresh  made  cakes, 
cookies,  etc.  at  our  store. — Fox  ^  Adams, 
Bangor,  Me. 


BREAD    AND    CAKE 


48 


GROCERY    ADVERTISING 


I 


The  contents  of  the  lunch  basket  tastes 
all  the  sweeter  if  its  sandwiches  are 
made  of  bread  from  Smith's  bakeshop, 
and  if  a  piece  of  Smith's  pie  is  in  the 
dinner  pail.  Wrap  a  moistened  napkin 
about  sandwiches,  and  see  how  much 
more  they  are  relished.  For  the  home 
and  for  luncheon  away  from  home — the 
noon  hour  for  the  toiler,  the  picnic,  the 
pleasure  trip  for  the  family  "excellence'* 
tells  the  story  about  Smith's  bread,  pies 
and  cakes.— Dmphin  ^-  Uallett,  Mobil: 

Good  bread  for  health  of  all,  old  and 
young!  Our  bread  beats  home-made  be- 
cause experts  excel  amateurs.  As  we 
buy  flour  by  the  wholesale  at  lower  prices, 
bake  in  quantities  at  consequently  less 
cost,  our  bread  is  cheaper  than  the  do- 
mestic article.  Time,  labor  and  cost  of 
coal  are  all  saved  by  having  us  serve 
you.  Come  to  us  to  get  better  bread 
cheaper. — Winkelman's  Columbian  Bak- 
ery, Memphis,  Tenn, 

No  bread  like  Jevne's.  It's  home-made, 
and  the  difference  between  it  and  other 
bread  is — Jevne's  is  home-made  and  the 
other  isn't  No  need  to  eat  a  poor, 
unsatisfying  bread  three  times  a  day 
when  you  can  get  home-made  bread  so 
good  that  you'll  want  it  all  the  time. 
The  loaves  are  large  with  twice  as  much 
nourishment  as  you  get  in  a  baker's 
loaf.  Beautiful,  flaky,  palatable  loaves 
for  five  and  ten  cents. — Jevne's,  Los 
Angeles,  Cal, 

Our  success  hinges  on  our  good  bread. 
We  have  aimed,  studied  and  striven  for 
perfection  in  the  baker's  art.  Judging 
from  the  steady  increase  in  our  cus- 
tomers, these  persistent  efforts  have  not 
been  in  vain.  While  the  past  is  secure, 
present  popularity  gives  us  a  mortgage 
on  the  future,  and  lovers  of  fine  bread 
should  not  fail  to  try  ours. — Schust's 
Ma-ma  Bread  Bakery,  Saginaw,  Mich. 

We  make  the  best  bread. — Would  you 
rather  have  home-made  bread  than  bak- 
er's?— buy  it  at  Jevne's.  Our  baking  of 
home-made  bread  for  our  customers  has 
delighted  them  almost  more  than  any- 
thing we've  ever  done.  And  they  show 
their  appreciation  by  buying  it  just 
as  fast  as  we  can  bake  it.  Beautiful, 
well-browned  loaves,  light,  flaky,  delic- 
ious—^you  never  ate  better  home-made 
bread.  Baker's  bread  has  been  eaten  of 
necessity,  Jevne's  bread  is  eaten  for  its 
goodness. — Jevne's,  Los  Angeles,  Cal. 

Rye  bread  as  it  is  made  at  Hodge's 
homestead  bakery  has  no  equal.  It  is  the 
most  healthful  bread  made  to-day.  Con- 
sider our  forefathers  who  won  the  vic- 
tories of  the  revolution  and  the  freedom 
we  now  enjoy.    Their  chief  diet  consisted 

BREAD    AN 


GROCERY    ADVERTISING 


of  rj'e  bread  made  from  rye  raised  on 
the  farms.  They  were  strong  and  sturdy 
men.  Why?  Because  they  ate  rye  bread. 
^Hodge's,  Binghamton,  N.  Y. 

Hot  work  fussing  around  a  cook  stove 
in  hot  weather.  Cut  it  out.  Take  ad- 
vantage of  our  big  bakery.  Surely  you 
can  make  no  better  bread,  no  fighter 
biscuits,  no  finer  cakes  or  pastry  than 
you  find  here  fresh  several  times  a  day. 
Nor  bake  these  things  nearly  as  cheap. 
Then  strike  out  for  a  comfortable  sum- 
mer, leave  the  baking  to  us  and  collect 
the  red  star  stamps  we  give  with  all 
purchases  at  our  bakery  counters. — 
Scheuer  ^  Co.,  Jersey  City,  y.  J. 

Deliciously  light  bread,  cakes,  rolls, 
and  many  forms  of  pastries  leave  our 
ovens  fresh,  sweet,  wholesome  and  clean 
every  day.  Have  they  reached  your 
home?  No;  well  there  is  a  treat  in 
store  for  you,  a  treat  we  are  prepared 
to  set  down  at  your  door  any  day  you 
let  us  know  your  wishes  as  to  kind  and 
quantity.  Phone  connection  insures  quick 
attention.  Our  No.  is  6.  Our  domestic 
bread  is  still  the  It&deT.—Middleton's 
Bakery,  Marion,  Ind. 

Barnes'  Jersey  cream  bread  is  made 
from  the  best  materials  procurable,  from 
a  blending  of  choice  Minnesota  and  Cal- 
ifornia flours,  carefully  mixed  by  machin- 
ery, and  baked  in  giant  ovens.  This 
bread  has  a  close,  firm  texture,  is  full 
of  nourishment  and  health  giving  pro- 
perties. It  tastes  delightfully  good  and 
in  general  is  the  finest  loaf  that  skilled 
bakers  can  produce.— Barnc*'  Bakery, 
Los  Angeles,  Cal. 

Pumpkin  pies.  The  pumpkin  pie  sea- 
son is  at  its  height  now.  If  you  are  not 
eating  our  pumpkin  pies  you  are  miss- 
ing one  of  the  good  things  of  life.— D. 
W.  Russell,  Binghamton,  N.  Y. 

Our  graham  bread  is  not  full  of  coarse 
bran  like  some  graham  bread,  but  is 
just  light,  sweet,  palatable,  easily  di- 
gested, nourishing  bread  made  from 
specially  ground  flour  with  all  the  coarse, 
indigestible  bran  removed.  It  is  noted 
for  its  goodness. — W,  iV.  Burgess,  Col- 
orado Springs,  Colo. 

Don't  get  married  until  you  have  seen 
us  about  the  wedding  cake.  We  can 
furnish  it  to  suit  the  most  fastidious 
taste.  Cakes  to  order  for  all  occasions 
our  specialty.  Anything  in  that  line  on 
short  notice  at  reasonable  prices.  Sure 
to  give  you  satisfaction.  At  our  bak- 
ery can  be  found  fresh,  daily,  choice 
bread,  rolls,  buns,  cakes,  pies  and  pastry. 
Everything  is  pure,  wholesome,  tooth- 
some.— Young's  Confectionery,  New 
Orleans,  La, 

D    CAKE 


If  you  work  tor  your  bread,  you're 
well  paid  with  the  light,  tender,  nutri- 
tious, liberal  loaf — home  made — baked  by 
the  Hardic  Bakery,  Pittsburg,  Pa. 

Pies. — None  that  you  have  ever  tasted 
quite  come  up  to  the  standard  of  de- 
liciousness  set  by  Holmes'  genuine  Home- 
made Pies,— Holmes'  Bakery,  Washing- 
ton, D.  C. 

Fresh  from  the  Oven  every  morning. 
.  Is  it  any  wonder  that  Middleton's  Bread 
pleases  every  family  buying  it?  It  is  not 
only  fresh  but  good  in  every  sense  that 
the  word  is  used.  Every  loaf  of  bread 
baked  by  Middleton  is  fit  for  family  use, 
no  matter  how  particular  the  family. — 
Middleton  Bakery,  Marion,  Ind. 

You  are  protected.  I  now  have  my 
model  bakery  on  Hayes  street.  Six  car 
loads  of  flour  were  bought  before  the 
raise  in  price  and  insures  my  customers 
against  any  increase  in  the  price  of  bake 
g:oods.— Hodge's  Homestead  Bakery, 
Binghamton,  N.   Y. 

What  luscious  bread !— That's  the  gen- 
eral verdict  we  hear  on  all  sides  from 
buyers  of  our  famous  sweet-milk  loaves. 
The  bread  is  made  from  the  best  blended 
wheat,  thoroughly  kneaded,  perfectly 
baked,  with  a  deliciously  crisp  crust. 
We  sold  lots  of  it  last  week,  and  patrons 
keep  coming  back  for  more!— Fox-  ^ 
Adams. 

"  As  good  as  mother  used  to  make."— 
A  great  many  people  say  this  about 
Wolfarth's  "Home  Made"  bread.  It's 
about  the  best  bread  that  was  ever 
baked.  It  is  made  of  the  best  flour 
money  will  buy,  mixed  and  baked  in 
a  clean,  sanitary  bakery  by  expert  bak- 
ers. Wolfarth's  "Home  Made"  is  al- 
ways the  same — to-morrow's  loaf  will  be 
just  as  good  as  to-day's.— TAe  Wolfarth 
Bakery,  Saginaw,  Mich. 

Cakes  and  cookies  and  other  good 
things.  All  things  good  at  Jevne's  Bak- 
ery Department— about  the  most  tempt- 
ing spot  in  our  store.  We  bake  all 
kinds  of  cakes,  and  all  kinds  of  pies, 
and  all  kinds  of  cookies,  and  every- 
thing else  in  bakestuffs  that's  good.  Of 
course  they're  fresh— as  fresh  as  they 
can  be  coming  out  of  the  oven  several 
times  a  day.  All  materials  used  are 
the  finest.  It's  hard  to  beat  Jevne's 
baking.— /ct?!!*'*,  Los  Angeles,  Cal. 

Mother's  bread  gives  strength  to  the 
weak  and  health  to  the  sick,  and  helps 
the  healthy  and  strong  to  retain  their 
health  and  strength.  All  who  eat 
Mother's  Bread  like  it.  They  like  it 
because  it  is  tasty— they  like  it  because 
It  is  never  dry  and  chaflTy.  There  is  a 
uniform  goodness— a  never  varying  qual-^ 

BREAD    AN 


49 


ity— about  Mother's  Bread  that  is  not 
found  in  any  other  bread  that's  made— 
not  even  the  bread  that's  made  at  home 
by  the  best  home  cooks.  This  super- 
iority is  due  to  a  combination  of  cir- 
cumstances governing  the  making  and 
baking,  chief  of  which  are  the  skilled 
use  of  the  best  materials  and  the  Corby 
process  of  mixing.— Corby's,  Washing- 
ton, D.  C. 

Rich's  fruit  cake. — A  home-made  cake 
of  the  very  finest  quality.  You'll  never 
tire  of  eating  "Milk"  bread— always 
just  as  good  and  wholesome  as  clever 
home  bakers  and  the  best  materials  can 
make  it.— Holmes'  Bakery,   Washington. 

Fact  is  when  you  can  secure  such  high- 
grade  fruit  cakes  (made  of  only  the  best 
pure  materials)  at  so  reasonable  a  cost, 
it  doesn't  pay  to  bother  with  the  mak- 
ing.—G'edwej/'*,  East  Orange,  N.  J. 

Pumpkin  pies  at  this  season  of  the 
year,  one  of  the  good  things  the  earth 
produces  for  man's  use  are  pumpkins. 
The  old  time  pumpkin  pie  with  its  de- 
licious flavor  is  made  liy  /.  W.  Russell, 
Binghamton,  N.    Y. 

Our  bargain  day  is  on  Saturday,  that's 
when  we  make  a  special  effort.  You  will 
find  the  finest  lot  of  coffee  cake,  bread 
and  rolls  in  the  city.  Take  some  home 
with  you  for  your  Sunday  breakfast 
or  telephone  us.  We  will  deliver  it— 
Korn's  Bakery,  Davenport,  Iowa. 

Crackers  bought  here  are  crisp  and 
fresh.  Our  sales  of  these  goods  are  so 
rapid  that  we  have  no  diflSculty  in  keep-t 
ing  our  stock  perfectly  fresh.  The  crisp- 
ness  of  a  cracker  is  half  its  goodness. 
All  the  standard  kinds  and  novelties 
as  they  appear.— T^e  Busy  Bee,  Col- 
umbus, Ohio. 

Paris  wafers  are  a  fine,  rich,  snappy 
ginger  wafer,  with  a  delightful,  linger- 
ing after-taste.  They  come  to  us  packed 
in  a  handsome,  japanned,  hinged-lid 
bread-box,  with  the  word  "  bread  "  nicely 
printed  on  the  front.  These  boxes  hold 
nine  or  ten  pounds  of  wafers.  If  you 
can  use  that  many  wafers  at  one  time, 
the  bread-box  is  free.— McCafrey's, 
Philadelphia. 

It  is  for  you  to  judge  the  excellencies 
of  our  Bakery.  We  have  the  most  im- 
proved methods  for  baking  and  employ 
none  but  expert  hakers.-Frank  Lehman, 
Grand  Forks,  N.  D. 

Those  who  know  what  good  bread 
really  is  prefer  our  baking  to  any  other. 
They  know  the  care  and  skill  that  is 
bestowed  on  it  from  the  mixing  of  the 
dough  to  the  time  it  leaves  our  bakery. — 
Middleton's,  Marion,  Ind. 
D    CAKE 


50 


GROCERY    ADVERTISING 


We  do  all  our  baking  in  the  morning. 
By  10  o'clock,  when  we  place  it  on  the 
front  counter,  it's  steaming  hot,  fresh 
from  the  ovens.  Shoppers  will  always 
find  something  delicious  here  to  carry 
home  for  luncheon  or  dinner. — Thomas 
Martindale  4-  Co.,  Philadelphia,  Pa. 

"Own  Baking  Peach  Pie,"  the  ideal 
peach  pie.  Made  from  carefully  selected 
peaches;  prepared  in  the  most  cleanly 
and  careful  manner.  Acker's  crisp, 
flaky  pie  crust.  The  combination — a 
most  delicious  pie. — Finley  Acker  ^  Co., 
Philadelphia,  Pa. 

Any  kind  of  bread  and  any  kind  of 
cake,  when  it  is  the  product  of  Jack- 
son's bakery,  can  be  relied  upon  as  being 
the  best  that  can  be  made— "the  best" 
covering  nutritive,  healthful  and  satisfy- 
ing qualities.  We  use  only  the  finest 
flour,  freshest  eggs,  purest  sugar,  spices, 
fruits  and  flavors  that  can  be  had,  and  the 
mixing,  kneading  and  baking  are  all  done 
by  master  hands  under  competent  di- 
rection.— ir.  A.  Jackson,  Fergus,  Ont. 

We  have  a  very  large  assortment  of 
fancy  cakes  that  are  appetizing  and  use- 
ful for  tea,  school,  picnic  and  camp 
lunches,  and  don't  forget  to  keep  a  few 
on  hand  for  the  "  bite  between  meals," 
that  children — and  sometimes  their  elders 
— so  much  enjoy. — Olirer-Finney  Co., 
Little  Rock,  Ark. 

A  Diff'erence  of  Opinion  as  to  the 
merits  or  demerits  of  this,  that  or  the 
other  kind  of  pie,  cake  or  bread  would 
be  settled  speedily  if  all  were  pur- 
chased here — they  are  all  good.  One 
prefers  this,  the  other  likes  that— yet 
all  are  happy  if  each  one  gets  the  Itest 
of  the  kind — sure  to  do  so  here. — Wick- 
izer's  Home  Bakery,  Bloominyton,  III. 

We  claim  a  good  deal  of  merit  for  the 
products  of  our  bakery  and  they  are 
every  bit  as  good  as  we  claim.  We  use 
best  materials,  modern  methods,  skill- 
ful workmen  and  insist  on  absolute 
cleanliness. — yewton,  Robertson  ^'  Co., 
Hartford,  Conn. 

You'll  like  our  bread,  for  it's  whole- 
some, nutritious  and  made  from  the 
purest  of  materials — scientifically  put  to- 
gether and  baked  "just  to  a  turn."  The 
same  thing  is  also  true  of  everything  else 
that  we  bake. — Gray  Bros.,  Younystown. 

Your  next  picnic  can  be  made  doubly 
enjoyable  by  taking  along  some  of  our 
delicious  cakes  and  pastry.  It  is  very 
unpleasant  to  bake  in  this  extremely 
warm  weather,  besides  you  are  not  al- 
ways sure  of  the  best  results. — Spencer, 
iit.' Thomas,  Ont. 

Cake    like    home    made. — A    bowl    of 


milk,  a  sweet  baked  apple  and  a  piece 
of  Loeser  cake  will  make  home  the  most 
alluring  place  in  the  world  on  a  Sunday 
night.  This  cake  is  already  famous — 
all  kinds  for  all  tastes  at  17c.  a  lb. — 
and  costs  less  than  making  it  at  home. — 
Loeser's,  Brooklyn,  X.  Y. 

Fresh  from  the  oven. — Our  bread,  rolls 
and  buns  are  appetizing  and  toothsome. 
Made  from  a  superior  grade  of  flour, 
in  absolute  cleanliness.  Nothing  what- 
ever of  a  deleterious  nature  used  in  our 
products.  We  make  cake  that  is  de- 
licious and  wholesome.  Unexcelled  in 
purity  or  quality. — Schneider's,  Scranton. 

Don't  do  much  cooking  in  hot  weather. 
— What's  the  use  when  Jevne's  Delicacy 
Department  is  within  your  reach.  This 
department  is  just  filled  with  good  things 
all  daintily  and  well  cooked,  and  there's 
variety  enough  for  a  whole  luncheon. 
If  you  want  a  picnic  basket  filled, 
if  vou  want  a  luncheon  in  a  hurrv  our 
delicacy  department  can  supply  you  with 
everything  necessary. — H.  Jevne,  Los 
Angeles,  Cal. 

Our  bread  is  not  found  at  any  grocery 
store  in  Galesburg  because  we  have  done 
awav  with  the  wholesale  business.  Giv- 
ing  3  loaves  of  bread  for  10  cents  is 
retailing  it  at  wholesale  prices,  so  that 
the  people  of  Galesburg  can  now  get 
good  bread  cheaper  than  ever. — Woman's 
Exchanne,  Galesburg,  III. 

Unusual  activity  in  cakes.  These  de- 
partments  are  the  handiest  conveniences 
in  the  stores.  They  relieve  you  of  the 
trouble  of  baking  and  that  means  much 
during  the  hot  weather.,  Taking  it  from 
an  economical  standpoint  they  ought  to 
appeal  to  you  as  well,  because  the  ju-ice 
of  our  fancy,  well  baked  cakes  is  much 
lower  than  the  cost  at  home  for  your- 
self.— L.  Lehman  cV  Co.,  Trenton,  y.  J. 

Ma-Ma  Bread  is  the  kind  vou  hear  so 
many  Momen  talking  about.  They  say 
it  is  the  best  bread  baked.  It  is  made 
from  the  best  flour  and  Iniked  just 
right.  It  is  baked  at  night,  too;  there- 
fore it  is  fresh  every  morning.  Women 
should  not  Ivake  bread  in  hot  weather,  but 
should  use  Schust's  Ma-Ma  Bread.  Bak- 
ing bread  is  hard  work  at  any  time,  but 
in  hot  weather  it  is  simi)ly  terrible,  and 
women  who  do  it  cannot  expect  to  look 
well. — Schust's    Bakery,    Saginau\    Mich. 

The  Best  Part  of  the  Wheat  goes  to 
waste  in  milling  flour  by  the  ordinary 
method.  Prof.  Hart's  Brown  Bread  is 
made  of  flour  ground  by  a  special  pro- 
cess, which  retains  the  entire  wheat  ker- 
nel— hulls  and  all.  The  most  nourishing 
bread  made. — Kraft's  Bakery,  Wash- 
inqton.  D.  C. 


BREAD    AND    CAKE 


GROCERY    ADVERTISING 


You  save  all  the  trouble,  all  the  an- 
noyance and  avoid  all  chances  of  failure 
when  you  employ  us  to  bake  your  pies, 
cakes,  pastries,  etc.  Nothing  could  be 
more  delicious  than  the  Reeves  Bakery 
Goods.  They're  the  very  highest  grade 
bakery  products  to  l)e  had.  Your  own 
kitchen  doesnt  furnish  finer  ingredients. 
We  use  the  best  of  flours— the  finest 
creamery  butter— the  highest  grade  fla- 
vors. We  use  home-preserved  fruits. 
And  we  have  facilities  that  are  not 
at  the  command  of  anyone  else.  Let  us 
bake  for  you.-— Reeves,  Washington. 

The  most  delicious  cake  in  Brooklyn. 
We  are  taking  the  word  of  dozens  of 
Brooklyn  women  when  we  say  so.  This 
cake  is  baked  here  in  the  premises.  The 
finest  ingredients  are  used,  and  their 
manipulator  is  an  expert  of  many  years' 
experience.  The  cakes  come  hot  to  the 
basements  counters  and  hardly  wait  long 
enough  to  be  cooled. — Frederick  Loeser 
4'  Co.,  Brooklyn,  X.  Y. 

Everylrody  can  be  certain  that  Bride- 
ring  is  the  richest,  most  delicious  pound 
cake  baked,  and  that  at  j?0c.  lb.  you  are 
buying  it  for  less  than  half  confec- 
tioners' prices.  Ask  your  grocer  to  show 
you  Bride-ring  Cake,  and  see  if  you  can 
resist  its  appetizing  attractiveness. — J.  S. 
Ivins*  Son,  Philadelphia,  Pa. 

Baking  is  an  art  that  has  many 
students  and  some  masters.  The  bakers 
here  are  masters  of  the  art  of  prepar- 
ing pies,  cake>,  pastries,  etc.  They  have 
facilities  that  are  the  best  money  can 
command.  Their  successes  have  built  up 
the  Reeves  rej)utation  for  producing  the 
finest  bakery  jiroducts  obtainable.  Call 
their  service^  into  i)lay  on  your  account. 
Place  a  trial  order  for  your* favorite  cake 
or  pie.  See  how  much  better  they  suc- 
ceed in  making  it  than  any  one  else  has. 
AVe  believe  you'll  not  bother  with  bak- 
ing afieTwards.— Reeves,  Washington. 

We  told  you  about  our  new  cook.  She's 
a  succevs  from  the  start.  Her  cakes 
are  in  great  demand,  so  you'd  better 
order  early  Saturday— Layer,  drop,  bar, 
loaf,  cookies,  fried  cakes.— 5.  F.  Arnold 
4"  Co.,  Binghamton,  N.   Y. 

Our  Butternut  Bread  is  extra  fine.  It 
is  baked  on  the  home  made  plan.  Will 
keep  longer  and  is  more  moist  than 
any  other  bread.  Butternut  is  the 
bread  you  should  eat.  When  you  eat 
Butter-nut  you  not  only  eat  the  most 
palatable  bread  but  the  most  whole- 
some.—O«o.  6\  Connelly  &;  Co.,  Spring- 
field, III,  "^  ^         »     t     if 

We  use  the  finest  materials  such  as 
the  freshest  eggs.  Creamery  butter.  Leaf 
I'lrd,  milk,  cream,  etc.,  so  "freely  that  we 

BREAD    AN 


51 


are  called  extravagant — but  we  find  it 
pays.  Our  bakery  sales  are  ever  on  the 
increase.  We're  making  more  cakes,  more 
loaves  of  bread,  more  rolls  and  crullers 
every  week.  If  you  wish  to  see  our  bak- 
ery spread  at  its  best  then  come  in  about 
noon.  After  that  it  thins  out  rapidly.^ 
W,  N.  Walker  Co.,  Hartford,  Conn. 

Most  bakers  turn  out  a  loaf  of  bread 
in  the  quickest,  easiest  way  possible. 
Bond's  bread  is  given  extra  kneading,  ex- 
tra mixing,  and  all  the  time  necessary 
to  make  bread  good.  Our  aim  is  to 
make  good  bread  and  to  sell  good  bread. 
The  bread  with  the  name  on  the  bottom— 
*'  Bond  "—proves  our  success.— Bond's, 
Los  Angeles,  Cal. 

A  great  many  people  think  they  can't 
get  Good  Bread  at  the  bakery.*  This 
is  a  mistake.  Have  you  tried  the  Bread 
that  we  are  turning  out  at  our  New 
Steam  Bakery?  It  is  better  than  the 
home-made  kind.  Ask  for  Hartman's 
Bread  and  be  convinced. — Hartman  Bros., 
Springfield,  III. 

My  little  Mary  comes  to  me — 

So  softly  climbs  on  mother's  knee — 

I'll   know   her   wish    full   soon; 
So  with  a  low  and  dismal  sigh 
She  asks  when  will  supper  be  nigh — 

This  long,  long  afternoon. 

I  don't  keep  her  waiting.  Out  of  the 
cupboard  comes  butter,  sugar  and  Puri- 
tan Bread.  Then  that  little  girl  has  a 
luncheon,  and  the  long,  long  afternoon 
is  not  only  shortened  but  sweetened. 
Ask  your  grocer  for  Taggert's  Puritan 
Bread.— Taggert's,  Indianapolis,  Ind. 

Cleanliness  is  the  first  law  of  health 
and  the  first  rule  in  the  making  of 
Tekla  Bread.  After  that  come  quality 
of  materials  and  skill  in  baking,  and 
the  result  is  a  loaf  unequaled  for  satis- 
faction and  nutrition— and  always  uni- 
form.—X  at  iotial  Biscuit  Co. 

One  of  our  home-made  pies  will  be 
suitable  dessert,  they  are  made  from 
fresh   fruits  and  by  our  own  cook;  try 

them   and  you   will  always   buy  them. 

Spokane   Cash   Market,  Spokane,    Wash. 

Here's  a  new  one.  Sandwich  bread- 
always  up  to  the  times,  you  know;  but 
this  is  a  bread  with  a  tiiin  crust— just 
the  thing  for  picnics  or  receptions— no 
waste  and  lots  of  satisfaction.— ^wnrwe 
Bakery,  Williamsport,  Pa. 

Good  bread  for  breakfast  is  the  best 
possible  preparation  for  day's  labor.  No 
article  of  food  supplies  so  many  ele- 
ments of  nutrition.  The  stafl'  of  life 
reaches  perfection  in  our  loaves,  which 
from  day  to  day  run  as  even  in  their 
quality  as  the  earth  in  its  orbit— ^it/Za'ai* 
Bros.  Bakery,  York,  Pa, 
D    CAKE 


52 


GROCERY    ADVERTISING 


GROCERY    ADVERTISING 


53 


Better  bread  you  can't  buy  in  Los 
Angeles — better  bread  you  never  ate  any- 
where— it  is  wholesome,  clean,  pure,  and 
contains  no  ingredients  but  what  will 
benefit  your  health,  and  unlike  the  ma- 
jority of  scientifically  prepared  bread- 
stuffs.  Sunshine  bread  tastes  good  and 
does  good. — Pacific  Pure  Food  Co.,  Los 
Angeles,  Cat, 

Bread.  We  are  proud  to  be  baker  to 
Pittsburg,  great  Pittsburg!  Greater  Pitts- 
burg. We  bake  mother's  bread  and 
moneyback  it.  You  know  it  must  be 
good  bread  when  we  moneyback  it— 
Ward  Mac  key  Co.,  Pittsburg,  Pa, 

Pure  ingredients  secure  palatable  pies. 
"  Zinsmaster's "  pies  are  better  than  the 
ordinary  bakery  pie — they're  richer, 
purer  and  more  palatable — the  ideal  pie 
for  the  noontime  lunch. — Des  Moines 
Bakery  Co.,  Des  Moines,  Iowa. 

A  bang-up  bakery.  The  Mohican  Bak- 
ery is  a  bakery  for  people.  It's  a  money- 
saving  bakery.  It  is  the  best  addition 
to  Grocerydom  that  the  good  old  city 
of  Worcester  has  ever  placed  here.  You 
received  it  with  open  arms  and  your 
enthusiasm  has  never  flagged  since  the 
first  hour  the  store  was  opened. — The 
Mohican  Co.,   Worcester,  Mass. 

The  crisp-crusted  loaf  Ma-Ma  bread 
is  the  best  white  loaf  you  can  buy.  It 
is  always  well  baked.  Every  loaf  is 
crisp  and  light.  The  Ma-Ma  label  is 
never  on  a  loaf  that  is  sour,  heavy  or 
soggy.— Schusfs  Ma-Ma  Bread  Bakery, 
Saginaw,  Mich. 

Your  bread  supply,  be  it  large  or 
small,  will  be  always  of  the  best  quality 
if  obtained  of  us.  Our  product  is  at 
once  pure,  wholesome  and  toothsome. 
Can't  be  beat.  Made  from  superior 
grade  of  flour  and  purest  ingredients. 
Our  bread,  rolls,  buns,  etc.,  are  baked 
in  absolute  cleanliness  and  are  delicious. 
— Earnest  Renning,   Wellsville,  N.   Y. 

WTiich  do  you  buy,  baker's  bread  or 
Jevne's  home-made  bread?  If  you've 
ever  eaten  any  of  Jevne's  home-made 
bread  it  will  put  a  stop  to  your  buying 
baker's.  Such  beautiful,  palatable,  nou- 
rishing loaves  it  is  impossible  to  buy  any 
place  but  Jevne's.  It's  home-made  bread, 
and  if  you  haven't  forgotten  how  good 
home-made  bread  is  you'll  know  just 
how  fine  this  bread  is.  Every  loaf  well 
browned,  full  of  nourishment,  full  of 
goodness. — H.  Jevne,  Los  Angeles,  Cat. 

"Own  Baking"  Sunshine  Cake.  De- 
licate, dainty  and  delicious.  Similar  to 
angel  cake  in  lightness  and  texture,  and 
of  a  beautiful  golden  color. — Finley 
Acker  ^  Co.,  Philadelphia,  Pa. 


Our  Baked  Goods  are  as  good  as  the 
best  of  good  things  can  make  them. 
They  lack  the  flat  taste  of  the  profes- 
sional bakery  product  because  we  use 
home  methods  in  their  preparation. 

Best  materials  insure  purity,  of 
course.  But  there  are  other  things  that 
count  in  their  making.  Care,  for  in- 
stance, and  cleanliness.  That  means  a 
good  deal  when  you  are  buying  pastry. — 
Schoch  ^  Schafer  Co.,  Philadelphia,  Pa. 

Model  Bread  from  a  Model  Bakery. 
For  thirteen  years  people  have  been  eat- 
ing XoU's  bread,  and  are  still  eating. 
It's  the  "Staff  of  Life"  that  vou  can 
rely  on. — Xoll's  Bakery  and  Confection^ 
ery  Co.,  Alton,  III. 

It  is  pleasant  to  listen  to  the  many 
encomiums  on  our  bread  and  pastry  of 
so  many  delectable  sorts  coming  from 
our  ovens.  If  you  haven't  heard  them, 
just  ask  any  of  our  regular  customer* 
and  vou'll  soon  settle  on  this  as  vour  bak- 
ery.  Cleanliness,  purity,  well  applied  skill, 
courtesy  and  prompt  delivery  mark  our 
methods.— TAe  O.  K.  Baking  Co.,  Inc., 
Hartford,  Conn, 

Freshly  baked  tea  biscuits  make  a 
very  pleasant  addition  to  the  evening 
meal.  But  how  few  folks  know  how,  or 
will  take  the  trouble  to  bake  them?  Wc 
have  the  know-how  and  save  vou  the 
trouble  too  by  turning  out  just  the 
most  tasty,  delicious  tea  biscuits  in  town, 
fresh  every  afternoon. — R.  Wild,  Park" 
erburg,  W.  Va. 

Smith's  excellent  bread  is  always  desir- 
able— always  healthful— always  in  order. 
It's  the  same  delicious.,  well  kneaded, 
rightly  baked,  wholesome  staff  of  life 
that  has  won  the  commendation  of  almost 
every  housekeeper  in  Mobile,  and  is  asked 
for  and  bought  on  the  lines  of  all  the 
railroads  entering  Mobile  in  every  ham- 
let, way  station  and  town.  There's  some- 
thing winning  about  its  goodness  that  is 
irresistible.  Every  day  something  sea- 
sonable, special  and  different  in  cakes, 
pies,  rolls,  etc.— Dauphin  4-  Hallett,  Mo- 
bile, Ala. 

Ever  notice  the  cheeriness,  the  fresh- 
ness, the  cleanliness,  the  up-to-date  look 
of  the  bakery  corner  Dauphin  and  Hal- 
let  streets?  Well,  that  shop  is  an  inci- 
dent which  illustrates  the  principle  of  the 
Smith  Bakery  business.  No  mystery 
about  the  Smith  methods.  Ovens  chosen 
to  do  their  work  thoroughly,  mixers, 
kneaders,  conveyors,  all  of  the  latest  pat- 
tern; every  process  as  modern  as  science 
can  make  it,  clean  and  spotless.  The 
white  uniformed  bakers  are  at  home  all 
the  time,  and  pleased  to  see  you.  No 
wonder  that  Smith's  bread  has  won  its 
place  by  its  goodness  and  cleanliness. — 
Hallet  i^-  Dauphin,  Mobile,  Ala. 


BREAD    AND    CAKE 


Bread  winners  who  eat  that  made 
by  Frost,  the  Baker,  are  sure  of  a  just 
and  fair  return  for  their  labor.  It  is  a 
great  muscle  builder,  is  wholesome  and 
nutritious,  and  as  the  main  article  of  food 
it  insures  perfect  digestion. — Frost's, 
Poughkeepsie,  X.  Y. 

Some  people  say  they  do  not  like  bak- 
ers' bread.  That's  because  they  are  fa- 
miliar with  the  ordinary  bakers'  bread, 
and  not  with  ours.  Our  buns  and  rolls 
are  simply  delicious. — Hall  ^  Co.,  Bing- 
hamton,  X.   Y. 

Made  fresh  every  day — and  there's  art 
in  the  baking — which  produces  a  light, 
flaky  crust  that  melts  deliciously  in  the 
mouth — then  there  is  no  soaking  in  of 
the  filling — no  sogginess,  no  indigestion — 
and  the  fruits  used  are  fresh  and  luscious 
— peeled  peaches,  fresh  cranberries,  the 
best  apples,  and  our  own  prepared  mince 
meat.  Every  day  Smith's  bakery  has  a 
few  special  delicacies  for  the  dessert  ta- 
ble —  fresh  and  appetizing  —  chocolate 
layer,  jelly  roll,  supper  rolls,  Spanish 
buns,  cocoanut  gems,  almond  cake,  lady 
fingers.  Our  varieties  are  all  as  care- 
fully made  as  is  Smith's  bread.  For 
goodness'  sake  try  them. — Smith's  Bak- 
ery, Mobile,  Alabama. 

Nice,  fresh  cakes  made  of  the  best 
materials.  If  you  have  not  tried  one  of 
ours,  you  have  missed  a  very  toothsome 
article. — The  Hodge  Bakery,  Bingham- 
ton,  N.  Y. 

To-day  we  will  sell  five  hundred  of  the 
best  pies  you  ever  ate,  made  in  our  own 
bakery  out  of  the  best  material  obtain- 
able, largest  size,  well  filled,  crisp  and 
tender;  better  than  home-made.  These 
are  the  x?Oc.  kind,  and  will  be  sold  to-day 
at  7  cents  each.  We  shall  have  apple, 
mince  and  pumpkin.  If  you  have  never 
tried  our  pies,  do  so  to-day.  We  have 
not  as  yet  been  able  to  make  enough  in 
one  day  to  supply  the  demand. — R.  H. 
Williams  Grocery  Co.,  Kansas  City,  Mo. 

Will  have  only  good  tales  to  tell  of 
what  you  put  into  it  if  its  contents  are 
bread,  cakes  and  pies  from  the  O.  K. 
Bakery.  The  flour  and  other  materials 
we  use,  the  way  we  mix  them  and  bake, 
all  insure  a  high-class  product.  If  you're 
not  familiar  with  it,  a  small  sample  order 
will  make  you  acquainted.— TAe  O.  K, 
Baking  Co.,  Inc.,  Hartford,  Conn. 

Dark  complected  bread  is  much  more 
nourishing  than  the  whiter  kind.  Its 
unattractive  appearance  has  kept  it  from 
free  admittance  to  good  society.  But, 
once  used,  it  is  highly  appreciated.  We 
make  a  verj'  handsome  looking  loaf  of 
rye  bread,  and  its  rapid  jump  into  pop- 
ular favor  is  due  to  its  excellent  quality. 

BREAD    AN 


Use   and   note  your   muscular   develop- 
ment.— Mrs.  Dubois  Freer,  Highland. 

We  have  no  new  and  large  bake  ovens; 
We  make  no  pretensions  of  turning  out 
immense  quantities  of  pastry  at  low 
prices.  What  we  do  profess  is  to  make 
our  food  clean,  wholesome  and  home-like 
in  the  "good  old  fashioned  way." — At- 
water  Dining  Rooms,  Westfield,  Mass. 

Is  without  question  the  best  flavored 
bread  on  the  market.  It  has  that  good- 
ness about  it  which  is  characteristic  with 
bread  made  by  our  mother.  It's  as 
sweet  as  a  nut  and  as  pure  as  spring 
water.  We  know  you  will  stop  baking 
after  trying  a  loaf. — Hill's,  Trenton. 

Ladies  and  Gentlemen: — There's  no 
use  to  argue  the  matter,  Hershey  Broth- 
ers are  the  most  practical  bakers  in  our 
town.  For  fine  flavored  bread,  cakes, 
pies,  rolls,  etc.,  try  Hershey  Brothers, 
York,  Pa. 

At  all  times  w^e  are  prepared  to  sup- 
ply the  growing  demand  for  our  well 
liked  rolls,  bread  buns,  cakes  and  pas- 
tries of  more  kinds  than  one.  Middle- 
ton's  bread  is  a  household  word  in  Mar- 
ion, and  our  general  line  of  good  things 
to  eat  which  are  baked  holds  high  rank. — 
Middleton's,  Marion,  Ind. 

Every  day  bargains  at  our  bake  coun- 
ter. Only  the  best  flour,  only  the  best 
butter,  only  the  best  eggs,  only  pure  Jer- 
sey milk.  In  fact,  everything  that  en- 
ters into  the  make-up  of  our  bake  stuff 
is  the  best  of  its  kind.  Our  every  day 
prices  might  be  called  bargain  prices 
at  Hall  4'  Co.'s  Home  Bakery,  Bingham- 
ton,  N.  Y. 

Delicious  cakes  are  produced  here.  Our 
bakers  have  an  expert  knowledge  and 
achieve  results  which  the  most  success- 
ful cook  would  fall  far  short  of.  Don't 
try  to  get  up  something  nice  for  com- 
pany. Send  an  order  to  the  Borden 
Bakery  and  you  will  save  yourself  and 
please  your  guests.  Our  pound  cake  and 
angel's  cake  are  especially  good. — Bor- 
den's Bakery,  Fall  River,  Mass. 

Eat  brain  bread. — It  is  superior  in 
quality  and  taste  to  any  other  and  con- 
tains all  the  elements  of  Gluterean 
Wheat,  which  insures  proper  nourish- 
ment for  every  part  of  your  body.  Try 
it.  My  home  baked  goods  are  unex- 
celled by  any  baker  in  the  county. — John 
A.  Nimpfer,  Crafton,  Pa. 

The  best  food  for  this  hot,  broiling 
weather  is  good,  wholesome  bread.  Sun- 
rise Bread  stands  above  all  others — none 
excepted — in  regard  to  purity  and  whole- 
someness.  Made  by  Sunrise  Bakery,  Ta- 
coma.   Wash. 

D    CAKE 


54 


GROCERY   ADVERTISING 


3Ia-Ma  bread  doesn't  make  the  purse 
suffer.  It  is  only  5c  a  loaf  and  every 
loaf  is  so  good  that  you  would  pay  more 
if  you  had  to  do  so  in  order  to  get 
it.  Ma-Ma  bread  is  just  like  ma-ma 
makes. — Schust'a  Ma-Ma  Bakery,  Sagi- 
naw, Mich. 

The  bread  eaten  is  worth  more  to  the 
growing  child  than  the  meat — if  it  is 
good  bread.  And  our  Milk  Bread  is  good 
bread.  It  supplies  all  the  elements 
necessary  to  sustain  life.  Were  it  not 
that  a  change  is  desirable  all  other  food 
might  be  dispensed  with.  Made  from 
extra  quality  flour  in  modern  ovens. 
Wholesome,  palatable  and  nourishing. — 
Snow's  Bakery,  Fall  River,  Mass. 

Bakestuffs — So  Good. — Our  bakery  de- 
partment is  for  the  help  of  housekeepers 
— and  it's  a  mighty  big  help.  Think  what 
a  relief  not  to  have  to  bake  a  single 
thing  at  home,  and  to  know  where  you 
can  get  exactly  what  you  want  when- 
ever you  want  it.  You  couldn't  have 
fresher  cakes  or  pies  or  cookies  if  you 
baked  them  in  your  own  home.  They 
couldn't  be  purer,  because  we  use  the 
purest  and  freshest  of  everything.  Let 
us  help  you  with  your  baking. — H.  Jevne, ' 
Los  Angeles,  Cat. 

Such  tempting  pastry  comes  from  our 
bakery.  One  of  the  things  we  pride  our- 
selves on  is  the  way  our  bread  and  pas- 
try looks.  It  isn't  enough  for  us  that 
our  products  taste  good;  they  must  look 
so  dainty  that  they  will  tempt  the  most 
languid  appetite. — Geo.  E.  Hall  ^  Co., 
Binghamton,  y.  Y. 

Xo  reason  why  you  should  stand  over 
a  hot  stove  every  day  if  you  do  not  en- 
joy it.  We  have  meats  all  roasted  or 
boiled,  salads  all  prepared;  everything 
in  cakes,  pies  and  bread — so  what's  the 
use  making  yourself  miserable  in  a  hot 
kitchen  when  you  might  be  out  on  the 
veranda  enjoying  the  breeze? — Burns' 
Hill  Market,  Hartford,  Conn. 

We  shoulder  the  responsibility  of  what 
we  say.  When  we  serve  you  with  bread, 
rolls,  cake,  pies,  etc.,  you're  assured  of 
getting  the  best  bakery  products  ob- 
tainable. Our  goods  are  made  in  the 
most  cleanly  surroundings  and  strictly 
pure.  Fresh  daily,  and  always  tooth- 
some and  wholesome. — Schneider's,  Ken- 
ton, Ohio. 

For  luncheon. — Sandwiches  made  with 
the  German  Bakery's  bread  are  remark- 
ably delicious.  In  fact,  in  every  case 
where  bread  is  a  component  it  adds  a 
delightful  relish.  This  is  because  we 
started  to  make  bread  as  good  as  it 
can  be  made.  We  set  the  highest  stan- 
dard of  excellence,  and  we  maintain  it 

BREAD    AN 


right   along.— 7*6   German   Bakery,    Ta- 
coma,  Wa^h. 

Jevne's  home-made  bread. — Good,  nour- 
ishing, palatable  bread— tht-  kind  you 
want  to  eat— the  kind  you  ought  to  eat. 
Do  you  know  what  good,  genuine  home- 
made bread  is?  Then  you  know  how 
good  Jevne's  home-made  bread  is.  Our 
baker  knows  how  to  make  bread— that's 
evident  from  every  loaf  he  turns  out. 
Big,  flaky,  well-browned  loaves.  Just 
to  look  at  them  makes  you  want  a  slice. — 
H.  Jevne,  Los  Angeles,  Cal. 

Are  you  exclusive?  Fruit  graham  is 
something  no  one  else  makes.  It's 
wonderful  how  anxious  peoi)Ie  are  to 
have  something  different.  That  is  why 
everything  we  bake  goes  so  fast.  That  is 
why  everything  we  sell  is  strictly  fresh.— 
Russell-Spaulding  Co.,  Binghamton. 

The  vexed  housewife's  problem  in 
warm  weather  easily  solved  at  our  stores 
any  day,  and  more  so  late  Wednesday 
and  Saturday  afternoons  and  evenings. 
Our  counters  are  attractive  hints  of 
good  things  to  eat.  Tr>'  a  dozen  of 
fancy  macaroons  Wednesday.  They  arc 
very  nice  for  te&.—Trott  Baking  Co., 
Waterbury,  Conn. 

In  it  ?  Well,  I  guess !  When  it  comes 
to  baking  good,  wholesome  bread  we  are 
in  it  every  time.  If  you  doubt  this  state- 
ment, try  a  loaf  of  mother's  bread.  It's 
the  only  proof  you  will  T\eei\.—Schaefer's 
Steam  Bakery,  Denison,  Tex. 

You'll  like  the  way  you  can  get  our 
toothsome  and  wholesome  bread,  cakes, 
pies  and  pastry  of  all  kinds  fresh  from 
the  oven  daily.  We're  more  than  partic- 
ular as  to  the  purity  and  quality  of  all 
ingredients  entering  into  our  j^roducts. 
Likewise  scrupulous  as  to  cleanliness  of 
pans  and  appliances.  ^  Special  cakes 
baked  to  order.  Prompt~service.— //owi« 
Steam  Bakery,  Denison,  Texas. 

We  are  baking  for  many;  we'll  bake 
for  you.  Doesn't  it  make  you  almost 
wilt  to  think  of  going  into  a  hot  kitchen? 
Don't  do  it!  We'll  provide  your  bread, 
rolls,  cakes  and  pies— and  they'll  have 
all  the  "  home-made  "  qualities. '  We  use 
the  materials  that  insure  the  best  results; 
we  use  them  unsparingly.— £:/m  City 
Bakery,  yew  Haven,  Conn. 

Mother's  Bread  Appeals  to  the  bread 
baker  at  home.  They,  of  all  others, 
know  a  good  Bread  when  they  see  it. 
There  isn't  much  home  made  since  our 
Bread  came  to  town.  Our  Bread  has 
all  the  good  points  of  home  made,  with 
a  few  which  are  distinctly  its  own.  It's 
so  much  easier  to  say  KOLB  to  the  gro- 
cer than  it  is  to  stand  over  a  hot  stove. 
—Kolb's,  Trenton,  N.  J. 
D    CAKE 


GROCERY    ADVERTISING 


55 


Bread  is  the  staff  of  life,  therefore  it 
is  important  that  it  should  be  pure 
bread,  well  made,  properly  baked.  The 
bread  that  is  made  by  this  bakery  is 
perfect  bread,  made  of  the  best  flour, 
seasoned  just  right,  thoroughly  kneaded 
and  baked  to  perfection.  Try  it. — Home 
Steam  Bakery,  Denison,  Texas. 

Loeser  cake.  Special  bakings  here  in 
warm  weather  time  to  supply  the  house- 
keepers who  have  given  up  winter  coal 
ranges  for  summer  gas  stoves.  Xo  cake, 
housekeepers  say,  that  takes  the  place 
of  the  home-baked  sort  like  Loeser  cake 
— made  of  l)est  materials  and  mixed  and 
baked  in  the  genuine  "  home-made  "  way. 
It  is  better  now,  too,  than  it  has  ever 
been.  Layer  cakes,  five  flavors. — F.  Loe- 
ier  4r  Co.,  Brooklyn,  N.  Y. 

Ice  cream  and  cake.  Strawberries  and 
cake.  Lemonade  and  cake.  So  much 
more  enjoyable  in  warm  weather  than 
heavier  refreshments,  and  fresh,  tender, 
home-made  will  make  the  little  bite  seem 
a  special  treat.  Loeser  cake  is  the  real 
*'  home-made  "  sort — mixed  with  best  ma- 
terials in  generous  proportion,  accord- 
ing to  old  fashioned  home  recipes  and 
baked  in  our  Fourth  Floor  kitchen,  where 
nothing  is  made  but  cake. — F.  Loeser 
4f  Co.,  Brooklyn,  y.  Y. 

June  brides!  Don't  forget  the  caterer 
when  planning  for  your  wedding.  All 
kinds  of  fruit  and  pound  cakes  made, 
baked  and  prepared,  any  style  you  wish. 
Also  the  wedding  cake,  decorated  liy  an 
expert,  for  a  reasonable  price,  made  of 
the  best  materials,  and  we  have  the  best 
line  of  ornaments  in  this  city  to  select 
from,  no  one  excepted.  Rememlier  we 
serve  nothing  but  the  best  at  reasonable 
prices   at   French's   Bakery,    Waterbury, 

Old-fashioned  molasses  cake.  Real  old 
New  England  "  gingerbread  " — rich  with 
butter,  dark  with  spice,  moist  and  sweet 
with  molasses,  and  crisp  and  crusty  at 
the  edges.  Most  of  us  remember  the 
occasions  when  we  happened  in  at  the 
kitchen  door  "  molasses  cake  afternoon  " 
and  tried  to  coax  from  the  cook  a  big 
slice  while  hot  from  the  oven.  The 
recipe  came  from  an  old-fashioned  house- 
wife. The  mixing  and  baking  are  done 
in  the  Loeser  kitchen  by  the  home  meth- 
ods that  have  made  Loeser  cakes  the  de- 
pendence of  housekeepers  in  Brooklyn. 
Try  a  Loeser  molasses  cake  for  luncheon 
to-morrow. — F.  Loeser  ^  Co.,  Brooklyn. 

Beachnut  bread.  It's  the  snowiest,  best 
baked  and  best  tasting  bread  made  in 
Fresno.  It's  made  of  the  very  best  of 
materials,  accurately  measured  by  ma- 
chinery, mixed  and  beaten  by  machinery, 
made  in  the  cleanest  and  most  sanitary 


shop  in  the  State.  It  sells  at  5c  a  loaf. 
Its  quality  is  twice  as  fine  as  any  other 
bread  sold  in  Fresno,  and  every  loaf  is 
full  weight.  Telephone  us,  our  wagons 
will  call  every   day. — Bedlick's,  Fresno. 

There  is  one  thing  we're  here  for.  To 
make  the  kind  of  bread,  rolls,  pies, 
cakes,  doughnuts  and  crullers  that  peo- 
ple want.  We  don't  make  them  to  keep 
or  to  look  at;  we  make  them  to  attract 
people  who  have  nice  taste.  And  the 
quality  that  we  have  ever  maintained  in 
our  bakery  goods  has  attracted  them, 
and  is  attracting  them  in  greater  num- 
bers than  ever  before.  We  haven't  lost 
any  customers.  They  stick  to  the  store 
that  gives  them  the  quality.  We  raised 
the  standard  of  quality  when  we  began. 
We  hold  it  high  all  the  time.  We  are 
the  standard  bearers,  and  "  Quality  "  is 
the  word  that  is  inscribed  on  our  business 
banner.  We  lead  because  our  goods  are 
the  best — and  they  always  will  be.  We 
put  the  best  materials  and  the  skill  into 
their  production. — Elm  City  Bakery, 
yew  Haven,  Conn. 

Watson's  Genoa  Cake,  mixed  and  baked 
in  the  most  up-to-date  progressive  bak- 
ery in  the  West.  The  finest  ingredients 
are  used  in  its  manufacture — new  seeded 
sultana  raisins,  fresh  currants,  the  best 
quality  of  pastry  flour,  strictly  fresh 
eggs  and  fine  cake  spices.  Decorated 
with  Jordan  almonds. — Watson's,  Winnir- 
peg.  Can, 

Royal  bread.  High  quality.  The  best 
— not  the  lowest  priced — bread  is  the 
cheapest.  We  could  make  our  bread  to 
sell  a  little  cheaper  at  wholesale,  but 
the  customer  would  suffer  and  it's  him 
we're  after.  Royal  bread  is  made  from 
the  choicest  Kansas  flour,  weighs  a  net 
pound;  mixed  by  expert  bakers,  and 
baked  by  dry  hickory  fire,  in  a  bread 
shop  where  cleanliness  is  supreme.  We 
solicit  mail  business. — The  Royal  Bak- 
ery, Topeka,  Kan. 

Bakery  department.  Let  it  work  for 
you.  Our  bakery  department  offers  you 
the  best  of  bread,  cake  and  pastry.  You 
cannot  find  such  delightful  quality  in 
the  city.  It  is  a  great  specialty  with 
our  store.  You  need  not  heat  up  your 
home,  unless  you  want  to.  It  isn't  neces- 
sary. You  can  buy  a  loaf  of  our  bread 
— the  best  it  is  possible  to  make — for  8 
cents.  You  can  buy  our  celebrated  crul- 
lers— fried  in  pure  Leaf  Lard — for  10 
cents  a  dozen.  There's  everything  you 
want,  and  it  is  cooked  to  perfection. 
We're  co-operating  with  the  housekeep- 
ers and  the  lighthousekeepers  as  we 
never  have  before  in  these  matters. — W, 
W.   Walker  Co.,  Hartford,  Conn, 


BREAD  AND  CAKE 


56 


GROCERY    ADVERTISING 


GROCERY    ADVERTISING 


57 


I 


Smith's  Butternut  bread  is  held  up  by 
its  high  quality,  purity,  wholesomeness, 
crispness  and  nourishing  properties. 
Hard  winter  wheat  flour,  the  best  Bo- 
hemian hops  yeast,  the  minimum  hand- 
ling, and  absolute  cleanliness  everywhere. 
The  great  problem  with  Smith  is  supply- 
ing the  increasing  demand.  Ever  see  a 
bakery  absolutely  free  from  flies  and 
insects?  Take  a  look  through  Smith's 
Bakery,  Mobile,  Ala. 


Bread.  We  take  no  chances  with  our 
bread.  Each  day's  flour  is  carefully  in- 
spected; the  ovens,  mixing  machinery, 
rooms,  etc.,  have  to  undergo  a  thorough 
examination.  The  results  achieved  clearly 
demonstrate  these  precautions.— 5oyd'# 
Winnipeg,  Can. 

Royal  bread.  See  that  the  label  is  on 
every  loaf.  It's  as  sweet  as  a  nut  and 
as  pure  as  spring  water.  It  gives  the 
very  impression  of  being  kneaded  and 
baked  under  the  most  careful  conditions, 
and  that  its  bakers  are  masters  at  their 
art.  It*s  worth  more  than  any  other 
bread,  yet  the  price  is  no  higher.  All 
good  grocers  sell  it— Royal  Bakery,  To- 
peka,  Kan. 

Running  the  gauntlet.  The  woman 
who  makes  her  own  bread  must  run  the 
gauntlet  of  a  hot  oven  and  a  wearj'  bak- 
ing board  before  she  obtains  it.  How 
much  easier  to  put  down  five  cents  and 
say.  Butternut  bread,  please,  and  go 
home  with  the  daintiest,  most  delicious 
loaf  ever  made  in  Springfield.— 5priii^- 
field  Baking  Co.,  Springfield,  Ohio. 

Like  mother  used  to  make.  Light 
bread  and  rolls,  light  cake  and  pastry. 
Care  in  the  selection  of  materials,  skill 
in  the  mixing  and  kneading,  art  in 
the  baking— cleanliness,  health  fulness, 
purity  the  first  requisite  in  every  detail. 
These  are  the  reasons  for  the  popular 
regard  for  Smith's  Bakery,  Mobile,  Ala. 

Watson's  pastry.  Let  us  bake  your 
cakes  and  pies  during  the  warm  weather. 
We  can  supply  you  with  any  kind  of 
pastry  you  desire,  and  on  the  shortest 
notice.  We  use  the  purest  materials 
and  employ  the  most  skilled  experts.  A 
lunch  at  one  of  our  restaurants  will  as- 
sure you  that  our  pastrj-  is  excellent— 
Watson's,  Winnipeg,  Can. 

Wholesome  bread  can  be  made  only  in 
a  clean,  sanitary  shop.  Ever  stop  and 
think  of  the  danger  in  eating  bread 
made  under  unsanitary  conditions  in  a 
shop  where  cleanliness  is  a  stranger? 
Safest  plan  is  to  buy  only  bread  that 
you  know  to  be  made  in  a  clean,  sani- 
tary baker>%  under  conditions  that  insure 
highest  quality  and  perfect  wholesome- 
ness.   Such  is  Uncle  Sam  bread— made  in 

BREAD  A 


the  cleanest,  lightest,  brightest,  best- 
equipped  bakery  in  the  country— a  bak- 
erj'  that  is  always  open  for  your  inspec- 
tion. Ask  your  grocer  for  Uncle  Sara 
bread  and  don't  accept  the  questionable 
kind.  You'll  know  the  genuine  by  this 
label  which  is  on  everv  loaf.—Schlesinger- 
Meyer  Baking  Co.,  Atlanta,  Qa. 

Jevne's  home-made  bread.  We  say 
home-made  because  it  is  just  like  the 
good  bread  you  would  make  in  your 
own  home.  The  same  care  you  would 
use,  we  employ.  Our  shops  are  models 
of  cleanliness  and  neatness,  open  for 
your  inspection  at  any  time.  Using  as 
we  do  only  the  Ijest  ingredients,  made  up 
by  expert  workmen  and  baked  in  per- 
fect ovens,  why  should  we  not  turn  out 
an  absolutely  splendid  loaf?—/.  W.  Rob- 
tnson  Co.,  Los  Angeles,  Cat. 

Fit  for  a  king.  Lawrence  makes 
good  bread.  Are  you  using  Lawrence's 
bread?  If  not,  why  don't  you?  It  costs 
you  no  more  than  any  other.  When 
ordermg,  ask  your  grocer  for  Lawrence's 
bread  and  you  are  sure  of  getting  a  per- 
fectly sanitary  made  loaf  of  bread.  Law- 
rence goods  for  sale  by  all  grocers.— 
Lawrence  4-  Son,  Lansing,  Mich. 

Wedding  cakes.  Sew  Year  cakes,  birth- 
day cakes  and  plum  puddings.  All  our 
own  make,  and  intended  for  people  who 
must  have  the  best  We  spare  nothing 
to  attam  perfection.  Our  chocolates  and 
cream  bon  bons  combine  the  greatest 
of  purity  and  freshness,  rarelv  equaled 
and  never  excelled.  Handsome  boxes 
and  baskets  filled  with  the  daintiest  and 
richest  of  confections.— /«m**  Crawford 
Confectioner,  Hamilton,  Can. 

Our  Bread  is  made  with  the  very  best 
Flour,  pure  Lard  and  plenty  of  good 
Mdk.  The  bakers  are  experts  in  their 
Ime  and  the  bakery  is  light,  well  venti- 
lated and  scrupulously  clean.  Our  But- 
ter Rolls  are  the  daintiest  and  nicest 
production  in  the  bakery  line.  Fresh 
everj'  afternoon  at  S.—Xewton,  Robert- 
ton  i'  Co.,  Hartford,  Conn. 

Our   wedding   cakes    are    delightfully 
good  because  we  use  the  l)est  obtainable 
ingredients.     No  lard  or  baking  powder 
find  their  way  into  them;  onlv  the  rich- 
est   creamery   butter   and    fresh    eggs.— 
Thos.  Martindale  ^'  Co.,  Philadelphia,  Pa. 
Dainty,  feather-weight  cf^^  biscuit,  in 
a   new   shape— oblong   pieces,   alwut    an 
inch  long.     Their  exquisite  flavor,  appe- 
tizing  appearance   and   supreme   dainti- 
ness have  already  made  them  "  blue-rib- 
bon *»   favorites.     As  a  delicious,  whole- 
some and  nutritious  food  for  the  boss  of 
the  house— the  baby- thev  are  A  Xo.  1. 
—McCafrey's,  Philadelphia,  Pa. 
ND  CAKE 


One  of  the  things  we  pride  ourselves 
on  is  the  way  our  BREAD  and  PAS- 
TRY looks.  It  isn't  enough  for  us  that 
our  products  taste  good,  they  must  look 
so  dainty  that  they  will  tempt  the  most 
languid  appetite. — Oeo.  E.  Hall  ^  Co., 
Binghamton,  N.  Y. 

Wolfarth's  home-made  bread. — Made 
alike,  always  good — just  like  mother 
used  to  make.  Don't  be  guilty  of  the 
folly  of  baking  bread  in  summer.  You 
can  buy  easier  than  you  can  bake.  Get 
Wolfarth's  Home-Made  and  save  time 
and  temper. — Wolfarth's,  Saginaw,  Mich, 

The  best  bread  is  Jevne*s.  That's  be- 
cause Jevne's  bread  is  home-made.  No- 
body else  bakes  such  good  bread.  Great, 
big,  tempting  loaves,  well  browned,  light, 
palatable.  If  you  know  what  the  very 
best  home-made  bread  is,  then  you  know 
how  good  Jevne's  bread  is.  Housekeep- 
ers don't  want  to  put  up  with  baker's 
bread  a  minute  longer  than  they  have  to. 
No  necessity  for  it  now.  You  can  buy 
all  the  home-made  bread  you  want  at 
Jevne's. — H.  Jevne,  Los  Angeles,  Cal, 

As  a  rule  you  can  rely  on  children's 
taste  in  bread — the  form  of  food  with 
which  they  are  most  familiar.  Their 
judgment  is  intuitive — a  question  of 
taste  altogether — not  warped  with  theo- 
ries, not  influenced  by  advertising,  not 
hampered  by  reasons.  They  like  it.  Or 
they  don't  like  it.  That  settles  it.  And, 
if  they  like  it,  depend  on  it  that  that 
bread  is  good  bread.  Kolb's  family 
bread  is  liked  better  by  children — is  eaten 
every  day  by  more  children — than  any 
other  bread  ever  baked.  The  loaf  is 
unusually  attractive  to  the  eye.  Hearth- 
baked,  it  has  a  delightful  crust,  the  rich- 
ness of  which  is  enhanced  by  a  sprinkle 
of  corn  flour.  But  it  is  the  taste-quality 
that  attracts  children — the  superior 
sweetness  that  is  peculiar  to  our  bread. 
—Kolb's,  Philadelphia,  Pa. 

What  is  pulled  bread?  Here's  the 
story  of  its  making:  A  delicious  cream 
loaf  is  baked,  then  the  crust  is  cut  away. 
The  spongy  interior  is  drawn  into  strips 
and  pulled,  then  toasted  to  a  most  ap- 
petizing crispness.  It  is  toasted  to  a 
thoroughness  that  makes  it  acceptable  to 
the  weakest  stomach.  Since  doctors  now 
generally  agree  that  machine-made  crack- 


ers are  too  starchy,  and  constipating, 
pulled  bread  meets  with  their  approval 
on  account  of  its  digestibility.  It  is  of 
feathery  lightness  and  has  no  soggy  in- 
terior like  toast.  It  is  not  essentially  a 
bread  for  the  sick  room,  though  there's 
no  more  nourishing  combination  than 
pulled  bread  and  royal  claret.  It  is  not 
a  fad,  but  a  sensible  nutrient  to  accom- 
pany cool  or  hot  beverages  this  time  of 
year  when  overmuch  ordinary  bread  is 
too  heating.  Since  it  weighs  so  light 
there's  quite  a  lot  to  a  pound. — Thos. 
Martindale  ^  Co.,  Philadelphia,  Pa. 

Some  people  lose  their  money  by  not 
investing  it  judiciously.  Others  by 
carelessness — ^but  those  who  buy  Mikado 
Bread  never  lose  and  always  get  value 
received — that's  the  reason  they  are  so 
happy  and  contented. — Joseph  Sailer  ^ 
Co.,  Columbus,  Ohio. 

Good  bread  for  breakfast  is  the  best 
possible  preparation  for  the  day's  labors. 
No  article  of  food  supplies  so  many  ele- 
ments of  nutrition.  The  staff  of  life 
reaches  perfection  in  our  loaves,  which, 
from  day  to  day,  run  as  even  in  their 
quality  as  the  earth  in  its  orbit — Sullivan 
Bros.,  York,  Pa. 

Our  Fancy  Crackers  are  never  here 
long  enough  to  grow  stale.  And  there 
are  always  many  nice  things  in  our  dis- 
play. You  know  we  have  them  fresh 
every  week.  Everything  a  week  old 
goes  back.  This  fact  should  be  remem- 
bered, for  we  don't  know  of  a  concern 
that  has  this  invariable  rule.  When 
you  want  something  dainty  for  Tea, 
Whist  or  Luncheon,  and  do  not  wish  to 
run  the  risk  of  buying  something  stale, 
come  to  us  for  Fancy  Crackers.  We 
always  have  the  largest  variety  in  Hart- 
ford.—Tfcc  W.  W.  Walker  Co.,  Hart- 
ford, Conn. 

Now  that  you  are  coming  back  from 
seashore  and  mountains  to  your  city 
homes — and  comfort — we  want  to  feed 
you,  we  want  to  furnish  you  Bakery 
goods  direct  from  our  ovens  to  you.  No 
middlemen's  profits,  no  carting  round 
the  city  from  store  to  store,  no  stale 
goods.  Our  bakers  use  the  very  best 
material  and  make  the  goods  right  here 
in  the  building. — S.  S.  Adams,  New 
Haven,  Conn. 


BREAD  AND  CAKE 


58 


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GROCERY    ADVERTISING 


5^ 


CANDY 

"  What  kind  of  candy  shall  I  buy?  " 

Well,  if  you  get  lots  of  it,  I  want  the  kind  that  goes 
fast;  but  if  you  only  get  a  little,  I  want  something  that'll 
last," — yew  York  Journal, 


Candy  that  has  been  kept  for  a  time 
becomes  stale  and  soggy,  and  loses  its 
flavor.  The  growing  demand  for  Nun- 
nally's  candy  does  not  permit  of  its  be- 
coming stale;  and  almost  every  day  the 
dealers  in  this  candy  are  supplied  by 
express  with  a  complete  assortment.— 
Nunnally,  Atlanta,  Ga. 

The  purity  and  perfection  of  our  can- 
dies are  known  all  over  the  country.  Ask 
the  lovers  of  pure  candy  what  they  think 
of  Everhart's  and  they  will  say  that  it 
cannot  be  surpassed  by  any,  and  be- 
sides it  ranks  high  with  the  pure  food 
law,  which  is  worrying  the  life  out  of 
the  manufacturer  who  misrepresents  his 
goods.— Everhart's,  Fargo,  N.  D. 

The  candy  and  cake  departments  have 
developed  into  great  proportions  under 
the  careful  management  of  Miss  Moore, 
whose  judgment  on  cake  and  candy  merit 
cannot  be  excelled.  The  assortment  is 
large  in  both  lines  and  the  goods  are 
always  fresh.  Probably  in  no  other  de- 
partment in  our  store  does  the  great  dif- 
ference between  our  prices  and  those  of 
other  stores  stand  out  so  plainly  as  here. 
— Lehman,  Trenton,  N.  J, 

At  Gordon-Mitchell's  you  can  get  Low- 
ney's  and  McConkey's  candies— all  choice 
goods — deliciously  fresh.  If  you  are  par- 
ticular, we  can  suit  your  taste.  We  keep 
the  kind  to  satisfy  those  who  know  what 
good  candies  are— the  tempting  choco- 
lates and  bonbons  in  our  confectionery 
cases  are  even  more  delicious  than  they 
look.  You  will  find  our  stores  convenient 
places  to  drop  in  on  your  way  home 
and  buy  a  box  of  candy.  Price  per  pack- 
age from  10c  to  ^o.OO.—Gordon-Mitchell 
Drug  Co.,  Winnipeg,  Can. 

As  a  delicious  confection  that  is  abso- 
lutely pure  and  clean,  Xunnally's  candy 
stands  pre-eminent.  No  injurious  adul- 
terations cheapen  its  excellent  quality, 
but  every  ingredient  is  of  the  highest 
grade,  and  selected  with  the  greatest 
care.  Rich  in  the  nutritive  qualities  of 
pure  sugar,  rich  cream  and  fresh  fruit 
flavors,  it  is  a  wholesome  food  as  well  as 
a  pure,  high-grade  candy.— .Yuwna//v, 
Columbia,  S.  C. 

CAN 


Apollo  Chocolates  are  the  choicest  con- 
fections to  be  found  in  town.  For  the 
person  who  appreciates  the  best  they 
afford  great  satisfaction.  For  gifts  to 
wife,  sister  or  sweetheart  they  are  the 
most  delicious  "sweets  for  the  sweets" 
to  be  found.  They  come  in  artistic  boxes, 
in  pounds  and  half  pounds,  and  are  kept 
fresh  at  The  Modern  Pharmacy,  Bing^ 
hamton,  N.  Y, 

Wherever  enjoyment  is  at  its  height; 
wherever  there  is  refinement  and  good 
taste,  time  and  occasion  call  for  Xun- 
nally's candy.  Unmatched  in  purity  and 
incomparable  in  flavor,  it  is  a  most  tempt- 
ing and  delectable  confection  that  is 
equally  appropriate  for  feast  and  fire- 
side. Delicious  is  a  strong  word,  but  it 
is  poor  praise  when  applied  to  so  tooth- 
some a  delicacy.— A^MnnaZ/yX  Mobile. 

Our  candy  appeals  to  all  who  desire 
the  best  at  reasonable  prices.  Our  large 
sales  insure  the  stock  being  kept  fresh 
and  the  variety  will  be  found  always 
equal  to  the  quality.  Shrafft's  and  Qual- 
ity Chocolates.  Ice  cream  always  on 
hand  to  fill  large  or  small  orders.— ir. 
F.  Currier,  Plymouth,  Mass. 

Butter  Scotch  Wafers,  our  special  this 
week.  Our  Butter  Scotch  Wafers  are 
made  from  the  purest  of  sugar  and  fresh 
sweet  butter.  This  delicious  and  nutri- 
tious confection  combines  all  the  l)est 
features  of  taffy.  Fresh  and  tempting. 
Take  a  look  at  our  windows  and  you  will 
want  some.  Regular  price  40c.  Special 
30c.— Watson's,  Winnipeg,  Can. 

Pineapple  Glace— extra  special.     This 
is  a   very   delightful  bit  of  candy  that 
we  are  making— Pineapple  Fingers  Glace. 
The  pineapple  is  cut  from  the  finest  ex- 
amples of  the   fruit,  and   when   it  goes 
into   the   candy   there   is   no   fiber— just 
flavor— and  the  most  delicate,  lovely  fla- 
vor of  the  fruit.     It  is  the  bit  of  candy- 
that  gives  the  feast  its  finishing  touch— 
the    gushdanal,   as    the    Armenians    say, 
and  for  which  we  have  no  word.     These 
goods   sell    regularly    for   40c   or   50c   a 
pound.     We  quote  27c,  4  pounds  for  $1. 
—W.    W.    Walker  Co.,  Hartford,  Conn. 
DY 


Pure,  delicious,  fresh-made  candy. 
Made  from  the  best  sugar  and  other 
best  materials,  in  our  own  manufactur- 
ing plant  To-day  we  are  offering  as 
a  special,  horehound  drops  of  our  own 
make,  19c  pound.  They  are  not  a  medi- 
cine, and  yet  they  are  beneficial  for  ir- 
ritated throats,  colds,  etc.  We  use  the 
genuine  horehound  and  boneset  herb  and 
cane  sugar  in  making  them.  For  to-day 
only  19c  pound.— ir.  W.  Walker  Co., 
Hartford,  Conn. 

The  most  delicious,  the  purest  and 
best  chocolates,  creams,  sugared  fruits, 
etc.,  specially  prepared  for  the  festive 
season,  are  here.  If  you  desire  to  give 
them  as  gifts,  we've  some  handsome 
boxes,  baskets  and  novelties  to  put  them 
in.  And  we'll  deliver  promptly  to  all 
parts  of  the  city.  If  you're  going  to 
entertain,  let  us  supply  the  dainty  cakes, 
pastry,  ice  cream,  etc.  They  will  be  of 
the  very  best. — Milton's,  Winnipeg. 

A  nice  fresh  lot  of  Saturday  candy 
arrives  every  week  and  we  have  to  in- 
crease our  orders,  too,  because  increas- 
ing sales  are  always  the  vogue  with  this 
popular  confectionery. — C.  H.  ^  H.  A. 
Laicton  Co.,  New  Bedford,  Mass. 

Rubidoux  chocolates.  When  you're 
tired  of  ordinary  chocolates  and  con- 
fections try  a  box  of  Bishop's  delicious 
Rubidoux  chocolates — they're  pure,  de- 
lightfully flavored  with  fruit  juices  and 
perfectly  wholesome. — Of  ^  Vaughn 
Drug  Co.,  Los  Angeles,  Cat. 

Huyler's  candy  always  finds  a  welcome 
reception  wherever  presented.  It  is  the 
acme  of  the  candymaker's  art,  where 
only  the  purest  and  most  delicious  in- 
gredients are  used.  Quality  beyond  com- 
parison. All  the  popular  and  well  known 
varieties,  as  well  as  many  special  ones, 
done  up  in  dainty  and  handsome  pack- 
ages, especially  for  gift  giving. — Brit- 
ton  Drug  Store,  Trenton,  N.  J. 

The  candy  factory  is  booming  with  ad- 
vance orders.  We  shall  have  as  com- 
plete a  line  of  beautiful  candies  for 
Christmas  as  can  be  found  in  New  Eng- 
land. We  shall  be  pleased  to  make  es- 
timates on  the  candy  supply  for  any  en- 
tertainments given  by  Sunday  schools  or 
other  organizations.  We  guarantee  splen- 
did candies  and  perfect  satisfaction.  Our 
candy  counters  at  both  stores  are  loaded 
with  specimens  of  the  goods  we  make, 
and  we  aim  to  have  every  variety  as 
nearly  perfect  as  possible. — Newtont 
Robertson  ^  Co.,  Hartford,  Conn. 

Nicest  way  in  the  world  to  buy  Eng- 
lish walnut  meats.  New  whole  meats, 
35c.  lb.,  3  lbs.  for  $1.00.  We  have  just 
received  the  nicest  lot  of  English  walnut 


meats  we  ever  saw.  We  looked  a  long 
time  to  see  if  we  couldn't  find  a  broken 
half,  and  we  gave  it  up.  If  you  like 
perfection  in  the  things  you  buy,  get 
some  of  these  meats  while  they  are  fresh 
cracked.  They  will  go  like  fun.  They 
always  do.  For  there  are  a  lot  of  ladies 
who  tell  us,  just  what  we  said  at  the 
top  of  this  ad,  that  "it's  the  nicest  w^ay 
in  the  world  to  buy  walnut  meats."  We 
think  so,  too.— IF.  W.  Walker  Co.,  Hart- 
ford, Conn. 

Christmas  candies  in  every  conceivable 
form  for  presents  and  general  use.  Get 
Putnam's  and  you  will  get  those  of  the 
most  delightful  flavor.  For  decorating 
the  Christmas  tree  we  have  the  largest 
assortment  of  most  beautiful  designs,  col- 
ors, etc.  Our  confections  are  all  abso- 
lutely pure  and  healthful,  and  can  be 
eaten  by  children  with  impunity. — Put' 
nam  ^  Company,  Lexington,  Ky. 

Xmas  presents  of  Huyler's  candy.  We 
will  receive  our  holiday  shipment  of  this 
delicious  candy  about  Dec.  20th.  It  will 
consist  of  all  the  well  known  varieties 
and  all  the  latest  holiday  assortments 
and  novelties,  done  up  in  handsome  pack- 
ages for  gift  giving.  We  would  suggest 
that  intending  purchasers  of  this  well- 
known  candy  place  their  orders  with  us 
as  early  as  possible — we  will  promptly 
deliver  orders  whenever  desired.  Orders, 
to  receive  the  most  careful  execution, 
should  be  placed  as  far  in  advance  as 
possible. — Britton  Drug  Store,   Trenton. 

Your  Xmas  candy  should,  above  all, 
be  pure.  We  spare  no  labor  or  expense 
to  make  our  goods  perfect  in  this  re- 
spect. Delicious  dainties  made  from  the 
choicest  of  creams,  nuts,  fruits,  etc. 
Beautiful  baskets  and  boxes  of  perfect 
chocolates  and  a  large  line  of  holiday 
novelties.  The  candy  shop  for  those  who 
know. — Sandall's,  Newark,  N.  J. 

Delicious  candv  in  fancv  Xmas  boxes. 
This  big  candy  store  will  be  Santa  Claus' 
headquarters  again  this  year.  We  have 
made  special  preparations  to  serve  the 
finest  candies  made — put  up  in  beautiful 
boxes  especially  for  gifts,  at  our  regular 
low  prices.  You  buy  the  best  for  less 
here. — Winthrop  Candy  Kitchen,  New 
Haven,   Conn. 

Acker  new  "dollar"  box.  This  is  an 
ideal  gift  package.  It  contains  one  and 
a  half  pounds  of  the  choicest  selections 
of  exquisite  chocolates  and  Iron  bons,  and 
is  most  tastefully  packed  and  embellish- 
ed. You  can  select  this  gift  for  your 
most  fastidious  friend  with  the  absolute 
assurance  that  the  receiver  of  it  will 
be  delighted. — Finley  Acker  Co.,  Phila- 
delphia, Pa. 


CANDY 


60 


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GROCERY   ADVERTISING 


61 


Christmas   candy    favors.     The   candy 
store  favors  are  direct  from  the  work- 
rooms   of   Mr.    and   Mrs.   Santa   Claus. 
They're  just  the  cutest  things  that  those 
two  good  souls  ever  turned  out.     They 
range  all  the  way  from  a  snowball  that 
looks  for  all  the  world  like  a  real  one 
to  a  basket  that  bears  the  stamp  of  a 
Parisian  artist  who  goes   in   for  dainty 
touches  and  daring  conceits  that  none  but 
the  French  would  risk,  and  that  have  ap- 
pealed to  Santa  Claus  as  the  very  thing 
for  an  Xmas  gift.     As  for  prices,  they 
are  lower  than  can  be  found  in  any  other 
of  Santa's   agencies   in   Brooklyn,  rang- 
ing as  they  do  from  5  cents  a  dozen  for 
cornucopias — the  sweetest  little  things — 
to  $11.49  for  the  fluffy,  flower-trimmed 
lingerie  and  silk  basket  from  gay  Paris, 
that  is  fitted  with  a  place  for  the  choic- 
est   bonbons    made    in   our   laboratories. 
For  the  Christmas  dinner  or  the  holiday 
party;  for  the  Sunday  school  gift  night 
or    the    children's    tree    party;    for    the 
sweetheart  of  to-day  or  the  one  who  has 
become  the  dearer  wife;  for  the  formal 
remembrance    to   the   one    who    is   little 
more  than   an   acquaintance,  or  for  the 
token   of  love   to  the   friend,  tried  and 
true,  there  are  endless   suggestions  and 
dainty  gifts  in  the  candy  store,  ranging 
in  price,  as  has  been  said,  from  a  few 
cents  to  $1:3.00,  each  individual  in  style 
and     in     exquisite     taste. — Abraham    ^ 
Straus,  Brooklyn,  N.  Y, 

Christmas  candies.  The  purest  in  the 
city  and  received  fresh  every  day.  Pea- 
nut  brittle,  fine  mixtures,  clear  toys,  10c. 
lb.  Thirty-nine  cent  chocolates  20c.  Over 
20  different  kinds.  As  fine  as  any  39c. 
chocolates  you  ever  tasted.  Forty-nine 
cent  chocolates  29c.  Delightful  confec- 
tions that  cannot  be  surpassed.  Christ- 
mas boxes  of  fine  chocolates  holding 
from  one  to  five  pounds,  special  prices. — 
The  Bonton,  Lebanon,  Pa. 

Huyler's  candy  Christmas  presents. 
Huyler's  creations  this  season  are  all  that 
the  most  expensive  taste  or  fancy  could 
desire,  and  yet  there  are  scores  of  the 
most  unique,  artistic  and  attractive  de- 
signs, at  every  reasonable  price.  They 
range  from  one  dollar  and  less,  up  to 
boxes  that  are  bargains  at  $10.  We  are 
showing  a  display  of  boxes  in  won- 
derful variety,  also  packages  in  the  shape 
of  giant  fire-crackers,  mammoth  pen- 
cils, packs  of  fire-crackers,  English  wal- 
nuts, jars,  and  many  other  original  crea- 
tions. They  are  such  as  will  please 
everyone  from  the  tots  to  "my  lady.'* — 
Elkin-Watson  Drug  Co.,  Atlanta,  Oa, 

Jevne's  handmade  chocolates.  Do  you 
know  how  supremely  good  Jevne's  hand- 
made chocolates  are?    If  not,  then  order 

CAN 


a  generously  large  package  to-day  for 
to-morrow's  enjoyment  Every  pound  of 
our  candy  is  made  in  our  own  scrupu- 
lously clean  kitchen,  by  expert  candy 
makers.  And  only  the  purest,  finest  ma- 
terials go  into  them.  So  purity  and 
wholesomeness  are  guaranteed — our  long 
list  of  candy  patrons  vouch  for  their  de- 
liciousness.  Combination  chocolates.  We 
want  to  call  particular  attention  to  these 
surpassingly  tempting  chocolates,  a  cream 
fruit  filler  with  a  heavy  coating  of  de- 
licious chocolate.  They're  generously 
proportioned— ask  for  them.  Why  not 
try  the  bitter  sweet  chocolates? — if. 
Jevne  Co.,  Lo8  Angeles,  Cal. 

The  thought  of  the  good  things  that 
are  to  come  is  almost  equal  to  realization. 
It  is  not  so  with  Nunnally's  candy.  An- 
ticipate what  you  will  as  to  sweetness, 
flavor,  purity  and  daintiness,  and  you  will 
not  be  disappointed.  A  first  taste  will 
convince  you  that  it  is  a  delicious  con- 
fection of  exceptional  excellence;  while 
the  variety  is  greater,  and  of  a  quality 
superior  to  any  other  high-grade  candy. 
— Nunnally,  Montgomery,  Ala, 

You  will  now  find  on  sale  at  the  candy 
department  fresh  stocks  of  these  deli- 
cious confections.  These  are  the  original 
Swiss  milk-chocolates  and  will  be  found 
superior  in  every  way.  They  are  most 
nutritious  and  are  recommended  for  chil- 
dren's and  invalids'  use.— TA^  M.  W. 
Tanner  Co.,  Saginaw,  Mich. 

By  the  strictest  attention  to  the  wants 
of  our  patrons  we  have  established  a  rep- 
utation for  fine  confections.  We  are 
daily  producing  new  candies  and  our  cus- 
tomers have  learned  that  there  is  no 
store  in  the  city  where  they  can  really 
find  the  dainties  that  we  have.  The  com- 
ing week  has  many  novelties  in  sfore 
for  you  and  we  hardly  need  to  urge  any- 
one to  come  to  our  candy  department. — 
Newton,  Robertson  ^  Co.,  Hartford. 

California  crystalised  fruits.  Now  is 
the  time  to  pick  out  the  box  of  crystalized 
fruit  you  send  to  your  friends  in  the 
East.  We  have  an  unusually  fine  assort- 
ment this  year — just  the  thing  if  you 
wish  to  send  a  California  souvenir.  Put 
up  in  beautiful  boxes  and  baskets  ar- 
tistically packed.  We  will  attend  to 
wrapping  and  mailing.  You  just  leave 
us  the  address. — Wells  Candy  Co.,  Los 
Angeles,  Cal. 

Saturday  special,  London  brand  choco- 
lates. This  is  the  finest  quality  40c 
candy.  Assorted  kinds  and  flavors — 
smooth,  rich  and  delicious.  Every  pound 
neatly  packed  in  a  handsome  embossed 
box.  Just  try  a  pound  to-day  and  be 
convinced.— C/arJt«  Bros.,  Scranton,  Pa, 
DY 


Chocolates.  Those  of  soft,  sweet,  pure, 
creamy  interior  and  of  the  black,  bitter 
rich  coating  exterior.  Just  to  think  of 
them — any  time — makes  your  mouth 
water. — Everhart's,  Fargo,  N.  D. 

Guth  chocolates  and  bon  bons,  40c,  60c 
and  $1.00  pound.     Better   sweets  could 
not  be  made.     Saturday  night's  express 
brought    us   our   first   of   Guth's    dollar 
chocolates  and  bon  bons.     The  40c  and 
60c  chocolates  have  won  a  host  of  friends 
in  Saginaw  during  the  past  year,  and  we 
believe  the  $1.00  grade  will  be  cordially 
welcomed,  for  we  are  certain  that  no  such 
candies  have  ever  been  sold  in  Saginaw 
before.     The   Guth   chocolates   and   bon 
bons   have  a   reputation   for  unexcelled 
flavor,   purity   and    deliciousness    in    six 
cities   where   Guth   branches   are   estab- 
lished  and   in  hundreds  of  other  cities 
and  towns  where  agencies  are  situated. 
In  their  manufacture  every  question  of 
expense   is    disregarded   in   adhering   to 
the  high  ideals   which  have  been  main- 
tained in  the  development  of  the  rich- 
est, most  healthful  and  choicest  sweets 
made   in   America.     The   result  is  that 
Guth  chocolates,  bon  bons  and  fancy  can- 
dies have  a  deliciousness  that  tempts  even 
the  jaded  and  gives  to  the  word  "  sweet" 
a  new  meaning.— 3f.  W.  Tanner  Co.,  Sag- 
inaw, Mich. 

Give  me  Everhart's.  Somehow  it  seems 
natural  to  ask  for  Everhart's  delicious 
candy.  It  is  made  right  here  in  Fargo 
every  day  and  is  always  fresh.  Ever- 
hart's will  stand  government  inspection 
— or  any  other  kind— it's  pure.  Eat  all 
you  want. — Everhart  Candy  Co.,  Fargo, 

Delightful  deliciousness.  These  two 
words  exactly  describe  the  confectionery 
at  our  stores.  We  have  a  large  assort- 
ment of  McConkey's,  Huyler's  and  Low- 
ney's  confectionery,  than  which  there 
are  no  more  delicious  confections  made. 
They  are  always  fresh,  firm  and  luscious 
—so  temptingly  delightful  that  it  is  easy 
to  understand  why  so  many  people  come 
to  our  stores  regularly  for  candy. — The 
Gordon-Mitchell  Drug  Co.,  Winnipeg, 

Seiter's  chocolates  have  a  flavor  and 
richness  which  make  them  distinctive 
from  all  the  others.  Candy  bought  at 
Seiter's  is  a  guarantee  against  every- 
thing adulterant  or  injurious.  If  you 
have  never  eaten  any  of  our  chocolates 
and  bonbons,  you  have  missed  one  of  the 
good  things  in  life. — Seiter's,  Pueblo, 

Careful  packing  preserves  candy.  On 
opening  a  box  of  Nunnally's  candy  one 
will  realize  immediately  that  it  was 
packed  with  unusual  care.  The  top  layer 
is  found  in  a  tray  with  every  piece 
in  a  separate  paper  case.     Beneath  the 


tray  the  box  is  packed  in  layers.  Each 
piece  of  candy  has  a  definite  position  and 
is  separated  from  every  other  piece  by 
wax  paper,  partitions  or  paper  cases. 
The  result  of  the  above  care  in  packing 
enables  Nunnally's  candy  to  reach  the 
consumer  without  a  scratched  or  broken 
piece  in  the  box,  and  in  perfect  condi- 
tion.— Nunnally,  Atlanta,  Oa. 

Candies.  "Einstein's  Golden  Pheas- 
ant Chocolate  Creams,  the  freshest, 
purest,  most  delicious,  most  moderately 
priced  that  you'll  find  anywhere.  If  you 
have  never  eaten  our  candies,  there  is 
a  pleasant  surprise  ahead  of  you.  All 
the  old  flavors  from  which  to  choose, 
together  with  these  new  ones:  Pistachio, 
pineapple,  queenie,  fruit,  spice,  chocolate 
and  Chartreuse. — Louis  Einstein  ^  Co., 
Fresno,  Cal. 

Lyon's  candies.  Candies,  like  books, 
should  be  chosen  with  discretion.  Both 
are  capable  of  infinite  harm.  The  se- 
lection of  Lyon's  candies  is  a  perfect 
choice  and  a  safeguard  against  candy 
evils.— Luca*  Bros.,  Mansfield,  Ohio. 

Candy  by  the  yard.  We  are  selling  a 
fine  chewing  candy  at  5c  a  yard.  It  is 
an  interesting  sight,  even  if  you  do  not 
buy,  to  see  the  man  as  he  cuts  off  yard 
by  yard  of  the  richly-made  sweet.  A 
demonstration  of  Milk  Rice  is  being  held 
at  our  store  this  week.—Woodruf  Gro- 
cery Co.,  Waterbury,  Conn. 

Pure  candy.  The  sweetest  girls  are 
usually  fond  of  sweet  things  themselves. 
The  surest  passport  to  their  good  opinion 
is  a  present  of  delicious  candy.  We 
have  all  kinds  made  almost  daily,  conse- 
quently ever  fresh  and  pure  and  tooth- 
some. You  can  ever  rely  upon  its  high 
quality,  and  perfect  purity.  Once  get 
the  habit  of  buying  our  candies  and 
chocolates  and  you  will  never  be  satis- 
fied with  any  other  kind.— /o*»  Svolos 
^  Co.,  Schenectady,  N.  Y. 

Marechal  Neil  chocolates  and  bonbons, 
the  daintiest,  most  delicious,  sweetest  and 
purest,  most  appetizing  and  satisfying 
and  healthful  candies  you  ever  tasted  in 
your  life — fresh  from  the  spot  cash 
model  candy  kitchen.  The  spot  cash  la- 
bel on  candy  signifies  the  best  in  candy. 
Candy  made  of  the  purest  material — 
candy  made  in  a  candy  kitchen  spotlessly 
clean,  where  daintiness  and  cleanliness 
are  continually  practiced. — The  Spot 
Cash,  Joliet,  III. 

Fudge  and  caramek*  make  a  delicious 
combination  for  the  sweet  tooth.  These 
are  fresh  to-day  and  just  as  pure  as 
they  are  fresh.— Sibley,  Lindsay  <^  Curr 
Co.,  Rochester,  N,  Y, 


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Delicious  confectionery.  Our  confec- 
tions are  the  acme  of  the  candy-maker's 
art.  Pure  and  delicious,  they  are  al- 
ways fresh,  for  so  popular  a  candy  never 
remains  long  in  the  show-case.*  Rich 
and  creamy,  in  all  flavors.  Carefully 
packed  in  dainty  boxes,  it  is  always  a 
welcome  gift.— T^c  W,  /.  Boyd  Candy 
<Jo.,  Winnipeg,  Can. 

Sweet  things  that  make  life  seem  like 
"one  grand,  sweet  song"  are  love's 
TOWS,  babies'  kisses  and  plenty  of  our 
choice  delicious  confections  to  help  the 
good  work  along.  A  little  sweetener 
like  our  Long  Branch  chocolates  or  Jer- 
sey creams  lubricates  the  wheels  of  love 
and  life  considerably,  at  a  trifling  ex- 
pense. Try  some.-l ir«/fer  T.  Hall  ^• 
Co.,  Ottumwa,  la. 

Our  candy  department  is  as  much  a 
part  of  our  business  as  any  other  de- 
partment in  our  store.  It  isn't  looked 
after  in  a  slipshod,  haphazard  fashion. 
It's  done  well,  skillfully— a  little  better 
than  anyone  else  does  it.  Everything 
used  is  the  very  freshest,  the  very  "finest, 
and  the  candies  are  concocted  by  a  con- 
fectioner who  knows  his  business  thor- 
oughly. Freshness— that's  strong  point 
about  our  candies.  It's  fresh,  every  piece 
of  it  you  buy. — H.  Jevne,  Los  Angeles. 

In  humid  weather  glass  jars  filled  with 
stick  candy  are  hard  to  beat,  15c. — Wan- 
<iniaker's,  Philadelphia,  Pa. 

39c.  Chocolate  chips  24c,  and  nobody 
sells  this  favorite  candy  for  as  little 
as  39c,  even  except  this  famous  candy 
store.  It  is  a  thin  and  crisp  molasses 
chip,  finely  flavored  with  lemon  and  cov- 
ered with  a  smooth  and  pure  chocolate — 
one  of  the  candies  that  you  never  tire 
of. — Abraham  i^-  Straus,  Brooklyn. 

Walnut  fudge,  20c  pound.  Fudge- 
somehow  it  suggests  girls'  boarding- 
schools,  and  delicious  sweetmeats  con- 
structed "on  the  quiet."  These  walnut 
fudges  are  as  good  as  any  you  ever 
made  on  a  chafing  dish  in  a  closet — de- 
licious sugar  candy  with  carefully  picked 
walnuts  scattered  through. — Wanamak- 
er's,  Xew  York. 

"When  you  present  a  box  of  candy  to 
a  lady  friend  there  is  great  satisfaction 
in  knowing  it  is  the  best — and  you 
couldn't  please  a  lady  more  than  to  ofl'er 
her  a  box  of  bonbons  with  Wiley's  name 
on  it,  for  she  knows  it  is  a  guarantee  of 
purity  and  excellence  and  a  gift  she  will 
thoroughly  appreciate.— iri%'*,  Atlanta. 

Fine  fresh  candy.— You  can't  help  lik- 
ing every  kind  of  candy  we  make— it  is 
all  so  fresh  and  so  pure  and  so  good. 
From  the  plain  sugar  candy  to  the  fine 
Prench    kinds,    every   piece*  is    just    as 


CANDY 


good  as  we  know  how  to  make  it.  We 
are  in  the  candy  business  to  do  it  so 
well  that  everybody  will  want  to  eat 
Jevne's  candies.  Take  a  box  home  for 
the  children— we'll  pack  a  box  with  what- 
ever you  wish.—//.  Jevne,  Los  Angeles. 

The  candy  we  sell  is  particularly 
clean,  made  by  clean  people,  in  clean 
sunny  places;  particularly  well  cooked; 
we  have  old,  well-taught  skilled  work- 
people; particularly  fresh— a  number  of 
kinds  are  made  fresh  three  times  each 
day— a  steady  stream  being  delivered 
all  hours  of  the  day;  particularly  pure 
— no  adulterations;  particularly  moder- 
ate in  price— owing  to  large  quantities 
made  at  one  time  and  our  extremely  large 
sales,  quality  considered,  it  costs  one- 
fifth  less  than  elsewhere. — Wanamaker's, 
Philadelphia,  Pa. 

W.J.B.  chocolates.  The  purest  and 
freshest  chocolate  is  none  too  good  to  use 
in  making  Boyd's  chocolates.  And  we 
use  it— that's  why  they  are  so  good.— 
The  W.  J.  Boyd  Candy  Co.,  Winnipeg. 
"Perfect  condition"  candy  grows  in 
appreciation.  As  the  weather  gets  hot- 
ter "perfect  condition"  candy  is  more 
and  more  appreciated.  By  "perfect 
condtion  "  we  mean  candy  that  is  neither 
softened  nor  hardened  by  the  heat,  candy 
that  is  fresh  and  firm  and  just  right 
in  every  way  for  full  eating  enjoyment. 
You  can  get  just  such  candy  at  our 
stores,  made  by  such  well-known  makers 
as  Huyler,  Lowney,  McConkev.— The 
Gordon-Mitchell  Drug  Co.,  Winnipeg. 

Candy,  and  nothing  but  candy.  You 
take  no  chances.  You  never  get  disap- 
pointed—there is  no  better  candy  made 
in  the  whole  world  than  is  made  right 
here  in  Tacoma  by  Tacoma  boys  and 
girls.— Po/)  Smith  Candy  Co.,  Tacoma. 

Reeves'  famous  bon  bons  and  choco- 
lates have  long  since  established  their 
right  to  be  called  the  finest.  These  de- 
licious confections  are  made  fresh  everj' 
day  of  the  very  choicest  materials.  They 
are  general  favorites  throughout  Wash- 
ington. Seventy  varieties— all  at  the 
popular  price,  4T  cents  per  pound.— 
Reeves',   Washington,  D.  C. 

Coveted  sweets  to-day.  We  wish  to 
call  your  attention  to  two  popular  makes 
of  candies  received  by  us,  by  express 
daily.  Repetti's  (the  famous"  Royal" 
Italian  candy)  and  Wiley's.  Receiving 
these  goods  fresh  every  day  warrants 
your  approval  and  purchase  when  a  box 
of  sweets  for  her  is  wanted.  Assorted 
chocolates  and  chocolates  and  bon  bons? 
also  many  specialty  boxes  and  packages 
of  each  make.  Phone  or  call— a  trial 
convinces.^Luhn's   Pharmacy^   Houston, 


Made  fresh  every  day.  Pure,  delicious 
chocolates  and  bon  bons.  Everything 
considered,  it's  but  natural  that  Reeves' 
chocolates  and  bon  bons  have  attained 
the  reputation  of  being  best  among  con- 
fections. Pure  and  delicious  at  all  times. 
Seventy  varieties  made  fresh  every  day 
of  the*  finest  materials.— /ieerea',  Wash- 
ington, D.  C. 

Baby  creams.  For  to-day  (Saturday) 
we  have  a  supply  of  our  celebrated  baby 
creams.  You'll  be  surprised  at  the  value 
you  can  get  at  i?5  cents  a  pound.  As- 
sorted taffies  and  water  ice  for  to-mor- 
row (Sunday)  in  early.  We  deliver 
promptly.— 3  >««^X  Sacramento,  Cal. 

There's  a  cherry  in  it  like  some  other 
cocktails,  but  Fenway  cocktails,  the  most 
delicious  confection  known,  intoxicates 
only  with  delight.  And  why  should  they? 
They  combine  the  choicest  Maraschino 
cherries,  purest,  most  delicious  cream, 
richest,  finest  chocolate  obtainable  and 
the  most  expert  workmanship.  Exquisite 
is  the  word.  Take  home  a  box,  25  cents. 
-^Mitchell's  Drug  Store,  Springfield,  III 
For  a  long  time  we  refused  to  sell 
candy,  on  the  ground  that  it  was  bad 
for  people  to  eat  so  many  sweets.  Then 
we  thought  better— decided  that  if  peo- 
ple must  have  candy  they  should  have 
the  purest  that  could  be  made. 

Candv  made  in  clean,  well-lighted 
places. 

Candy  made  of  the  best  materials. 
Candy  sold  for  only  a  reasonable  profit 
over  the  cost  of  making. 

The  Schipper  &  Block  Confectionery 
Store  is  re^dy  I— Schipper  ^  Block,  Pe- 
oria, III. 

To  have  candies  that  ought  to  be  rich, 
pure;  and  the  plainer  candies  pure  and 
good  is  the  most  important  part  of  the 
candyman's  work.  But  he  has  succeeded 
so  well  that  our  30c  candy  looks  like 
average  38c  and  39c  candy,  and  our  40c 
is  as  good  as  any  you  ever  saw  for 
60c.  This  is  the  unbiased  opinion  of 
everybody  who  has  seen  them  together 
and  compared  them. — Partridge  S^'  Rich- 
ardson, Philadelphia,  Pa. 

The  bottom  layer  of  a  box  of  Huy- 
ler's  candies  brings  forth  as  many  de- 
licious morsels  and  surprises  as  the  top 
layer.  The  goodness,  freshness,  and  pur- 
ity is  the  same  all  through.— Huyler's, 
Brooklyn,  iV.  Y. 

If  you  live  within  trading  distance  of 
Hartford  you  can  have  pure  candies 
fresh  front!  our  Model  Candy  Kitchen. 
We  sav  model  candv  kitchen  because 
the  materials,  the  work,  and  the  place 
where  the  work  is  done  are  ideal  in 
every    respect.      We    produce    only    the 


choicest  goods   in  every  line,  and  when 
you  get  such  goods  fresh  from  the  fac- 
tory you  have  a  genuine  treat. — Xeicton,     ^ 
Robertson  ^  Co.,  Hartford,  Conn. 

A  brand-new  combination  of  delights 
that  we're  sure  you'll  like.  Selected  Pe- 
can nuts,  candied  cherries — a  layer  of 
each  hidden  away  in  cubes  of  fresh 
cream  candy  that  melts  in  your  mouth. 
— WanamaJcer,  J^ew  York,  N.  Y, 

Pure  candy  is  good  for  the  children 
and  good  for  you.  We  want  you  to 
come  in  to-day  and  get  acquainted  with 
our  "Sensation  Licks."  It  is  the  name 
we  have  chosen  for  the  popular  kind  of 
candy  that  is  sold  on  a  stick.  Repeated 
demands  for  this  piece  from  people  who 
wanted  to  be  sure  of  its  purity  has  led 
us  to  put  "  Sensation  Licks  "  on  the  mar- 
ket. True  to  our  motto,  "  Not  how  cheap, 
but  how  good." — Xewton,  Robertson  ^ 
Co.,  Hartford,  Conn. 

A  summer  candy.  Because  they  are 
light  and  delicious,  without  being  too 
rich,  the  Newport  creams  are  favorite 
confections  in  the  warm  days.  They  are 
a  dry,  flaky  cream  that  melts  away  in 
your  mouth,  flavored  with  orange,  lemon, 
cinnamon,  strawberry,  pistachio,  vanilla 
and  chocolate;  remains  fresh  for  an  in- 
definite time.— Abraham  ^'  Straus,  Brook- 
lyn, N.  Y. 

Try  these  candies.  Fresh  to-day  and 
as  tempting  to  the  pocket  as  they  are  to 
the  palate. — Wanamaker,  Xew   York. 

Two  new  candies.  New  with  us,  al- 
though both  of  them  are  famous  in 
the  countries  where  they  are  made.  Nou- 
gat provencal  comes  from  Marseilles, 
and  is  the  very  finest  of  French  nougat. 
We  have  it  now  to  sell  for  the  same  price 
it  costs  in  Paris.  Small's  maple  choco- 
late creams  are  made  in  Canada  and 
are  much  appreciated  by  those  who  want 
an  absolutely  pure  maple  candy.  We 
have  them  now  in  airtight  packages  so 
that  they  will  keep  perfectly.— Frec/cricfc 
Loeser  ^  Co.,  Brooklyn,  X.  Y. 

Here's  a  chance  to  send  a  box  of  fine, 
pure,  toothsome  and  wholesome  candy  to 
your  friend  in  the  mountains  or  at  the 
seashore,  with  the  assurance  that  it  will 
be  appreciated,  and  at  the  same  time 
pay  much  less  than  such  excellent  sweets 
would  cost  elsewhere. — Abraham  ^ 
Straus,  Brooklyn,  X.  Y. 

Wanamaker  Assorted  Chocolates  at  20c 
a  pound  are  famous.  In  the  first  place, 
these  chocolates  are  well  made,  and  in 
the  most  delicious  assortment.  In  the 
second  place,  they  are  made  of  abso- 
lutely pure  ingredients  which  we  can 
recommend. — Wanamaker,  Xew    York. 


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! 


I 


Old  fashioned  stick  candy.— This  is 
the  kind  your  mother  ate  and  you  ate 
when  you  were  a  boy,  and  they  sell  it 
at  some  of  the  old  village  stores  now, 
the  lemon,  lime,  horehound,  clove,  anise, 
sassafras,  peppermint  and  wintergreen 
sticks  that  looked  down  upon  you  from 
glass  bottles  on  the  store  shelf.  There's 
just  this  difference,  these  are  more  deli- 
cately made  and  add  to  wholesomeness 
attractiveness,  pretty  enough  for  after 
dinner  tidbits,  9c  a  j&r.— Abraham  * 
Straus,   Brooklyn,   N.    Y. 

The  candy  store  has  the  most  fasci- 
nating bank  that  ever  tempted  boy  or 
girl  to  save  pennies.  You  drop  a  penny 
in  the  slot  of  a  real  chocolate  machine, 
and  get  a  cake  of  chocolate  of  the  regu- 
lar size,  and  yet  save  your  penny  at  the 
same  time.  This  is  the  first  device  ever 
known  in  which  you  get  your  cake  and 
keep  your  penny,  too.  The  chocolate  ma- 
chine, with  key  and  ten  cakes  of  choco- 
late, 50c  complete.  You  can  buy  new 
supplies  of  chocolate  with  the  pennies 
that  you  take  out  of  the  bank  when 
the  chocolate  is  gone.  Thus  the  choco- 
late supply  is  self-supporting.— IFa/ia- 
maker,  ^ew  York,  X.  Y. 

Best  candy  at  Jevne's,  and  nothing  re- 
markable about  that— the  best  of  every- 
thing to  eat  is  at  Jevne's.  When  we 
make  anything  to  sell,  we  determine  to 
make  it  a  little  better  than  anyone  else 
does.  That's  the  way  it's  been  in  our  con- 
fectionery department— we've  made  it  so 
good  that  people  simply  can't  help  buy- 
ing Jevne's  candy.  They  are  the  fine 
French  candies  and  the  plain  sugar  can- 
dies, and  every  kind  you  buy  is  per- 
fectly pure  and  fresh  and  good.—//. 
Jevne,  Los  Angeles,  Cat. 

Treat  your  friends  to  a  delicious  box 
of  home-made  candies.  Make  them  ac- 
quainted with  our  place  and  our  deli- 
cacies.—^//?cr,  York,  Pa, 

Tell  your  friends  how  much  you  en- 
joy the  candy  we  make.  Our  candies 
are  worth  buying  because  they  are  fresh, 
home-made  and  positively  pure.  Spread 
the  news  about  their  superiority.  Our 
ice  cream  is  also  famous  for  its  ex- 
cellence. Let's  hear  from  you.— IfarH*, 
Columbus,  O. 

We  are  going  to  beat  the  weather  this 
season.  We  are  going  to  make  our  de- 
lightful hard  candies,  that  you  love  so 
much,  and  place  them  in  sealed  glass 
jars,  so  you  can  have  them  all  summer 
long.  You  know  they  cannot  be  handled 
any  other  way.  But  this  way  they  will 
prove  a  fine  success.  They  will  keep. 
You  can  take  them  to  the  seashore  with 
you,  and  they  will  be  just  as  nice  as 

CAN 


they  are  in  winter,  even  if  you  have 
foggy  days.  And  all  the  favorite  va- 
rieties will  be  included— buttercups,  fruit 
cuts,  chocolate  chips,  cinnamon  chips, 
peach  blossoms,  opera  twists,  straws,  sat- 
inettes,  and  all  perfectly  fresh  and 
tempting.— fT.  W,  Walker  Co.,  Hartford. 

If  given  judiciously,  Huyler's  candy 
removes  all  irritation  caused  from  an 
untimely  visit,  clears  the  field  of  all  dan- 
gerous rivals  and  opens  the  way  to  a 
"  Personal "  talk,  from  which  the  best  re- 
sults can  be  hoped  for.  "  Huyler's  "  can 
be  either  given  or  sent,  the  results  are 
the  same  in  both  casesl—IJeiz  Bros., 
Waco,  Texas. 

A  few  of  the  many  nice  candy  kitchen 
specials.  You  can  spend  a  few  minutes 
very  interestingly  in  looking  over  the 
dainty  confections  which  are  constantly 
coming  fresh  from  our  busy  candy 
kitchen.— lYcicfon,  Robertson  ^  Co., 
Hartford,  Conn. 

The  Easter  bunny  makes  his  bow.  You 
might  think  Easter  came  to-morrow,  to 
judge  by  the  way  our  candy  store  is 
thronged  with  rabbits  and  chickens  and 
eggs,  and  everything  else  that  can  by 
hook  or  crook  be  held  to  possess  Easter 
significance.  We've  fairly  outdone  our- 
selves in  this  year's  collection— and  we 
have  made  it  ready  thus  early  to  enable 
you  to  make  up  your  minds  about  what 
you  really  like  best  and  to  buy  it  before 
everybody  is  hunting  after  Easter  things. 
Come  and  see  the  brave  showing— you'll 
be  delighted  and  amused.— JAe  Wana- 
maker  Store,  New  York. 

Prices  lower  in  the  confectionery  sec- 
tion. The  price  of  confectionery  has 
dropped  considerably  for  Saturday's  sell- 
ing, as  the  following  prices  plainly  show. 
This  is  an  opportune  time  to  treat  the 
little  ones,  and  give  them  pure,  good  can- 
dies with  only  a  very  little  strain  on  the 
purse  strings.— //uff*on  Bay  Store, 
Vancouver,  B.  C, 

Good  candies.— Here  are  some  that 
are  just  a  bit  more  delicious  than  any 
you  ever  ate— unless  you've  already  tried 
these.  And  they're  perfectly  fresh.  Take 
home  a  box  of  one  of  them  to-day.— 
The  Sanderson  Pharmacy,  Scranton,  Pa. 


Jack  Straws.— What  in  the  world  are 
they?  Well,  I'll  tell  you !  They  are  a 
piece  of  candy  about  five  inches  long, 
about  the  size  of  a  lead  pencil,  composed 
of  a  thin  covering  of  deliciously  flavored 
crisp  candy,  filled  with  delicious  sweet 
vanilla  chocolate.  A  very  dainty  con- 
fection. They  come  in  vanilla,  rose,  vio- 
let, lemon  or  pistache  flavors.— Biernia'* 
Bufalo,  xY.  r. 
DY 


We  have  everything  in  the  way  of  fine 
candy  for  Christmas.  We  make  our  own 
goods  and  they  are  pure  and  fresh.  A 
specialty  made  of  fine  mixed  candy  for 
the  holidays.  Package  goods  in  fancy 
boxes,  including  Lowney's,  at  the  lowest 
prices. — Mellons  ^  Co.,  Binghamton, 

Ever  tried  us  on  buying  candies?  If 
not,  start  to-day.  You'll  gain  in  quality 
without  increasing  tlie  cost.  Our  policy 
when  handling  candies  has  always  been 
to  give  our  customers  the  best  and  pur- 
est goods  that's  possible  for  the  money. 
We're  satisfied  with  reasonable  profits. 
Buy  direct  from  the  best  makers  in 
the  country,  which  saves  you  all  interme- 
diate profits.  As  to  assortment,  we  have 
increased  our  assortment  and  can  safely 
say  that  there  isn't  one  nearly  its  equal. 
— Hills  4r  Co.,  Hartford,  Conn, 

We  don't  wish  to  be  presumptuous,  but 
you  really  don't  know  the  delightful 
sensation  of  a  kiss  till  you  taste  those 
Dixie  Kisses. — Veeder  ^  Yelverton,  Sche- 
nectady, N.  Y. 

We  make  but  one  thing  and  we  make 
that  well — candy.  You  won't  find  any- 
where a  more  tempting  variety  of  novel- 
ties in  the  line  of  toothsome  "  goodies  '* 
than  we  can  show  vou.  You  won't  be 
quoted  better  prices — that  's  certain. — 
The  Ophilakos,  Galveston,  Tex. 

Candies!  Candies!  You  should  just 
see  them !  They're  the  first  thing  to 
greet  you  as  you  enter  the  store,  and 
they're  so  tempting  it's  hard  to  pass  them 
by.  Always  fresh.  The  reason  it's  so 
fresh  we  receive  it  direct  from  the  candy 
kitchens.  The  reason  it's  so  good  is  be- 
cause of  its  pureness  and  made  by  the 
finest  confectioners.  All  kinds;  all 
prices. — The  Butterfly,  Muncie,  Ind. 

4  The  lips  you  love  are  the  lips  that  love 
sweet  carnation  chocolates.  A  fairy  con- 
fection of  creamy  sweetness  that  melts 
within  the  tender  caresses  of  the  palate. 
Get  a  box.  They're  fine. — Salt  Lake 
Candy  Co.,  Salt  Lake  City,  Utah. 

The  sweetest  candy  on  earth. — Our 
candy,  made  by  ourselves  of  pure  sugar 
and  the  best  of  everything  in  materials 
is  the  best  that  can  be  produced. — New- 
ton, Robertson  ^  Co.,  Hartford,  Conn, 

Are  you  a  judge?  If  you  are  a  judge 
of  a  good,  pure,  fine  tasting  candy  call 
here;  we  have  lovely  confections  to  please 
the  most  fastidious  palate.  Made  every 
day  and  always  fresh. — The  Fleur  de  Lis, 
Salem,  Ore. 

Choice  chocolates.  The  kind  that  car- 
ries joy  to  the  "Summer  Girl's"  heart. 
Made  of  the  purest  materials  and  made 
with  the  intent  of  producing  the  best 


confection  possible.  Ricli — not  sickisn — 
delicately  flavored  and  satisfying.  Choc- 
olates that  haven't  any  equal  for  quality 
and  toothsomeness  anywliere  at  consider- 
ably higher  prices  than  we  ask.  Take 
a  box  to  the  theater  or  on  that  outing 
trip. — Geo.  E.  Sawyer,  Portland,  Me. 

Special  candy  to-day.  "  Special,**  be- 
cause it  comes  post  haste  from  the 
kitchen  to  the  counter.  It's  here  to-day 
with  the  bloom  on  it. — Wanamaker's, 
Philadelphia,  Pa. 

Good,  pure  candy  is  the  most  accept- 
table  gift  you  can  present  to  your  lady 
friends.  They  will  appreciate  the  kind 
we  sell. — U.  N.  Spake,  Galesbury,  III., 
Feb.  1,  190:2. 

An  order  placed  with  us  will  convince 
you  that  we  make  the  finest  kind  of 
frozen  desserts. — Hauf  Ice  Cream  Co., 
New  Haven,  Conn. 

A  maiden — rich — but  seeming  cold, 
A  young  man — poor — but  a  crafty  soul, 
A  "course"  of  Huyler's — tactfully  sent; 
He  now  collects  her  papa's  rents. 

In  matters  social,  friendship,  recipro- 
city or  remembrance,  there  is  nothing  that 
equals  that  thoughtful  gift,  Huyler's 
candy. — Herz  Bros.,   Waco,    Texas, 

Choice  confections. — What  is  more 
blissful  these  days  than  a  big  hammock, 
a  good  book  and  a  box  of  Jevne's  good 
candies.  If  going  away  for  over  Sun- 
day, take  a  box  of  Jevne's  candies  with 
you  to  nibble  on.  There  aren't  any  bet- 
ter confections  made — we  don't  know 
where  you  can  get  any  so  good.  We'll 
pack  them  in  any  size  box  you  wish. 
A  box  of  these  candies  daintily  packed 
makes  a  very  acceptable  gift. — //.  Jevne, 
Los  Angeles,  Cat. 

Saturday  sweetmeats.  A  toothsome 
trio  for  to-morrow's  enjoying. — The 
Wanamaker  Store,  New  York. 

Bon  Ton  chocolate  chips,  the  most  de- 
licious of  molasses  chips,  smothered  in 
rich  chocolate  coats.  See  them  in  our 
window  this  week;  buy  a  pound  or  two 
and  enjoy  their  extra  fine  flavor. — Fox 
^  Adams,  Bangor,  Me, 

Anticipation.  The  thought  of  the  good 
things  that  are  to  come — is  almost  equal 
to  realization.  As  regards  our  candies, 
anticipate  what  you  will  as  to  sweetness 
and  flavor  and  you  will  not  be  disap- 
pointed. Franklin's  confectionery  pleases 
ten  times  out  of  ten,  and  it's  our  pleas- 
ure to  please  you,  no  matter  how  small 
your  purchase.  An  oyster  sandwich  with 
a  cup  of  our  delicious  chocolate  or 
perfection  cofi'ee  makes  a  delightful 
lunch  when  down  town  shopping.— 
Franklin's,  Salt  Lake  City,  Utah. 


CANDY 


66 


GROCERY    ADVERTISING 


They  fit  the  lips  like  kisses — and  taste 
so  sweet.  That's  why  Wardell's  confec- 
tions are  so  popular.  Pure  confections, 
these;  flavor  delicious. — Wardell's  Store, 
Ingrain,  Pa.,  Feb.   1,   1902. 

Chocolates  are  at  their  best,  you  know, 
a  few  days  after  they  are  made.  Then 
we  say  they  are  "dead  ripe."  To-day 
we  shall  have  on  sale  a  large  quantity 
of  chocolates  of  our  own  make,  and  they 
are  at  their  best  or  "  dead  ripe,"  as  the 
expert  says.  There  will  be  delightful 
creams,  flavored  with  vanilla,  pepper- 
mint, coffee  and  maple.  And  of  course 
there  will  be  our  splendid  chocolate  dips. 
40  cents  a  pound  is  the  price  of  these 
chocolates,  but  you  compare  them  with 
those  you  pay  80  cents  a  pound  for,  and 
see  if  we  are  not  doing  wonderful 
things  in  the  making  of  chocolates.  We 
leave  it  to  you.— TF.  W.  Walker  Co., 
Hartford,  Conn. 

'  New  York  is  the  greatest  candy  mart 
in  the  world.  There  is  more  candy  made 
and  eaten  in  this  city  than  anywhere  else 
on  this  planet.  And  the  very  best  candy 
is  made  right  here  in  New'  York.  We 
mean  that  our  candy  store  shall  liecome 
a  factor  in  the  distribution  of  high  class 
sweets  at  moderate  prices,  in  proof  of 
which  we  offer  for  Saturday.— TFajKi- 
maker's,  New  York. 

Delicious  chocolate  chips. — A  confec- 
tion that  pleases  all  tastes.  Three  hun- 
dred pounds  lyought  especially  for  the 
Fair  trade.  Take  a  box  home  with  you. 
It  fills  the  requirements  of  the  higher 
priced  candies,  is  as  pure  and  as  good, 
but  does  not  cost  as  much. — A.  Harris 
^'  Co.,  Dallas,  Texas. 

Almond  and  pecan  croquettes. — A  nov- 
elty in  the  candy  store,  and  one  of  the 
daintiest  candies  that  ever  bid  fair*  to 
become  the  rage.  Jordan  Almonds  and 
Texas  pecans  are  encased  in  a  rich  shell 
of  shredded  dates  and  figs  and  combined 
with  cream. — Abraham  ^-  Straus,  Brook' 
lyn,  N.  Y. 

This  week  we  offer  Croft  and  Allen's 
fine  cream  mint  candy  at  a  special  price, 
10c  a  pound.  This  is  the  soft  creamy 
kind  and  could  not  be  l^etter  if  we 
charged  double  the  price.  Fine  cream 
chocolates  in  assorted  shapes  and  fla- 
vors, and  a  fresh  lot  to  arrive  this  morn- 
ing as  nice  as  you  please.  All  you  want 
from  a  quarter  pound  up  at  13c  a  lb. — 
Geo.  M.  Dunlap,  Philadelphia,  Pa. 

Concerning  confections.  There  is  such 
a  vast  difference  in  candy — such  a  variety 
in  quality  and  price  that  it  is  hard  to 
tell  when  you  are  getting  good  candy 
until  after  you  have  paid  for  it.  That's 
why  we   are   so   careful  to  have  every 

CAN 


pound  of  our  candy  as  good  and  fresh 
and  delicious  as  candy  can  possibly  be 
made.  At  our  candy  counter  you  will 
find  many  new  and  toothsome  dainties. 
— Andrew  R.  Cunningham,  Detroit, 

Choice  chocolate  chips. — A  real  new 
confection,  made  of  crisp  molasses  taffy 
dipped  in  sweet,  wholesome  chocolate. 
Doesn't  that  sound  good?  They  taste 
good,  too.  They  are  called  "  Rare  Bits,** 
and  will  make  a  rare  treat  to  take  home. 
See  how  enticing  they  look  in  the  win- 
dow.— Kingston,  Denison,    Texas. 

From  a  lover. — A  lover's  pure,  whole- 
some candy,  sent  regularly  to  the  adored 
one.  All  women  love  candy;  it's  symbolic 
of  their  nature — sweetness  itself.  But 
don't  risk  your  happiness  by  getting  it 
at  any  place  but  here.  There  may  he 
other  candy  just  as  good  as  ours;  ])ut 
then  you  can't  be  sure  of  it,  and  here 
you  mAy.— West  field  Candy  Market, 
Westfield,  Mass. 

A  well-invested  quarter.  Twenty-five 
cents  buys  a  pound  to-day  of  either  of 
these  most  delicious  candies:  Silver 
strings.  Miniature  pillows,  filled  with 
cocoanut  and  covered  with  shiny,  sticky 
sugar  candy.  Chocolate-covered  cara- 
mels. Old  favorites,  but  fresh  and  tempt- 
ing.— The  Wanamaker  Store,  New  York. 

Another  week  of  special  candy  selling! 
This  time  we  offer  fresh-made,  rich, 
creamy  chocolates — assorted  flavors — at 
the  bargain  price  of  :20  cents  a  pound. 
The  only  regret  you'll  have  about  these 
chocolates  is  that  you  didn't  buy  two 
pounds  instead  of  one!  But  why  not 
buy  two  pounds  to  begin  with?— Foa-  cjf 
Adams,  Bangor,  Me, 

Ever  take  home  a  box  of  candy  on  a 
hot  day,  and  find  a  conglomerate  mass 
inside,  when  you  opened  it?  That's  ex- 
actly what  won't  happen  to  these  hot- 
weather  candies.  They  are  insulated- 
armor-clad — against  heat  and  dampness. 
And  they're  delicious,  too,  to  nibble  on 
a  summer  day. — Wanamaker's,  New 
York. 

Take  a  box  with  you.  A  box  of  Jevne's 
candies.  If  you're  going  away  to  spend 
Sunday,  no  matter  where  you  go,  you 
can't  buy  any  such  candy  as  Jevne  sells. 
So  provide  yourself  with  a  big  box  of 
Jevne's  before  you  start.  Nothing  would 
tickle  the  children  so  much  as  to  have 
you  take  them  some  of  this  candy  Sat- 
urday night.  The  reason  there  is  such 
a  difference  between  Jevne's  candy  and 
other  candy  is  because  there's  a  differ- 
ence in  the  making.  Our  confectioner 
knows  how  to  make  the  best  candy — and 
that's  the  secret  of  it  all.— /f.  Jevne,  Los 
Angeles,  Cal. 
DY 


GROCERY    ADVERTISING 


67 


Comfortable  confectionery.— Just  as 
much  difference  between  the  seasonable 
and  unseasonable  candy,  as  there  is  be- 
tween winter  overcoats  and  duck  trous- 
ers. Here  are  candies  of  the  summer 
sort — nmety  degree  weather  won't  make 
them  soft,  and  sticky — for  most  of  them 
come  in  waxed  paper,  tin  boxes  or  glass 
bottles.  And  all  are  delicious  to  eat — 
Wanamakefs,  New  York. 

Are  you  a  judge  of  chocolate  coatings? 
If  so,  we  invite  you  to  make  a  compari- 
son between  ours  and  our  competitors'. 
Not  only  is  ours  superior  in  flavor  and 
smoothness,  but  it  is  the  highest  price 
coatings  used  in  the  Northwest.  A  com- 
parison is  all  we  ask  to  convince  you. — 
The  Palm,  Spokane,  Wash, 

The  candy  department  is  one  of  the 
growing  departments  of  our  store.  And 
the  reason  it  grows  so  fast  is  because 
the  candies  are  so  good,  so  fresh,  so 
pure.  We  only  know  how  to  make  can- 
dies one  way  at  our  store — the  best.  We 
never  get  careless  and  let  impurities  or 
stale  ingredients  slip  in.  Just  the  very 
best  candies  that  are  made — that's  the 
business  of  this  candy  store.  That  we 
succeed  in  doing  it  this  M-ay  every  piece 
of  candy  will  testify. — H,  Jevne,  Los 
Angeles,  Cal. 

A  box  of  Acker's  39c  bonbons  and 
chocolates.  Put  it  in  your  trunk.  We 
would  suggest  two  boxes.  Your  friends 
will  be  delighted  to  receive  one  of  them. 
Pack  them  on  the  top.  They  will  be 
wanted  early  and  often.  When  the  sup- 
ply runs  out  you  can  renew  it  by  a  pos- 
tal order.  We  deliver  free  in  many  places 
— you  may  l)e  near  one  of  them.  You 
will  be  sure  of  getting  your  candies  al- 
ways fresh  and  pure  at  Acker's.  We 
pride  ourselves  upon  that.  As  to  quality 
and  excellence  of  assortment,  we  chal- 
enge  comparison  with  the  finest  80c 
■jonfections  ever  made. — Finley,  Acker  ^ 
Co.,  Philadelphia. 

Toasted  Marshmallows. — That  sounds 
like  a  piquant  dainty,  and  it  is,  sure 
enough.  Pure  vanilla  marshmalloM's  are 
rolled  in  toasted  shredded  cocoanut,  and 
you'll  never  guess  how  delicious  they  are 
until  you  bite  into  ihem.—Wanamaker*s, 
New  York. 

Wiley's  pure  and  delicious  candies  are 
not  the  cheapest  that  are  to  be  found. 
If  cheapness  is  the  only  consideration, 
there  are  l)etter  places  to  buy;  but  if  you 
want  good  candy,  pure  candy,  such  as 
you  need  not  fear  eating  yourself,  giving 
your  friends  or  your  children,  we  are 
sure  of  our  ability  to  please  you.  Qual- 
ity considered,  our  prices  are  reasonable, 
which  is  the  true  test  of  cheapness.  Made 

CAN 


fresh  every  day,  temptingly  packed  in 
beautiful  boxes  from  half  to  five  pounds. 
^Wiley's,  Atlanta,  Ga. 

Nuts  to  crack  for  competitors  in  can- 
dy-makmg.  Our  dainty,  pretty  candies 
are  envied  by  them  all,  but  the  results 
can  not  be  attained  by  cheap  materials, 
colors,  flavors,  etc.,  or  so-called  candy 
makers.  We  use  only  the  pure,  high 
grade  materials  and  candy  makers  worthy 
of  the  name.— r^c  Palm,  Spokane,  Wash. 

Silver  Moon  Candy.  As  fine  and  fresh 
an  assortment  as  you  find  in  the  city. 
Our  extensive  varieties  of  chocolate  bon- 
bons, etc.,  are  of  the  highest  grade,  and 
cannot  be  surpassed  in  quality,  and  at 
the  reasonable  price. — Oliver  Finne  Co., 
Little  Rock,  Ark. 

Candies  at  20  cents  a  pound.  Buying 
Wanamaker's  candies  below  their  regular 
prices  is  something  like  getting  govern- 
ment bonds  below  par — in  the  admirable 
quality  of  the  investment.  A  splendid 
chance,  or  rather  two  of  them,  for 
such  investors  to-day. — Wanamaker's, 
New  York. 

Candy  everybody  likes. — That's  the  rep- 
utation our  candy  has — everybody  likes 
it.  Why?  Because  it's  so  fresh,  so 
fine,  so  delicious.  We  have  the  best 
candy  maker  we  could  find,  and  we  give 
him  only  the  finest  and  choicest  materials 
to  use  in  his  candy  making.  Result  is, 
every  time  you  want  candy,  "  You're  safe 
at  Jevne's." — H.  Jevne,  Los  Angeles. 

Clean  and  up-to-date  are  adjectives 
aptly  applied  to  Peoria  Candy  Kitchen 
and  Bakery.  We  stretch  a  point  to 
avoid  even  an  approach  to  anything  con- 
taminating, and  patrons  of  this  bakery 
may  rest  assured  of  the  perfect  clean- 
liness of  every  ounce  of  bread,  cake  and 
pie  we  bake. — Peoria  Candy  Kitchen,  Pe- 
oria, HI. 

The  glass  that  cheers  and  refreshes  you 
on  a  warm  day  is  our  delicious  ice  cream 
soda.  No  question  but  what  pure  fruit 
flavors  make  a  healthier  drink  than  those 
made  from  acids  and  extracts — remem- 
ber that  when  you  want  soda  water. 
We  manufacture  all  our  flavors  from 
the  fresh  fruits. — Palm,  Spokane,  Wash. 

The  finest  candy. — It's  as  natural  for 
Jevne  to  sell  the  best  candy  as  it  is  for 
him  to  sell  the  best  of  all  kinds  of  gro- 
ceries. And  what  fine  candy  it  is !  Every 
piece  a  mouthful  of  deliciousness.  Plain 
candies  and  fine  French  candies — every 
piece  absolutely  pure  and  perfectly  fresh. 
Candy  making  is  a  great  science.  Our 
confectioner  understands  it.  Buy  any 
amount  you  want — but  buy  Jevne's,  Los 
Angeles,  Cal. 
DY 


68 


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GROCERY    ADVERTISING 


69 


Of  course  you'll  want  candy.  Fancy 
spending  a  double  holiday  with  no  candy 
in  the  house— particularly  if  you're  a 
jolly  young  crowd!  We've  got  a  fine, 
fresh  supply  of  delicious  candies,  ready 
for  your  demands  to-day  and  to-morrow. 
Whether  you  want  the  simple  sorts,  or 
the  best  bonbons,  chocolates  and  candied 
fruits,  we'll  supply  you  satisfactorily  and 
promptly.— n'a/iawaAer'^,  Xew  York, 

Cocoanut  Jumbles,  :JOc  a  pound.  Fresh, 
toothsome  summer  candy.  A  crisp  sugar 
jacket  enfolds  a  delicious  cocoanut  cen- 
ter. You'll  like  them,  of  course;  20c 
a  ^pound.—Wanamaker's,  yew   York. 

It  will  make  your  mouth  water  to  lift 
the  cover  from  a  box  of  Belle  Mead 
Sweets  and  see  how  daintily  they  are 
assorted  and  packed.  We  guarantee  every 
ounce  to  be  absolutely  pure.  Make  your 
next  order  for  candy  Belle  Mead  Sweets. 
—Culver-Deisler  Co.,  Saginaw,  Mich. 

'Doctors  will  tell  you  that  a  little 
candy  now  and  then  is  good  for  you, 
like  a  little  recreation,  but  it  must  be 
pure,  absolutely  pure  candy.  Wish  you 
could  see  our  candy  factory — how  in- 
vitingly clean  it  is — how  every  utensil 
shines — the  very  air  itself  suggests  purity. 
Every  ingredient  is  as  carefully  con- 
sidered as  a  physician's  prescription. 
And  yet,  with  all  this  care  to  make  it 
the  purest,  most  delicious  and  best — it 
is  less,  very  much  less  in  price  than  the 
same  grade  can  be  purchased  anywhere 
else. — Abraham  <§*  Straits,  Brooklyn. 

The  purest  and  finest  candies  obtain- 
able anywhere  will  be  found  at  the  main 
candy  store  in  the  basement.  Some  of 
them  are  imported,  but  most  of  them  are 
made  in  our  factory. — Wanamaker,  Phil- 
adelphia, Pa, 

Every  woman  is  a  judge  of  candy — 
and  the  Reeves  Chocolates  and  Bonbons 
are  favorites  everywhere  they're  known. 
All  made  here  on  the  premises — coming 
fresh  from  our  candy  rooms  all  the  time. 
—Reeves,   Washington,  D.  C. 

A  Bunch  of  Candies. — Run  your  eye 
over  this  list  of  pure,  fresh,  delicious 
candies,  and  see  whether  it  doesn't  set 
that  sweet  tooth  to  jumping. — Wana" 
maker's,  yew  York. 

A  box  of  these  candies,  tastefully  ar- 
ranged— and  we  make  a  specialty  of  that 
— and  tied  with  red,  white  and  blue  rib- 
bon will  make  as  acceptable  a  gift  as 
you  can  take  with  you.^^ 6ra^am  ^ 
Straus,  Brooklyn,  N.  Y, 

No  finer  candy  than  this  is  to  be  had 
anywhere  in  the  world  and  nowhere  but 
at  Loeser's  can  you  buy  such  candy  for 
60c.  a  pound.    There  are  no  less  than 

CAN 


thirty  different  kinds  of  Chocolates— the 
chocolate  in  each  instance  being  the 
purest  Swiss  milk  blend.  There  are  all 
the  favorite  Bonbons  and  some  new  dain- 
ties. Try  a  pound  and  see  if  it  is  not 
as  fine  candy  as  you  ever  tasted. — Fred 
Loeser  ^'  Co.,  Brooklyn,  y,  Y. 

Everybody's  Favorite  Confection- 
Scotch  Kisses.— A  soft  marshmallow, 
highly  flavored  with  vanilla  and  then 
dipped  into  a  coating  of  good,  old-fash- 
ioned butter,  so  crisply  cooked  that  it's 
like  eating  a  candied  nut— sold  in  other 
stores  at  60c.;  here  at  29c.  Ib.^Abraham 
^  Straus,  Brooklyn,  y,  Y, 

Moir's.  The  particular  hostess  natural- 
ly selects  Moir's  chocolates  for  a 
stylish  social  affair.  When  arranged  in 
a  bonbon  dish,  with  each  chocolate  in 
its  neat,  fancy  paper  cup,  they  look  the 
very  essence  of  daintiness  and  refined 
good  taste.  My!  how  delicious  they  are, 
too!  Such  delicately  flavored  centers, 
containing  creamy  confections,  nuts, 
fruits  and  jellies,  concealed  under  the 
finest,  smoothest  coating  of  the  very  rich- 
est chocolate.  The  number  of  different 
varieties  in  each  box  will  delightfully  sur- 
prise you.— Moir's,  Ltd.,  Halifax,  y.  S. 

Leggett's  Saturday  candy  is  pure, 
wholesome,  and  genuine,  absolutely  free 
from  artificial  and  inferior  ingredients. 
Apollo  chocolates.  Fresh  every  week  and 
superior  in  quality  to  any  other  candy, 
no  matter  who  makes  it  or  what  its 
price.  Always  glad  to  prove  it  with 
free  samples.  These  chocolates  are  hand- 
somely packed  in  half-pound,  pound  and 
two-pound  boxes.— r*e  Clifford  Phar- 
macy, South  yorwalk.  Conn. 

Leggett's  Saturday  candy,  29  cents  a 
pound.  For  flavor  assortment  and  purity 
it  is  unequaled.  Just  such  a  box  of  as- 
sorted chocolates  as  you  pay  30  cents  a 
pound  for  any  other  day  and  think  you 
were  getting  it  cheap.  Stop  in  for  a 
box.  Apollo  chocolates — the  best  candy 
made.  Free  samples  to  convince  any 
doubter.  Handsomely  packed.— r^e  Clif- 
ford Pharmacy,  South  yorwalk.  Conn, 

Confections.  When  filling  the  lunch 
basket  for  the  picnic,  don't  forget  Boyd*s 
confections.  They  add  greatly  to  the  en- 
joyment of  the  occasion.  Sold  by  all 
leading  confectioners.— JAe  W.  J,  Boyd 
Candy  Co.,  Winnipeg,  Can. 

We  keep  good  confectioner^'  and  keep 
it  in  good  condition.  Our  candies  are 
protected  against  all  possibility  of  con- 
tamination, and  are  kept  fresh  by  fre- 
quent supplies.  We  are  exclusive  agents 
for.— The  old  Comer  Drug  Store,  Waco, 
Texas, 

DY 


OYSTERS 


The  autobiography  of  an  oyster. — I 
am  born  without  jaws  or  teeth;  but  I've 
got  fine  muscles,  liver  and  a  heart.  In 
each  year  of  my  life  I  produce  1,200,000 
eggs;  each  of  my  children  is  l-120th  of 
an  inch  in  length;  so,  2,000,000  little 
ones  can  be  crowded  into  a  space  of  one 
cubic  inch. 

I  am  readv  for  the  table  in  from  one 
to  five  years  after  birth.  You  will  never 
find  me  in  cold  parts  of  the  world.  I 
dislike  cold.  In  Ceylon  I  sometimes 
grow  to  a  foot  in  length.  One  of  me 
there  makes  a  stew,  when  I  am  half  a 
foot  broad.  I  am  not  of  much  ac- 
count in  England,  unless  I  am  imported 
there  from  America.  It  makes  me  very 
sad  to  think  of  fetching  up  in  the  Strand 
— I,  who  was  discussed  by  Tiberius  and 
Julius.  I  have  been  the  cause  of  much 
bloodshed.  Men  fight  fierce  battles  for 
me  all  along  the  American  coast,  the 
Italian,  and  the  coasts  of  Kent  and 
Essex. 

If  you  eat  me  raw  you  are  not  at 
all  likely  to  regret  it,  for  I  am  in  a  raw 
state  very  nutritious  and  easily  digested. 
As  a  fry  I  am  inclined  to  be  uninterest- 
ing  and  heavy.  So  few  know  how  to 
fry  me.  I  am  about  the  only  animate 
thing  that  can  be  eaten  with  impunity 
in  a  raw  state.  Parasites  cannot  exist 
in  me  as  they  can  in  chops  and  steaks 
and  fruits.  I  am  a  pretty  good  friend 
to  man.  And  to  woman.  Look  at  the 
pearls  I've  given  her.  Thackeray  has 
compared  me  in  a  raw  state  to  a  new 
baby.  Yet  I  never  kept  him  awake 
nights. 

I'm  not  half  bad  in  a  stew;  but  as 
a  roast  in  the  shell  all  the  poetry  in  me 
comes  out.  Then  I  sizzle  with  emotion, 
in  butter,  red  i>epper  and  a  little  sauce. 
The  clam  is  like  the  driver  of  a  han- 
som cab  then — not  in  it  with  me.  The 
clam!  That  commonplace  fellow!  I 
avoid  him  as  much  as  possible.  I  am 
not  a  snob,  nor  yet  a  cad,  but  I  really 
must  not  be  expected  to  fraternize  with 
the  clam,  nor  can  I  discuss  him.  The 
line  must  be  drawn.  He's  not  in  the 
Four  Hundred.  Well,  I  am.— Blue 
Pointe.— irm.  F.  Libbey,  yew  York, 

In  the  first  rank  the  oyster  finds  its 
place.  It's  appreciated  alike  by  the 
untutored  savage  and  the  cultured  bon 
vivant,  for  the  simple  reason  that  it's 
delicious,  nourishing,  strengthening — 
and  we  furnish  it  in  its  best  estate- 
fresh,  tender,  juicy;  to  be  eaten  raw. 


fried,  stewed,  broiled,  roasted,  or  any 
way  you  prefer  it.  Remember  that  our 
demand  is  such  that  we  have  no  left 
over  stock,  and  every  day's  supply  is 
just  from  the  shell,  where  it  was  alive. 
— American  Fish  Co.,  Sacramento,  Cal. 

Mill  pond  oysters.  The  aristocrats  of 
oysterdom  need  no  introduction  to  oyster 
lovers.  They're  medium  in  size — plump 
— and  have  a  flavor  that  places  them  in 
a  class  by  themselves. — Hildebrecht's, 
Trenton,  y.  J. 

The  oyster  season  opens  with  Septem- 
ber. The  oysters  we  use  are  of  fine 
flavor  and  good  size.  We  serve  them 
in  many  ways.  A  busy  bee  Baltimore 
broil  on  toast  is  a  favorite. — The  Busy 
Bee,  Columbus,  Ohio. 

Deep  sea  oysters  shipped  to  us  daily 
in  sealed  packages.  No  other  dealer  in 
this  city  has  an  oyster  trade  as  large 
as  ours  and  we  attribute  this  growth  in 
our  oyster  business  to  the  quality  of  the 
oysters  we  sell.  Always  during  the 
oyster  season  you  will  find  here  the  va- 
rieties common  to  this  part  of  the  world 
and  if  we  supply  you,  you  will  have  no 
complaint  to  make  on  the  quality. — 
Hectgerty's,  Binghamton,  iV.   Y. 

Not  everybody  knows  the  difference 
between  the  oysters  fresh  from  the  oys- 
ter beds  and  those  which  have  laid 
around  a  cold  storage  house  several 
days,  or  weeks,  before  being  shipped. 
If  you  are  an  oyster  connoisseur  and 
want  only  the  freshest  and  most  luscious 
bivalves  send  your  order  here — then 
you  can  make  your  own  comparisons. — 
Price  Fish  Co.,  Rochester,  y.  Y. 

We  lead  in  sea  food  and  our  leader  is 
Oysters.  You  could  not  get  better  oys- 
ters in  Baltimore  than  w^e  serve  right 
here  in  the  heart  of  Chicago.  Our  oys- 
ter shipments  come  direct  from  the 
coast  daily  by  express  and  the  bivalves 
are  packed  in  special  packages  iced  for 
the  trip.  Two  days  after  our  oysters 
are  removed  from  the  bottom  of  the  sea 
you  can  enjoy  them  in  your  home— 
that's  just  the  right  length  of  time,  we 
are  told,  to  make  the  oyster  perfectly 
edible. — Morton's,  Chic(»go,  III. 

Oysters!  Oysters!  Season's  open  to- 
day. We're  all  ready  with  fresh-from- 
the-coast  oysters  of  the  finest  quality. 
Never  saw  oysters  better  at  the  opening 
of  the  season  than  this  year.  You'll  say 
so  too  if  you  send  your  order  here.— 
Fulton  Markett  Pittsburg. 


OYSTERS 


70 


GROCERY    ADVERTISING 


GROCERY    ADVERTISING 


71 


FISH 


FEED 


f    ; 


I    ' 


Mackerel.— Everybody  wants  new 
mackerel— not  old,  rusty  fish. 

Since  we  recommenced  business  at  the 
old  stand  in  February  last  we  have 
bought  and  sold  37  barrels  of  mackerel, 
7,400  lbs.  We  venture  to  say  that  we 
sell  more  mackerel  than  any  one  store 
in  the  State  of  New  Jersey. 

People  come  to  us  for  mackerel  10, 
15  and  20  miles,  and  we  have  one  cus- 
tomer who  lives  in  Philadelphia,  to  whom 
we  ship  mackerel— says  he  cannot  get 
any  good  ones  there. 

We  pride  ourselves  on  our  mackerel, 
taking  great  pains  in  buying  and  pack- 
ing. Any  size  package  you  wish— from 
a  10-lb.  kit  to  a  barrel. 

We  bought  in  the  market  on  Monday 
some  of  the  finest,  fattest  No.  1  shore 
mackerel  that  we  have  seen  in  many  a 
day.  Fat,  white  and  thick— fit  for  a 
king.  Price  is  Uc.  a  lb.  They  are  ele- 
gant eating. 

We  have  some  more  (5  bbls.)  of  those 
shore  Xo.  ;2s  just  received,  and  while  the 
price  of  fish  is  advancing,  for  this  quality 
our  price  still  is  I2c.  a  lb.,  and  they  are 
fine  mackerel.     $1.3o  for  a  10-lb.  kit 

Neither  our  mackerel  nor  our  prices 
need  any  apologies.  Our  fish  are  right. 
Our  weight  is  right.  Our  price  is  right 
— Loseif  S[  Alpaugh,  Somerville,  Pa. 

A  good  present  to  your  friends  is  a 
Penobscot  River  salmon.  We  have  just 
received  at  our  market  an  extra  fine 
line  of  Penobscot  River  salmon.  When 
we  say  Penobscot  River  we  mean  it;  we 
do  not  palm  oflF  a  St.  John's  fish  on  you, 
because  we  do  not  have  them.  These 
salmon  are  a  good  size  to  send  away 
as  a  present  to  some  of  your  friends. 
We  box  and  pack  them  so  that  they  can 
be  sent  any  distance  and  arrive  in  ex- 
cellent condition,  and  the  price  we  will 
quote  you  will  be  as  low  as  the  lowest. 
We  guarantee  these  salmon  to  arrive  in 
perfect  condition  or  money  refunded. 
Give  us  your  order  early  because  this 
lot  will  not  last  long.— -Lynch' 8  Market, 
Bangor,  Me. 

Our  fish  are  shipped  here  direct  from 
the  nets  and  consequently  are  fresh. 
Good  fishermen  know  what  that  means. 
Give  us  an  order  and  you'll  know.  We 
clean  them  free  and  deliver  them  when- 
ever you  want  them.— The  Joliet  Fish 
Market,  Joliet,  III, 


We  have  arranged  with  one  of  the 
foremost  packing  houses  at  Baltimore 
for  daily  shipments  of  prime,  fresh  oys- 
ters during  the  season  of  1903-04.  This 
fact,  coupled  with  our  knowledge  of  and 
facilities  for  handling  the  delicious  bi- 
valve, should  suggest  to  you  that  we  can 
serve  you  as  well,  if  not  better,  than 
any  other  dealer  in  the  city.—Oreen 
Front  Market,  Altoona,  Pa. 

Fresh  Fish!— And  we  can  look  you  all 
straight  in  the  face  when  we  say  it. 
The  fact  is,  to-day's  display  is  excep- 
tionally   fresh    and    attractive. 

Haddock,  5c.  lb.  Who  can  say  living 
is  high  in  the  face  of  that  price  for  good 
fish?    Order  all  you  want  to.     No  limit. 

White  Fish,  7c.  lb.,  4  lbs.  for  25c. 
White  Fish,  when  good,  is  very,  very 
good,  and  these  White  Fish  are  good.— 
W.  W.  Walkers  Co.,  Hartford,  Conn, 

Creamed  codfish  is  enjoyable  any  time, 
and  especially  commended  for  the  even- 
ing meal,  as  it  does  not  burden  the  di- 
gestion. 

If  you  don't  entertain  a  good  opinion 
of  mackerel,  come  in  and  get  one  of  our 
25-cent  size.  It's  so  meaty  that  the  bones 
are  a  small  part  of  it,  and  if  soaked 
over  night  it's  just  salty  enough  to  make 
it  an  ideal  breakfast  article.— J.  E. 
Burns  Co.,  Knoxville,  Tenn. 

The  Japanese  are  showing  their  endur- 
ance on  long  marches  and  hard  fighting 
with  Russia,  and  it  may  be  because  they 
are  great  fish  eaters.  If  you  want  to  be 
healthy  and  able  to  endure  hardships 
substitute  fish  for  meat  All  the  desira- 
ble kinds  are  in  season  now.  Weak,  blue> 
butter,  porgies,  sea  bass,  halibut,  binito, 
mackerel,  flounders,  etc.,  soft  crabs, 
clams  and  oysters.— IF.  H,  Crisp,  Tren^ 
ton,  N.  J. 

Our  Large  Stock  of  Lenten  Dainties 
enables  you  to  have  a  different  Lenten 
dish  for  every  meal.  Here  you  will  find 
the  choicest  of  everything  edible,  from 
river,  lake  and  sea,  put  up  in  most 
tempting  styles.— (?.  O,  Cornwell  ^  Son,. 
Washington,  D.  C. 

Golden  baddies.  If  you  never  picked 
the  bones  of  a  smoked  Finnan  haddie 
you've  missed  a  fish  experience  of  the 
pleasantest  kind.  Ours  come  from  Bos- 
ton every  second  day,  newly  caught,  new- 
ly cured  and  newly  smoked.— J^e  Mo» 
hican  Co.,  New  Haven,  Conn. 


Hungry  horses  are  poor  and  unsatis- 
factory workers.  It  pays  to  feed  well 
and  use  good  feed.  Buy  it  from  Simon 
&  King  and  note  the  satisfactory  smile 
on  your  horse's  countenance. — Simon  ^ 
King,  Crowley,  La. 

Resolutions  by  the  Barnyard  Conven- 
tion. 

The  horse  and  donkey  said  "that  the 
corn,  oats  and  hay  from  Agle's  was  the 
best  ever,"  the  cow  said  "their  chop-feed, 
bran  and  middlings  are  rich  and  de- 
licious," and  the  hog  and  sheep  said  "  'tis 
all  true,  for  we  have  tried  it,"  and  the 
rooster  chipped  in  here  and  remarked 
"that  they  keep  everything  a  live  chicken 
wants  down  there.  Why,  they  have 
wheat,  rye,  coarse  meal,  cracked  corn, 
grits,  beef-meal,  bone-meal  and  the  finest 
poultry  foods." 

It  was  Resolved,  That  the  master  be 
instructed  to  purchase  his  feed  from 
Oeo.  Agle  4r   Sons,  Bloomington,  III. 

One  poultry  man  says  his  hens  have 
laid  50%  more  eggs  during  the  past 
year  than  they  did  one  year  ago  when 
he  was  not  feeding  our  prepared  Al- 
falfa cuttings  regularly.  We  know 
from  his  experience  and  from  tests  we 
have  made  ourselves  that  no  more  per- 
fect hen  ration  can  be  made.  If  you 
are  interested  in  increased  egg  out  put 
you  had  better  give  this  feed  a  trial. 
Low  prices  to  tempt  your  orders. — 
Lathrop's,  Rochester,  N.  Y. 

You  won't  have  colicky  horses  if  you 
mix  a  litthe  of  our  prepared  horse  food 
in  with  the  daily  rations.  Contains 
conditioner  in  just  the  right  proportion 
to  do  your  horse  good.  Prepared  by  an 
expert  veterinary  who  has  made  a  long 
study  of  the  effect  of  foods  on  horses. 
Come  in  and  get  a  liberal  free  sample. 
—Baker's  Feed  Store,  Bufalo,  N.   Y. 

Particular  Wheat  Buyers!  Here's 
your  chance!  I  have  some  chicken 
wheat — got  250  sacks  from  Oregon — ex- 
tra good — large,  plump,  clean,  gold  col- 
ored kernel.  A  pound  goes  nearly  as 
far  as  24  ounces  of  the  common  run. 

It  is  a  big  bargain — not  in  the  price, 
but  in  the  quality. — Cutler,  Eureka,  Cal. 

Mixing  good  feed  for  all  domestic 
animals  is  a  trick  we  have  learned.  Come 
to  this  store  when  your  supply  is  low. — 
Hay  Market  Feed  Store,  Lowell,  Mass. 


Feed  for  poultry,  horses  and  cows  you 
will  always  find  in  this  store.  No  other 
feed  merchant  in  Binghamton  has  had 
as  long  experience  as  we  have  in  feed 
mixing — we  keep  chickens  and  feed 
horses  and  cows  ourselves — we  know 
what  they  require  to  keep  in  good  con- 
dition.— Matthews,    Binghamton,    N.     Y. 

Laying  food  for  hens.  Nothing  bet- 
ter than  our  "Hen  Mix."  Sell  it  in  5, 
10,  and  25  lb.  lots,  and  guarantee  the 
quality.  Hundreds  of  letters  from 
poultrymen  testify  to  its  worth. — Star 
Feed  ^  Grain  Co.,  El  Paso,  Texas. 

Your  horses  can't  complain  when  you 
are  giving  them  feed  which  does  not 
satisfy,  but  when  you  give  them  Page's 
feed  they  will  express  their  satisfaction 
by  doing  better  work,  keeping  in  better 
condition  and  looking  better.  We  look 
to  quality  in  preparing  our  feeds  and 
long  time  users  testify  as  to  our  success. 
Page's  Feed  Store,  Rochester,  N.  Y. 

Ever  buy  ready  mixed  feed  for  lay- 
ing hens?  No  matter  whether  your  ex- 
periment proved  a  success  or  not,  we 
know  that  you  will  be  satisfied  if  you 
try  our  hen  food.  Just  the  right  in- 
gredients for  egg  making.  We'll  guar- 
antee an  increased  egg  output  if  you 
will  follow  our  directions  and  give  your 
hens  proper  care  and  attention. 

Bargain  lots  of  feed  should  not  in- 
terest you  unless  the  reputation  of  the 
dealer  is  good  and  you  recognize  real 
quality  in  the  feed.  Several  cars  of 
feed  now  on  our  siding.  We  want  to 
unload  them  and  are  ready  to  show  you 
a  bargain — price  and  quality  both  right. 
—Fulton  ^  Co.,  Elmira,  N.  Y. 

Don't  forget  that  when  you  want  the 
best  and  cheapest  horse  feed,  one  that 
will  put  your  horse  in  good  condition 
and  keep  him  there,  that  we  sell  it — 
that  we  sell  more  of  this  one  kind  of  feed 
than  all  others  put  together  and  that  it 
has  never  failed  to  give  satisfaction 
wherever  it  has  been  given  a  fair  trial. — 
Wtn.  M.  Powel,  Chester,  Pa. 

Buy  feed  for  your  cattle  with  care. 
Anything  is  not  good  enough  if  you  ex- 
pect your  horses  to  keep  in  good  work- 
ing condition,  your  cows  to  keep  healthy 
and  give  good  milk.  No  si f tings  or  dirt 
mixed  in  with  the  feed  you  get  here. — 
Orange  Store,  Newburgh,  N.  Y. 


FISH 


FEED 


72 


GROCERY    ADVERTISING 


GROCERY    ADVERTISING 


73 


I 

I        ! 


) 


BEVERAGES 

Oh,  the  pungent,  deep  aroma 

Of  the  leaves  so  lightly  bruised. 
And  the  tinkle  of  the  broken  ice. 

With  joy  our  soul's  infused; 
And  the  brown  and  oily  liquor. 

So  old — so  old  and  dear — 
All  prove  the  reason's  on  asain — 

Mint- julep 

Time 

Is  here. 

— Midas*  Magazine. 


A  budget  of  grocery,  wine,  and  liquor 
specials  to  note.— Careful  selection,  per- 
fect quality,  freshness  and  every  other 
essential  the  particular  housewife  de- 
mands are  always  found  in  the  merchan- 
dise we  sell  here  in  our  grocer}*  store 
— that's  why  it's  so  popular. — Blooming- 
dale's,  Sew  York. 

Wines  and  liquors  come  in  for  low 
price  emphasis.— This  list,  planned  espe- 
cially for  to-morrow's  sale,  offers  the 
rarest  chance  of  the  season  for  replen- 
ishing buffets.— Bloomingdale's,  New 
York. 

Imported  and  domestic— the  best  pro- 
ductions of  the  finest  distillations  in  the 
world.  Merit  wins.  It's  a  store  that 
has  grown— growing— and  will  continue 
to  grow.  When  wanting  goods  that  are 
to  be  used  for  the  sick  or  feeble,  get 
them  here.  Goods  are  as  represented  by 
the  label.— D«rAi/j'*,  Spokane,  Wash. 

During  the  good  old  summer  time — 
If  you  desire  a  pure  and  delicious  cock- 
tail, you  will  find  our  Manhattan  and 
Martini  cocktails  just  the  thing.  Mixed 
and  ready  to  serve.— 3/.  Salzman  4-  Co., 
Bingharnton,  y.   Y. 

A  word  about  brandies. — For  whatever 
use  you  want  good  brandy,  this  compre- 
hensive stock  of  ours  can  supply  just 
the  grade  desired.— £:.  21.  Hanrahan, 
Bingharnton,  X.   Y. 

McCaffrey's  preserving  brandy  will  be 
needed  from  now  on,  if  you  intend  put- 
ting up  any  brandied  fruits.  This  we 
are  offering  you  is  as  pure  and  as  strong 
as  it  is  possible  to  make  it,  conse- 
quently there  will  be  no  loss  of  sleep, 
worrying  whether  your  fruits  are  going 
to  keep  or  not— McCafrey*s,  Philadel- 
phia, Pa. 


I  am  often  asked:  "  Is  this  genuine  St. 
Croix  Rum?  "-or  "Is  this  genuine  Ja- 
maica Rum?"  or  "genuine  M-hiskev?" 
Now  how  could  a  place  like  mine  exist 
for  35  years  if  it  did  not  sell  genuine 
liquors?  It  is  the  verj-  purity  of  our 
wines  and  liquors  that  gives  the  sick 
who  are  obliged  to  take  stimulants,  faith 
m  our  goods.— Leon  Qreenberg,  Hart- 
ford, Conn. 

Wine  and  spirit  safety  for  the  con- 
sumer lies  in  just  one  of  two  things; 
expert  knowledge  of  the  goods  them- 
selves (which  few  possess)  or  faith  in 
the  firm  selling  them— which  all  should 
have.  Our  wines  and  spirits  are  de- 
pendable—with selling  values  based  upon 
the  keen  knowledge  which  sixty-three  con- 
tinuous years  of  experience  in  handling 
have  brought  us.— Edw.  E.  Hall  ^-  Son, 
NeiD  Haven,  Conn. 

For  the  holidays.— We  can  provide  at 
exceptionally    low    prices    all    the   many 
kinds    of    liquid    refreshments    that    are 
needed  for  the  annual  reunion  and  din- 
ner.   From  the  appetizing  cocktails  down 
through  the  wines  of  all  grades  and  vin- 
tages to  the  luscious  cordials  which  so 
gracefully  aid  digestion  and  bring  satis- 
faction and  contentment  to  the  diners.— 
John  F.  Cunningham,  Woonsocket,  R.  I. 
For  the   table  or   the   sick   room   our 
wines   and  liquors   are  unsurpassed,  be- 
cause they  are  pure  and  wholesome.    We 
buy  only  the  best  and  consequently  sell 
only  the  best.     Such  stock  as  we  bottle 
ourselves   is   the  finest   quality,  and   has 
been   fully  matured   in  the  wood   under 
the  most   favorable  conditions.     A  trial 
order   for  wet  goods  will   convince  you 
that  this  is  the  place  to  huy.—Flegen- 
heimer  Bros.,  New  York, 


Christmas  cheer  awaits  you  in  good 
measure,  if  your  purchases  of  brandy  for 
egg  nogg,  whiskey,  claret  and  cordials, 
for  before,  during  and  after  the  Christ- 
mas dinner  are  made  from  us.  Always 
careful  in  selecting  our  wines  and  liquors, 
we  are  particularly  zealous  in  choosing 
them  for  holiday  occasions.  Order  early, 
please. — L.  A.  McKinnon,  Crowley,  La. 

No  better  line  of  choice  wines,  whis- 
kies and  brandies  in  town  than  we  carry. 
Let  us  deliver  you  an  order  at  your 
house.  We  quote  the  very  lowest  prices 
and  will  respond  promptly  to  a  tele- 
phone or  mail  order.— O'lVet/  4f  Delehant, 
Fall  River,  Mass. 

It  is  absolutely  necessary  to  have  a  lit- 
tle wine  or  whiskey  in  the  house  in  case 
of  sickness — but  you  must  be  sure  to 
have  the  pure  article.  Buy  from  the 
L.  A.  Wine  Co.,  and  you  will  not  have 
to  worry  about  the  quality.  Whatever  is 
good,  we  have  it— and  our  prices  are 
practically  the  same  that  inferior  goods 
are  sold  for  elsewhere. — Los  AngeUs 
Wine  Co.,  Los  Angeles,  Cal. 

We  are  accomplished  mixers  when  it 
comes  to  fixing  up  an  appetizing  hot 
drink,  a  morning  bracer  or  a  night  cap. 
That's  right  in  our  line,  and  we  don't  let 
anyone  beat  us.  If  you  have  never  tried 
us  all  we've  got  to  say  is  that  you've 
missed  a  lot  of  pleasure  in  life,  but  then 
it's  never  too  late  to  mend.  We  can  al- 
ways be  found  at  the  old  reliable,  the 
Acadia  Saloon,  Crowley,  La. 

McKinnon's  place  for  straight  or  mixed 
drinks.  Our  wines,  brandies,  whiskeys, 
rums  and  cordials  present  the  best  op- 

This  is  a  screw  10  draw  the  corks 

Out  of  the  casks  at  last. 
Where    cobwebbed,    gray    and    old    they 
stand 

In  the  cellars  of  the  past. 


portunity  for  the  consumer  to  procure 
pure  and  honest  liquors.  Better  not 
drink  at  all  than  drink  impure  or  doc- 
tored drinks;  so  the  surest  way  to  get 
the  best  is  to  purchase  of  L.  A.  McKin- 
non, Crowley,  La. 

Some    fellows    say,    "  I've    crossed    the 
drink," 
While   others    "drink   in"    knowledge 
high; 
But    what    drink    really    means,    you'll 
never  know. 
Until  you  drink  Green  Valley  Rye. 

— Casey  Bros.,  Scranton,  Pa. 

**I'U  be  at  the  fountain."  "  Get  your 
wet  goods"  here  during  190 — .  You 
couldn't  make  a  better  resolution — you 
couldn't  do  anything  that  would  net  you 
more  satisfaction  than  to  determine  to 
make  this  your  headquarters  for  wines 
and  liquors  from  now  on.  It'll  be  to 
your  interest  in  every  way  to  deal  here. 
You'll  get  the  best  there  is  in  wines  and 
liquors.  You'll  pay  less  for  them.  We 
buy  the  finest  distillates  in  "  bulk  " — and 
we  retail  them  at  "  bulk  "  prices.  Note 
the  following  specials — real  economy 
prices. — J.  H.  Friedenwald  ^  Co.,  Bal- 
timore, Md.,  Jan.  3,  1902. 

You  seem  to  be  quite  happy,  what's  up? 

Ha!  Ha!  Come  here,  old  boy,  and  I'll 
whisper  a  little  something  into  your  ear. 
I've  discovered  a  big  money  saving  fact. 
Yes,  sir,  I've  discovered  that  the  best 
wines  and  liquors  in  Frederick  can  be 
had  at  The  Buffalo,  at  prices  that  fairly 
stagger  one's  belief. — Chas.  Y.  Hauer, 
Frederick,  Md. 


Vintages  rare  and  precious  as  gold, 

Seals  of  the  Veuve  Clicquot, 
Hock  and  Moselle  and  Burgundy  Rose, 

Oh,  the  list  is  long,  we  know. 

Legacies  all  that  the  good  monks  left, 
And  here  is  the  silver  key 

To  open  the  doors  of  their  prison  house. 
And  to  set  their  spirits  free. 


BEVERAGES 


So  this  is  the  Christmas  gift  I  send 

In  a  spirit  of  toleration, 
With  only   one  warning    to  you,  my  friend 

To  use  it  in  moderation. 


BEVERAGES 


74 


GROCERY    ADVERTISING 


SOFT  DRINKS 


We  use  every  precaution  in  bottling 
Wheaton's  famous  bottled  soda  water,  to 
see  that  the  bottles  are  thoroughly 
cleansed.  The  same  precaution  prevails 
in  every  department  and  no  impurities 
are  allowed  in  the  preparation  of  the 
soda  water.  It  is  a  delightful  drink  for 
warm  weather  and  the  cost  is  just  the 
same  as  you  pay  for  inferior  soda  water. 
—Wheatons,  New  Bedford,  Mass. 


Our  fountain  is  doing  its  best  to  cool 
the  thirsty,  perspiring  multitude.  Its 
efforts  are  quite  successful,  we're  glad 
to  say.  From  out  of  the  multitude  of 
satisfactory  beverages,  we  might  single 
"The  Gibson  Girl"  as  just  a  little  the 
best. — Reynolds  Drug  Co.,  Denison,  Tex. 

Such  soda  water  as  we  are  now  serv- 
ing! Must  be  splendid  'cause  everybody 
says  so.  You  like  good  soda,  don't  you? 
Then  you  can't  help  liking  ours — no  one 
can,  it's  so  delicious  and  fresh  and  is  so 
frigidly  cold.— Towne,  Secombe  ^  Alii" 
son,  San  Bernardino,  Cat. 

For  all  occasions  Vineland  Grape  Juice 
Is  in  every  way  satisfactory.  Served  in 
a  punch  bowl,  with  chipped  ice,  it  is  de- 
lightful at  social  entertainments.  In 
fact  it  is  more  than  a  beverage;  it  cre- 
ates an  appetite,  acts  as  a  tonic  and  is 
beneficial  in  all  cases  of  sickness.  Vine- 
land  Grape  Juice  is  absolutely  pure.  Has 
strength,  color,  flavor.  For  sale  by  drug- 
gists and  grocers.  To  realize  just  how 
good  this  grape  juice  is,  send  ten  cents 
for  a  trial  bottle — not  an  ordinary  small 
sample  but  the  regular  ten  cent  bottle. — 
Vineland   Grape  Juice   Co.,    Vineland. 

Home  made  root  beer.  If  you  want  a 
healthful  and  refreshing  drink  for  the 
summer,  let  us  supply  you  with  quart 
bottles  and  patent  stoppers  attached,  at 
$1.00  per  dozen,  delivered  within  the  city 
limits.  You  can  get  a  bottle  of  root  beer 
extract  from  your  grocer  and  make  the 
cheapest  and  best  drink  obtainable. — 
Binghamton  Glass  Co.,  Binghamton. 

El  Verde  grape  juice!  This  is  a  grape 
juice  that  is  pure,  that  has  not  one  drop 
of  adulteration  in  it.  It  is  made  in 
Pomona  by  Louise  Gary  Smith  and  is 
just  what  its  name  implies — wholly  grape 
juice.  The  grapes  are  grown  in  the  El 
Verde  vineyard,  and  are  pressed  daily  in 
season.  The  benefit  derived  in  drinking 
a  pure  grape  juice,  both  in  health  and 
sickness,  is  not   realized  by   every   one. 

SOFT 


But  a  pure  grape  juice  like  the  El  Verde 
supplies  a  great  deal  of  nutriment  for 
the  body.  Single  pints  25c.— H.  Jevne 
Co.,  Los  Angeles,  Cal. 

R  U  particular?  Then  why  do  you 
drink  soft  stuff  from  old  bottles  with 
rusty  wire  and  rotten  rubber  stoppers? 
Ask  for  "Climax"  brand  soda  water. 
It's  for  particular  people.— Fred  L.  Nor- 
ton, Binghamton,  N.  Y, 

The  Coleman  soda  fountain  caters  to 
the  taste  of  people  who  know  quality  in 
soda  fountain  beverages.  Particular  at- 
tention is  paid  to  customers  both  at  the 
fountain  and  in  the  reception  room, 
fitted  up  for  those  who  desire  a  short 
rest  while  enjoying  the  delicious  concoc- 
tions of  our  expert  dispensers.— Co/«- 
man,  Memphis,  Tenn, 

It  may  be  interesting  to  people  who 
are  careful  about  what  they  drink,  to 
know  that  the  Pureoxia  beverages  are 
absolutely  pure  and  safe.  The  water 
used  is  a  pure  spring  water,  thoroughly 
and  effectively  filtered,  and  equal  care  is 
taken  in  every  department  of  the  manu- 
facture. You  can  bank  on  the  quality 
of  Pureoxia  drinks.— IVeirfo/i,  Robert- 
son Sj;  Co.,  Hartford,  Conn. 

"Welch's  grape  juice  is  a  safe  drink  for 
children  and  invalids.  Besides  being  pal- 
atable, it  contains  many  health-giving 
properties  unknown  in  any  other  bever- 
ages. Your  physician  will'  tell  you  Con- 
cord grapes  are  richer  in  vegetai)le  foods 
than  any  other  fruit— Welch  Grape 
Juice  Co.,  Westfield,  N.  Y. 

Fickle  taste  finds  itself  anticipated  at 
Cirkler's  soda  fountain.  We  have  a  va- 
riety of  sundaes,  sodas  and  mineral 
waters  that  number  into  a  hundred.  We 
appeal  to  your  taste  through  your  eyes 
by  having  ever}'thing  tastily  displayed 
and  served.  Our  service  is  prompt  and 
polite  and  the  whole  fountain  is  sanitary 
to  the  highest  degree.— C*a«.  H.  Cirkler, 
Minneapolis,  Minn. 

A  new  drink.— "Cantaleup  Sundae.'*  It 
is  made  of  ice  cream,  cantaleup  and  just 
a  dash  of  something  else  to  give  it  snap 
and  flavor.  The  newest  and  most  satis- 
fying drink  of  the  season.  Served  at  our 
fountain,  but  then  you  expect  to  find 
"the  new"  here  first.  Come  to-day  and 
be  cooled,  refreshed  and  rested  by  a 
"Cantaleup  Sundae:"— Reed  Hurlbut, 
Des  Moines,  la, 

DRINKS 


GROCERY    ADVERTISING 


75 


aA  Dutch  treat  is  one  where  one  always 
receives  the  equivalent  of  what  is  given. 
In  drinking  our  fine  bottled  goods,  our 
cream  soda,  strawberry,  ginger  ale,  or 
Dr.  Pepper,  you  more  than  get  the  equiv- 
alent of  what  you  pay  in  satisfaction, 
besides  getting  a  treat  that  is  fit  for  the 
^ods.— Excelsior  Bottling  Works,  San 
Diego,  Cal. 

Doesn't  it  make  you  tired  to  have  the 
soda  clerk  offer  you  the  old-fashioned 
drinks  when  you  ask  for  a  Mary  Mac- 
lane  highball?  This  new  and  up-to-date 
summer  drink  is  cooling,  refreshing,  in- 
vigorating and  devilish  good.  A  little 
different  from  anything  you  ever  tasted. 
To  be  had  only  at  our  fountain. — Newbro 
Drug  Co.,  Butte,  Mont. 

What  is  Grape  Fizz?  Why,  just  the 
nicest  blended  fruit  drink  you  ever 
tasted.  Made  of  the  true  fruit,  pure  as 
can  be — a  real  thirst  quencher.  Equally 
as  good  as  a  phosphate  or  with  ice 
cream. — Lucas    Bros.,    Mansfield,    Ohio. 

Grape  juice  for  strength.  There's 
nothing  like  the  pure  juice  of  luscious, 
ripe  grapes  to  give  one  strength.  It 
makes  pure,  rich  blood,  increases  one's 
weight  and  is  one  of  the  most  agreeable 
system  tonics  that  can  be  taken.  Espe- 
cially valuable  in  cases  of  debility  follow- 
ing illness.  It  also  makes  a  delicious 
beverage. — Gordon-Mitchell  Drug  Co., 
Winnipeg,  Can. 

Wanamaker  Grape  Juice  is  the  juice 
of  the  grape — pure  and  undefiled,  with- 
out chemicals  or  other  deleterious  pre- 
servatives. 

It  is  made  from  the  most  carefully  se- 
lected Lake  Erie  Concord  grapes,  thor- 
oughly sterilized,  and  fresh,  sweet,  and 
delicious. 

It  possesses  strengthening  and  tonic 
qualities,  is  harmless  and  easily  digested; 
and  makes  therefore  an  admirable  drink 
for  invalids. 

Its  rare  flavor  also  makes  it  a  most 
palatable  Summer  beverage,  to  be  taken 
either  in  full  strength,  or  diluted  with 
plain  or  carbonated  water,  and  served 
with  cracked  ice  and,  perhaps,  a  dash 
of  lemon. — Wanamaker,  New  York. 

It  is  called  by  many  "the  restful  drink." 
It  is  made  from  fresh,  full  cream  milk, 
and  contains  the  right  food  elements  in 
proper  proportion.  Try  a  cup  before 
going  to  bed  at  night — especially  if  the 
day  has  been  a  strenuous  one — see  how 
comfortably  you  rest  and  how  fresh 
you  awaken  the  next  morning.  It  is  a 
nutritive  diet  for  men,  women  and  chil- 
dren.— F,  Loeser  ^  Co.,  Brooklyn,  N.  Y. 

For  a  delightful  summer  drink  you 
should  visit  the  elegant  soda  fountains 

SOFT 


in  Biker's  stores.  Once  you  get  a  taste 
of  the  delicious  drinks  we  serve  you'll 
know  where  you  can  always  depend  on 
fully  satisfying  that  insatiable  summer 
thirst  with  something  really  good.  We 
have  a  number  of  "treats"  in  store  for  you 
— delectable  drinks  such  as  are  not 
served  at  ordinary  functions.  Drop  in 
first  chance  you  get. — Biker's,  Brooklyn. 

El  Verde  Grape  Juice — We're  selling 
the  new  vintage  now,  and  it  excels  in 
every  way  any  heretofore  put  on  the 
market.  The  "El  Verde"  grape  juice  in 
the  past  has  been  far  superior  to  all 
others,  and  our  patrons  will  be  more  than 
ever  pleased  with  the  new  vintage.  It 
is  nothing  but  pure  grape  juice  with  all 
the  natural  sweetness  and  flavor  of  the 
grape.  Unsweetened,  undiluted  and  no 
preservatives  of  any  kind  used. — H, 
Jevne,  Los  Angeles,  Cal. 

Lime  juice.  Do  you  know  that  there's 
nothing  quite  so  nice  for  a  summer 
beverage  as  a  drop  of  lime  juice.  Of 
course,  pure  lime  juice  is  the  only  kind 
to  buy.  To  be  absolutely  sure  that  you 
are  getting  pure  lime  juice  you  must 
buy  that  bottled  by  the  Hudson's  Bay 
Company.  Two  or  three  teaspoonfuls 
in  a  glass  of  cold  water  makes  a  drink 
fit  for  a  king.  A  bottle  will  make  about 
fifty  glasses;  very  special  indeed. — Hud" 
son's  Bay  Stores,  Vancouver,  B.  C. 

Keep  cool.  We  will  do  our  part  to- 
ward keping  you  cool.  At  our  fountain 
you  will  find  iced  beverages  that  are  not 
only  delicious  but  pure,  wholesome  and 
healthful.  Our  cream  is  the  cream  of 
creams.  We  have  electric  fans  to  assist 
the  cooling  process. — Reynolds  Drug  Co., 
Denison,  Texas. 

Ice  cold  deliciousness.  WTiat  a  satis- 
faction an  "ice  cold"  fountain  drink  is. 
How  delicious  it  is.  How  it  appeals  to 
the  appetite.  How  refreshing.  Ice  is 
not  saved  at  our  fountains.  We  know 
our  drinks  will  not  be  right  unless  "ice" 
and  plenty  of  it  is  used.  It's  the  "ice'* 
as  well  as  the  mixing  and  the  materials 
and  the  cleanliness  that  makes  our  foun- 
tain drinks  so  delicious. — Kingston,  Deni- 
son, Texas. 

New  and  old  beverages.  Tastes  differ, 
but  they  never  differ  so  much  that  they 
cannot  be  suited  at  our  fountain.  We 
serve  all  the  old-time  fountain  favorites 
as  well  as  all  the  new  ones  that  are 
worth  while.  If  you  want  plain  sodas, 
mineral  waters,  phosphates,  cream  com- 
binations, root  beer,  ginger  ale,  egg 
drinks,  ice  cream  soda  or  new  and  delici- 
ous specialties,  we  have  them — all  at 
their  best— Reynolds  Drug  Co.,  Deni- 
son, Texas. 
DRINKS 


76 


GROCERY   ADVERTISING 


GROCERY    ADVERTISING 


77 


Call  in  at  one  of  our  fountains  on  a 
hot  day  or  evening.  We  will  serve  you 
the  coolest  and  best  drinks  you  ever 
tasted.  They  quench  the  thirst  because 
they  are  made  right.  Expert  operators 
at  all  our  fountains.  All  the  latest 
American  drinks.— H^a/*on'*,  Winnipeg, 

Drink  at  the  big  white  onyx  fountain. 
Every  fancy  drink  made  by  expert  mix- 
ers from  genuinely  pure  materials. 
Clear,  sparkling  waters,  suggesting  cool, 
rock-bound  springs— phosphates,  sun- 
daes, egg  drinks,  lemonades.  Stop  as 
you  go  hy.—Boswell  ^  Soyes  Drug  Co 
Loa  Angeles,  Cal. 

A  lover's  retreat  in  our  soda  fountain. 
For  those  who  love  a  cool  and  refresh- 
ing soda  flavored  with  the  real  taste  of 
the  garden,  just  sweet  enough,  our  foun- 
tain suits.  There  must  be  something 
about  our  fountain  that  brings  people 
back  for  more.  You  will  come  back 
too,  when  you  taste  our  flavors. — Oicl 
Drug   Store,   San  Bernardino,  Cal 

Fancy  sundaes.  Good  every  day  in 
the  week  and  Sunday  too.  Pure*  ice 
cream  with  different'  combinations  of 
flavors,  fruits,  syrups,  nuts,  ices,  etc., 
so  ingeniously  put  together  as  to  make 
"the  most  delicious  and  cooling  dish  of 
frozen  cream—Toicne,  Secombe  4-  Alli- 
son, San  Bernardino,  Cal. 

Commodore  Peary  has  the  honor  of 
"The  nearest  the  pole."  The  "coolest 
5pot"  most  Springfield  people  can  dis- 
cover this  summer  will  be  found  in  the 
bottom  of  one  of  our  dishes  of  ice  cream 
or  a  glass  of  delicious  red  raspberry 
sherbet.  Fifteen  minutes  for  10  cents, 
away  from  the  hot  sun,  making  a  pleas- 
ant discovery  every  time  a  spoon  touches 
ihe  lips.— J/a/f/aii^T  ^-  Sons,  Springfield. 

White  Rock  Water— We  can't  sav  too 
much  about  White  Rock  water.  It  is 
without  question  the  finest  water  pro- 
curable for  drinking  purposes.  Its 
flavor  is  delicious  and  it  has  certain 
healthful   qualities   not  to   be   found   in 


other  waters.  It  is  full  of  life,  vim  and 
sparkle,  but  has  not  the  bite,  burn  and 
sting  of  other  charged  waters,  v  Every- 
body knows  the  need  of  pure  water— 
or  ought  to.  There  couldn't  be  a  water 
purer  than  White  Rock.  We  are  sole 
agents.— £f.   Jerome,   Los   Angeles,   Cal. 

Now!  About  the  dinner?  The  dinner 
has  three  essentials— turkey,  cranberrv 
sauce,  and  water.  The  water  ought  to 
be  purest  and  best,  so  call— The  Ingram 
Lithia    Water   Co.,    Birmingham,  Ala. 

Some  natural  drinks.  Mineral  Water 
is  Nature's  drink,  and  a  drink  fit  for 
the  gods  it  is,  for  it  does  its  duty  well 
and  quenches  your  thirst.  Verv  healthy, 
too.  You  ought  to  drink  a  glass  of  min- 
eral water  every  day.  We  carry  the 
various  brands.— Toirn*,  Secombe  &- 
Allison,    Druggists,    San    Bernardino. 

A  man  said  yesterday.  "I  have  par- 
taken of  Root  Beer  at  several  different 
fountains,  but  it  does  seem  to  me  some- 
how   that    what    I    get    at    the    People's 
Pharmacy  Fountain  is  the  most  refresh- 
ing and  best  tasting  of  all."    Not  only  is 
this    the    case    with    root    l>eer— it's    the 
same    with    everything    we   ser%'e.      Give 
us  a  fair  trial  and  you  will  be  convinced 
that  the  man  who  complimented  our  root 
beer  yesterday  was  correct.     Ice  cream 
delivered  to  any  j)art  of  the  citv  in  any 
quantity  without  extra  charge.— The  Peo- 
ple's Pharmacy,  Denison,   Texas. 

Pure   refreshing  Ginger  Ale.     No,  all 
ginger  ale  is  not  pure,  as  many  of  the 
so-called    ginger    ales    do    not    contain 
even  the  smallest  amount  of  ginger.   Our 
ginger    ale    is    the    "real    thing."  It    is 
made  of  genuine  ginger  root,  sugar  and 
pure    spring    Mater.      You'll    notice    the 
difference    when    you     try    it.       It's     a 
healthful   drink   and   is   niost   refreshing 
and  stimulating— just  the  drink  for  you 
when    fagged   out    with    the   heat.       On 
draught  at  our  fountains,  5c  a  glass,  or 
in   bottles    lOc— Central  Drug   Co.,  San 
Bernardino,  Cal. 


SOFT     DRINKS 


WINES 

"  This,**  said  the  host,  as  the  butler  appeared  with  two 
pony  glasses  of  the  amber  liquor,  "  is  some  especially 
•fine  brandy.    I  want  to  see  how  you  like  it" 

"Ah!**  exclaimed  the  guest  from  Texas,  as  he  tossed 
it  off,  "  that*s  good  liquah,  sah,  I  wouldn*t  mind  having 
a  drink  of  that,** — Philadelphia  Press, 


Wine  and  Spirit  Section.— We  know 
that,  quality  considered,  our  wines  and 
spirits  are  lower  in  price  than  any  to  be 
found  in  the  city.  We  make  a  point 
of  selling  nothing  but  what  is  absolutely 
pure,  making  this  a  safe  store  to  shop 
in.  We  do  away  with  the  unpleasant 
task  of  your  carrying  bottles  with  you  by 
delivering  free  all  purchases  to  any  part 
of  the  city. — Hudson's  Bay  Stores,  Van- 
couver, B.  C. 

Advertising  Wines. — There  is  a  certain 
pleasure  in  advertising  when  you  know 
you  are  telling  the  truth.  So  it  is  with 
me  when  I  advertise  and  tell  you  that 
the  wines  you  get  in  my  place  are  ab- 
solutely pure.  I  know  that  when  you 
buy  a  gallon  or  bottle  of  this  wine  and 
begin  to  take  it,  you  will  notice  the  bene- 
fits derived  from  it.  It  will  build  you 
up  more  than  any  tonic.  The  best  spring 
medicine. — Leon  Oreenberfs,  Hartford, 
Conn. 

Sweet  Isabella  Wine.  Beautiful  color 
and  absolutely  pure.  Retains  almost  per- 
fectly the  rich  fruity  flavor  of  the  sweet 
Isabella  grape  from  which  it  is  made. 
Because  of  its  purity  and  age  it  is  very 
beneficial  used  as  a  stimulant. — Oed- 
ney*s.  East  Orange,  N.  J. 

Pure  wines,  for  the  table,  the  invalid 
and  the  connoisseur.  Twenty  varieties 
of  the  choicest  productions  of  the  best 
known  vineyards  of  California. — Jos, 
Fleming  ^  Son,  Pittsburg,  Pa. 

Sherry  Wine.  If  you  are  in  the  habit 
of  using  an  imported  sherry  at  a  high 
price,  try  our  California  sherry.  It  is 
not  like  the  cheap  sherries.  It  is  the 
highest  grade  made  in  California.  It  has 
been  properly  made  and  aged,  and  it  is 
guaranteed  to  us  and  by  us  to  you  to 
be  strictly  pure.  It  makes  an  excellent 
stimulant  for  a  weak  stomach  and  is  sure 
to  cure  indigestion.  Try  it  and  you  will 
never  want  any  imported  sherry. — Leon 
Oreenberg,  Hartford,  Conn. 

The  very  life  of  the  grape — most 
healthful  of  fruits — all  the  sunshine  and 

Wl 


zest  it  has  gathered  as  it  ripened  in  the 
vineyard,  is  contained  in  Cook's  Imperial 
Champagne — the  most  delicious  and 
healthful  of  wines. — Cook's  Champagne 
Co.,  New  York,  N.  Y, 

Don't  you  agree  with  us  that  wine  has 
its  place  in  the  daily  menu  quite  as  much 
as  bread  and  butter?  We  think  so,  and 
would  like  to  bring  you  over  to  our  opin- 
ion. Our  special  sales,  held  every  sec- 
ond Saturday,  are  doing  much  to  popu- 
larize the  moderate  use  of  wine  as  a  table 
beverage.  Our  sale  prices  are  bona  fide 
reductions  from  list  rates  and  enable 
the  judicious  customer  to  obtain  high- 
grade  wines  at  a  cost  low  enough  to 
make  their  constant  use  an  economical 
consideration.^-Ca?jyornia  Winery,  SaC" 
ramento,  Cal. 

This  is  claret  time — claret  lemonade, 
punch,  sherbet  and  the  host  of  other 
good  things  in  which  claret  is  used. 
Claret  is  not  a  mere  luxury,  but  is  gently 
stimulating,  perfectly  wholesome  and  pos- 
sesses great  properties  of  building  up 
the  bone  and  muscle  of  the  human  frame, 
providing  it  be  good  and  pure.  That's 
the  kind  sold  here — we  have  the  domes- 
tic and  foreign  brands. — The  New  Store, 
Binghamton,  N.  Y. 

Your  physician  will  tell  you  of  the 
superior  medicinal  qualities  of  an  abso- 
lutely pure  fermented  grape  wine.  Great 
W^estern  champagne  is  the  choice  of  dis- 
criminating consumers  the  country  over, 
— Pleasant    Valley    Wine   Co.,  Rheims, 

Wines  for  the  home. — Of  course  you 
want  the  best,  and  most  people  know 
when  the  best  wines  are  wanted.  Noth- 
ing fills  the  bill  like  Peerless  Brand.— 
So.  Cal.   Wine  Co.,  Los  Angeles,  Cal. 

The  wisdom  of  selecting  a  beverage 
with  care  as  to  its  purity  and  quality 
must  be  apparent  to  everyone.  Great 
Western  Champagne  is  the  choicest, 
purest,  product  of  the  grape,  without  a 
superior,  under  any  label,  foreign  or 
domestic. — Pleasant  Valley  Wine  Co., 
Rheims,  N.  Y, 
NES 


78 


GROCERY    ADVERTISING 


WHISKEY 


The  truth  about  whiskey.     Rre  whis- 
key is  made  of  rye  grain  moistened  and 
heated  until  the  starch  in  the  grain  is  de- 
veloped.     Rye   or   barley    malt    is    then 
added  to  the  mash  and  a  chemical  change 
takes    place,    turning    the    starch    into 
sugar.     This   last   mixture   is   fermented 
by  the  use  of  yeast  and  the  product,  now 
technically  known  as  the  "beer,"  is  sent 
through  a  still  and  then  again  through 
a  second  copper  still,  from  which  we  get 
whiskey— a    high-proof    colorless    liquid. 
This  liquid  at  the  distillery  is  put  into 
oak  barrels  charred  on  the  inside  to  open 
the  pores  of  the  wood,  thus  permitting 
the    tannin    in    the    oak    to    come    more 
quickly  in  contact  with  the  whisker,  and 
in  the  course  of  time  becomes  the'  beau- 
tiful amber  colored  fluid  known  as  Rye 
whiskey.       This    process    seems    simple. 
The  secret  is  in  the  way  it  is  done  and 
in  the  quality  of  the  material  used.     In 
our  distillery  only  the  best  rye  grain  and 
the  best  and  highest  priced"  barley  malt 
is  used.     Only  the  best  oak  that  can  be 
bought  is  used  for  the  barrels.     All  this 
has  and  does  cost  money,  but  it  has  made 
the    reputation    of    Gibson's    pure    Rye 
whiskey;   it  has  made  the  Gibson's  dis- 
tillery   the    largest    producer    of    High 
grade  Rye  whiskey  in  the  world.— Moore 
^  Sinnotf,  Philadelphia,  Pa. 

Good  liquors  are  what  we  handle.  We 
never  care  to  recommend  poor,  cheap 
stuff.  Fine  liquors  that  please  the  most 
particular  are  here  in  any  quantity  de- 
sired. Holiday  supplies  are  easily  ob- 
tained at  very  reasonable  prices.  Those 
who  are  not  well  posted  can  have  the 
value  of  our  experience  by  asking.— D. 
S.  Jray  Druff  Co.,  Colorado  Springs,  Col, 


A  neighborly  feeling  prompts  one  to 
be  sociable  at  times  and  extend  hos- 
pitality to  their  friends  when  they  call, 
so  keep  your  sideboard  stocked  with 
good  table  wines,  pure  and  velvety  whis- 
key from  our  choice  stock  of  liquors. 
Our  prices  are  always  right,  and  our 
goods  are  always  fresh.— Ingersoll  & 
Esler,  San  Bernardino,  Cal. 

We  are  able  to  offer  the  largest  stock 
of  all  the  best  known  and  reliable  brands 
of  select  whiskies,  also  an  enormous  and 
varied  stock  of  whiskies  put  up  under 
our  own  label  and  bottled  under  our  di- 
rect supervision  in  our  wine  rooms. 
These  from  rigid  tests  prove  second  to 

WHI 


none  and  for  aroma  and  flavor  are  rarelv 
equaled.     They  are   the   best   to  be  had 
at  any  price.     From  all  over  this  state 
and  many  others  besides  come  mail  or- 
ders  for  our  brands.     These   are   flUed 
promptly    and    shipped    by    return    ex- 
press.   All  of  our  goods  carrj'  with  them 
the  guarantee  of  absolute  satisfaction  or 
money  refunded.    As  a  store  for  family 
liquors    we   lead— our   prices    always   by 
comparison  showing  a  drop  below  others 
by  fully  thirty  per  cent.,  this  because  we 
are  satisfied  with  small  profits.— /aro6'# 
Pharmacy,  Atlanta,  Ga. 

"A  little  whiskey  now  and  then  is 
relished  by  the  best  of  men,"  and  above 
all  let  it  be  Oronoco  Rye.  Oronoco  Rye 
is  not  a  M-hiskey  that  is  to  build  up*  a 
sale  for  to-day  and  be  forgotten  or  sup- 
planted to-morrow.  It's  a  whiskey  whose 
merit  of  quality  makes  it  permanent 
friends,  whose  list  grows  longer  all  the 
time.  The  man  who  drinks  Oronoco  to- 
day will  drink  it  years  hence.  He'll 
never  find  another  rye  so  tastv,  so  rich, 
so  all-satisfying.— E^jrarc?  J.  Quinn, 
Washington,  D.  C. 

Don't    forget    that    among   the   multi- 
plicity  of   candidates    offered    for   your 
suffrage  there  is  one  indorsed  by  all  'par- 
ties.    Republicans,  Democrats, 'Socialists 
and    even    the    Prohibitionists,   when    the 
doctor  orders  it,  and  that  is  the  G.  F   H 
Private  Stock  Rye  Whiskey.    Polls  open 
from  6  a.  m.  till  9  p.  m.     Saturday  till 
11    p.   m.     You   can   send  your  vote  bv 
mail,  or  telephone  406.— (?co.  s.  Hewet't 
Co.,   Worcester,  Mass. 


All  of  the  injurious  effects  attributed 
to  whiskey  come  from  mixed,  manipu- 
lated stuff  that's  but  a  poor  imitation  of 
the  real  article.  Pure  whiskey,  properly 
made,  Mell  aged  and  untampered  with 
is  not  only  harmless,  but  decidedlv  bene- 
ficial. It  is  difficult  to  obtain  the  right 
article  because  there's  less  profit  to  the 
dealer.  Every  drop  of  whiskey  sold  here 
is  guaranteed  to  be  absolutely  pure.  I 
stake  my  reputation  on  every  transac- 
tion.—/. H.   Oppenheim,  Atlanta,  Oa. 

On  the  buffet,  in  the  sick-chamber,  in 
the  mountains  or  at  shore,  a  pure  stimu- 
lant like  Green  Valley  rye  whiskey 
stands  ready  like  a  sentinel!  over  your 
health  and  happiness.  Faultless  in 
quality— honest  in  measure.— Ca*cw 
Bros.,  Scranton,  Pa. 
SKEY 


GROCERY    ADVERTISING 


79 


^  In  the  buying  of  whiskey  you'll  search 
far  and  long  to  find  another  liquor  store 
selling  whiskies  with  the  same  relative 
quality  and  price — and  after  you  have 
sought  you'll  not  find  it.  It  don't  exist, 
and  there  are  obvious  reasons  why.  But 
it's  the  whiskies  themselves  that  interest 
you.  Take  each  price — 50c.,  75c.,  $1  and 
on  up — price  for  price  you  can't  dupli- 
cate the  quality  we  give  you  in  any 
liquor  store  in  the  countrj',  any  more 
than  you  can  our  price  in  the  drug  line. 
— Jacob's   Pharmacy,  Atlanta,  Ga. 

Cold  Weather  Suggests  Whiskies. — 
Cold  weather  suggests  the  replenishing  of 
the  whiskey  bottle  in  the  medicine  cab- 
inet. 

Absolute  purity  ought  to  be  a  factor 
included  always  in  your  whiskey  buying 
but  positively  when  it's  for  the  family 
use.  We  lay  great  stress  upon  purity. — 
Jacob's  Pharmacy,  Atlanta,  Ga. 

Oronoco  Rye,  a  time-honored  stimu- 
lant of  absolute  purity.  The  perfection 
of  aroma  and  taste  is  found  in  Oronoco 
Rye.  Its  age,  purity  and  flavor  are  of 
the  highest  standard.  Its  quality  made 
and  maintains  it  as  the  favorite  tonic 
for  home  use!  Remember  when  the  doc- 
tor savs  "  A  little  whiskev."  He  means 
pure  whiskey — Oronoco  Rye.  Therefore, 
it  is  essential  that  you  always  have  a 
supply  of  Oronoco  Rye  on  hand.  Its 
richness  and  deliciousness  makes  it  pre- 
ferred for  mixed  drinks. — Edward  J. 
Quinn,  Washington,  D.  C. 

Good  liquor  rightly  used  is  food  and 
medicine. — We  furnish  the  liquor — as 
pure  to  you  in  the  pint  as  we  get  it  in 
the  barrel — straight  from  the  grain  grown 
by  sun  and  rain,  with  no  poison  to  craze 
you,  no  drug  to  stupefy,  and  with  no 
unholy  mixture  to  put  your  natural  ap- 
petite to  sleep. — J.  W.  McKeon  ^'  Co., 
Worcester,  Mass. 

Ask  any  man  who  is  a  judge  of  good 
liquor,  and  he  will  tell  you  that  our 
reputation  for  the  finest  goods  at  rea- 
sonable prices  is  not  excelled  by  anyone 
in  the  citv,  and  if  vou  want  to  see  how 
true  it  i-i  give  us  a  call. — Empire  State 
Wine  Store,  Schenectady,  X.   Y. 

Our  old  Golden  Wedding  rye  is  the 
most  popular  and  at  the  same  time  satis- 
factorv  rve  whiskev  that  we  sell.  It  is 
a  perfectly  pure  straight  old  whiskey, 
that  will  at  once  commend  itself  to  all 
for  family  or  medicinal  purposes.  It  is 
just  what  you  ought  to  expect  a  high 
grade  rye  should  be.  If  it's  a  question 
of  price  the  figure  may  not  suit  you.  If 
It's  a  question  of  quality  at  the  price 
you  will  be  well  suited. — Johnson  4' 
Brother,  New  Haven,  Conn. 

WH 


This  whiskey  is  noted  for  its  high 
quality,  perfect  purity,  and  mellow  age. 
It  is  made  exclusively  by  the  Sweet  Mash 
process  from  carefully  selected  grain,  in 
the  immediate  vicinitv  of  the  distillerv, 
and  received  by  us  direct  from  Govern- 
ment Bonded  Warehouse,  and  guaranteed 
to  be  absolutely  free  from  all  matter 
prejudicial  to  health,  and  is  especially 
recommended  for  medicinal  use  as  a 
pure  and  healthful  stimulant. — Leon 
Greenberg's,  Hartford,  Conn. 

H.  J.  W.  Old  Bourbon  has  a  broader 
range  of  medicinal  uses  than  anything 
else  you  can  keep  in  the  house.  There's 
scarcely  an  ill  in  which  a  really  good 
whiskev  is  not  beneficial.     H.  J.   W.  is 

ft- 

pure,  thoroughly  aged  and  exceptionally 
fine  flavored. — H.  J.  Woollacott,  Los 
Angeles,  Cal. 

Going  away  for  a  little  rest? — Avoid 
the  dangers  that  lurk  in  a  change  of 
water,  by  taking  with  you  a  positive 
safeguard.  Green  Valley  Rye  WTiiskey. 
^asey  Bros.,  Scranton,  Pa. 


The  lesson  of  this  past  year  has  been 
that  no  one  should  purchase  any  whis- 
key other  than  pure  whiskey.  Purity 
can  only  be  assured  by  guarantees  back 
of  which  stand  responsible  and  reputable 
houses. — The  Cook  ^  Bernheimer  Co., 
New  York,  N.  Y. 

When  the  grand  man  Marquette  gave 
up  his  life  exploring  the  mighty  Missis- 
sippi and  the  country  through  which  it 
flows,  little  did  he  realize  that  a  mighty 
fine  whiskey  would  bear  his  name  and 
serve  the  many  millions  who  were  to  come 
and  inhabit  the  territory  he  opened. 
Marquette  whiskey  has  not  betrayed  the 
man  after  whom  it  was  named — it  is  a 
pure,  high-grade  whiskey — serving  faith- 
fully and  well  all  who  depend  upon  it 
for  refreshment  and  vigor — it  is  a  stimu- 
lant that  has  no  equal  among  whiskeys. 
— Grommes  ^   Ullrich,  San  Francisco. 

Time  for  high  balls  is  right  now,  when 
warm  summer  davs  make  them  most  en- 
joyable.  Our  imported  Scotch  whis- 
kies are  unequaled  for  this  purpose,  be- 
ing of  exquisite  flavor  and  purity.  Every- 
thing in  the  line  of  wines  and  liquors 
for  family  and  medical  use  offered  by 
us  will  be  found  to  be  the  best  obtain- 
able.—Frtd  /.  Kiesel  <|-  Co.,  Ogden,  Utah. 

What  kind  of  whiskey?  Are  you  satis- 
fied with  the  cheap  kinds  put  up  in  short 
measured  bottles  and  diluted  you  know 
not  how  much?  Or  do  you  want  a  whis- 
key that  can  be  relied  upon?  Such  a 
whiskey  is  Zimbal  Rye  Whiskey. — Faxon, 
William  ^l'  Faxon,  Bufalo,  N.  Y. 
ISKEY 


80 


GROCERY    ADVERTISING 


GROCERY    ADVERTISING 


81 


!    1 


BEER 


Aimed  at  you.— This  advertisement  is 
intended  to  catch  your  eye,  with  the  ex- 
press idea  of  calling  your  attention  to 
the  merits  of  High  Grade  Export  Beer. 
Once  you  have  tried  High  Grade  Ex- 
port Beer,  as  far  as  you  are  concerned 
we  need  advertise  no  longer— you'll  ad- 
vertise it  for  us  by  recommending  it  to 
your  friends.  But  try  High  Grade  Ex- 
port Beer.— Phoenix  Brewing  Co.,  West 
Bay  City,  Mich. 

If  we  fail  to  please  your  taste  with 
the  sparkling  beer  and  high  grade  wines 
and  liquors  and  refreshing  hot  drinks  we 
are  serving  at  the  Acadia,  there  must  be 
something  radically  wrong  with  yourself, 
for  it  certainly  can't  be  with  the  quality 
of  our  goods,  as  they  are  the  best  that 
can   be  obtained,  and  we  know  how  to 
serve  them  to  the  queen's  taste. 
Christmas    cheer ! 
And    Olympian    Beer ! 
They  will  go  together  this  year. 
^Henry  Seiffert,  Spokane,  Wash. 
Stegmaier's   Porter   is   the   most   deli- 
cious, refreshing  of  all  summer  drinks, 
not  only  that,  but  it  is  a  sustaining  food 
beverage  for  those  who  are  "  run  down." 
Ask  your  physician  about  it,  then  order 
a    case,    pint,    or    half    pint    bottles.— 
Stegmaier  Brewing  Co.,  Wilkes-Barre. 

Our  beer  is  the  perfect  and  unques- 
tionably the  finest  product  possible   of 
malt  and  hops.     This   perfection   is  at- 
tained by  reason  of  the  highest  grade  of 
malt   and   hops,   the   absence   of   substi- 
tutes and  chemicals,  and  the  application 
of  the  most   approved   German   method 
under  the  skillful  direction  of  an  expert 
brewer.    On  the  quality  of  our  beer  alone 
has  our  business  been  built  up  and  our 
name  become  known  all  over  this  coun- 
try.   There  is  no  sterling  quality  of  the 
best  imported  which  costs  100  per  cent, 
more,  lacking  in  our  beer,  while  the  most 
mferior  domestic  beers  cost  only  one  cent 
less  a  bottle  than  our  fine  and  luxurious 
food  beverage.— Pie^  Bros.,  Brooklyn. 

When  the  patient  is  weak,  the  doctor 
says:  "Drink  beer."  When  the  nerves 
need  food,  beer  is  the  usual  prescrip- 
tion. So,  in  insomnia;  so  in  nervous- 
ness. The  doctor  knows  that  malt  and 
hops  are  nerve  foods  and  tonics.  And 
he  knows  that  most  people  drink  too 
little  fluid  to  rid  the  svstem  of  waste 
He  knows  that  pure  beer  is  good  for  you. 
That    is   why    he    says    "  Schlitz."      He 


BEER 


knows  that  Schlitz  beer  is  brewed  in 
absolute  cleanliness.  It  is  even  cooled 
in  filtered  air.  And  every  bottle  is  steri- 
hzed.  Half  the  cost  of  our  brewing  is 
spent  to  insure  absolute  purity.  Ask  for 
the  brewery  bottling.— Jo*.  Schlitz  Brew- 
ing Co.,  Youngstown,  Ohio. 

"  Man  serves  his  time  to  every  trade 

save  censure— Critics  all  are  l)orn,  not 
made."— The  beer  brewed  to-day  by  the 
Worcester  Brewing  Corporation  is  be- 
yond the  criticism  or  censure  of  the  most 
exacting  connoisseur.  It  gives  strength, 
health  and  happiness.  It  is  a  valuable 
food  in  the  home.  It  is  brewed  from 
the  finest  Bohemia  Hops,  which  are  im- 
ported expressly  for  us.  The  very  best 
fruits  of  Nature  are  used  in  the  brew- 
ing, and  the  utmost  precautions  are 
taken  that  purity  and  perfection  mav  al- 
ways be  secured.  Cleanliness  is  *  our 
v^&tchword.— Worcester  Brewing  Corpor- 
ation, Worcester,  Mass, 

Ale  brewed  from  malt  alone  possesses 
important  dietic  properties  that  are 
lacking  in  common  ales.  Carling's  Ale 
is  brewed  from  the  purest  and  most 
scientifically  prepared  malt,  and  contains 
more  food  and  less  alcohol  than  com- 
mon ales.  That  is  why  it  is  so  regularly 
prescribed  by  family  physicians  for 
building  up  their  patients.-^'ar/j'no,  To- 
ronto, Can. 

Beer  weather  beer  should  be  pure  beer, 
wholesome  beer,  well  brewed  beer,  prop- 
erly aged  beer,  clean  beer,  fine  tasting 
beer,  sparkling  spring  water  beer,  per- 
fect beer.  To  be  all  these,  it  must  be 
Olympia  beer,  which  is  the  onlv  beer 
combining  all  these  good  qualities.  Every- 
body  drinks  Olympia  heer.— Henry  Seif- 
fert, Spokane,  Wash. 

The  beverage  that  cheers  and  invigor- 
ates during  summer's  depressing  heat  is 
the  American  family  beer.  For  luncheon, 
dinner  or  at  bedtime  it  is  the  drink  par 
excellence  for  health,  strength  and  nerve. 
Don't  fail  to  try  a  case  of  this  pure 
and  palatable,  as  well  as  refreshing  beer, 
and  you  will  never  be  without  it  for  a 
day  afterwards.— ^m^riVan  Brewing  and 
Malting   Co.,  Grand  Forks,  N.  Dak. 

For  that  tired  feeling  there  is  nothing 
to  equal  a  glass  of  Walkerville  Lager. 
It  will  tone  up  your  system  and  recuper- 
ate your  worn-out  energj-  better  than 
anything  e\se.~Smith*s,  St'  Thomas,  Ont. 


For  health  and  happiness  there  is  no 
beverage  that  can  approach  our  beer. 
It  is  always  pure,  of  uniform  quality 
and  of  the  highest  excellence.  It  has 
that  luscious  flavor,  combined  with  a 
body  and  strength,  that  is  the  delight 
of  all  connoisseurs. — American  Brewing 
and  Malting  Co.,  Great  Falls,  Mont. 

The  drink  for  summer  is  Lexington 
bottled  beer.  When  properly  cooled  it  is 
not  only  delightfully  refreshing,  but  its 
tonical  properties  will  counteract,  as  no 
other  drink,  the  debilitating  efl'ects  of 
hot  weather,  and,  being  properly  matured, 
will  never  cause  biliousness  like  badly 
brewed  "  green  beer."  It's  a  marvel  of 
purity,  and  is  bottled  with  the  greatest 
care. — Lexington  Brewing  Co.,  Lexing- 
ton, Ky. 

Taste  the  test.  Uniformly  good  taste 
is  the  infallible  sign  of  well-brewed 
beer!  It  demonstrates  the  use  of  the 
very  best  barley-malt,  highest  grade  Bo- 
hemian hops,  special  culture  yeast,  and 
thoroughly  filtered  water.  The  best  tast- 
ing beer  is  Budweiser,  "  King  of  Bottled 
Beers."  It  always  tastes  the  same. — An- 
heuser-Busch Brewing  Ass'n,  St.  Louis. 

Pure  beer,  any  physician  will  tell  you 
that  beer  as  a  table  beverage  is  conducive 
to  health — and  he  will  also  lay  emphasis 
on  the  need  of  having  beer  that  is  abso- 
lutely pure.  Champagne  velvet  beer  is 
pure.  It  is  not  only  a  drink,  but  a  food — 
and  creates  a  wholesome,  natural  appe- 
tite for  such  other  foods  as  are  most 
necessary  to  health.  Champagne  velvet 
beer  works  with  nature.  Order  a  trial 
case.  Either  Phone  1664. — Terre  Haute 
Brewing  Co.,  Indianapolis,  Ind. 

Make  Old  Sol  go  way  back  and  sink 
down  by  quafiing  a  glass  of  Birkhofer 
beer. — The  Birkhofer,  Minneapolis,  Minn. 

Are  you  tired? — Spring  fever  is  catch- 
ing. And  such  a  tired  feeling.  Want 
to  know  how  to  cure  it?  Whenever  you 
feel  it  coming  on,  just  get  next  to  a 
glass  of  right  good,  cold,  foaming  Steam 
Beer.  You'll  find  it  the  best  spring 
fever  tonic  you  ever  took.  It's  cooling, 
refreshing,  appetizing  and  delicious. — 
Union  Brewing  Co.,  Los  Angeles,  Cal. 

Something  to  brace  up  your  energies 
and  give  them  new  life  on  a  hot  day  is 
a  glass  of  our  pure  and  healthful  Al- 
toona  Brewery  Beer.  For  the  profes- 
sional or  business  man  that  becomes  de- 
bilitated or  loses  his  appetite  from  heat, 
or  any  other  cause,  there  is  nothing  that 
will  prove  a  strengthener  and  appetizer 
like  our  beer. — Altoona  Brewery,  AU 
toona.  Pa. 

Whatever  you  drink  outside,  let  your 
home    beer    be    Schlitz.      That    is    pure 

BEE 


beer.  No  bacilli  in  it,  nothing  to  make 
you  bilious.  Beer  is  a  saccharine  prod- 
uct, and  germs  multiply  rapidly  in  it. 
The  slightest  taint  of  impurity  quickly 
ruins  its  healthfulness.  We  go  to  the 
utmost  extremes  to  prevent  that.  Cleanli- 
ness is  a  science  where  Schlitz  beer  is 
brewed.  We  even  cool  the  beer  in  plate 
glass  rooms,  in  nothing  Ijut  filtered  air. 
Then  we  filter  the  beer.  Then  we  steri- 
lize every  bottle.  And  Schlitz  beer  is 
aged.  The  beer  that  makes  you  bilious 
is  green  beer.  When  you  order  beer  for 
your  home,  get  the  healthfulness  with- 
out the  harm.  Get  a  pure  beer,  get  an 
old  beer,  get  Schlitz.— Tai/ /or  Brewing 
4r  Malting  Co.,  Albany,  N.  Y. 

When  women  entertain  at  cards,  etc., 
there's  some  sort  of  a  beverage  required 
— and  it  ought  to  be  a  good  beverage  for 
the  sake  of  one's  personal  satisfaction. 
Each  guest  will  enjoy  Rainier  Beer — it's 
something  that  is  distinctly  good,  and 
there  isn't  a  drop  of  harm  in  a  houseful 
of  it.  Its  flavor  makes  staunch  friends. 
— Los  Angeles  Wine  Co.,  Spokane,  Wash. 

Don't  be  mean — share  good  things  with 
your  family.  Send  home  a  case  of  Birk- 
hofer Beer.  It  is  the  par  excellence  of 
the  brewmaster's  skill. — The  C.  Birkhofer 
Brewing  Co.,  Minneapolis,  Minn. 

There  is  nothing  so  bracing  and  thirst 
quenching,  when  suff'ering  from  spring 
fever  or  fatigue,  as  a  foaming  glass  of 
our  beer.  You  think  you  have  a  new 
lease  on  life  after  enjoying  its  exhilara- 
ting thrill. — Altoona   Brewery,  Altoona, 

It's  never  too  late  to  test  the  quality  of 
Metz  Bros.'  beer.  It's  an  excellent  spring 
medicine,  good  to  taste,  easy  to  take,  and 
an  appetite  creator  in  whose  wake  sat- 
isfaction always  follows. — Metz  Bros, 
Brewing  Co.,  Omaha,  Neb. 

Just  before  retiring  a  glass  of  Lexing- 
ton Beer  will  insure  a  peaceful,  unbroken 
sleep.  It  is  soothing  and  restful  for  the 
nerves,  aids  digestion  in  its  tonical  ef- 
fect. In  the  morning  you  will  awake 
feeling  bright  and  vigorous.  This  is  an- 
other guarantee  of  its  purity.— Lexing- 
ton Brewing  Co.,  Lexington,  Ky. 

You  can  get  more  satisfaction  out  of 
an  absolutely  pure,  well-made  beverage 
than  any  other  kind  and  that's  why  Rain- 
ier Beer  holds  its  old  friends.  Once 
you  try  it,  the  other  kinds  are  not  good 
enough. — Los  Angeles  Wine  Co.,  Spokane, 
Wash. 

A  night  cap  is  all  right  if  it*s  Gold 
Top  Bottled  Beer.  It  means  sound  sleep 
and  pleasant  dreams.  Drink  it  freely — 
you'll  never  have  a  headache  in  the 
morning. — Jetter    Brewing    Co.,    Omaha, 


8S 


GROCERY    ADVERTISING 


GROCERY   ADVERTISING 


! 


Treat  your  palate  these  hot  days  by 
drinking  New  England  Beer.  Its  pur- 
ity and  health  fulness  are  endorsed  by 
leading  chemists  and  physicians.  Try  a 
case  of  the  brewery  bottling  at  your 
home  or  at  the  shore  and  notice  the 
improvement  this  beer  speedily  effects 
in  your  appetite,  energy,  strength  and 
vigor.  Watch  how  it  brightens  the  spirits 
and  gives  freedom  from  indigestion 
anaemia  and  debility.— iVeMj  England 
Brewing  Co.,  Hartford,  Conn, 

Nectar  for  the  gods  was  never  sipped 
with  such  gusto  as  the  epicure  feels 
when  a  glass  of  our  delicious,  sparkling 
and  highly  invigorating  beer  trickles  past 
his  fastidious  palate.  When  run  down 
in  health,  or  when  you  have  that  "all 
gone  "  feeling,  try  a  bottle  of  our  beer. 
You  will  think  it  is  the  long  sought  for 
fountain  of  youth  and  renewed  vigor. — 
Jac  Kiewel  Brewing   Co.,  Crookgton. 

The  cooling  influence  of  a  glass  of 
beer  on  a  hot  day  cannot  be  overesti- 
mated, especially  when  it  is  a  glass  of 
pure  and  invigorating  American  beer. 
It  is  without  a  rival  in  flavor,  palatable- 
ness  and  deliciousness,  and  is  a  bracer 
that  will  keep  up  your  strength  during 
summer's  depressing  heat.— American 
Brewing  and  Malting  Co.,  Great  Falls. 

Served  to  the  best  families  in  Omaha 
who  appreciate  the  high  quality  of  the 
Metz  beer  as  a  beverage  and  as  an  in- 
vigorating tonic  the  Metz  is  every  day. 
Our  fine  brew  is  gaining  favor  every  day 
with  both  invalids  and  convalescents,  as 
well  as  for  a  table  beverage.  If  you 
haven't  yet  ordered  it  don't  fail  to*  do 
so.  It  will  repay  you  in  both  health  and 
strength.— Metz  Bros.  Brewing  Co., 
Omaha,  Xeb. 

The  beverage  that  cheers  and  invigor- 
ates during  summer's  depressing  heat  is 
the  Bohemian  lager  beer,  brewed  by  the 
Buffalo  Brewing  Company,  Sacramento. 
For  luncheon,  dinner  or  at  bedtime  it  is 
the  drink  par  excellence  for  health, 
strength  and  nerve.  Don't  fail  to  try  a 
case  of  this  pure  and  palatable  as  well 
as  refreshing  beer,  and  you  will  hever 
be  without  it  for  a  dav  afterwards.— 
Hansen  4-  Kahler,  Oakland,  Cal. 

Banner  beer  a  friend  !  Not  a  foe.  Be- 
cause the  materials  that  enter  into  the 
manufacture  of  Banner  Beer  are  ab- 
solutely pure.  No  "dopes'*  or  drugs 
whatever.  Laborers  and  many  others  sub- 
ject to  weak  backs  and  kidney  troubles 
will  drink  no  beer  but  Banner.  They 
say  it  builds  up  the  system,  instead  oV 
injuring  the  kidneys.  These  facts  plainly 
demonstrate  the  purity  of  our  product. 
— Banner  Brewing  Company,  Saginaw. 

BEE 


83 


If  you  wish  to  be  healthy  and  happy 
drink  good  beer,  such  as  the  Lexington 
brand,  known  for  its  purity,  palatability 
and  general  excellence.  Some  beers  taste 
good,  but  are  not  good,  some  beers  are 
good,  but  don't  taste  good.  Lexington 
beer  tastes  good  and  is  good— yet  our 
price  is  not  in  excess  of  inferior  makes. 
Have  you  tasted  our  beer?— Lexington 
Brewing   Co.,  Lexington,  Ky. 

It's  a  good  brew.— Try  our  beer;  it's 
light,  healthy,  tasty,  bright  and  spark- 
ling, refreshing  and  exhilarating.  Our 
beer  is  a  beverage  you'll  enjoy  at  your 
meals.  Let  us  send  you  a  case  bottled. 
^Salem  Brewery  Association,  Salem. 

The  drink  for  summer  is  Congress 
bottled  beer.  When  properly  cooled  it 
is  not  only  delightfully  refreshing,  but 
its  tonical  properties  will  counteract,  as 
no  other  drink,  the  debilitating  effects  of 
hot  weather,  and,  being  properly  matured, 
will  never  cause  biliousness  like  Imdly 
brewed  "green  beer."  It's  a  marvel  of 
purity,  and  is  bottled  with  the  greatest 
care.— Haberle  Brewing  Co.,  Syracuse. 
N.  Y. 

The  fountain  of  youth  and  vigor  that 
has  been  sought  for  so  eagerly  could  be 
found  in  our  beer.  The  l)est  way  to 
remain  young  is  to  keep  up  your  con- 
stitutional strength  with  a  good,  pure 
and  invigorating  beer  like  that  brewed 
by  the  Lexington  Brewery.  In  hot 
weather  it  is  both  food  and  drink,  and 
is  always  palatable.— Lexington  Brewing 
Co.,  Lexington,  Ky. 

Competition  is  the  life  of  trade,  but 
success  is  won  by  merit;  that's  why 
Stegmaier's  beer  is  far  in  the  lead  with 
popular  preference— wholesome,  health- 
ful, invigorating— because  it  is  properly 
aged,  alysolutely  pure.— Stegmaier  Brew- 
ing  Co.,  Wilkes-Barre,  Pa. 

What  have  you  on  the  ice?  An  im- 
portant question  in  these  hot  days,  which 
can  always  be  satisfactorily  answered  if 
you  keep  a  stock  in  the  house  of  some 
of  the  following  well  known  pure  and 
healthful  ales,  porters  and  lagers— 
Smith  Bros.,  Xew  Bedford,  Mass. 

A  picnic  without  beer!  Perish  the 
thought!  To  be  sure  you  want  beer  at 
every  picnic  to  wash  down  the  usual 
picnic  sandwiches,  cold  meats,  crackers, 
etc.  Don't  let  it  escape  your  attention 
that  Kiewel's  beer  is  a  "picnic"  beer 
for  any  and  every  occasion.— Kiewel, 
Crookston,  O. 

There  are  two  things  these  summer 
days  great  for  your  health— recreation 
and  good  beer.— TA^  Pittsburg  Brewing 
Co.,  Scranton,  Pa. 


Something  tempting  to  the  jaded  pal- 
ate is  to  be  found  in  the  brand  of  beer 
we  have  to  offer,  the  Metz.  It's  an  ap- 
petizer, a  tonic  and  an  aid  to  digestion. 
For  family  and  table  use  we  deliver  it 
in  case  of  ^4  bottles,  pints  or  quarts. 
Wish  you'd  order  a  sample  case. — Metz 
Bros.  Brewing  Co.,  Omaha,  Neb. 

Our  beer  is  chemically  pure,  an  analy- 
sis by  experts  will  attest.  Good  reason; 
hops,  water  and  all  the  rest  of  the  in- 
gredients are  the  best  we  can  buy,  our 
brewer  knows  his  business  and  we  take 
honest  pride  in  our  product.  You  can't 
do  better  than  buy  our  beer. — American 
Brewing  and  Malting  Co.,  Great  Falls, 

These  hot  days  you  want  a  good 
cooling  drink  in  the  home.  It  needs  to 
be  refreshing  and  healthful.  Beer  is 
what  you  want — it  is  the  best  thing  you 
can  drink  for  a  hot  day.  It  quenches 
the  thirst  quicker  than  soda  water  or 
lemonade,  and  is  healthful.  Rainier  beer 
is  the  beer  vou  want  for  the  home.  It 
is  as  pure  as  a  beer  can  be  brewed — it 
is  absolutely  healthful — the  entire  fam- 
ily can  use  it.  A  dozen  bottles  deliv- 
ered to  your  home  for  $:?.00,  or  20  cents 
the  single  l>ottle. — Los  Angeles  Wine  Co., 
Los  Angeles,  Cat. 

Here's  a  sign  of  good  cheer  in  the 
pure  amber  beer  that  gives  vigor  and 
pleasure  and  joy.  A  perfect  brew.  Un- 
excelled for  tal>le  use  and  highly  recom- 
mended for  the  weak  and  convalescent. 
Palatable,  wholesome  and  nutritious, 
Metz's  beer  is  the  standard  of  quality. — 
Metz  Bros.   Brewing   Co.,   Omaha,  Neb. 

An  ideal  home  drink  must  be  palatable, 
refreshing  and  healthful,  and  it  must  be 
pure.  It  must  be  a  drink  that  the  en- 
tire family  can  use.  Rainier  beer  is 
just  such  a  home  drink.  It  is  good 
for  both  woman  and  child,  has  medicinal 
properties,  and  is  as  pure  as  good  ma- 
terial and  workmanship  can  possibly 
make  it. — Los  Angeles  Wine  Co.,  Los 
Angeles,  Cal. 

The  right  kind.— Our  bottling  is  the 
summer  drink  par  excellence.  It  is  pure, 
wholesome,  refreshing.  Prepared  and 
bottled  in  absolute  cleanliness,  in  accord- 
ance with  the  most  approved  methods. — 
Spokane  Bottling  Works,  Spokane,  Wash. 

New  England  beer  will  add  much  to 
the  enjoyment  of  your  vacation.  It 
creates  an  appetite  and  gives  strength  to 
the  system.  It's  a  fine  tonic— The  New 
England  Brewery,  Hartford,  Conn.    . 

Brewed  by  experts  from  the  best,  most 
carefully  selected,  imported  hops,  in  one 
of  the  most  modern,  up-to-date,  and 
cleanly  breweries  in  America.— L.  T. 
Trousdale,  Birmingham,  Ala, 

BEE 


It's  a  pretty  sight  which  the  thirsty 
and  over-heated  enjoy  most  when  putting 
the  foaming  vision  out  of  sight.  By 
common  consent  Phoenix  High  'Grade 
Beer  is  the  best  summer  beverage  to  be 
had  at  any  price.  It  can  be  drank 
without  harm,  cools  at  once  without  heat- 
ing afterwards,  is  a  healthful  stimulant 
for  the  svstem,  and  is  the  dailv  medicine 
for  crowds  who  are  never  ill. — Phoenix 
Brewing  Co.,  West  Bay  City,  Mich. 

At  three  score  and  ten  there  is  no  other 
beverage  like  Metz's  beer.  As  a  tonic  it 
has  most  marvelous  invigorating  proper- 
ties. Being  an  absolutely  pure  drink,  it 
has  no  deleterious  effect  on  the  liver  or 
kidneys,  but  adds  life  and  vigor  to  the 
age-weakened  system. — Metz  Bros.  Brew- 
ing  Co.,  Omaha,  Neb. 

Speaking  of  beverages. — Here's  to  the 
friend  of  the  thirsty !  The  best  and  most 
refreshing  drink  you  can  obtain  is  a  good, 
honest,  always-the-same  beer.  It's  only 
mildly  exhilarating,  promotes  cordiality 
and  has  no  after-clap  of  insomnia,  head- 
aches, or  nausea — provided,  of  course, 
you  get  a  pure,  unadulterated  beer. 
Crookston  beer  meets  all  the  specifications 
enumerated  above. — Jac  Kiewel  Brewing 
Co.,  Crookston,  Minn. 

Cool  drinks  are  in  demand  on  the  golf 
links.  Golfers  know  that  nothing  excels 
a  nice  cool  glass  of  pure  New  England 
beer.  It  takes  away  that  tired  feeling, 
gives  new  life  and  helps  them  to  make 
a  better  score  on  the  next  round. — The 
New  England  Brewing  Co.,  Hartford. 

A  delicious  glass  of  beer,  pure,  spark- 
ling and  invigorating,  is  at  once  an  ap- 
petizer, and  satisfies  the  appetite  it  pro- 
vokes, because  it  is  nourishing  and  both 
meat  and  drink  when  it's  pure.  For  lun- 
cheon, dinner  or  as  a  bracer  and  pleasant 
beverage  between  meals,  or  as  a  night  cap 
to  quiet  the  nerves  there  is  nothing  like  a 
glass  of  American  beer. — American 
Breicing  and  Malting  Co.,  Columbus,  O, 

In  the  rush  of  to-day's  business  there's 
nothing  to  equal  Heurich's  beer  as  an 
invigorator  or  strength-giving  beverage. 
Quaff  it  as  you  wish;  it's  a  delight  to  the 
last  drop;  a  sparkling,  foaming  potion 
of  taste  pleasing  excellence. — Chr.  Heut' 
rich  Brewing  Co.,  Washington,  D.  C. 

You  wouldn't  believe  there  was  such  a 
difference  in  beers  until  you  use  one  of 
Krug's  popular  brands.  They  are  always 
uniform — perfectly  brewed  and  well 
aged,  absolutely  pure  and  leave  no  bad 
"after  effects.'''  The  kind  of  beer  that 
acts  as  a  tonic  and  a  system  builder. 
Order  a  trial  case  and  begin  to  enjoy 
life. — Fred  Krug  Brewing  Co.,  Omaha. 


84 


GROCERY    ADVERTISING 


1 


j  I 


I  1 


Here's  good  health  to  you. — A  draught 
of  pure  sparkling  New  England  beer. 
It  quenches  the  thirst  and  invigorates  the 
system. — The  New  England  Brewing  Co,, 
Hartford,  Conn. 

Something  to  brace  up  your  energies 
and  give  them  new  life  on  a  hot  day  is 
a  glass  of  our  pure  and  healthful  Al- 
toona  Brewery  beer.  For  the  profes- 
sional or  business  man  that  becomes  de- 
bilitated or  loses  his  appetite  from  heat, 
or  any  other  cause,  there  is  nothing  that 
will  prove  a  strengthener  and  appetizer 
like  our  beer. — Altoona  Brewery,  AU 
toona.  Pa. 

After  the  entertainment  a  refreshing 
glass  of  Birkhofer  beer  finishes  off  the 
evening  delightfully.— TAe  C.  Birkhofer 
Co.,  Minneapolis,  Minn. 

Enjoyment.  A  bottle  of  New  England 
beer  after  a  hard  day's  work  takes  away 
that  tired  feeling  and  assures  good  rest. 
— The  New  England  Brewing  Co.,  Hart- 
ford, Conn. 

An  economical  luxury  is  a  good,  whole- 
some, delicious  beverage  like  Buffalo 
lager.  It's  a  luxury  to  taste,  not  to  the 
pocket  book,  for  its  price  is  moderate, 
its  excellence  considered.  Care  in  selec- 
tion of  materials,  care  in  brewing,  make 
it  most  healthful,  too. — Bufalo  Brewing 
Co.,  Sacramento,  Cal. 

A  refreshing  beverage  for  hot  days 
and  cold  days — night  ditto — is  the  often 
spoken  of  Amber  Cream  beer.  Anyone 
who  knows  anything  about  beer  will  tell 
you  it's  a  palatable  drink.  But  it's  more 
than  that,  it's  pure  and  wholesome  as  to 
ingredients  and  brewing  to  the  last  de- 
gree of  modern  success  in  turning  out 
a  fine  beer.  Got  the  name  Amber  Cream 
beer? — Lansing  Brewing  Co.,  Lansing. 

The  only  beer  that  leaves  the  right 
taste  in  the  mouth  and  the  right  feeling 
in  the  stomach.  The  only  beer  that 
doesn't  go  down  like  soap,  or  stick  fast 
like  sealing  wax.  The  only  beer  that  is 
a  universal  favorite.  Olympia  beer  hasn't 
a  single  fault  or  drawback,  but  is  perfect 
all  the  way  through.  "  It's  the  water.** 
— Henry  Seifert,  Spokane,  Wash. 

Polite  society  insists  on  getting  noth- 
ing but  the  best  in  beverages,  as  in 
houses,  home  furnishings,  clothing  and 
everything  eatable.  Polite  society  long 
ago  indorsed  Buffalo  Lager  Beer  as  pal- 
atable, pure,  refreshing,  wholesome  and 
an  altogether  delightful  beverage.  What's 
good  for  polite  society  is  none  too  good 
for  you.  New  brew.  Bohemian. — Buf' 
falo  Brewing  Co.,  Sacramento,  Cal. 

Terre  Haute  Brewing  Co.'s  Salvator 
Beer  is  one  of  the  most  delicious  winter 


drinks  on  the  market.  The  material  used 
in  brewing  this  beer  is  the  most  ex- 
pensive that  can  be  used  for  that  pur- 
pose. The  flavor  is  without  equal — being 
very  much  the  same  as  that  of  the  Mu- 
nich beer,  which  is  famous  all  over  Eu- 
rope. Try  it— r^e  C.  Habich  Co.,  In- 
dianapolis, Ind. 

A  carload  of  beer. — The  quantity  is 
significant  of  our  output,  and  the  out- 
put tells  the  tale  of  right  price  and  right 
quality.  A  solid  car  of  beer  from  the 
American  Brewing  Company,  St.  Louis. 
— Jacob's  Pharmacy,  Atlanta,  Ga. 

You  can't  pick  a  winner  in  everj'thing 
as  easy  as  you  can  in  ale.  So  when 
you  say  "  Frank  Jones's  Portsmouth 
Golden  Ale,"  mean  it  and  stick  to  it. — 
Hiram  Wheaton  <^  Sons,  Xew  Bedford. 

Something  nice  for  a  fellow  when  he 
is  warm,  fatigued  or  thirsty  is  a  foam- 
ing glass  of  delicious  Metz  beer.  It  is 
a  bracer,  an  appetizer  and  a  beverage 
that  is  both  food  and  drink.  For  sum- 
mer there  is  nothing  equal  to  it  as  a 
thirst  quencher.— Metz  Bros.  Brewing 
Co.,  Omaha,  Neb, 

The  very  best  he  ever  tasted  is  what 
Santa  Claus  says  about  Koch's  beer,  and 
no  one  can  deny  that  he  knows. — Kocfs, 
Williamsport,  Pa. 

When  you're  hot  and  thirsty  just  ad- 
vise Old  Sol  to  lose  himself  while  you 
make  yourself  content  by  getting  outside 
of  a  glass  or  two  of  Heurich's.  There's 
every  delight,  no  aftermath  of  ill,  in 
drinking  Maerzen,  Senate,  or  Lager, 
which  has  made  countless  thousands  re- 
joice. Are  you  with  the  multitude  in 
the  use  of  Heurich's  beer? — Heurich 
Brewing   Co.,    Washington,   D.   C, 

Just  before  retiring  a  glass  of  Lexing- 
ton beer  will  insure  a  peaceful,  unbroken 
sleep.  It  is  soothing  and  restful  for  the 
nerves,  aids  digestion  in  its  tonical  effect. 
In  the  morning  you  will  awake  feeling 
bright  and  vigorous.  This  is  another 
guarantee  of  its  purity. — Lexington 
Brewing  Co.,  Lexington,  Ky. 

This  extract  combines  in  richly  con- 
centrated form  the  life-sustaining  prop- 
erties of  malt  and  hops  and  is  unsur- 
passed as  a  tonic. — The  Cliford  Phar- 
macy, South  Norwalk,  Conn. 

Finest  table  beer  in  America.  Pre- 
scribed by  leading  physicians  as  the 
greatest  tonic  on  earth.  Known  every- 
where for  its  purity. — The  E.  O.  Jones 
Co.,  Youngstown,  O. 

If  you  haven't  tried  Fischer's  May 
Bock  Beer  you  are  denying  yourself  of 
a  season's  treat. — The  Hubert  Fischer 
Brewery,  Hartford,  Conn. 


BEER 


GROCERY   ADVERTISING 


85 


If  Thomas  Buckley  could  serve  his 
customers  M-ith  a  better  ale  than  Frank 
Jones's,  he'd  do  it.  But  he  can't,  and  he 
knows  it.  That's  why  Frank  Jones's 
Portsmouth  ale  is  always  on  draught  at 
No.  353  Acushnet  Avenue. — Smith  Bros., 
New  Bedford,  Mass. 

Strength  in  it.  There's  health  and 
strength  in  a  bottle  of  pure  beer.  And 
Stoll's  real  German  brew  has  purity  and 
quality.  Barley  in  it  for  food.  Hops 
for  tonic.  And  just  enough  alcohol 
to  aid  digestion.  Essential  to  the  weak, 
healthful  for  anybody.  A  standard,  high 
grade  beer.  L^nsurpassed  for  table  use 
or  medicinal  purposes.  The  beer  that 
cheers,  nourishes,  invigorates. — The  Stall 
Brewing  Co.,  Troy,  N.  Y. 

At  luncheon,  dinner,  or  supper  the 
very  best  thing  to  wash  down  any  kind 
of  food  is  a  bottle  of  thirst-quenching, 
blood-making,  health-giving  beer,  which 
has  no  equal  and  never  had  a  superior. 
The  taste  of  it  is  refreshing,  and  it  is 
the  kind  of  pure  beer  that  never  gives 
one  a  headache.  Suppose  you  try  a  box. 
You  will  like  it  so  well  that  vou  will 
want  the  same  everv  week  for  your 
family's  sake.  The  price  of  it  will  please 
you,  too. — Baraboo  City  Brewery,  Bara- 
boo.  Wis. 

These  July  days  and  evenings  when 
the  heat  oppresses  the  body  and  parches 
the  throat,  the  cooling  and  invigorating 
elements  of  Stegmaier's  beer  make  it 
a  boon  to  perspiring  humanity.  The  de- 
mand for  our  beer  was  never  so  great  as 
it  is  now.  People  have  come  to  know 
the  real  worth  of  this  beverage  and 
they  are  asking  for  it  everywhere  in 
preference  to  other  brands.  Every  pack- 
age guaranteed  according  to  the  Pure 
Food  Law,  Serial  No.  1969.  Insist  on 
having  it  and  beware  of  cheap  beer. — 
Stegmaier    Brewing    Co.,    Scranton,    Pa. 

What  attention  do  you  pay  to  the  beer 
you  drink?  Are  you  satisfied  if  it  only 
"tastes"  like  beer?  It  is  of  interest 
to  you  to  know  that  "New  England 
Beer  "  means  more  than  the  taste.  It  is 
so  purely  brewed  of  nutritious  malt  and 
hops  that  its  use  imparts  new  energj' 
and  strength— besides  a  flavor  that  is 
delightfully  real.  Bottled  at  the  brew- 
ery and  delivered  to  families  in  con- 
venient packages.— T^c  New  England 
Brewing  Company,  Hartford,  Conn. 

The  cooling  influence  of  a  glass  of  beer 
on  a  hot  day  cannot  be  overestimated, 
especially  when  it  is  a  glass  of  pure  and 
invigorating  real  German  beer.  It  is 
without  a  rival  in  flavor,  palatableness 
and  deliciousness,  and  is  a  bracer  that 
will  keep  up  your  strength  during  sum- 

BE 


mer's  depressing  heat.  No  one  should 
be  without  a  case  of  Stoll's  real  German 
beer  in  the  house. — The  Stoll  Brewing 
Co.,  Troy,  N.  F. 

A  light  lunch  at  bedtime  becomes  al- 
most a  feast  by  the  introduction  of 
Munster  or  Bohemian  beer.  The  stimu- 
lating effect  is  so  mild,  the  refreshing 
sleep  which  follows  their  use,  just  be- 
fore retiring,  fortifies  one  for  the  duties 
of  the  morrow. — Casey  Bros.,  Scran-* 
ton.  Pa. 

The  best  goes  in  Buffalo.  Rich  flavor 
— together  with  unquestioned  purity  in 
Buffalo  is  a  rich,  mellow  flavor.  This 
result  is  impossible  without  the  very 
best  of  materials  and  the  greatest  care 
in  every  detail.  Buffalo  is  a  good  beer 
and  a  healthful  beer. — Bufalo  Brewing 
Co.,  Sacramento,  Cal. 

The  best  thing  served  with  a  midday, 
afternoon  or  evening  meal  is  a  light, 
palatable,  digestion  aiding  beer.  And 
Amber  Cream  beer  gets  the  100  per  cent, 
mark  on  all  these  points  and  others — pur- 
ity, for  instance.  Amber  Cream  beer 
beats  wine,  water,  coffee,  tea  or  milk  as 
a  table  beverage,  and  produces  no  bad 
after  effects.  Waste  no  time  in  ordering 
a  case  or  two  and  settle  the  question  of 
its  quality  for  yourself. — Lansing  Brew- 
ing Co.,  Wilkes-Barre,  Pa. 

For  luncheon  or  the  evening  meal 
there's  nothing  so  appetizing,  so  restful, 
so  altogether  satisfying  as  a  table  bever- 
age as  Neuweiler's  beer.  Then,  too,  a 
glass  or  two  with  a  couple  of  sand- 
wiches induces  sweet  sleep  and  promise 
of  a  clear  head  in  the  morning.  Purity 
beer  is  a  mighty  good  everyday  all  'round 
drink.  Bottled  by  L.  F.  Neuwieler  ^' 
Son,  Allentown,  Pa. 

The  foremost  temperance  workers 
agree  that  the  use  of  a  mild  stimulant 
like  beer  does  not  create  an  appetite 
for  strong  drink,  and  is  actually  healthy. 
Pabst  Blue  Ribbon  Beer  has  the  lowest 
percentage  of  alcohol  of  any  beer  and 
the  highest  percentage  of  real  nourishing 
food.  The  Pabst  brewing  process  is 
based  on  practical,  healthful  principles, 
and  gives  to  Blue  Ribbon  Beer  qualities 
most  desired  from  a  temperance  stand- 
point.— Pabst  Brewing  Co.,  Cleveland,  O. 

Winter  has  gone;  Spring  is  here.  But 
in  all  seasons  our  excellent  brews  re- 
main within  your  reach.  Nothing  will 
add  more  pleasure  to  a  day's  outing. 
Convince  yourself.  "The  Beer  That's 
Drank  "  is  a  beverage  of  cheer  and  gets 
the  first  call  everywhere.  Bottled  and 
on  draught  in  the  cafes.— The  Hellman 
Brewing  Co.,  Waterbury,  Conn. 
ER 


I 


86 


GROCERY    ADVERTISING 


GROCERY    ADVERTISING 


87 


Mj 


VALUES 


t» 


"  This  offer  of  your  heart  and  hand  is   very  sudden, 
said  the  summer  girl,  "  hut  I  will  take  it." 

"Ah!"  gasped  the  swell  dry  goods  clerk,  hadly  rattled, 
"  Will  you  take  it  with  you  or  shall  I  send  it  home?  " — 
Philadelphia  Ledger. 


Sharp  merchandising  methods  have 
made  possible  the  splendid  values  of 
this  sale— price  advantages  which  are 
attracting  thousands  of  customers — 
many  thousands  more  than  in  previous 
similar  events.  Orders  scarcely  cover- 
ing the  cost  of  the  materials  are  placed 
in  the  makers'  dull  season— every  possi- 
ble opportunity  to  secure  special  pur- 
chases is  eagerly  sought  out— the  enor- 
mous quantities  of  our  orders  placed 
in  the  regular  channels  bring  us  price 
concessions  enjoyed  by  no  other  store. — 
Marshall  Field  l^-  Co.,  Chicago,  III, 

Many  of  our  best  values  are  not  men- 
tioned in  our  uewspapei«  advertising. 
These  are  small  assortments — perhaps 
enough  for  less  than  a  day's  selling. 
They  are  always  placarded  with  white 
cards— our  regular  "not  advertised" 
cards.  Look  for  them.— Mac y* a,  New 
York,  N.   Y. 

It  is  not  economy  to  jump  at  every 
"catch-penny"  offering  that  is  made. 
Take  a  certain  value  and  compare  the 
prices  as  found  at  different  stores  upon 
it,  and  buy  where  you  can  get  it  for 
the  least.  We  can  save  you  money  for 
we  buy  as  jobbers,  and  save  the  middle- 
man's profit.  We  save  it  for  you.  We 
clip  it  off  of  the  regular  retailer's  price, 
and  simply  give  it  to  you.— Jos.  Szold 
^  Son,  Peoria,  III. 

To  supply  every  want  to  the  best  ad- 
vantage, do  your  buying  at  Rothschild's. 
A  little  indulgence  in  careful,  critical 
comparisons  will  establish  the  fact  that 
the  best  values  in  thoroughly  dependable 
merchandise  are  here.  To-day  we  sub- 
mit a  page  of  bargain  news  that  it 
would  be  sheerest  extravagance  for  the 
economically  inclined  person  to  disre- 
gard.—JJ  of /i*c^i7d    4'    Co.,    Chicago,   III. 

The  order  to  clear  stocks  is  being 
rapidly  enforced.  Every  department  is 
responding  with  an  array  of  values  that 
wise  women  and  men  find  most  attrac- 
tive. The  program  of  great  values 
arranged  for  to-morrow's  business  hours 
is  quite  the  best  yet.     Involved  are  the 


high-grade  goods  for  which  this  store 
is  justly  famed — new,  fresh  and  per- 
fectly correct,  from  every  view-point — 
but,  as  it  is  our  invariable  rule  to  clear 
each  season's  stock  by  the  end  of  the 
season,  value  and  cost  are  lost  sight  of 
and  the  most  sweeping  reductions  are 
made.  The  amended  announcement  tells 
of  great  money-saving  opportunities  for 
men.  Our  name — Journeay  &  Burn- 
ham — is  sufficient  guarantee. — Journeay 
c$'  Burnham,  Brooklyn,  JY.  Y. 

There  is  positively  no  excuse  for  the 
low  prices  mentioned  below — we  simply 
have  the  goods  to  sell  and  you  may 
judge  for  yourself  the  fairness  of  our 
proposition.  We  always  give  a  '*  square  * 
deal  for  a  "round"  dollar.— Cnrf- 
icright's,  San  Bernardino,  Cal. 

Every  bit  of  merchandise  belonging  to 
the  winter  season  must  be  cleared  ere 
the  demand  for  spring  goods  becomes 
active  and  sustained.  "The  new  must 
borrow  nothing  from  the  old."  The 
wearing  season  doesn't  parallel  the  sell- 
ing season,  hence  the  advisability— the 
wisdom  of  profiting  in  the  chances  re- 
corded in  the  extra  value  items  that  fill 
this  page  daily.— IF.  II.  Scroggie,  Mon- 
treal, Can. 

The  week  past  was  very  unfavorable 
to  selling.  Business  got  a  jolt  by  the 
conditions  which  caused  so  many  of  you 
to  wisely  stay  at  home.  Now,  such  a 
business  can't  be  well  left  alone  ;  we 
must  try  and  make  up  the  lost  days. 
This  week  the  most  unusual  sort  of 
values  are  offered.  We  are  content  to 
sell  at  prices  sufficiently  reduced  to  run 
up  and  multiply  the  sales;  to  your  bene- 
fit the  savings  are  very  great.— Da t'<.»o»- 
Paxon-Stokes  Co.,  Atlanta,  Oa. 

An  opportunity.  The  expansion  sale 
has  created  the  greatest  furniture  buy- 
ing opportunity  this  store  has  ever  of- 
fered. Everything  in  this  large  estab- 
lishment has  been  priced  at  one-half  the 
original  value  and  some  merchandise  at 
even   a   lesser  figure. — Cleator's   Reno. 


VALUES 


The  unqualified  excellence  of  our  gar- 
ments and  hats  is  too  well  known  to 
need  discussion  or  further  comment.  The 
values  alone  are  here  given  emphasis 
and  that  emphasis  indicates  how  great 
are  the  advantages  offered  the  buying 
public. — The  Lewis  Store,  Denver,  Col. 

Values  will  reach  the  lowest  limit  in 
order  to  move  a  few  thousand  dollars 
more  stock.  Xo  excitement,  no  side 
show,  no  snake  charmers,  but  irresistible, 
eloquent,  appealing  i)rices.  Prices  that 
no  house  will  dare  claim  to  match,  and 
you  are  always  protected  in  your  pur- 
chases here.  After  you  get  home,  if 
you  find  you  are  dissatisfied,  come  back 
and  exchange  or  get  your  money  back. 
Goods  gladly  exchanged.  If  you  get  a 
pair  of  mismated  shoes  or  a  pair  of 
gloves  both  for  the  same  hand  it  is  a 
pleasure  for  us  to  right  the  wrong. 
Business  building  to  be  staple,  must 
come  up  to  the  standard  of  our  motto, 
"  Fair  Play."  Perhaps  we  may  want 
to  remain  in  Denison,  and  we  are  build- 
ing for  the  future. —  The  Baily  Dry 
Goods  Co.,  Denison,  Texas. 

The  facts  and  figures  herein  given  il- 
lustrate tlie  wonderful  values  we  are 
offering  on  strictly  dependable,  season- 
able merchandise  goods  that  you're  sure 
to  want  right  now,  the  newest  of  the 
new,  designed  for  warm  weather  wear, 
jirices  proving  that  we're  doing  a  little 
better  bv  vou  than  the  other  fellow,  im- 
proving  all  the  time,  the  cumulative 
force  of  exi>erience.  Come  in,  and  see 
if  you  don't  think  so,  too.  Specials  on 
sale,  not  for  an  hour,  not  for  a  day, 
but  for  two  entire  davs,  Fridav  and 
Saturday,  giving  you  plenty  of  time  for 
thoughtful  selection. — Lazarus  Bros., 
Wilkes-Bar  re,  Pa. 

Values  thtit  are  far  superior  to  any 
we  have  ever  offered.  Several  broken 
lots  and  small  lines  of  new  this  season's 
goods  left  over  from  our  great  holiday 
selling  have  been  grouped  for  special 
Friday  and  Saturday  selling  at  less  than 
our  regular  l)elow  others  prices.  This 
gives  vou  a  chance  to  buv  the  most 
stylish  and  satisfactorv  clothes  that  can 
be   made,   at   close    to    half    what    vou'd 

» 

ordinarily  have  to  pay  for  them  any- 
where else — enough  said.  Come  here 
to-morrow  as  earlv  as  vou  can  and  make 
your  selection.  Most  appreciated  bar- 
jrains  for  tliose  economically  inclined. — 
Koch  Bros.,  Allentown,  Pa. 

VnhiPH  varied  and  exceptional,  com- 
mand the  attention  of  the  wise.  It  is  an 
iininutable  law  with  us  that  a  suit,  or 
overcoat  designed  for  a  season's  service, 
nnist    find    service    that    season,    be    the 


penalty  what  it  may.  That  is  the  rea- 
son we  are  cleaning  the  store  of  all  over- 
coats and  suits. — Sanders  <^'  Barrows 
Clothing  Co.,  Sew  Bedford,  Mass. 

The  store  bountiful.  At  this  writing 
the  entire  store  is  so  thronged  and  cus- 
tomers generally  are  so  intent  on  buy- 
ing specials,  etc.,  that  but  little  time 
is  given  to  see  the  array  of  new  fall  and 
winter  goods  which  great  ships  have  just 
landed  here  direct  from  Europe  and  the 
Orient.  It  is  this  direct  touch  with  the 
creators  of  goods  that  we  emphasize. 
Not  only  are  these  wares  manufactured 
expressly  for  our  public,  but  all  unneces- 
sary cost  of  handling  the  goods  is  cut  off 
and  you  get  them  at  simply  the  advance 
of  our  small  profit — our  actual  cost  and 
customs.  See  the  lovely  silk  skirts  from 
Paris.  The  dainty,  delicate  tea  gowns 
from  Paris.  The  heroic  figures  in  bronze. 
The  new  curios  from  Japan.  The  rugs 
and  carpetings  from  abroad.  And  so 
we  run  on  with  a  lengthening  list — A. 
D.  Matthews'  Sons,  Brooklyn,  y.  Y. 

When  you  mark  goods  in  plain  figures 
there's  no  argument.  When  you  are 
buying  an  article  in  any  store  it's  safe 
to  say  that  you  have  more  confidence  in 
the  firm  with  whom  you  are  trading  if 
the  goods  are  marked  in  plain  figures, 
than  vou  would  have  if  thev  were  marked 
in  characters.  In  the  first  instance,  you 
know  that  you  are  buying  tlie  article  as 
cheap  as  it  can  be  bought — l)ut  not  so 
the  other  way,  because  if  you  happen  to 
look  easy  to  the  salesperson  the  price 
may  go  up.  You  can't  tell,  and,  in  fact, 
would  not  know  if  the  price  was  raised — 
now,  would  you?  Our  one-price  sys- 
tem has  been  one  of  the  biggest  factors 
of  our  success.  We  mark  everything  in 
plain  figures.  We  believe  in  treating 
everybody  alike  and  showing  no  prefer- 
ence whatsoever.  One  jirice  to  all  and 
that  the  lowest,  then  there  can  l>e  no 
argument.  A  child  can  buy  at  this  store 
as  cheap  as  a  man.  Think  it  over  and 
then  call  and  see  for  vourself. — The 
People's  Store,  Omaha,  Neb. 

A  delightful  summer  store,  sparkling 
with  the  brightest,  crisj^est,  fresiiest  sum- 
mer merchandise  that  it  is  ])ossil)le  to 
assemble.  It  ap]>eals  to  every  element 
of  the  vast  shopping  jniblic.  We  are 
making  unusual  efforts  to  keep  all  sea- 
sonable goods  thoroughly  assorted 
throughout  the  summer.  We  shall  offer, 
as  we  are  doing  in  the  advertisement 
below,  special  values  constantly,  from 
now  on,  but  this  will  not  interfere  with 
the  most  complete  assortment  possible 
in  every  regular  line  of  summer  goods. 
—Woodicard    ^'    Lothrop,     Washington. 


VALUES 


i 


i»l 


, 


88 


GROCERY    ADVERTISING 


CASH 


»» 


** 


Rinks — "  /*  1/our  grocer  in  the  trust? 

Jinks — "  Yes,  hut  it  doesn't  affect  me,' 

Rinks—"  No?  " 

Jinks — "  No;  I  have  to  pay  cash." — Baltimore  American. 


It  pays  to  pay  cash. — OUver-Finnie 
Co.,  Little  Bock,  Ark. 

You  can  afford  to  pay  carfare  to  visit 
the  store  where  casli  talks.— Or^en  Front 
Market,  AUoonay  Pa. 

We  buy  for  cash.  We  sell  for  cash — 
don't  have  any  debts  to  make  up. — Jones 
Dry  Goods  Co.,  Kansa.*  City,  Mo. 

Business  is  business,  and  can  best  be 
done  to  the  advantage  of  dealer  and  con- 
sumer on  a  cash  basis.  We  want  your 
good  will  and  co-operation. 

Don't  ask  for  credit.  It  is  unpleasant 
for  us  to  refuse.  You  want  proper  at- 
tention and  value  for  cash.  We  propose 
to  offer  all  we  can.  Shade  prices  when- 
ever possible,  and  offer  every  inducement 
to  secure  your  trade  pleasantly.  Will 
take  due  bills  as  cash,  but  under  no  con- 
sideration will  we  allow  credit  or  ban- 
tering in  prices. — Henry  Carter,  Simcoe, 
Ont. 

Where  cash  wins. — J.  N.  ZurUnden, 
Kenton,  O. 

We  sell  for  cash,  which  means  no  bad 
debts,  which  means  lowest  prices. — J. 
H.  Batton,  San  Bernardino,  Cal. 

Cash  buys  big  values  in  our  furniture 
and  house-outfitting  store.  Cash  always 
commands  the  biggest  bargain.  It  al- 
ways gets  the  richest  value.  Every  day 
you  see  proof  of  this.  We  go  into  the 
market  with  money  to  plank  down  for 
what  we  buy.  We  can  crowd  the  price 
down  to  its  lowest  notch.  When  we  sell 
we  get  cash  to  go  out  and  buy  more  big 
Talues.  When  we  get  cash  we  do  not 
have  to  lose  bv  bad  debts  or  for  the 
keeping  up  of  an  expensive  credit  de- 
partment. That's  why  your  cash  is  bet- 
ter here;  that's  whv  we  can  afford  to 
make  the  low  prices  we  do.  Read  the 
news  of  values  below,  it  will  pay  you. — 
Jones  Dry  Goods  Co.,  Kansas  City,  Mo, 

Just  for  Saturday,  and  for  cash.— 
Carrow  Market,  Ottumwa,  Iowa. 

It's  cash  that  talks  in  buying  meats. — 
The  Acme  Cash  Market,  Binghamton. 

A  credit  merchant  carries  two  stocks 
of  goods:  One  in  the  store;  the  other 
scattered  among  his  credit  customers. 


Carrj'ing  customers  on  the  books  in- 
creases the  cost  of  doing  business.  It's 
one  of  the  things  that  compel  merchants 
to  get  high  prices  from  those  who  pay. 

Why  don't  you  pay  cash  and  lie  inde- 
pendent? Trade  where  prices  are  fig- 
ured on  a  spot  cash  basis. — The  New 
York  Racket,  Salem,  Ore. 

It  Pars  to  Pay  Cash  at  a  Cash  Store. 
— Our  prices  are  positively  the  lowest  in 
Pueblo.  Our  business  this  month  sur- 
passes that  of  any  previous  month  since 
we  opened.  The  reason  is  simply  that  in 
times  when  economy  becomes  necessary', 
trade  inclines  toward  the  store  that  gives 
the  best  values  for  the  money.  Having 
always  sold  for  cash,  we  don't  have  to 
add  anything  to  our  prices  to  make  up 
for  losses  occasioned  by  poor  credits. 
This  means  a  real  substantial  saving  to 
every  customer — and  you'll  find  it  so. 
Come  and  prove  us.  You'll  find  good 
values,  even  beyond  your  expectations, 
— Bernstein's,  Pueblo,  Cal. 

We  invite  cash  buyers  to  take  advan- 
tage of  our  determination  to  still  increase 
our  Woonsocket  business  and  defy  any 
attempt  to  equal  our  cut  prices  by  any 
of  the  venders  giving  prize  packages  with 
sticky  wares. — Rogans,  Woonsocket,  R.  I. 

From  a  credit  to  a  cash  basis.  We  pay 
cash  for  our  goods  and  get  the  benefit 
of  the  cash  discount.  We  sell  them  for 
cash  and  give  you  the  benefit  of  this 
discount.  We  find  that  by  carrying  on 
a  strictly  cash  business  we  can  give  our 
customers  better  goods  for  less  money 
than  we  can  by  the  credit  system.  That 
is  the  reason  for  the  change.  Judging 
by  the  crowds  which  visit  our  store  daily 
this  move  on  our  part  has  met  with 
hearty  approval. — York  Bargain  King, 
York,  Pa. 

The  power  of  the  Macy  cash  system  in 
creating  matchless  economies  was  never 
illustrated  more  convincingly.  The  in- 
terest caused  by  these  sales  is  unprece- 
dented. Practically  every  department  in 
this  great  store  contributes  special  val-» 
ues  from  stocks  worth  in  the  aggregate 
$3,000,000.— J/acy'*,  New  York,  N.  Y, 


CASH 


GROCERY    ADVERTISING 


89 


11^ 


The  Dry  Goods  Economist  says:  "No 
man  who  has  understanding  suflScient  to 
carry  him  through  the  first  proposition 
of    Euclid   can   question   the   contention 
that  the  merchant  who  sells  for  cash  can 
be   content    with    smaller    margins   than 
one  who  credits."     If  not,  why,  may  we 
ask,  is  so  much  emphasis  in  current  pub- 
licity  laid    upon   the   spot  cash   feature 
of  various  fortunate  purchases?     If  the 
public  can  buy  to  as  good  advantage  on 
a  credit  basis,  how  does  it  happen  that 
the  merchant  cannot?     If  either   could, 
surely  both  could,  but,  of  course,  neither 
can  and   neither  does.     We  sell  strictly 
for    cash    and    are    content    with    little 
profits.— r/ie  Big  Cash  Store,  St.  Thom- 
as, Ont. 

We   sell   for  cash,   give   no  discounts 
and  pay  no  commissions.    Our  low  prices 
are  historical.     The   depositors'   account 
department  was  organized  as  a  conven- 
ience   for    our    patrons — one    affording 
every  advantage  of  a  credit  system  and 
none'  of  its  drawbacks.     Deposit  a  sum 
of   money— large    or    small— make    pur- 
chases in  the  usual  way  and  have  them 
referred    to    the    account    for    payment. 
Monthly    statements,    showing    the    con- 
dition of  the  account,  will  be  mailed  to 
you.     Interest   at  the  rate  of  four  per 
cent.,   compounded   every   three   months, 
will  be   allowed  on  your  daily  balance. 
Your  deposits  cannot  be  drawn  against 
by  check  for  expenditures  made  outside 
of  the  store,  as  we  do  no  banking  busi- 
ness; but  any  or  all  of  it  can  be  with- 
drawn at  any  time.— Macy's,  New  York. 

Cash.— It  is  the  cash  that  talks.  If 
you  have  the  money,  we  have  the  goods. 
We  know  we  can  save  you  20  to  30  per 
cent,  on  your  investment. — Nickle-Plate 
Grocery  Company,  Alliance,  O. 

Cash!  Cash!!  Cash!!!— Cash  is  the 
only  lever  which  can  move  any  goods  out 
of  our  house  from  this  date  on  until  we 
give  further  notice.— Ce/fs,  Mansfield. 

When  you  pay  cash  you're  entitled  to 
the  savings  in  cash,  and  get  them  here, 
too.  Any  item  here  or  any  item  in  the 
store  will  prove  our  prices  lowest. — BoS' 
ton  Store,  Chicago,  III. 

Saves  you  all  the  dealers'  profit.  We 
sell  for  cash  only,  which  enables  us  to 
make  our  astonishingly  low  prices,  as  we 
have  no  bad  accounts  or  excessive  selling 
expenses  to  add  to  our  costs.— The  Gold 
Coin  Stove  Co.,  Troy,  N.  Y. 

WTien  you  aim  to  pay  cash,  come  here 
and  save  the  difference  in  price. — The 
Bee  Hive,  Charlotte,  N.  C. 

Buying  for  cash,  selling  for  cash,  en- 
ergy, truth  and  capacity  are  the  living 


principles  responsible  for  the  marvelous 
growth  of  business  at  this  genuine,  dyed 
in  the  wool  "cash"  dry  goods  store.  Bay 
City  "Cash"  Dry  Goods  Co.  is  our  trade 
mark.  It  means  something.  It  stands 
for  "cash"  in  both  buying  and  selling. 
It  stands  for  first  quality,  high  grade, 
stylish  and  satisfactory  merchandise  at 
the  lowest  "cash"  selling  prices.  It  means 
all  these  things  to  the  store.  It  means 
all  these  things  and  more  to  our  custom- 
ers. This  store's  policy  is  buy  cheap,  sell 
cheap  and  satisfy.— Bay  City  "Cash" 
Dry  Goods  Co.,  Bay  City,  Mich. 

Buying  for  Spot  Cash  and  saving  the 
Profit-Sharing  Coupons  is  just  like  plac- 
ing money  in  the  bank.     The  customers 
of  this  store  always  have  that  sense  of 
satisfaction    at    having    something    laid 
aside   for   a   "rainy   day."     The    Profit- 
Sharing  Coupons  enable  them  to  furnish 
their  homes   without  cost,  and  the  dif- 
ference between  our  small  profit  prices 
and  what  they  are   forced  to  pay  else- 
where means  a  snug  little  bank  account. 
Buying    for    cash,    selling    for   cash — 
energy,    truth,    enterprise    and    modern 
methods,  are  the  living  principles  respon- 
sible for  the  marvelous  growth  of  busi- 
ness  at   this    reliable   "dyed-in-the-wool" 
cash  store.     We  buy  in  enormous  quan- 
tities direct  from  the  manufacturers  and 
sell  first-class  merchandise  at  the  closest 
possible   margin    of   profit.      In    buying 
here  you  are  not  paying  the  middlemen 
a  profit  because  all  our  goods  come  di- 
rect from  the  largest  makers  and  pro- 
ducers.    Our   shrewd,   wide-awake   buy- 
ers never  close  their  eyes  when  the  pub- 
lic's  interests   are   at  stake.     Their  one 
aim  and  purpose  is  to  gain  the  biggest 
possible    price    concessions    that    reaay 
cash,  constant  attention  and  tactful  man- 
oeuvring can  secure.    In  buying  of  us  you 
are  absolutely  certain  that  the  merchand- 
ise will  be  first-class.     Anything  proving 
unsatisfactory  will  be  willingly  exchanged 
or  money   refunded   without  question.— 
Clarke  Bros.,  Scranton,  Pa. 

Do  you  want  the  best  for  the  smallest 
cash  price?  If  so  "The  People's  Store" 
must  be  your  watchword,  and  if  you  are 
a  stranger  in  the  city  a  visit  to  this  store 
Tuesday  will  prove  to  you  the  truth  of 
our  claim,  viz.:  "We  sell  the  best,  yet 
the  price  is  small."  We  buy  and  sell 
for  cash  only.  That's  why.— People's 
Store  Co.,  Tacoma,  Wash. 

Installment  dealers  can't  compete  with 
our  low  cash  prices  and  Hve.'  They  have 
elaborate  and  expensive  collection  systems 
and  their  court  and  lawj^er's  fees  are 
large  items.— The  Excelsior  Clothing  Co., 
Binghamton,  N.  Y, 


CASH 


90 


GROCERY   ADVERTISING 


I  am  selling  goods  for  money  and  not 
for  the  pleasure  of  putting  some  one's 
name  on  my  books.  It  costs  a  store  ten 
per  cent,  more  to  sell  goods  on  credit.— 
Swift's,  Los  Angeles,  Cal. 

This  store  is  a  cash  store.    It  has  the 
buying   machinery   of   the    Kansas    City 
store,  with  all  its  great  prestige  in  cash 
buying,  at  its   disposal.     Thirty  trained 
buyers    in    the    Kansas    City    store,    as- 
sisted by  the  buyers  who  have  helped  to 
build  the  Kemper  &  Paxton  business,  are 
using   cash   in   buying   the   great   values 
for  this  Topeka  store.     The  vast  quali- 
ties that  can  be  handled  by  this  big  store 
and   the   great   Kansas   City   store  com- 
bined make  low  prices  as  easy  as  any- 
thing can  be.     Then  when  we  place  our 
close  cash  prices  on  these  goods,  no  risk 
of   loss,    no    expensive    bookkeeping,    no 
stock  of  merchandise  on  the  credit  books 
and  another  in  the  shelves— we  say  when 
we  put  our  close   cash   selling  price  on 
these  close  bought  goods,  we've  got  bar- 
gains  no  store   in   this   western   country 
can  match.— Jones  Dry  Goods  Co.,  To- 
peka, Kansas. 

The  Bay  City  "Cash"  Dry  Goods  Store, 
the  home  of  "cash"  business  values.   The 
popular    rendezvous    of    thrifty    money- 
saving  thousands  within  and  outside  the 
broad  confines  of  the  city.     There's  an 
every-day  onward  march  in  the  Bay  City 
**Cash"  Store.    Throngs  of  contented  and 
satisfied  buyers  at  every  counter.    There's 
a    homelike    air    of   comfort    and    confi- 
dence on  every  face.     Confidence  in  the 
store.     Confidence  in  the  goods.     Confi- 
dence  in   the   prices.     Money   is   power. 
The  bed  rock  of  our  strictly  "cash"  plan 
in  both  buying  and  selling.'  The  best  of 
merchandise  within  the  reach  of  toiling 
millions.— Brt^    Citif    Cash    Dry    Goods 
Store,  Bay  City,  Mich. 

At  no  previous  sale  have  we  offered 
such  Bargains  at  Half-Price  in  High- 
Class  Merchandise.  Every  Dry  Goods 
Department  in  the  store  is  represented. 
Buy  for  Cash  and  buy  all  you  can. — 
Hills,  McLean  c^-  Ilaskins,  Binghamton. 

Xow,  to  your  profit.  Nearly  75  per 
cent,  of  the  Grocery  business  done  in  this 
country  is  done  on  credit.  Every  time 
a  cent's  worth  is  bought  on  credit  some 
one  loses  money.  If  it  isn't  the  mer- 
chant, it  is  the  customer,  for  cash  is 
King,  and  always  will  be  all  powerful  in 
the  commercial  world.  Any  one  can  buy 
anything  cheaper  for  cash  than  on  time. 
We  buy  f&r  cash,  we  sell  for  cash— 
treating  all  with  the  same  liberality- 
giving  all  the  same  guarantee— "Satis- 
faction or  Your  Money  Back."— /one* 
Dry  Goods  Co.,  Kansas  City,  Mo. 


CASH 


Selling  for  cash  means  no  bad  debts. 
It  means  also,  that  you  do  not  pay  an 
added  profit  to  cover  hire  of  extra  book- 
keepers and  bill  collectors.  It  also  means 
we  buy  for  cash  and  take  the  discount. 
This  is  no  theory,  we  have  had  it  in 
active  practice  many  years.  Our  cash 
basis  is  a  safeguard  to  both  of  us.  If 
out  of  city  write  for  illustrated  cata- 
logue.—.VnZ/orrf,  Jeweler,  Memphis. 

The  fact  that  this  store  does  offer 
these  cash  bargains  is  proof  enough  that 
we  are  able  to  sell  for  less.  To  buy 
and  to  sell  for  cash  is  the  most  clear 
cut  way  to  trade  we  know  of.  When  we 
buy  goods,  we  buy  in  big  quantities,  be- 
cause we  have  the  outlet.  We  pay  spot 
cash  and  thereby  secure  the  'lowest 
prices,  which  no  credit  store  can  buy  at, 
because  the  store  that  gives  credit  to  its 
customers  must  ask  credit  of  the  whole- 
saler. We  add  a  small  profit,  because 
selling  for  cash  does  away  with  all  the 
losses  that  a  credit  store  suffers  from 
bad  accounts.— Jone*  Dry  Goods  Co., 
Topeka,  Kan. 

Midwinter,  with  all  its  drawbacks, 
brings  one  blessing  to  the  working  peo- 
ple. It  is  the  season  of  low  prices  on 
general  merchandise.  Do  not  forget  that 
Houghton  c^-  Dutton  lead  the  procession 
in  low  prices,  a  fact  made  possible  by 
our  spot  cash  system  of  buying  and  sell- 
ing. It  pays  to  pay  ca^h.— Houghton  4- 
Dutton,  Boston,  Mass. 

Is  cash  your  comforter  or  credit  your 
worry?      Vermelto    and    his    wonderful 
tricks!     As  baffling  as  the  credit   man's 
monthly    settlement.      All    day    Monday, 
Tuesday  and   Wednesday    Vermelto   will 
do  the  wizard  act   in  our  show  window. 
It's   the  "presto  change"   that   anv  one 
can  do  if  he  only  knows  how.     Jiist  as 
smooth  and  slick  is  the  sweetened   talk 
of  the    fellow  who  charges  you  i?^JO  on 
credit  for  the  identical  suit  we  sell   for 
$10  cash.     Vermelto  has  you  hypnotized 
and  so  has  the  credit  man.     Vermelto  is 
a    vendor    of   tricks    and    he'll    tell    you 
all  about  the  vanishing  handkerchief  for 
~f^'.    '^^^^'^   *^^   living   he    gets    out    of 
his  job.     Our  living  is  selling  reputable 
merchandise  for  cash,  at  one^juarter  and 
one-half  less  than  the  man  whose  familj: 
of    non-collectibles     accumulate    in    his* 
ledger  and  the  difference  figured  up  on 
the  good   friends   that   pay.     There  are 
two    ways   to   look    at   matters.     One   is 
through    sentiment— the    other    through 
business  lens.     If  you  have  an  eye   for 
business   you   choose   to   be   independent 
from  and  under  no  obligations  to  your 
merchant.     That's    paying   cash.— F.    E. 
Mistrot,  Galveston,  Tex. 


GROCERY   ADVERTISING 


91 


Cash  counts.— Ctorfc«  Brothers,  Scran- 
ton,  Pa. 

Selling  for  cash  only  enables  us  to 
make  lower  prices  than  credit  stores 
can  make.  Watch  our  daily  ads  and  com- 
pare our  prices  with  the  credit  store 
prices.— Weinstein's,  Great  Falls,  Mont. 

Spot  cash— that  unerring  business  bul- 
let—is always  used  by  us,  and  we  get 
every  concession  that  money  can  give.— 
N.  Y.  Mail  Order  Store,  New  York. 

We  get  cash  for  goods  and  give  you 
the  best  goods  cash  will  buy. — John  B. 
Siefert,  San  Diego,  Cal. 

I  have  taken  an  oath  to  sell  for  cash 
only;  not  to  trust  any  person  at  this 
store;  not  to  sign  either  bond  or  note, 
or  become  security  for  any  party.  Sub- 
scribed and  sworn  to  before  C.  W.  John- 
stone, J.  P.,  Phoenix,  Arizona,  C.  W. 
McKEE.— 3/cA>e'«  Cash  Store,  Phoenix. 

Here  is  a  crowded,  newsy  page  of 
big,  honest  values  we  are  able  to  offer 
because  we  buy  and  sell  for  spot  cash, 
losing  nothing  through  bad  debts.— Jone» 
Dry  Goods  Co.,  Kansas  City,  Mo. 

We  conduct  a  cash  business— buy 
larger  quantities  of  goods  than  any  other 
similar  house  on  the  Coast.  Our  prices, 
of  course,  are  much  lower  than  firms 
which  buy  in  small  quantities— the  per- 
centage of  profit  may  be  the  same— still 
our  prices  are  considerably  less— no 
doubt  you  catch  the  point.— John  Breuner 
Co.,  Sacramento,  Cal. 

Cash  here,  versus  credit  elsewhere.  No 
man  who  wUl   stop   to  think  a  moment 
can  question  the  contention  that,  every- 
thing else  being  equal,  the  merchant  who 
sells  for  cash  can  be  content  with  smaller 
margins  than  one  who  credits.     If  not, 
why,  may  we  ask,  is  so  much  emphasis 
in  current  publicity  laid  upon  the  "spot 
cash"  feature  of  various  fortunate  pur- 
chases?    If   the   public   can  buy   to   as 
good    an    advantage    on   a   credit    basis, 
how   does   it  happen  that  the  merchant 
cannot?      If    either    could    surely    both 
could.     But,  of  course,  neither  can  and 
neither  does.—Wise,  Smith  Sj;  Co.,  Hart- 
ford, Conn, 

Our  cash  system  of  selling  meats,  vege- 
tables and  fruits  is  a  sort  of  savings 
institution  that  Portland  people  seem  to 
appreciate.  It  puts  us  in  a  position  to 
quote  low  prices  that  the  credit  merchant 
can't  touch.  Through  fostering  economy 
in  our  patrons  it  sews  up  many  a  leaky 
pocketbook.— Ji/ercter  Meat  Market, 
Portland,  Me, 

Prices— What  a  world  of  power  in  the 
price.     The   strength  is   in  their   litUe- 


ness.  Keeping  hammering  away  day  in 
and  day  out,  shopping  around  with  cash 
and  then  selling  for  cash  is  what  makes 
this  the  busy  store  in  summer.  Listen 
to  the  bargains  we  are  able  to  offer  for 
io-day.-Jones  Dry  Goods  Co.,  Kansas 
City,  Mo. 

We  buy  the  best  produced.  We  sell 
no  goods  on  the  installment  plan. 
Therefore  we  have  no  bad  accounts  for 
you  to  help  pay.  Neither  do  we  charge 
you  for  the  services  of  collection,  as 
we  have  none.— C.  F.  Hausberger  ^  Co., 
Columbus,  O. 

We  do  as  we  advertise.     Satisfaction 
or    money    back.      No    charges    made— 
Strictly  cash.— The  Hub,  Bay  City,  Mich, 
Arouse— Arise— Assert  Your  Rights.— 
Shake  of^  the  shackles  of  high  prices  and 
legalized  extortion.     Prepare  for  a  week 
of  unparalleled  cheap  selling  at  the  Bay 
City    "CASH"    Dry    Goods    Store.     A 
seething  maelstrom  of  values  in  a  whirl- 
wind   of   panic   stricken   prices.     Ever^ 
department  in  the  store  is  at  the  kind  and 
tender  mercies  of  a  money-saving  peo- 
p\e.—Cash  Dry  Goods  Co.,  Bay  City. 

Spot  cash— the  gospel  of  good  business. 
It  was  ready  money  that  made  this  manu- 
facturers' clearance  sale  possible.  Anx- 
ious to  sell,  willing  to  sell  cheaply,  we 
caught  the  manufacturers  when  courage 
was  weak  and  the  market  nervous.  A\  e 
struck  them  with  spot  cash,  money  down, 
meant  immediate  relief  and  they  took 
their  medicine— not  without  a  grimace, 
but  they  took  it.  The  Globe  doesn't  m- 
vest  spot  cash  in  questionable  property, 
not  at  any  price.  Quality  the  steel,  low 
price  the  flint,  the  spark  struck  from  the 
two,  that's  a  Globe  store  bargam.  That  s 
worth  remembering  just  now.— T^e 
Globe,   Youngstoicn,  Ohio. 

The  cash  buyer  gets  the  closest  pos- 
sible price,  as  he  should;  the  credit  buyer 
pays  what  the  accommodation  costs  and 
knows  precisely  what  the  cost  is-an 
advantage  possible  only  when  dealing 
with  a  one-price  firm.-Geo.  T.  Brodnax, 
Memphis,  Tenn. 

*We   sell   for   cash,   give   no   discounts 
and   pay   no   commissions.     This   is   the 
only  big  store  we  know  of  that  does  a 
strictly  cash  business,  and  yields  no  con- 
cessions that  all  may  not  share.    Such  a 
system  creates  money-saving  opportuni^ 
ties  and  enables  us  to  undersell— easily 
undersell-all  other  stores.     It  provides 
the    best    values    for    those    who    spend 
money    open-handedly,    as    well    as    for 
that   larger   class    whose    purchases    are 
controlled    by    the    strictest    economy.— 
Mary's,  Sew  York,  S.  Y. 


CASH 


92 


GROCERY   ADVERTISING 


.  The  Stone,  Fisher  &  Lane  stores  do 
business  on  a  cash  basis.  And,  after  all, 
that's  the  right  way— for  who  was  it  said 
in  the  senate:  "Gentlemen,  I  have  found 
it— the  philosopher's  stone  that  turns 
everything  to  gold — it's  pay  as  you  go!" 
— Stone,  Fisher  j:  Lane,  Tacoma,  Wash. 

Our  cash  plan  and  economical  busi- 
ness methods  make  it  possible  for  us  to 
sell  goods  at  a  smaller  margin  of  profit 
than  "regular  stores."  That's  why  we 
give  you  better  goods  for  the  money 
than  you  can  find  elsewhere. — E,  T, 
Barnes,  Salem,  Oregon. 

Debt  will  knock  you  out.  We  are 
steering  this  business  to  increasing  suc- 
cess on  the  rational,  riskless  cash  basis. 
Don't  buy  on  credit.  Little  debts  multi- 
ply with  marvelous  rapidity,  and  before 
you  can  realize  their  aggregate  magnitude 
they  assume  the  immensity  of  a  moun- 
tain. And  how  they  burden  and  depress 
and  take  all  the  snap  out  of  business  and 
all  the  flavor  out  of  life!— 3/rCorrf- 
Stewart  Co.,  Atlanta,  Ga. 

That's  what  you  are  entitled  to  at  the 
Halpert  &  Jacobs'  store — a  running  ac- 
count—a   charge    account— it's    all    the 
same.     Instead  of  paying  cash,  you  open 
an   account,   settle  your  bill   in   divided 
amounts  instead  of  in  a  lump  sum.  There 
is  no  mystery  about  this   plan— no  un- 
fairness—the   splendid    success    of    the 
plan  stands  as  proof  conclusive.    Would 
this   modern   plan   of  carrying  accounts 
have  gained  such  a  triumph  in  two  years 
otherwise?    The  minute  you  open  an  ac- 
count with  us  you  have  the  goods — ^\'ou 
enjoy   their  use  at  the   time   when   you 
need  them  most.     As  you  are  paying  a 
little    right    along,   your    account '  keeps 
growing  less.    You  don't  mind  the  outlay, 
because  of  the  small,  divided  payments— 
and    you    are    dressed    comfortably    and 
fashionably,  too.     Either  cash  or  credit 
are    yours    at    cash    prices — either    way 
price  and  quality  are  just  the  same,  you 
can  depend  upon  it.     Which  way  is  the 
easier  for  your— Halpert  §;  Jacobs,  Bing- 
hamton,  y.  Y. 


"The  way  to  wealth,  if  you  desire  it, 
is   as   plain    as    the    way   to   market."— 
Benjamin  Franklin.    Watch  your  expen- 
ditures !    Know  how  much  you  spend  and 
for  what  you  spend  it.     This  informa- 
tion comes  to  you  once  a  month — in  com- 
pact, detailed  form— if  you  avail  your- 
self of  the  conveniences,  advantages  and 
economies  of  Macy's  depositors'  account 
department.     You  have  all  the  conveni- 
ences of  any  credit  system,  without  any 
credit  system  faults.    You  enjoy  all  the 
economies   of   Macy's   cash   system— and 
you  get  4%  interest  on  your  daily  bal- 
ance,  compounded   every*  three   months. 
Every  penny  and  everj'  dollar  earns  in- 
terest   for    you    daily    until    withdrawn. 
You  may  deposit  as  much  or  as  little  as 
you  care  to  and  have  your  purchases  re- 
ferred to  the  account  for  payment.  There 
is  no  waiting  at  the  counter  for  change 
when  on  a  shopping  trip.     Every  month 
we   will   send   you   a   detailed   statement 
showing  what  you  have  bought  and  how 
much  money  remains  on  deposit.     While 
your    deposit    cannot    be   drawn    against 
by  check  for  expenditures  made  outside 
of  the  store,  you  are  privileged  to  with- 
draw  any   or   all   of   it    at    a    moment's 
notice.     Macy's  is  a  strictly  cash  store. 
It  grants  no  concessions  that  all  may  not 
share,  and  it  treats  alike  the  million  and 
the  millionaire.     You  know  that  no  store 
can  sell  goods  as  cheaply  as  a  cash  store. 
(Xo  argument  is  required  to  prove  that 
the   customer  must   pay   the   store's   ex- 
penses, including  its  bad  debts — its  pre- 
mium devices,  its  trading  stamps  and  all 
other  schemes.)     Thousands  have  opened 
deposit   accounts   with   us,   realizing   the 
value    of    this    "up-to-the-times"    saving 
method.    We  urge  you  to  give  it  a  trial, 
—Macy's,  Xew  York,  N.  Y. 

Quality,  seasonable  merchandise  in 
large  quantities  at  prices  that  have 
gained  us  fame,  as  "The  Always  Busy 
Store,"  "Givers  of  Best  Values,"*  "House 
of  the  People,"  "Cash"  buying  and 
"Cash"  selling,  is  the  secret  of  our  su- 
premacy.—fiay  City  Cash  Dry  Goods  Co., 
Bay  City,  Mich. 


GROCERY    ADVERTISING 


93 


MONEY  BACK 


Money  is  cheerfully  refunded  or  goods 
exchanged.  We  are  always  ready  to  do 
anything  within  reason,  and  oftentimes 
more.— yVhitehouse  Dry  Goods  Co.,  Spo- 
kane, Wash. 

You  have  no  doubt  heard  of  the  money 
back  store:  that's  ours.  Your  money 
back  without  an  argument  when  pur- 
chases are  not  satisfactory. — Noyer 
Clothing  Co.,  Portland,  Ore. 

Your  money  back. — Every  one  must 
feel  safe  here.  If  for  any  reason  what- 
ever you  are  dissatisfied  with  a  purchase, 
bring  it  back  and  get  your  money.  Every 
sales-person  is  authorized  to  observe  the 
letter  and  spirit  of  this  rule  in  the  most 
liberal  manner — no  disagreeable  explana- 
tion is  required.  But  of  course  you 
would  not  ask  us  to  take  back  a  hat  or 
piece  of  silk  after  its  particular  season 
is  over — after  the  article  has  gone  out 
of  style;  or  if  the  article  is  damaged. — 
The  Under-Price  Store,  Peoria,  III. 

Don't  worry — money  back  if  not  satis- 
fied.—ScAi>p«r  ^  Block,  Peoria,  III. 

Money  back  if  anything  goes  wrong.— 
The  Goldstein  Clothing  Co.,  Binghamton, 

Clothing  that  makes  our  guarantee  of 
"money  back"  unnecessary. — Blooming' 
dale  Bros.,  New  York. 

We  would  take  anything  back  and  re- 
fund the  money  if  it  proved  unsatisfac- 
tory, but  we  never  have  to. — Longyear's, 
Lansing,  Mich. 

It's  easy  to  understand  why  we  want 
you  to  bring  back  anything  that  doesn't 
give  absolute  satisfaction. — Rogers,  Peet 
^  Company,  New  York. 

A  dollar  here  buys  one  hundred  cents 
worth  of  quality  (and  in  many  cases 
more).  If  you  are  not  convinced  of  it 
after  your  purchase,  the  money  back 
privilege  is  always  yours  at  Crews-Beggs, 
or  an  exchange  if  you  prefer  it.  We 
can  afford  to  lose  the  sale  easier  than 
have  you  stay  away.  We  want  you  to 
feel  that  every  dollar  spent  here  is  safely 
invested. — Crews-Beggs,  Pueblo,  Col, 

Money  back  if  you  say  so. — Th$  W, 
J.  Woods  Co.,  Worcester,  Mass, 

No  risk  is  taken  in  ordering  in  the 
latter  manner.  For,  unless  you  are 
wholly  pleased,  we  will  buy  the  goods 
back  without  question. — Brodnax,  Mem- 
phis, Tenn^ 


There  is  a  world  of  good  cheer,  hearty 
good  will  and  unquestioned  confidence 
that  rings  out  when  we  say  satisfaction 
or  your  money  back. — Jones  Dry  Goods 
Co.,  Kansas  City,  Mo. 

Satisfaction  or  your  money  back  is 
our  motto.— IF.  V.  Snyder  ^  Co.,  New- 
ark, N.  J. 

Satisfaction  in  every  instance  or  your 
money  back. — Whitehouse  Dry  Goods 
Co.,  Spokane,  Wash. 

We  give  you  the  option  of  returning 
any  article  purchased  from  us,  either 
for  exchange,  or  for  the  refund  of  your 
purchase  money. — A  If  red  Edmondson, 
Morecambe,  Eng. 

Money  is  the  best  thing  going,  but  it 
is  better  coming. — Puck. 

Your  money's  worth  or  your  money 
back. — The  Model,  Peoria,  III. 

Satisfaction  or  no  sale,  and  money  re- 
funded as  cheerfully  as  it  is  taken. 
Every  purchase  must  be  satisfactory  to 
the  customer  as  to  quality  and  price.  If 
the  goods  are  not  as  represented,  or  for 
any  good  reason  are  not  satisfactory,  we 
are  at  your  command  to  exchange  or  re- 
fund the  purchase  price. — The  Boston 
Store,  Winchester,  Ind. 

From  the  very  first  the  MacGregor 
caught  the  town.  The  very  day  we 
brought  out  this  overcoat,  early  in  the 
winter,  every  clothing  store  began  to  re- 
ceive calls  for  it.  But  the  only  genuine 
MacGregors  were  at  Wanamaker's.  This 
fact  soon  got  round.  Our  sales  on  this 
particular  overcoat  were  tremendous. 
Now  the  rush  is  over  and  one  of  our 
manufacturers  is  clearing  up,  getting 
ready  for  spring.  The  hundred  odd 
MacGregors  left  we  have  taken  over  to 
sell  to-day  at  $16.50,  although  they  are 
the  $22.50  and  $25  grades.  Every  one 
is  fifty-two  inches  long  with  enough 
goods  in  it  to  wrap  well  aiound  you  and 
keep  you  warm;  and  the  fabric  is  the 
rough  Scotchy  stuff'  that  has  an  "  air " 
to  it  and  rarely  shows  soil.  Money  back 
if  not  suited. — Wanamaker's,  Philadel- 
phia, Pa. 

We  guarantee  satisfaction  on  all 
merchandise  orders  from  out-of-town 
patrons.  Test  the  facilities  of  this  de- 
partment and  let  us  deo»onstrate  to  you 
its  efficiency.  Prompt  shipments. — Min- 
neapolis Dry  Goods  Co.,  Minneapolis, 


CASH 


MONEY  BACK 


ii 


i. 


94 


GROCERY    ADVERTISING 


TRADING  STAMPS 


Are  you  a  collector  of  purple  stamps? 
If  not,  you  are  missing  a  good  thing — 
-an  opportunity  to  get  something  which 
is  really  valuable  and  absolutely  free 
of   cost. — Holbrook   Hunt   Co.,  Rome. 

The  plan  of  giving  trading  stamps  is 
•equivalent  to  allowing  you  a  discount 
on  every  cash  purchase  you  make.  Blue 
trading  stamps  cost  you  absolutely  noth- 
ing, and  they  can  be  redeemed  for  hand- 
some, useful  articles. — Rothenherg  ^ 
Co.,  New  York. 

If  all  the  world  were  Trading  Stamps, 

And  all  the  sea  was  ink. 
Unless  we  lived  on  promises. 

What  should  we  eat  and  drink? 

No  trading  stamps  here,  but  value  al- 
ways. Yesterday,  today,  tomorrow.— 
Hearn,  Sew  York. 

"When  the  trading  stamp  concerns 
•called  on  us  and  told  us  that  we  never 
need  reduce  our  prices  on  merchandise 
if  we  gave  away  stamps  we  refused  to 
have  anything  to  do  with  them,  and 
sent  them  away  one  after  the  other. 
The  green,  also  the  blue;  pretty  soon 
there'll  be  pink  and  yellow  ones  in  the 
market.  A  big  merchant  in  Xew  York 
told  us  that  the  trading  stamp  people 
never  give  an  article  away  that  costs 
less  than  ^2.  Just  think  of  that  for 
an  inducement  to  save  1,000  stamps — 
under  ordinary  circumstances  that  means 
$100  worth  of  purchasing. — Perlmutters, 
Jersey  City,  y.  J. 

It's  a  fact!  We  are  giving  double 
green  International  Trading  Stamps  in 
every  department.  The  premiums  given 
by  this  company  which  will  be  on  ex- 
hibition at  our  store  today  are  excep- 
tionally good  and  of  more  value  than 
others  we  have  seen,  and  as  this  ques- 
tion is  of  vital  importance  to  every- 
one saving  stamps,  we  would  earn- 
estly invite  you  to  call  and  examine 
their  value.  This  company  as  a  guar- 
antee of  its  good  faith  to  redeem  all 
stamps  issued  has  placed  $10,000  with 
the  Sovereign  Bank. — Au  Bon  Marche, 
Montreal,  Can. 

Double  "S.  &  H."  green  trading 
stamps  tomorrow  (Friday)  until  noon. 
Two  "  S.  &  H."  green  trading  stamps 
with  each  ten-cent  purchase  until  noon 
—after  12  o'clock,  one  "  S.  &  H."  green 
trading  stamp  with  every  ten  cents  you 
jspend.    In  order  that  you  may  fill  your 

TRADING 


stamp  books  quickly,  we  make  this  spe- 
cial stamp  exchange  offer:  Bring  us 
your  tobacco  certificates,  tags,  coupons, 
cigar  bands,  soap  wrappers,  coffee  pack- 
age signatures,  and  we  will  exchange 
them  for  their  equivalent  in  "  S.  &  H." 
green  trading  stamps.  A  complete  list 
of  the  exchangeable  coupons  and  wrap- 
pers will  be  furnished  at  the  Exchange 
Trading  Stamp  Booth,  on  the  Main  Ar- 
cade, First  Floor,  near  the  Seventeenth 
Street  end.  The  "  S.  &  H."  green  trad- 
ing stamps  are  finally  redeemable  in 
the  most  beautiful  premiums. — Lit  Bra*., 
Camden,  N,  J, 

Premium  Tickets. — Never  lose  sight 
cf  the  fact  that  Premium  Tickets  can 
be  had  at  this  store  with  everything. 
Get  them  with  your  millinery,  dress  goods, 
ready-to-wear  skirts,  blouses,  parasols, 
wrappers,  rain  coats,  jackets,  children's 
dresses,  prints,  muslins,  underwear,  hos- 
ierj',  ladies*  fancy  ties,  belts,  corsets, 
men's  sweaters,  shirts  and  drawers,  over- 
alls, shirtings,  ginghams,  carpets,  mat- 
tings, oilcloths,  lace  curtains,  table  cov- 
ers, bed  quilts,  sheets,  pillow  slips, 
shams,  etc. — The  John  Campbell  Com- 
pany,  Hamilton,  Ont. 

Already  this  store  Is  bright  and  at- 
tractive with  the  arrival  of  spring  mer- 
chandise. The  markets  of  the  world 
are  fast  pouring  into  this  great  estab- 
lishment goods  for  the  coming  spring. 
We  have  been  fortunate  enough  to  make 
some  special  purchases  along  these  lines, 
and  are  giving  you  the  benefit  of  the 
price  savings  that  have  come  to  us 
through  our  big  outlet  and  ready  cash. 
Then,  too,  there  are  marvelous  price 
savings  to  be  had  in  the  clearance  sales 
going  on  throughout  the  entire  stores 
Winter  goods  must  go,  even  though 
prices  are  cut  below  manufacturers' 
cost.  To  these  unparalleled  price  sav- 
ings are  added  the  giving  of  Sperry  & 
Hutchinson  green  trading  stamps  with 
all  purchases — 1  with  each  10  cents  you 
spend.  Don't  fail  to  \isit  the  pre- 
mium room  and  see  the  beautiful  pre- 
miums for  which  these  stamps  are  re- 
deemable.— Lit   Bros.,   Philadelphia,   Pa, 

Miss  Leghorn  Buffcochin,  a  hen. 

Took  a  stamp  to  a  rooster  named  Bcni 

He   said:     "  Henrietty 

I  think  that  you'll  geta 
Rebuff  if  you  do  that  again." 

STAMPS 


ILLUSTRATED    ADVERTISEMENTS 


96 


h' ' 


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^1 


I 


GROCERY    ADVERTISING 


No.  270 

The  best  preserves  and  jellies. 
We  have  many  kinds  and  varieties 
of  fruit  preserves,  with  a  wide 
range  of  prices.  The  lowest 
priced,  the  very  best  anywhere. 
Many  are  put  up  by  women  in 
their  homes,  with  all  the  care  and 
pride  that  a  woman  will  take  in 
her  special  work.  Dainty  for 
desserts  or  a  fillip  to  appetite, 
they  are  admirable  and  eco- 
nomical. 


This     shows     wording    and    illustrations, 
but  does  not  suggest   manner  of  display. 


WE    PLEASE    OLD   AND 
YOUNG 

A  picnic  for  the  children  is  as- 
sured if  the  comestibles  are  pur- 
chased here.  If  there's  any  high 
grade  canned  meat  or  fish  we  have 
not  on  hand,  we'd  like  to  know — 
anything  short  of  that  we  don't 
care  to  keep.  A  whole  lot  of 
things  to  please  grown-ups,  as 
well. 


No.  294 

SAVE    GROCERY    MONEY 
THIS  MONTH 

Now  is  the  time  you  are  pur- 
chasing your  supply  of  groceries 
for  February.  Just  look  over 
these  prices  and  if  you  are  asked 
more  at  your  trust  groceries  give 
us  a  trial  order.  No  matter  what 
you  may  be  told  by  the  fellow 
looking  for  his  big  profit,  our 
goods  are  strictly  reliable  and  of 
the  best  quality;  higher  prices 
and  smooth  talk  will  not  make 
their  goods  of  any  better  quality 
than  ours. 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


REFINED       NEW 


ORLEANS  MOLASSES 

Ever  try  that?  Do,  if  you 
want  a  treat.  It's  the  genuine, 
old-fashioned.  Simon-pure  stuff, 
and  will  give  the  finest  satisfac- 
tion. We  will  sell  a  limited  quan- 
tity at  a  very  special  price. 


GROCERY    ADVERTISING 


97 


No.  305 

DEPENDABLE     EATABLES 

All  must  be  good,  fresh  and 
pure  or  the  meal  will  be  a  disap- 
pointment. You  can  always  de- 
pend on  having  them  just  as  thej' 

should   be   if   you   buy    at   . 

Largest  stock,  freshest  and  best 
selections  always  here — so  dif- 
ferent. 


This    shows     wording    and    illustrations, 
but  does  not  suggest   manner  of  display. 


DON'T  WORRY  ABOUT  THE 
GROCERY  BILL 

The  fear  of  a  grocery  bill  has 
driven  many  a  man  down  the  hill. 
It  doesn't  drive  the  cus- 
tomer very  far.  There's  nothing 
to  fear  here,  people.     If  you  have 

the  fear,  come  to .     If  livino* 

has  got  out  of  all  reason,  try  the 
most  reasonable  thing,  — — 
splendid  cash  system.  Grandest 
layout  of  meat,  fish,  groceries  and 
fresh  vegetables  that  you  have 
seen  in  many  months.  Freshness! 
Goodness !  Beauty  !  Cheapness  ! 
Greatest  grocery  combination  on 
earth.  All  in  line  at  De- 
partment Food  Stores  this  Fri- 
day and  Saturday. 


No.  84 

THE  BUSY  GROCERY 

The  reason  we  are  alwavs  about 

the  busiest  grocery  store  in  

is  because  our  prices  on  goods  we 
can  guarantee,  are  the  lowest. 
Then,  too,  you  get  prompt  serv- 
ice and  courteous  treatment. 
When  you  buy  here  you  can  feel 
confident  you  are  getting  the  best 
goods  and  we  meet  any  and  all 
competition. 


This     shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


CONVINCING      VALUES      IN 
FINE  GROCERIES 

Our  customers  appreciate  the 
splendid  values  we  are  offering  in 
highest  class  groceries  and  pure 
food  products.  They  know  they 
get  pure,  fresh  goods  at  prices 
which  enable  them  to  save  money. 
Get  our  canned  meats  for  picnics 
or  outings,  you'll  find  them  de- 
licious. 


|1;  i    ;   'J 

■  'I 


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I 


98 


GROCERY    ADVERTISING 


msm 


No.  357 

FOOD  FOR  THE  CHILDREN'S 
LUNCHES 

is  assured  if  the  comestibles  are 
purchased  here.  If  there's  any 
high  grade  canned  meat  or  fish  we 
have  not  on  hand,  we'd  hke  to 
know^-anything  short  of  that  we 
don't  care  to  keep.  A  whole  lot 
of  things  to  please  grown-ups,  as 
well.  Staple  and  fancy  groceries 
always  in  stock.  Without  question 
our  stock  of  fruits  is  the  best. 
Always  nice  and  fresh. 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


OUR  DELICACY  DEPART- 
MENT 

makes  cooking  at  home  seem  al- 
most useless  wlien  you  realize  the 
resources  it  affords.  So  easy  to 
get  up  the  daintiest  kind  of  a  meal 
with  almost  no  trouble  if  you  buy 
some  of  dehcacies.  Every- 
thing well  cooked,  and  fresh  and 
clean  and  delicious.  Meats,  fish, 
cheese,  chipped  beef,  pickles,  olives 
and  hosts  of  other  good  things  all 
ready  to  serve.  If  there's  a  lunch 
to  be  put  for  a  day's  trip,  the  very 
thing  is  to  buy  what  you  want  of 


No.  85 

YOUR  PICNIC  SUPPLIES 

must  be  fresh  and  seasonable  to 
be  appreciated  on  your  outing. 
We  make  a  specialty  of  picnic 
eatables — all  the  good  substantial 
standbys  and  the  greatest  abun- 
dance of  dainty  "  side  lines  "  that 
you'll  find  in  town.  Send  your 
order:  we'll  fill  it  most  temptingly. 


This    shows     wording    and     illustrations, 
but  does  not  sugg*^pt  manner  of  display. 


OUTING  SUGGESTIONS 

"  Variety  is  the  spice  of  life." 
The  delight  in  fishing  comes  from 
the  uncertainty — you're  always 
certain    of    getting    things    just 

right  at  .     The  variety  the 

greatest,  freshest  and  best  in  these 
parts.  Take  a  stroll  through  our 
big  grocery  and  see  the  many 
tasty,  appetizing  good  things  we 
have  prepared  for  your  table  or 
that  outing  party — a  veritable 
palace  of  pure  foods.  Items  of  in- 
terest displayed  on  every  counter 
and  in  every  corner  of  our  big 
store. 


r 


GROCERY    ADVERTISING 


99 


Xgood 

J   CUP 

y       OF 


No.  112 

With  an  aroma  that  sets  the  gas- 
tric juices  flowing — that  creates 
a  desire  for  food  and  stimulates 
the  most  jaded  appetite. 

That's  COFFEE. 

A  blend  of  the  best  Mocha  and 
Java.  A  blend  that  is  made  to 
suit  the  city's  water.  A  blend 
that  has  taken  years  and  years  to 
perfect. 


No.  51 

GET  YOUR  LUNCH  HERE 

Our  tea  rooms  are  gaining 
popularity.  Maybe  it's  the  nov- 
elty of  the  thing,  but  just  the 
same  the  business  being  done  in 
these  tea  rooms  is  increasing 
daily  by  big  margins.  People  are 
coming  here  for  their  noonday 
lunches.  The  service  is  now  fully 
up  to  the  standard — prompt  and 
accurate.  It's  a  pretty  satisfac- 
tory habit  to  form — this  eating 
lunch  in  new  tea  rooms. 


This     shows     wording    and    illustrations, 
but  does  not  suggest   manner  of  display. 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


A  GOOD  CUP  OF  COFFEE   ^^^^  ™^  ^^^^  DIGESTION 


At  the  end  of  the  dinner  quiets 
any  misgivings  of  indigestion,  ob- 
literates all  suggestions  of  ill  hu- 
mor.     Any    of    coffees    al- 
ways receive  a  hearty  welcome  at 
the  end  of  any  and  every  meal — 
a    promoter    of   good    humor,    an 
indispensable  aid  to  good  health. 
It  costs  more  in  price  than  ordi- 
nary coffee,  because  it  is  so  much 
better,  yet  it  is  the  most  economi- 
cal of  all  coffee  because  of  its  ab- 
solute purity  and  great  strength. 
It  will  go  so  much  further,  make 
60  many  more  cups  to  the  pound. 


Its  fragrant  aroma  excites  the 
flow  of  the  digestive  fluids.  It 
softens  food  so  that  the  gastric 
juices  act  readily  upon  it.  Its 
warmth  brings  blood  to  the  stom- 
ach. It  promotes  the  assimilation 
of  nutrition  by  the  blood.  It  sup- 
plies food  for  the  ner\es  and  body. 
Its  principal  constituent  is  theine 
— a  tonic  that  reinvigorates  and 
freshens  mind  and  physique.  Good 
tea  is  an  actual  health  benefit  for 
women  and  children  and  men.  Our 
Teas  are  good  teas.  They  are  the 
selected  growth  of  the  best  tea 
estates   of  the  world. 


I 


i 


i 


i: 


100 


GROCERY    ADVERTISING 


No.  118 


No.  138 


TWO  WAYS  OF  LOOKING  AT       ^RE    YOU    LOOKING    FOR 
THE  GROCERY  PROBLEM  BETTER  GROCERIES  ? 


The  wrong  way — keep  on  pay- 
ing high  prices  and  at  the  end  of 
the  week  be  away  behind  as  usual. 
The  right  way— Note  our  cut 
prices  on  high'^quahty  groceries, 
come  to  the  store  and  see  the 
goods,  break  away  from  high 
prices,  leave  your  order  with  us, 
and  the  end  of  the  week  will  find 
you  with  money  in  your  pocket  for 
other  needfuls. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


This  model  food  store  helps  you 
to  better   things   to   eat,   and  no 
more    to   pay.      The    natural   in- 
stinct of  folk  is  for  good  things 
to  eat.     This  Model  Food  Store 
teaches  a  lesson  to  the  economical 
housewife.     It  shows  her  how  edi- 
bles are  rightly  kept  to  maintain 
perfect     sanitation      and     health 
properties.       It     brings     to     her 
larder  the  best  things  to  eat — at 
no  added  cost.     On  a  good  many 
things    all   this   betterness   brings 
her  a  saving. 


THE     STORE     YOU'VE     BEEN       ^^^jg     g^ows     wording    ana     illustrations. 

but  does  not  suggest   manner  of  display. 

LOOKING  FOR ' 

Cool  comfort  is  hard  to  obtain 
at  any  price  these  hot  days.  It 
is  not  so  with  pure  teas  and  cof- 
fees, as  by  going  to  the you 

will  always  find  a  large  and  fresh 
stock  of  teas,  cofFees,  spices,  bak- 
ing powders  and  extracts,  at  most 
reasonable  prices.  Quality  and 
strength  of  all  our  goods  fully 
guaranteed.  We  wish  a  trial  or- 
der from  you  and  we  are  satisfied 
that  once  a  customer  always  a 
customer. 


OLTl     GROCERIES     ARE 
GUARANTEED 

Your  Sunday  dinner  will  be  the 
better  for  a  little  shopping  in  our 
grocery  department.  Coffee  that 
is  best.  One  sip  and  then  your 
verdict— if  it  isn't  better  than 
you've  been  buying  for  the  same 
price,  no  matter  where,  send  it 
back.  Every  vegetable  and  fruit 
the  season  affords. 


"S 


GROCERY    ADVERTISING 


101 


No.  49 

WE    PLEASE    OTHERS— WE 
CAN  PLEASE  YOU 

The  ordinary  grocer^'  store  is 
often  disappointing.  Not  so  here. 
We  alwavs  have  something  in  our 
choice  stock  to  tickle  the  palate 
of  those  whose  appetites  need 
forcing  a  little.  To-morrow  we 
have  an  unusually  good  lot  of 
fruit,  green  vegetables,  home-made 
goods,  staple  and  fancy  groceries. 
Pay  us  a  visit.  'Twill  be  mutually 
helpful. 


This    shows     wording    and    illustrations, 
but  does  not  suggest   manner  of  display. 


THE  "  PURE  FOOD  "  STORE 

Such  values  as  these  are  what 
have  made  this  grocery  depart- 
ment the  best  place  in  which  to 

buj'  pure  foods  in .     Not  per 

cent,  of  profit,  but  volume  of  busi- 
ness, is  the  governing  principle 
in  the  conduct  of  this  department. 
This  means  that  we  buy  pure 
foods  at  the  lowest  possible  price 
and  sell  them  at  the  lowest  possi- 
ble figures  our  volume  of  business 
will  permit. 


No.  132 

BE  CAREFLT.  WHAT  YOU 

EAT 

Particularly  in  the  summer — as 
poor  and  impure  foods  in  the 
warm  season  very  quickly  result 
in  a  siege  of  sickness.  The  safest 
plan  is  to  have  "  The  Big  Store," 
Pittsburg's  great  pure  food  mart, 
supply  all  your  grocery  wants. 
You  can  order  by  'phone  just  as 
well  as  in  person — and  we'll  al- 
ways assure  you  of  the  highest 
satisfaction — and,  too,  guarantee 
to  save  you  considerably.  Bring 
your  grocery  list. 


This     shows     wording    and    illustrations, 
but  does  not  suggest   manner  of  display. 


GROCERIES  OF  SUPERIOR 
QUALITY 

The  first  requisite  with  us  is 
quality,  purity,  freshness.  We 
cater  for  those  who  insist  on  a 
high  standard  of  living.  The  best 
fed  are  the  healthiest  and  hap- 
piest— notably  so  when  the  ele- 
ment of  extra  expense  is  entirely 
eliminated.  This  important  fea- 
ture has  always  been  a  cardinal 
principle  with  us.  Our  customers 
live  better  for  less  money  than 
those  who  buy  elsewhere. 


\ 


102 


GROCERY    ADVERTISING 


!f 


:t 


'I 


No.  75 

]VmS.    HOUSEKEEPER, 
LISTEN ! 

This  is  the  time  of  the  year 
when  the  grocery  store  can  help 
you  most.  Let's  see  if  we  can  re- 
lieve you  of  half  the  responsibility 
of  that  picnic  or  excursion.  You 
will  get  the  proper  foods,  if  you 
come  here,  and  they  won't  cost 
much,  either,  and  you  are  almost 
sure  to  get  something  that  the 
other  folks  have  not  heard  about 
as  yet,  and  their  surprise  and  de- 
light will  be  worth  the  time  you 
spent  in  shopping  for  them. 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


ECONOMY  IN  GROCERIES 

Exceptionally  low  prices  on  de- 
pendable qualities  of  table  foods. 
We  carry  only  the  purest  articles, 
but  establish  prices — lower  than 
the  same  qualities  can  be  sold  for 
elsewhere.  You  need  only  make 
comparisons  here — Prices  and 
Quality — and  we  will  hold  your 
grocery  trade. 


No.  129 

you  WILL  SAY  IT'S 
EXCELLENT  I 

I  can  think  of  nothing  more  re- 
freshing, at  this  time  of  the  year, 
than  a  cup  of  tea,  deliciously 
fresh,  with  the  bloom  of  spring 
still  on  its  tender  young  leaves, 
which,  although  only  plucked 
from  the  bushes  in  June,  I  am  now 
able  to  place  on  your  tea  table  in 

,   so   rapid  is   the  means    of 

transit  nowadays.  In  making  this 
season's  blend  I  have  used  only 
the  choicest  growths  procurable, 
and  I  do  not  hesitate  to  say  that 
a  finer  tea  has  never  been  offered 
in  at  37c.  per  pound. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


TEST  BY  TASTE 

This  is  the  sure  way  of  detect- 
ing the  good  from  the  other  kind 
of  tea.  Maybe  you  are  hard  to 
please.  You  will  have  no  fault 
to  find  with  "Fruits  and  Flow- 
tea.     A  new  importation  has 


ers 


55 


just  come  in — delicious  is  the  only 
true  description — you  will  enjoy 
every  drop  of  tea  made  from  these 
flavor-full  leaves. 


GROCERY    ADVERTISING 


103 


p|MF    CROCERIES 


No.  139 

If  you  pay  cash  why  should  you 
pay  more  for  your  eatables  than 
we  sell  them  at?  Buy  where  you 
can  buy  the  most  and  best  for  the 
money.  Here  is  a  list  for  to-mor- 
row that  we  know  to  be  at  least  10 
per  cent,  lower  than  the  same 
quality  of  goods  can  be  bought 
for  at  any  other  store  in . 


Pura^ 


No.  2^0 

Our  pure  food  show.  A  mag- 
nificent, instructive  exhibition  of 
modern  pure  foods  and  their  cor- 
rect preparation  and  uses — com- 
bined with  a  stupendous  cut  price 
sale  of  table  supplies,  surpassing 
in  scope  any  similar  event  ever  at- 
tempted. A  multitude  of  interest- 
ing special  attractions  Monday. 


'^"^"■"    ^.  -     .,,     ^     ,,  This    shows     wording    and    illustrations, 

This    shows    wording    and    illustrations.       ^^^  ^^^^  ^^^  ^^^^^^  ^^ 

but  does  not  suggest  manner  of  display. 


PURE  CANNED  GOODS 

Perfectly  sound  fruits  and  vege- 
tables put  up  at  Picton,  Ontario, 
with  strict  regard  for  scrupulous 
cleanliness  in  every  stage  of  the 
process.  The  exclusion  of  every- 
thing of  an  unsound  nature  re- 
sults in  remarkable  preservation 
of  the  natural  flavor.  Nothing 
finer  canned. 


PURE    FOODS 

Our  sale  of  pure  foods  is  well 
worth  your  thoughtful  attention 
— mince  meat,  of  course,  the  pure 
kind;  relishes,  condiments,  flour, 
sugar,  coff^ee,  teas,  spices — all  the 
staples  and  all  the  luxuries  you 
can  think  of — many  you  may  not 
call  to  mind.  Our  goods,  our  serv- 
ice, our  prices  are  right  in  line 
with  those  of  the  best  groceries  in 
the  land. 


104 


GROCERY    ADVERTISING 


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No.  308 


PURE  GROCERIES 

It's   in   the  kitchen    where   the 


true  advantage  of  the stores 

becomes  apparent.  When  your 
groceries  run  low  and  you  are 
about  to  replenish,  it  sets  you  a 
thinking  where  you  can  buy  the 
cheapest  and  best.  There's  only 
one  store  that  keeps  ringing  in 
your  ears,  and  that  is — • 


This    shows     wording    and    illustrations, 
but  does  not  suggest   manner  of  display. 


PURE  EVAPORATED  MILK 

For  the  unexpected  guests,  af- 
ter the  theater  or  Sunday  night 

supper,  you  will  find  a  can  of 

Evaporated  Milk  so  handy,  for  it 
can    be    used    the   same    as    fresh 

cream  and  milk.  Evaporated 

Milk  has  all  the  nutritive  proper- 
ties    of     fresh    cream,     for 

Evaporated  Milk  is  entirely  pure, 
full-cream  cow's  milk,  sterilized, 
evaporated  and  cleansed;  free 
from  all  germs,  bacteria  and  for- 
eign preservatives.  Two  cans  for 
£5c. 


No.  206 

EVERYTHING   I:MAGINABLE 
IN  THE  GROCERY  LINE 

This  grocery  comes  about  as 
near  meeting  every  gastronomic 
want  as  it  is  possible  for  any  one 
store  to  provide.  Fine  select  groc- 
eries of  all  kinds,  the  freshest  of 
country  produce,  fruits  and  nuts 
of  all  kinds,  the  best  of  every  va- 
rietv  of  canned  delicacies — noth- 
ing  lacking  for  your  table  or  your 
culinary  preparations.  You  save 
money  by  buying  here. 


This    shows     wording    and    illustrations, 
but  does   not   suggest   manner  of  display. 


THE   BEST  GROCERIES  AT 
MODERATE  PRICES 

There's  a  good  deal  in  the  cook- 
ing of  a  meal,  but  there's  more 
still  in  the  buying  of  the  grocer- 
ies. If  you  want  on  your  table 
the  best  food  products  that  are 
produced  in  the  world,  buy  of  a 
store  you  know  carries  only  good 

products — buy  of  .     There's 

all  the  difference  in  the  world  in 
the  taste  and  flavor  of  a  good 
product    and   a   poor   one.      Buy 

groceries  and  enjoy  the  finest 

richest  flavor. 


GROCERY    ADVERTISING 


105 


No.  302 

We  carr}'  the  purest  and  best 
spices,  and  you  know  that  the  best 
is  always  the  cheapest,  and  we 
believe  that  it  is  a  waste  to  use 
anything  else  for  such  purposes. 
We  buy  what  we  know  to  be  of 
the  highest  quality.  They  are  a 
little  higher  in  price,  but  are  the 
best. 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


If  you  have  been  a  stranger  to 

the   flavor   given   by   using  

spices,  get  acquainted.  There  is 
nothing  but  spice — no  woody 
(perhaps  poisonous)  adulteration 
— just  purity — just  spice.  The 
package  keeps  the  flavor  always 
the  same  as  the  day  we  ground  the 
spice. 


No.   164 

Onl}'  one  best  store  in  town  at 
which  to  obtain  your  supplies  of 
groceries,  and  that's  at  our  store. 
Don't  accuse  us  of  boasting.  We 
are  only  repeating  what  hundreds 
of  satisfied  patrons  have  said  and 
are  saying  about  us.  Beside  ex- 
cellence, we  also  lay  claim  to 
promptness  and  carefulness  in  the 
filling  of  all  orders.  No  extra 
charge  for  all  these  good  points. 
It's  just  our  way,  that's  all. 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


It's    the   purpose   of   the 


Grocer}'  to  lighten  the  labors  of 
the  homekeeper,  on  whom  rests  the 
responsibilit}'  of  providing  three 
or  more  times  a  daj^  food  to  tempt 
the  appetites  of  the  rest  of  the 
famil3\  How  much  help  we  are 
to  her,  the  daily  growth  of  this 
business  reveals. 


106 


GROCERY    ADVERTISING 


Hi    ; 


•t 


« 


No.  144 

DO  YOU  DRINK  TEA? 

There   is   a   something   about 
-  Tea  that  is  to  be  found  in 


no   other  tea."      So   said   a  

lady  to  a  grocer  the  other  day. 
She  did  not  know  exactly  what,  or 
how  to  describe  the  difference, 
only    there   was    a    "  something " 

Tea   had    that    other    teas 

lacked.  That  something  was  a 
little  more  quality. 


This    shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


EAT,  DRINK  AND  BE 
MERRY 

Enjoy  life  while  you  live,  for 
you'll  be  a  long  time  dead.  Man 
wants  but  little  here  below — -ex- 
cept when  it  comes  to  the  matter 
of  eating,  and  then  he  wants 
plenty  of  it  and  of  the  very  best 
quality,  too.  Every  wife  knows 
that  our  groceries  fill  the  bill  in 
every  particular  and  that  they  are 
fresh,  pure  and  wholesome. 


No.  328 

DO    YOU    ENJOY    GOOD 

THINGS  TO  EAT.? 

A  continuous  feast  of  pure, 
fresh  foods  and  delicacies  is  being 
set  before  our  customers  at  prices 
so  low  that  the  daily  task  of  sup- 
plying the  household  with  neces- 
saries is  changed  for  them  into  a 
perennial  pleasure.  Witness  our 
specials  for  this  week — potatoes 
by  the  basket  at  carload  rates; 
the  finest  flour  below  present  cost 
of  milling  (wheat  is  so  high) ; 
hams  and  bacon  at  prices  almost 
discouraging  to  the  pigs ;  rice  and 
prunes  cheaper  than  you  could 
raise  them ;  and  so  it  goes  through 
our  whole  stock. 


This     shows     wording    and    Uiustrations, 
but  does  not  suggest  manner  of  display. 


MALTED  MILK 

It  is  pure,  rich  milk  with  the 
extract  of  selected  malted  grains 
in  powder  form.  Instantly  pre- 
pared by  stirring  in  water.  More 
beneficial  and  delicious  than  tea, 
coffee  or  cocoa.  Very  digestible 
and  nutritious  as  a  lunch.  The 
best  food  for  invalids,  dyspeptics 
and  those  run  down.  Nothing 
finer  can  be  found  as  a  beverage 
for  mountain  picnics. 


GROCERY    ADVERTISING 


lOT 


No.  202 

PROMPT,  COURTEOUS 
SERVICE 

One  hundred  sale  persons — 
polite,  attentive  and  experienced 
— are  required  to  meet  the  wants 
of  the  thousands  who  are  attend- 
ing the  great  Harvest  Festival  to 
purchase  a  season's  supply  of 
groceries — the  only  time  of  the 
year  when  these  high  qualities  are 
sold  at  the  remarkably  low  prices 
listed  below.  Even  then  it  keeps 
them  hustling,  for  they  are  par- 
ticular to  see  that  no  customer  is 
kept  waiting. 


No.  163 

Wouldn't  you  prefer  to  have 
your  morning  cup  filled  with  rich, 
fragrant,  delicious  coffee  than 
with  a  flavorless,  tasteless,  weak 
beverage?  Why  don't  you?  In 
our  coffee  department  there's 
nothing  but  the  pure,  good  coffee 
berry  sold.  We  have  Mocha  and 
Java  coffee  at  40c.  the  pound 
that  makes  a  most  delicious  cup 
of  coffee — and  you  pay  that  price 
many  places  for  a  coffee  that  is 
worthless.  Ours  is  so  skillfully 
blended,  always  fresh  roasted — 
and  it's  pure. 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


THERE'S  NO  DREAD  OF  OR- 
DERING YOUR  GROCER- 
IES HERE 

*  A  department  in  which  you  can 
give  your  order  at  leisure,  in  a 
beautiful  and  spacious  Order 
Room.  It  is  a  department  that 
is  complete,  bright,  up-to-date,  in 
which  good  service  is  given,  in 
which  cleanliness  and  order  are 
observed,  and  in  which  low  prices 
are  *  always    quoted. 


This     shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


DELICIOUS  COFFEE 

"  This  coffee  seems  to  go 

further.  The  weight  is  full,  the 
coffee  rich,  and  even  if  it  cost 
more  per  pound  than  I  paid  else- 
where (which  it  doesn't),  it  would 
still  cost  less  per  cup.  As  to  body 
and  flavor,  I  have  never  tasted  a 
more  delicious  coffee,"  thus  speaks 

our  customers.     Our  coffee 

at   30c.   the    pound   is   positively 
coffee  par  excellence. 


108 


GROCERY    ADVERTISING 


Xo.  12 

YOUR  GROCER 

will  give  3'ou  a  package  of  Hap- 
piness when  you  call  for 

FLOUR 


With  'light,  sweet  bread  on  the 
table,  the  Housewife  is  happy — 
the  home  is  happy.  There  is  no 
flour  made  that  makes  sweeter, 
daintier  or  more  delicious  bread, 

pies      or     pastries,      than     

FLOUR.  This  sounds  like  a 
broad  statement,  but  it  will  be 
heartily  testified  to  by  every 
housewife  who  has  used  it.  Can 
you  expect  a  better  recommenda- 
tion? Join  the  ranks  of  HAPPY 
HOUSEWIVES  and  be  happy. 


This    shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


LIGHT    AS    A    BUBBLE 

That's  the  kind  of  biscuit  made 

from    Flour.       Not    those 

tasteless  hard  discs  of  dough — 
but  rich,  creamy  fellows  that  will 
melt  with  the  butter  in  a  mouth- 
ful of  satisfaction.     Sold  only  at 


No.  6 

That's  the  kind  of  bread  that 
makes  the  housewife  happy.  If 
you  want  a  light,  sweet,  whole- 
some bread,  you'll  be  sure  to  get 
it  by  using 

FLOUR 


the  clearest,   purest  flour   milled, 
and  made  by  the 


This    shows     wording    and    illustrations, 
but  does  not  suggest   manner  of  display. 


Yes.  Here  it  comes.  Some- 
thing that  will  make  the  housewife 
happy.     A  sack  of 


BEST 


A  flour  that  makes  the  lightest, 
daintiest,  and  most  delicious 
bread  imaginable.  It  has  that 
satisfying  quality,  which  is  unat- 
tainable save  from  a  flour  of  the 
rich  glutinous  wheat  from   which 

" Best "    is    made.      If   you 

want  the  best  flour,  be  sure  and 
ask  for  " BEST." 


GROCERY    ADVERTISING 


109 


No.  4 


When  your  Grocer  says  "  Any- 
thing else,"   be   sure   and   answer 

BEST 

Best  is  a  flour  that  makes 


the  lightest,  sweetest,  bread,  cake 
and  pastries  imaginable.  Use  it 
once,  and  you'll  never  try  an- 
other.    Every  sack  of Best 

sold,  is  a  testimonial  of  its  popu- 
larity among  the  housewives.  Do 
you  use 

BEST? 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


We  bring  you  good  tidings — 
fresh  bread  made  from 

FLOUR 


is    always    good    tidings.      

Flour  is  milled  from  a  wheat 
which  grows  on  the  most  fertile 
soil — the  soil  of  Kentucky.  Its 
purity  and  wholesomeness  are  at- 
tributes known  to  every  housewife 
who  has  once  used  it.  There  are 
other  flours  to  be  had,  but  the 
housewife  who  once  experiences 
the  satisfaction  obtained  from 
FLOUR,  will  never  be  con- 
tented with  another.  This  is  not 
hearsay,    this    is    a    fact. 


No.  26 


FLOUR 


leads  them  all.  Why?  Because 
it's  pure  and  has  that  delicious 
flavor,  such  as  only  comes  from  a 
wheat  grown  on  the  fertile  soil 
of  Kentucky:  because  it  makes 
the  lightest,  purest  bread,  bis- 
cuits and  pastries,  to  which  in- 
numerable housewives  who  use  it 
will  cheerfully  testify;  because  it 
is  the  real  source  of  the  Staff  of 
Life.     The  woman  who  once  uses 


becomes  an 
you  one? 


FLOUTl 

—  enthusiast. 


Are 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


When  it's  good  like  Oliver 
Twist,  you  "  want  some  more." 
And  when  it's  made  of 

FLOUR 


it's  sure  to  be  good,  because 

Flour  makes  the  most  delicious 
cakes  in  the  world.  Housewives 
often  try  a  diff'erent  brand  of 
flour    every    time   they    buy,    but 

when   once   they   buy  ,   they 

become  habitual  customers.  There 
must  be  a  reason. 

Use    Flour,    and    you'D 


FLOUR  makes  Home  Happy.  "want  some  more." 


fl4 


!  1 


;  i! 


110 


GROCERY    ADVERTISING 


No.  246 

DO    YOU    WANT    A    FLOUR 

that  makes  the  lightest,  daintiest, 
most  delicious  bread  imaginable? 
Of  course  you  do.  Then  you 
should  use 

FLOUR 

It  makes  better  bread,  better  bis- 
cuits, better  cakes,  and  better 
pastry  than  any  other  flour  sold, 
and  it  has  that  satisfying  quality 
which  is  unattainable  save  from 
a    flour    of    the    rich    glutinous 

wheat  from  which  FLOUR 

is  made. 

When    you    say    FLOUR,    be 
sure  and  say  . 


Manufactured  by  ^ 

Maker  of  Good  Flour. 


This     shows     wording    and     illustrations, 
Dut  does   not  suggest   manner  of  display. 


What  sort  of  flour  have  YOU 
been  using?  Probably  something 
that  looks  like  flour,  but  really 
is — heavens  knows  what.  Why 
not  be  sure  what  you're  getting 
— what  you're  eating  and  use 

FLOUR 

Then  you  know  that  your  bread, 
your  puddings,  your  pastries,  are 
pure  and  wholesome — good  for 
the  growing  child,  for  the  invalid, 
for  yourself.  Next  time  make 
sure  it's  


No.  299 


The  phrase  on  the  above  illus- 
tration is  all  truth.  You  can't 
have  good  flour  unless  the  wheat 
is  good.     The  wheat  from  which 


FLOUR 


is  made,  is  grown  on  the  fertile 
soil  of  Kentucky,  which  produces 
the  healthiest  wheat  in  the  coun- 
try. The  greatest  care  is  used  in 
milling,  with  the  result  that  we 
produce  bread  that  is  a  joy  to 
every  housewife.  For  bread,  bis- 
cuits, pie  or  cake,  FLOUR 

is  ideal. 


This     shows     wording     and     illustrations, 
but  does  not  suggest  manner  of  display. 


Any  honest  Grocer  will  tell 
you  that  the  best  flour  in  his 
store  is 


FLOUR 


It  makes  the  lightest  and  sweetest 
bread,  cakes,  and  pastries  and 
puddings.  Use  it  now,  and  you'll 
never  want  to  even  try  another. 
The  fact  that  we  are  selling  more 

Flour  every  day  is  a  proof 

of  its  excellence.  Be  sure  you  or- 
der   Flour  the  next  time  you 

bake. 


GROCERY    ADVERTISING 


111 


No.  303 

BISCUITS—YUM  YUM 

Oh,  those  delicious  hot  biscuits 
— so  good  and  appetizing.  The 
kind  the  children  love  because 
they  are  of  such  delicate  light- 
ness— when  you  think  of  these 
biscuits,  you  think  of 

FLOUR 


THE    KIND    THAT    MAKES 
THE   HOME    HAPPY 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


DELICIOUS  BISCUITS 

Biscuits  that  are  made  from 
FLOLTl 

are  really  delicious.  Not  only 
biscuits,  but  pies,  and  cakes,  and 
all  sorts  of  pastries,  are  most  ap^ 
petizing  when  made  from 


FLOUR 


If  you've  used  any  other  than 
— ,  try  this  just  once  and  you 


will  surely  become  a  convert. 

When  you  ask  for  flour,  be  sure 
and  say . 


No.  264 

Do  you  want  some.''  Of  course 
you  do.  You  know  it's  made 
from 

FLOUR 

that's  why.     Flour  is  milled 

from  wheat  grown  on  the  rich 
fertile  Kentucky  soil.  Its  purity 
is  what  makes  it  in  such  demand 
among  housewives.  Children 
thrive  and  grow  well  and  strong 

on  biscuits  made  from Flour. 

It  makes  the  home  happy — it 
makes  the  children  happy. 

Your  grocer  sells  it. 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


This  is  the  sort  of  Pie  I  got 
from  Best. 

I'VE  TRIED  THE  REST 

BUT BEST 

IS  BEST 

It  makes  the  lightest,  sweetest, 
and  mose  delicious  bread,  pastries 
and  puddings  imaginable.  The 
next  time  you  bake,  be  sure  and 
use Best. 


i 


112 


GROCERY    ADVERTISING 


No.  210 

DO    YOU    WANT    A    FLOUR 

that  makes  the  lightest,  daintiest, 
most  delicious  bread  imaginable? 
Of  course  you  do.  Then  you 
should  use 


FLOUR 


It  makes  better  bread,  better  bis- 
cuits, better  cakes,  and  better 
pastry  than  any  other  flour  sold, 
and  it  has  that  satisfying  quality 
which  is  unattainable  save  from  a 
flour  of  the  rich  glutinous  wheat 

from    which    FLOUR     is 

made. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


Do  you  remember  when  you 
were  a  little  tot,  the  deliciousness 
of  mother's  baking?  Do  you  still 
enjoy  your  bread  and  pastries  as 
well?  If  not,  it's  because  you 
don't  use  the  same  flour. 


FLOUR 


makes 


bread   and   pastries. 


Milled  from  a  wheat  grown  on  the 
limestone  soil  of  Kentucky,  it 
produces  a  bread  that  is  light, 
pure  and  wholesome,  a  bread  that 
will  taste  as  well  to  you  as  it  did 
when  you  were  a  little  tot. 

FLOUR  is  used  in  IDEAL 

HOMES 


No.  365 


THE   KIND  MOTHER   USED 
TO  MAKE 

Everybody  is  fond  of  telling 
about  "  the  kind  mother  used  to 
make."  In  fact,  anything  that 
mother  made,  from  mince  pies  to 
biscuits,  was  an  incomparable 
joy.  The  wise  mother  will  erect 
a  monument  in  the  mind  of  her 
off'spring,  when  she  makes  her 
bread,  biscuits  and  pastry  with 

FLOUR 

the  cleanest,  sweetest,  most  nu- 
tritious flour  manufactured.  It 
makes  that  fluff*y  light  bread  that 
builds  muscle,  and  nourishes  the 
system.     Bring  up  your  children 

on  bread  made  of flour  and 

you  will 

MAKE    HOME    HAPPY 

This     shows     wording     and     illustrations, 
but  does  not  suggest  manner  of  display. 

Next  time  you  go  out  camping 
or  picnicking,  you  will  enjoy  your 
outing  so  much  more  if  your 
bread,  pies,  and  biscuits  are  made 
from 

FLOUR 

Flour  is  true  nature's  food. 

It  is  made  from  a  wheat  grown 
on  the  limestone  soil  of  Ken- 
tucky, and  is  manufactured  and 
guaranteed  by 


Maker  of  Good  Flour. 


GROCERY   ADVERTISING 


113 


F..  -1*.     « '[•••V\ 

1. 1  .  J/.  .'  »*-*  .  f  •! 

1  .    J*       .  J  *  •/•  'M 


No.  431 

Certainly,  the  children  "  want 
some  more  "  because  the  biscuits 
were  made  with 


FLOUR 


the  purest,  most  healthful  flour 
milled.  For  bread,  biscuits  and 
pastries,  it  is  unsurpassed.  If 
you    try    it    once,    you'll    never 

change  for  another.     Flour 

— the  kind  that 

MAKES   HOME  HAPPY 


This    shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


The  housewife  who  uses 


BEST 


18  **  satisfaction  personified."  In- 
stead of  heavy,  soggy  biscuits, 
they  will  come  up  light  and  fluffy, 
instead  of  an  ill-tasting  mass  of 
dough  they  come  up  sweet  and 
delicious — and  the  secret  of  it  all 
is  just  two  words: 

BEST 


No.  333 

The  housewife  who  can  produce 
a  fine  light  bread  is  one  of  the 
world's  happiest  mortals.  Unless 
the  flour  is  from  good  healthy 
wheat,  the  bread  will  be  a  failure. 
The  wise  woman  knows  this  and 
therefore  buys 

FLOUR 

milled  from  health-giving,  nutri- 
tious wheat,  which  makes  a  pure, 
clean,  light  bread — the  kind  that 

MAKES  THE  HOME  HAPPY 


This     shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


Fine  flour  comes  from  care- 
fully grown  wheat.  There  is  no 
better  wheat  grown  than  that 
from  which 

BEST 

is   made.      With   Best,   the 

housewife  produces  bread,  pastry 
and  puddings,  so  wholesome,  so 
delicious,  that  they  can  be  sum- 
med up  in  just  one  word, 
"  BEST." 

What  sort  of  flour  do  you  use, 
Mrs.  Housewife? 


ri 


114 


GROCERY    ADVERTISING 


i 


1  ij 


No.  1S4 

'  Whether  you  use  a  cook  book 
or  not,  the  chief  essential  in  get- 
ting good  pie,  lies  in  the  using 
the  right  kind  of  flour.  On  this 
point,  we  all  unanimously  agree. 

FLOUR 

is  the  right  kind.  It  is  milled 
from  a  wheat  grown  on  a  soil 
than  which  no  other  in  the  coun- 
try is  more  fertile — the  soil  of 
Kentucky.  It  is  wholesome — it  is 
puj-e — it    is    clean.      Do   you   use 

^ FLOUR,  Mrs.  Housewife? 

Guaranteed  and  Manufactured  by 


Maker  of  Good  Flour. 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


Now,  who  doesn't  like  pie,  es- 
pecially when  the  crust's  so  good? 
The  goodness  of  pie  depends  on 
the  crust,  and  the  goodness  of  the 
crust  depends  on  the  flour  used. 

FLOUR 

which  is  made  and  guaranteed  by 

,  makes  the  best,  sweetest  and 

tastiest  pies,  puddings,  bread  and 
biscuits  ever.  The  next  time  you 
order  flour,  be  sure  it  is . 


No.   43 


It  looks  good,  it  tastes  good, 
and  yes— it  IS  good.  These 
three  qualities  are  contained  in 
every  piece  of  bread,  pudding 
and  pastry  made  with 


FLOUR 


the  purest,  most  wholesome  flour 
milled.  Good  flour  is  only  pro- 
duced   from    good    wheat.     

Flour  is  milled  from  a  wheat 
grown  in  all  its  wholesomeness  to 
healthy  wheat.  That's  the  sole 
secret. 


This     shows     wording    and     illustrations, 
but  does  not  suggest   manner  of  display. 


Good  flour  makes  good  bread — 
good  bread  breeds  good  natures 
— good  natures  make  a  Happy 
Home — a  Happy  Home  brings  a 
Happy  New  Year.  Thus  we  have 
it  that 

FLOUR 


made  from  Winter  Wheat  grown 

on  the  limestone  soil  of •,  the 

purest,  cleanest,  sweetest  flour 
milled,  contributes  its  mite  to- 
wards bringing  about  a  Happy 
New  Year  to  you  all. 


GROCERY    ADVERTISING 


115 


No.  411 

FRESH,  RIPE  VEGETABLES 

The  biggest  and  best  vegeta- 
bles are  raised  from  our  seeds, 
and  they  keep  best  through  the 
winter.  The  seed  potatoes  we 
sell  always  give  the  best  crops. 
Did  you  notice  what  good  results 
our  White  Rose  potatoes  gave  in 
the  crop? 


This     shows     wording    and    Illustrations, 
but  does  not  suggest  manner  of  display. 

VISIT  OUR  FRUIT  DEPART- 
MENT 

This  department  stands  second 
to  none  in  the  United  States, 
either  in  point  of  stock  or  prices. 
Everything  imaginable  for  the 
table  will  be  found  here — always 
of  best  quality,  strictly  dependa- 
ble in  every  way.  The  enormous 
outlet,  together  with  ready  cash, 
makes  us  particularly  desirable 
customers,  and  brings  us  special 
concessions. 


No.  440 


NEW    SPRING    TAILORED 
V  COSTUMES, 

suits,  jackets,  waists,  skirts,"" etc.^ 
make  their  formal  bow  to-morrow." 
It  will  be  an  occasion  ripe  with 
attractions,  for  every  conceivable 
style — from  both  foreign  and 
home  fashion  centers — will  be 
fully  represented.  The  woman  of 
wealth  as  well  as  the  woman  of, 
more  moderate  means  will  surely 
find  interest  in  this  most  effective 
display.     It  bristles  with  variety. 


This    shows    wording    and    illustrations,  ♦ 
but  does  not  suggest  manner  of  display.^ 


STROLL  THRU  THE  SUIT, 
AND  SKIRT  DEPARTMENT] 

Note  the  new  fall  styles.  The 
department  is  fairly  sparkling 
with  pretty  new  designs.  The 
display  is  the  most  complete  and 
quite  the  best  we've  ever  shown. 
Styles  are  absolutely  correct  in 
every  detail. 


h 


:i 


116 


GROCERY    ADVERTISING 


No.  432 

LADIES    AND   GENTLEMEN 

There's  no  use  to  argue  the 
matter,  Hershey  Brothers  are  the 
most  practical  bakers  in  our  town. 
Nice,  fresh  bread,  pies  and  cakes 
made  of  the  best  materials.  If 
you  have  not  tried  ours,  you  have 
missed  many  a  very  toothsome  ar- 
ticle. 


This    shows    wording    and     iilustrations, 
but  does  not  suggest   manner  of  disnlay. 


NO  BREAD  LIKE 


It's  home-made,  and  the  differ- 
ence between  it  and  other  bread  is 

is  home-made  and  the  other 

isn't.  No  need  to  eat  a  poor,  un- 
satisfying bread  three  times  a  day 
when  you  can  get  home-made 
bread  so  good  that  you'll  want  it 
all  the  time.  The  loaves  are  large 
with  twice  as  much  nourishment 
as  you  get  in  a  baker's  loaf.  Beau- 
tiful, flaky,  palatable  loaves  for 
^\e  and  ten  cents. 


No.  391 
DELICIOUSLY    LIGHT 

bread,  cakes,  rolls,  and  many 
forms  of  pastries  leave  our  ovens 
fresh,  sweet,  wholesome  and  clean 
every  day.  Have  they  reached 
your  home.'*  No;  well  there  is  a 
treat  in  store  for  you,  a  treat  we 
are  prepared  to  set  down  at  your 
door  any  day  you  let  us  know 
your  wishes  as  to  kind  and  quan- 
tity. 'Phone  connection  insures 
quick  attention.  Our  No.  is  — . 
Our  domestic  bread  is  still  the 
leader. 


This    shows    wording    and     Illustrations, 
but  does  not   suggest   manner  <>f  display. 


DAINTY,  FEATHER- 
WEIGHT 

egg  biscuit,  in  a  new  shape — ob- 
long pieces,  about  an  inch  long. 
Their  exquisite  flavor,  appetizing 
appearance  and  supreme  dainti- 
ness have  already  made  them 
"  blue-ribbon "  favorites.  As  a 
delicious,  wholesome  and  nutri- 
tious food  for  the  boss  of  the 
house — the  baby — they  are  A 
No.  1. 


GROCERY    ADVERTISING 


117 


No.  27 

OUR   PIES   WILL   PLEASE 
YOUR  TASTE 

Made  fresh  every  day — and 
there's  art  in  the  baking — which 
produces  a  light,  flaky  crust  that 
melts  deliciously  in  the  mouth — 
then  there  is  no  soaking  in  of  the 
filling — no  sogginess,  no  indiges- 
tion— and  the  fruits  used  are 
fresh   and   luscious.      Every    day 

bakery    has    a    few    special 

delicacies  for  the  dessert  table — 
fresh  and  appetizing — chocolate 
layer,  jelly  roll,  supper  rolls. 
Spanish  buns,  cocoanut  gems,  al- 
mond cake,  lady  fingers.  Our  va- 
rieties  are  all  as  carefully  made 

as  is  bread.     For  goodness' 

sake  try  them. 

This  shows  wording  and  illustrations, 
but  does  not  suggest  manner  of  display. 

OUR    HEAD    BAKER 

Can  Please  Your  Appetite.  If 
you  "  just  dote  "  on  dainty  and 
delicious  fancy  cakes,  we  are  sure 
you  will  be  interested  to  learn  that 
our  head  cook  is  making  some- 
thing new  in  this  line  for  us;  we 
think  they  excel  any  cakes  we 
have  yet  seen — those  who  have 
tried  them  come  back.  Won't 
you  give  them  a  trial? 


No.  35 
FINE   HOME-MADE   CAKES 

Cake-baking  requires  so  much 
time — let  us  do  it  for  you.  We're 
baking  all  kinds  of  cakes  every 
day.  Some  housekeepers  would 
not  think  of  baking  a  cake  at 
home.  Whenever  you  want  a  spe- 
cial cake  for  birthday  or  wed- 
ding, we  will  bake  it  according  to 
your  orders. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


TRY  US  A  MONTH 

We  will  save  you  money.  Ex- 
pert bakers  are  at  your  service 
here  at  all  times.  They  make  the 
things  that  we  sell  you  at  about 
what  the  raw  material  would  cost. 
Let  us  have  a  trial  order  from 
you.  See  if  our  bakery  doesn't 
produce  as  good  a  cake  as  yours ; 
see  if  it  isn't  really  a  little  better. 
See  if  the  price  isn't  less  than 
your  cost. 


118 


GROCERY    ADVERTISING 


No.  8 

WE  MAKE  THE  BEST  BREAD 

Would    you    rather    have    some 
home-made  bread  than  baker's? — 

buy  it  at  .     Our  baking  of 

home-made  bread  for  our  custo- 
mers has  delighted  them  almost 
more  than  anything  we've  ever 
done.  And  they  show  their  ap- 
preciation by  buying  it  just  as 
fast  as  we  can  bake  it.  Beauti- 
ful, well-browned  loaves,  light, 
flaky,  delicious — you  never  ate 
better  home-made  bread.  Baker's 
bread  has  been  eaten  of  necessity, 
bread  is  eaten  for  its  good- 


ness. 


This    shows    wording    and    illustrations, 
but  does  not   suggest  manner  of  display. 


WE      SHOULDER      THE 
RESPONSIBILITY 

of  what  we  say.  When  we  serve 
you  with  home-made  bread,  rolls, 
cakes,  pies,  etc.,  you're  assured  of 
getting  the  best  home  bakery 
products  obtainable.  Our  goods 
are  made  in  the  most  cleanly  sur- 
roundings and  strictly  pure. 
Fresh  daily,  and  always  tooth- 
some and  wholesome. 


No.  30 

HOT    WORK 

fussing  around  a  cook  stove  in 
hot  weather.  Cut  it  out.  Take 
advantage  of  our  big  bakery. 
Surely  you  can  make  no  better 
bread,  no  lighter  biscuits,  no  finer 
cakes  or  pastry  than  you  find 
here  fresh  several  times  a  day. 
Nor  bake  these  things  nearly  as 
cheap.  Then  strike  out  for  a 
comfortable  summer,  leave  the 
baking  to  us  and  collect  the  red 
star  stamps  we  give  with  all  pur- 
chases at  our  bakery  counters. 


This    shows    wording    and     illustrations, 
but  does  not   suggest  manner  of  display. 


MOTHER'S    BREAD 

appeals  to  the  bread  baker  at 
home.  They  of  all  others,  know 
a  good  bread  when  they  see  it. 
There  isn't  much  home-made  since 
our  bread  came  to  town.  Our 
bread  has  all  the  good  points  of 
home-made,  with  a  few  which  are 
distinctly  its  own.     It's  so  much 

easier  to  say  to  the  grocer. 

than  it  is  to  stand  over  a  hot 
stove. 


GROCERY    ADVERTISING 


119 


No.  1 

OURS     IS     WITHOUT 
QUESTION 

the  best  flavored  bread  on  the 
market.  It  has  that  goodness 
about  it  which  is  characteristic 
with  bread  made  by  our  mother. 
It's  as  sweet  as  a  nut  and  as  pure 
as  spring  water.  We  know  you 
will  stop  baking  after  trying  a 
loaf. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


OUR  SUCCESS  HINGES 

on  good  bread.  We  have  aimed, 
studied  and  striven  for  perfection 
in  the  baker's  art.  Judging  from 
the  steady  increase  in  our  custo- 
mers, these  persistent  efl'orts  have 
not  been  in  vain.  While  the  past 
is  secure,  present  popularity  gives 
us  a  mortgage  on  the  future,  and 
lovers  of  fine  bread  should  not 
fail  to  try  ours. 


No.    88 

PURE   HOME-MADE    BREAD 

We  say  home-made  because  it  is 
just  like  the  good  bread  you  would 
make  in  your  own  home.  The 
same  care  you  would  use,  we  em- 
ploy. Our  shops  are  models  of 
cleanliness  and  neatness,  open  for 
your  inspection  at  any  time. 
Using  as  we  do  only  the  best  in- 
gredients, made  up  by  expert 
workmen  and  baked  in  perfect 
ovens,  why  should  we  not  turn  out 
an  absolutely  splendid  loaf.? 


This    shows    wording    and    illustrations, 
but  does  not   suggest  manner  of  display. 


HEALTHFUL   BREAD 

Our  Bread  is  made  with  the 
very  best  Flour,  pure  Lard  and 
plenty  of  good  Milk.  The  bakers 
are  experts  in  their  line  and  the 
bakery  is  light,  well  ventilated 
and  scrupulously  clean.  Our  But- 
ter Rolls  are  the  daintiest  and 
nicest  production  in  the  bakery- 
line.  Fresh  every  afternoon  at  3. 
'Phone  your  orders  for  immediate 
delivery. 


120 


GROCERY    ADVERTISING 


II 


I 


No.  259 

DON'T    MAKE    YOUR    WIFE 
BAKE 

The  woman  who  makes  her  own 
bread  must  run  the  gauntlet  of  a 
hot  oven  and  a  weary  baking 
board  before  she  obtains  it.  How 
much  easier  to  put  down  five  cenis 
and  say,  Butternut  bread,  please, 
and  go  home  with  the  daintiest, 
most  delicious  loaf  ever  made  in 
Springfield. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


WHY    MUST    YOUR    WIFE 
BAKE? 

Let  us  do  it  for  her.  We  bake 
good  bread  for  health  of  all,  old 
and  young!  Our  bread  beats 
home-made  because  experts  excel 
amateurs.  As  we  buy  flour  by 
the  wholesale  at  lower  prices, 
bake  in  quantities  at  consequently 
less  cost,  our  bread  is  cheaper 
than  the  domestic  article.  Time, 
labor  and  cost  of  coal  are  all 
saved  by  having  us  serve  you. 
Come  to  us  to  get  better  bread 
cheaper. 


No.  131 

"LIKE    MOTHER    USED    TO 
MAKE  " 

There  is  one  thing  certain — we 
do  make  the  kind  of  bread,  rolls, 
pies,  cakes,  doughnuts  and  crullers 
that  people  want.  We  don't 
make  them  to  keep  or  to  look  at; 
we  make  them  to  attract  people 
who  have  nice  taste.  And  the 
quality  that  w^e  have  ever  main- 
tained in  bur  bakery  goods  has 
attracted  them,  and  is  attracting 
them  in  greater  numbers  than 
ever  before.  We  are  the  stand- 
ard bearers,  and  "  Quality  "  is  the 
word  that  is  inscribed  on  our  busi- 
ness banner.  We  lead  because  our 
goods  are  the  best — and  they  al- 
ways will  be.  We  put  the  best 
materials  and  the  skill  into  their 
production. 

This    shows     wording    and    illustrations^ 
but  does  not  suggest  manner  of  display. 


GIVE  US  A  TRIAL 

You    will    say    our    goods 


our 
"  like    mother    used     to 


are 
make,** 

Light  bread  and  rolls,  light  cake 
and  pastry.  Care  in  the  selection 
of  materials,  skill  in  the  mixing 
and  kneading,  art  in  the  baking 
— cleanliness,  healthfulness,  pu- 
rity the  first  requisite  in  every  de- 
tail.    These  are  the  reasons  for 

the    popular    regard    for    '» 

Bakery. 


GROCERY    ADVERTISING 


121 


No.  157 

STRENGTH  IN  IT 

There's  health  and  strength  in 

a  bottle  of  pure  beer.     And  

real  German  brew  has  purity  and 
quality.  Barley  in  it  for  food. 
Hops  for  tonic.  And  just  enough 
alcohol  to  aid  digestion.  Essen- 
tial to  the  weak ;  healthful  for 
anybody.  A  standard,  high  grade 
beer.     Unsurpassed 

FOR  TABLE  USE 

or  medicinal  purposes.  The  beer 
that  cheers,  nourishes,  invigor- 
ates. 

This  shows  wording  and  illustrations, 
but  does  not  suggest  manner  of  display. 

These  hot  days  you  want  a 
good  cooling  drink  in  the  home. 
It  needs  to  be  refreshing  and 
healthful. 

BEER 

is  what  you  want — it  is  the  best 
thing  you  can  drink  on  a  hot 
day.  It  quenches  the  thirst 
quicker  than  soda  water  or  lem- 
onade,   and    is    healthful.     

beer  is  the  beer  you  want  for  the 
home.     It  is  as  pure  as  a 

BEER 

can  be  brewed — it  is  absolutely 
healthful — the  entire  family  can 
use  it.  A  dozen  bottles  delivered 
to  your  home  for  $2.00,  or  20 
cents  the  single  bottle. 


No.  3 

What  attention  do  you  pay  to 
the 

BEER 

you  drink.?  Are  you  satisfied  if 
it  only  "  tastes "  like  beer.?  It 
is  of  interest  to  you  to  know  that 

Beer  means  more  than  the 

taste.     It  is  so 

PURELY  BREWED 

of  nutritious  malt  and  hops  that 
its  use  imparts  new  energy  and 
strength — besides  a  flavor  that 
is  delightfully  real.  Bottled  at 
the  brewery  and  delivered  to  fam- 
ilies in  convenient  packages. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


AT  MEAL  TIME 

At  luncheon,  dinner  or  supper, 
the  very  best  thing  to  wash  down 
any  kind  of  food  is  a  bottle  of 
thirst-quenching,      blood-making, 

HEALTH-GIVING   BEER, 

which  has  no  equal  and  never  had 
a  superior.  The  taste  of  it  is 
refreshing,  and  it  is  the  kind  of 
pure  beer  that  never  gives  one  a 
headache.  Suppose  you  try  a 
box.  You  will  like  it  so  well  that 
you  will  want  the  same  every 
week  for  your  family's  sake.  The 
price  of  it  will  please  you,  too. 


I 


I! 


i 


I 


122 


GROCERY    ADVERTISING 


No.  U 

HEAR 
THE   DOCTOR! 


(( 


So  much  alcohol  is  necessary 

for   digestion.      It   helps   food   to 

assimilate,      stimulates     digestion 

and  insures  a  healthy  tone  to  the 

stomach." 

BEER 
contains    3   per   cent. — no    more, 
no   less.      The   hops,    barley    and 
malt  used  in  the  making  are  the 
best    money    can    buy. 

The  plant  where  it  is  brewed 
is  equipped  with  every  new,  scien- 
tific device  to  produce  a  health- 
ful, wholesome  beverage. 


This     shows    wording    and    illustrations, 
but   does  not   suprgrest   manner  of  display. 


The  drink  for  summer  is 
BOTTLED  BEER 


When  properly  cooled  it  is  not 
only  delightfully  refreshing,  but 
its  tonical  properties  will  counter- 
act, as  no  other  drink,  the  debil- 
itating effects  of  hot  weather, 
and,  being  properly  matured,  will 
never  cause  biliousness  like  badly 
brewed  "  green  beer."  It's  a  mar- 
vel of  purity,  and  is  bottled  with 
the  greatest  care. 


No.  353 

SPEAKING   OF   BEVERAGES 

Here's  to  the  friend  of  the 
thirsty!  The  best  and  most  re- 
freshing drink  you  can  obtain  is 
a  good,  honest,  always-the-same 
beer.  It's  only  mildly  exhilarat- 
ing, promotes  cordiality  and  has 
no  after-clap  of  insomnia,  head- 
aches, or  nausea — provided,  of 
course,  you  get  a  pure,  unadul- 
terated beer.     beer  meets  all 

the       specifications       enumerated 
above. 


This     shows    wording    and    illustrations, 
but  does  not   suggest  manner  of  display. 


HERE'S    A    SIGN     OF    GOOD 
CHEER 

In  the  pure  amber  beer  that 
gives  vigor  and  pleasure  and  joy. 
A  perfect  brew.  Unexcelled  for 
table  use  and  highly  recommend- 
ed for  the  weak  and  convales- 
cent.     Palatable,   wholesome   and 

nutritious,     beer     is     the 

standard  of  qualitv. 


GROCERY    ADVERTISING 


12S 


No.  304 

Something  that  cuts  the  thirst 
with  a  tingle,  pleases  the  palate 
with  surpassing  flavor  and  com- 
forts   the    weakest    stomach. 

Such  is 

BEER 


Made  from  the  best  hops,  malt 
and  barley  that  money  can  buy 
and  brewed  in  a  plant  possessing 
every  scientific  device  for  the  pro- 
duction of  a  pure,  healthful  bev- 
erage. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


Treat   your   palate   these   hot 
days  by  drinking 


BEER 


Its  purity  and  healthful- 
ness  are  endorsed  by  leading 
chemists  and  physicians.  Try  a 
case  of  the  brewery  bottling  at 
your  home  or  at  the  shore  and 
notice  the  improvement  this  beer 
speedily  eff*ects  in  your  appetite, 
energy,  strength  and  vigor. 
Watch  how  it  brightens  the  spir- 
its and  gives  freedom  from  indi- 
gestion, anaemia  and  debility. 


No.  121 

HAVE  YOU  TASTED  OUR 
BEER.? 

If  you  wish  to-be  healthy  and 
happy  drink 

GOOD   BEER 

such   as   the  brand,   known 

for  its  purity,  palatability  and 
general  excellence.  Some  beers 
taste  good,  but  are  not  good, 
some   beers    are   good,   but   don't 

taste    good.      beer    tastes 

good  and  is  good — yet  our  price 
is  not  in  excess  of  inferior  makes. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


GOOD    BEER    A    FRIEND! 

Not  a  foe.  Because  the  mate- 
rials that  enter  into  the  manufac- 
ture of  Beer  are  absolutely 

pure.       No    "  dopes "    or    drugs 


whatever.  Laborers  and  many 
others  subject  to  weak  backs  and 
kidney  troubles  will  drink  no 

BEER 

but .     They  say  it  builds  up 

the  system,  instead  of  injuring 
the  kidneys.  These  facts  plainly 
demonstrate  the  purity  of  our 
product. 


I; 


li 


i 


I  ! 


124 


GROCERY    ADVERTISING 


A  Week's  Groceries 


FOR  A  BIG 
FAMILY  FOR 


$2.00 


■oHay,  TnMhy,  WttfMsiay,  Thmday 


5  lbs.  Granulated  Sugar       .       . 
4  Loaves  Bread        .       .       *      '. 
I  lb.  Best  Butter       .       .     • . 
I  pk.  Potatoes        .        .        .        • 
I  lb.  Royal  Java  and  Mocha  Coffee 

1  lb.  Best  Tea,  any  kind       . 

2  Measures  Beans        .       •       • 

1  Larse  Bag  Salt       *       ,       , 

2  lbs.  Best  Prunes       .       .       . 

3  Cans  Tbmatocs  or  Com       «       . 
3  lbs.  Rice        .       ,       .       ,       , 
2  Bars  Soap       .... 

All  for    . 


CENTS 
'.     10 


$2.00 


All  of  th«  CoiMls  ara  of  tlM  BEST  QUALITY 
Ordon  Will  Be  Dvlivcrcd— 

But  Must  Be  Paid  for  at  the  Store 


IfCDIN'C     CONGRES 
iVLnIN  O,     STREET 


Another  New  Record  in  Pure  Food  Selling  I 


i.  in»  racM*  H  tM  «U  X  »ar.  tot*t.  sM  r««1>  •*«  I 


■r  ii>f  ••»<>••  »  I 


1  on  rovnw  vavct  cauyornu  apricots  at  a>c  pouitd 


,    nn«a«    IM   •»   Apf'c«1»    t** 


K««;ii*r    :K     gv*d* 


XZTBA  FAMCt  VtKWAY  MACKEREL.  15c  EACH. 


I   •■  akli*  •■  lk*r  "«■ 


k*.      m«9    It    "»    t   ■ 


OKNT7IHI  HOn  MADE  TOrrEE.  SOc  POUKD 


Walsh  Ranbit. 

m*   in^At    .n.    (uu    win  V.iU 


lOc. 


BawEiun  Pintappl*. 

T»»    n»*»i     *'l-.l«    -t    11-     kiMj    •• 

MOntt. 


,Oold«n  RusMt  Cid«r 
36c.  OaUon. 


)■«•   rlw»r*«   Brlt^ 


ORWIKX  IMPORTKO  OLIVE  OIL. 

you    k4««r    |F*I    .«..    -*•    ••"    '«>"    ■**    k-.»«    «t    »>,    1^.    ■»■««•■    »»>it«T 


THE  CLAYTON  GROCERY 

ALBERT  KELSOH,  Prop      l«  WORTH  BROAD  ST      BOTH  PH01TB8  Ho  35 


CHEAPER 

THAN  MEAT 


W«  asit  iyt«  ct  ar-ici>>i  la  tb« 
»rutMua  UM,  fthMg  will  flgnr* 

iBkUftc*.  JtMt  tt  tew: 

Oo-iJ   frM*al|   PrvwM  Ja  Ift- 

•tij'I    tMji*M   Raittiw.    .••  Ik. 

Fi"cj    %r^Htn    R<««    •«    Ik. 

«o'.ej  ji^   fc,.>        I,  (fc. 

C:>ar^   ^«->«]r  Cam  •«  ti. 

Ll*a  »«.r|  I  *•.  Hr  a« 

a*t<nwi.   I  m.  cMt«         ...!•• 

CsntM  Vc«f,  2  I ,    (««.«  n« 

Nww«  Ov«r«  ••wtB.  «u*rta  Mk 
tn  M(»*c»l«s.  1  l«  »«>«•  .  l«K 
Ca'«  Msal.  W  Ik.  Mcka  .  .|t« 
Tk«w  ar*  kM  rkaap  ■Pit*.  kM 

«<Jud.    w'     ' 


JOHN  E.  ANGLE 

•  v<«  10  I.  rum  >i 


ANTITRUST  PRICES 


M.SO 


riout  '<">  <)o*>>>7.  >»«•  M«k 

OMKBOA  BnUUR— IhrM  Sc  p«(lu(M  for 

OaABAM  CKACEnS-l«a  lOe  pKkMM  far.. 


.U« 


Neats  for  Lent 

Slif«U«l  CodlMh— Far  whii< 
MMI.  aUoJuMly  pw«  cod  frum 
ifct  tmmvm  Clooccsicr  Uwnet. 
No  pnMTMInt  ot  tmf  luad  iM<i 
io  owi.  SMuhcHty  Hd  koi» 
iwcaL 

Mwlml— FiM  l<i  uk  BMk. 
rrd.     Frnli  thipmcnl  |y*l  "i- 

Kyt»*icd  Hrmnc — i(  bnak* 
tm  dJ>.  poptibf  »iiti  dM  ScalcK. 
Mid  ■  Sco«fhiio   ■  kaowo  loi 


CULVER  &  SON 

SROCERS 

ti  s.  rNft  St    rtiMt  7}« 


Coffee  Quality 

Blrod  T.J-II.  ft  lb ]0e 

nrmd  vo.  IX  r'  **> ^^ 

UUa.)  No.  4.  por  Ik Ml 

Itlrn.t  No   1  ^r  IS IBc 

J  Ik^-.-r.r $100 

Ul«ad  No.  10.  per  lb «0c 


CHAS   McCUNTOCK 
615  K&iuu  Avkkut 


FISH 

QUALITY  MIVIK  BKTTIir    ' 

rnictt   ***Yy*    Lowin 

B.  C  SklnM  or  lUUkkl  (wkotoi 

pft  m.      -   .  .  ^. itk 

B.      C       lili   n      •«      Hknk«(. 

ar«i*A  .*.  „  tr>« 

AliiMtw  il«rk«r»l.  9«r  lk~  V^* 

AttaJrttt   MMi4k.  pm   Ik lt« 

AilMtt>«  Tom  €■■»,  k**  ik —  •■ 


•M    MbM     -      -. 


Coook.  w.  n 

Itelnry  tb« 
kUl  r«ltkbl« , 
•ptcikl,  k  S5« 
ta%  for— 

20c 


t  X.MMO— IO.   t—   ttf.  «  ■« 

srtr.""'  — ""•  SOc 
sr- *-"*'.,        tSc 

j:.^.."*. 11.00 

'^rSJTJr'T 4Je 

ISe 


Thursday  Special 

Hart  brsad  MiiMt  OKia 
Cora,  J  MM tM 

PMkwtdi  ktw4  1C. 
Poaa,  >  eua Iw» 

TiM.>  k«.i.a.  *l  ••...a  o""*a 
.r«  r.oiti.«ir  ..M  .1  I  Maa  IW 


Wkilo  Um 
W  •  i  k  i  n  t 
powdor,  T  of 
Um  &•  pack- 

25c 

tSc 

U»i*»a  T«»^   *'•'    ■   «t>alHv.   r««> 
»i.r   t««>M*4  c««.  lUI* 

i*4«f.    awMMI    9U* 

lUtatMa.    ■■><<<    •••■.    •*••      Ka 
rk*i.  Mk»ll  k«k*.  ••€«   . 

C*«*M«    kr«»k(*M    P««4. 
•  tim  M«    tM     .      ... 

Rm«.    S»pmm    at*!*.   !*•     1      4Ca 
«•••■■•  r.  •VMiat.  I  !»•     ■■•9C 

"r',r^  — -•".r~l5e 
;:i  "•.•-"''■. 10c 

lUtMa^     ■■>!»— k»<    kwl- 


10c 


PlfWt;«  STAMPS 


M«Mk»4  kwi-    9K* 

>«M«ft   4   Ikk   ...ftV* 


THE  DIBBLE 


raro-wc  stmis-tvo 


GlBSON.GAGECOj 


The  Leading  Grocers 


MOLASSES  DAY 


0«tr*  «  T»ar  knd  a*  aooa  a*  ««  rwcoiv*  our  kafaraJ    eaa*   )«1ew  «»  I 
la«a«a  dtr«n  Irani  tk«  k*M*  of  lajpttMikBa.  wy  ialak4  i*  klfav  M  e«r  ««» 

iMBar*  ikia  kvk«Mll»l  pi«dwrt  uf  tka  Mkikvrm  MkkU'Mk.      Tfe*a  N««  Or>  ' 
Ivaaa  fokls****  m  kot  ika  ««»<-t  «af  prkcarf   kiaiaaa**  akM  %T  **•  Avar 

ac*  gtav^    bat  a  ifWally  kr#par*4  »p»«  baUla  prortiMI.  ' 

TMa  pankulkr  tot  la  mm*9  rtfkt  ik  ika  MHU  at  fW  !!■•  kf  tar*««-  | 

lag  Ik*  MMk*  rasa  aa4  la  ika  *«prMM4  iMMa  •!  tka  aaaa  la  H*  kkaktovk  • 

yttrtiT     II  *•  aattaw*  fkr  fkoklkg  Ik  kvarr  vkf  kk4  <kk  W  kkktf  ka  a  ay-  ' 


r«»  Ikf  rk»*  •«^'k«  w>M 

OUH  VtCIAl  •«*€•  roil  A  OAktOlk— JU«  ANO  ALU 


I 


Bargain 
For  To-day 


FLORIDA  ORANGES 


Th»l  Ihe  people  of  Fort  WiUUm,  Port  Arthur  »nd  xht  lurroundiDK  coontry 
.ppreci»ltottr»»t«rd»y  Bargain  Syvcials  h  tYHkcnd  by  lb* 
l»rge  inct«»»t  of  butiBMS  of  tich  »ucc««dini  Bargain  Day.  Whilt  w«  r«»|. 
ize  that  the  exceptionally  low  pncea  •«  h»ve*eeB  quo«inB  ba>  kad  coosid. 
erible  to  do  with  thu  iteidy  locrtue  in  our  bu»ine«.  iliU  ther«  are  othef 
feature!  that  the  public  demanda,  that  i>  QUALITY  and  SATIS- 
fy^CTION.  T'he  bargain  Jpeciala  offerei  by  ui  are  not  lecond  or  third 
rate  guoda  bought  at  cut  rate  pnct  in  order  to  mislead  ikc  publK,  btjt  the 
very  best  that  money  could  buy.  and  the  kind  that  ha»«  made  •  reputatioa 
for  Qtuhty  for  thia  atore  Remeinhrr,  we  guarantee  eatirt  aatufactioa  with 
nch  and  every  order,  or  money  refunded. 


n>  aa«o  tmti  milrad  eor  laat  tpartal  eooai 
da  Oranf*.*  airM«  rrooi  A«aA  Part,  wkaro  tao  91 
oaaf  lara.  >i  <a«  toi.  aoobalt  boo  >M  kr  ia«  < 


ifuoaol  •<  •••at  nac*. 


24c  29c  34c  Doz. 

BOX  SALE 


■eici  HOkOiH*  tn  0R«Nau,  

■exit  MOLOIHO  tM  OIUMOn.  ........I 


.1.1 


,  M.a  aox 


•oxia  MOLOiMO  12a  oKAiaan, ....»■  .1  ..      ....  WM  aox 

f  iTMC*  or  TMiai  aizta  in  mavt  aoxn  ..- >. (ua, 

TMi  oaANtti*  AMI  AMOkuTikv  awtcT  *«•  iM  rtnTCCT  e«Ma 
»»f eidt  LOW  FKicu  o«  CAMor  ToraOMiow. 


GIFFORD  &  CO. 

TAUNTON'S  HOME  GROCERS 
62  Hlfh  St.    20  Citr  Sq     221  kld^labor*  Ave 


Specials  for  Sat.  Feb.  12.  for  Cash  Only 


Sim.  1  a  S««ar.  IrtpaHi  >  20  »>  tar  SI 
TmmMm.  IwtH  tral  1  cmi  i«r  2!ic 
Cm  -       -        1  CM  iv  2Se 

Put  "       **       i*m*m  2it 

l(Mi  -       **       I  caw  tar  tie 

SkMtanin"  "  fu  aa  lie 
Cwi  IHk.'  Fifrui  kNi4.  »w  (m  <  •< 
Can*  Crna  '*' 

■rti^  twmtH.  SetM  mm  ••  !tc 

MUmtHmim.  S»ew     lie 

PiMap»l(.*t<«r|riM.2caM  JSc 
(Mtf  kKk  Tea.  i*%  tar  V  »t 

ImtM  Jam.  WafataKl,  m  t**    tic 


Tiynca.  4  Bi  la,.>^ 

Safa.  4  tttlM „u 

Ikc,  S  at  tar  r...a..*«..v»*..*.' 
tartar.  1  a>  tar. , 

s«M  PiM.  7  ai.  ki  .„ 

■ci«.iaitar  

NttiM*.  fcr  ka|  «ir  

OM«B."falm"  ractar 
Mftat.  tomtit  kaic  pw  fKk 
Sttttt  liMM.  pcf  pKkni 

Ccranakcc  fu  pKkcfl 

Saap.  Dnk  Ctatk.  S  tan 

Saap  RHhardt'  Pwc.  I  tart      .. 


25%    Off  all  China,  Crockery  and  Glassware   25% 

5p«cial  Bargain*  on  tK«  Four  Big  Bargain  TablM 

■•momkw.  •!»«•  »•♦•••  ••»  fwe  CaoK.  ak«  CASiC  ONLY 

Rirkup  <a  Wilkie, 


Phena  I9« 


Phon*  199  Tha  Laading  Crecar* 

VICTORIA  AVENUt        —         FORT  WILLIAM 


GROCERY    ADVERTISING 


125 


Groceries  of  Quality 

yptv  .^nd  morr  are  onf  tutr^mrr^  iniptrs'pij  wifli  ihc  fart  that  this  ii  the  op. 
depradibl.  More  Tot  qualily  yrocTrip^.  We  have  just  rfceivrd.  direi-t  Iroaa  Frarce. 
a  abiptpeDl  of  the  ftneat^anned  pea«.  pryeo  beaii't.  asparagat  poiBta,  maah- 
room'i.    sardtoe^  apd  Jollied  olivr  oil  evrr  thoam  in  ihr  Tann  CiIip^ 


Catra  fine  French  Pcaa,  per  tio  . 
Mediam  **  per  tin 
Eatra  fine  Gieea  Beana  per  tin. 
Fine  Green  Beaaa  ...  .  per  tin 
Medium  fine  Green  Beans,  tin 
Extra  fine  French  Mttakrw^ma 
Firrt  *  boire  "  " 
Hotel  French  Mushrooai»i  tin  . 
Atparagot  r<.inli,  per  tio 


lac 

30e 
ase 

20c 
lae 
sac 
aoe 
asc 
as« 


Ctaatea  Ptaasant  Vlaw  ■ 
•uttar,  SOc  par  patind 

Baa*!  SOc  das. 


Sardines  id  Tomato,  |  lb  Us SOc 

Sardines  Poyans  Bernaiae,  |  lb    20c 

Booeleaa  Sardines  in  oil,  |  lb  tin  Sac 

i  Ih  tin  S8c 

**  -*      i  lb  tin  SOc 


ouva  Oik 

Olive  Oil  Lnite  Sooaco,  qi  hotile  SBe 
■•  "  '•  pint     "      aSc 

*"        Gaston  Mooac,  quarts  76c 
"  "  "         pints    40c 

'  "  "J  pints  30c 


BdyStores 


Cooda 
Proinptlx 
Oalivvrwd 
loall 
Parta  of 
•  h*  CHr 


In  Ihe 
SkARoom 

Serve 

Fraict--A)ierl- 
caifkodf 

They  are  HaarbhiRC 
For  Invalids 

Oacka.  Birarfi     .    .  ISc 

Mi«ioo  BaMli  ...  ISc 

OamBralk    ...  lie 

Beef  Tea    ....  ISc 


ThVWMk.rcadr  ioiV 
'ittc.  slid   may  be  lake* 
hot  a>  coU  w  piafcuJ 
lyike  paneal 

J.  A.  Schneider 

KSaalkPtrryStnM 
Pkoat  M 


SMALL  HEMUNC  IN  SlltALL  BOXES. 


POR  ALL  THIS  WEEK 


""' 


Fancy,Clean,  Healthy 
Greening  Apples 

POTATOEi..POTATOES 


We  bavn  eomia^  to  arrive  next  Tburadu,  a  ear  of  fancy 
Totataa^  whieh  wa  will  sail  on  or4en  kn  bkfere  EBa 
arrival,  in  Iota  of  2i  boshcla  or  more,  per  ^uaha).  .WWW 


:25c 
i5iTSJ""r25c 

Cat*,  naa  %tmMf'.  I    '  '  ^K* 

-TaawteM.  kMi  kwaUU.  «r. 

HwMiaj  (HwiM  Cwrai.  9C. 
knt  aM»<]>.  *  »••  ..  CwG 
Roitad  Oai«.  aawc  bMt«r.^%E. 
1  k««k4«  •     4«IC 

rparl  Honlar.  kaat  «aal-  «Ca 

liy.  1  k»aD4a &9% 

Pnrl  B«rirt  t%n<y  9Cm 
*m«Jt.  *  koiiBda  .  ft96 
PrsO  TspicM-*  l»r*t  ««al-  4C|t 
t\y.   t   pownda    .  .     .  .ftwW 

P'uft**  raM(y  auallir  •£_ 
cruali  Iran    tika      .    .     ~c9W 

,r:~UBK'."-'-"25c 

P>a»afklr«.     Uvaalwla 

aaira  r>*».  2  <a«» 

Icr 


35c 


nia^bTrW.  LacBfkd. 
Wat«iiaii(r,  a«  eaa 
Ap«i4ca.    In  ca«k>a  cna*.       9tk^ 
Ml  ra  4uUtr.  k*r  c*a .  .   vUV  ~ 

ftatt, -larv*  Ska   Iwv  . 

Bl»rk  ItaavkaPTtra.  ntrk  ifE*  - 

ranri,  vrt  mm I9v 

Pvaclkt  toacr  Catilarkta  %i|* 
LntoaTllak.  P^**  aaa.  ..CW 
rniow  M  ^kMf  Cora 
H«al^  >«  9k«a<la    

rnilr*  «  am  or  CrakMa  9Cji 

P'lear.  19  pMi>d«    49V 

Nrw  Tarfe  BarhakaM        9**    - 

Flour, ja  awbfttfa tfW 

Hdkioa  Paarak*  ar  *«rk-4C* 
arkaai^rikkr.}  |S«i. ..  C9v 
Mafata  Vta^M.  par  If^^ 

,«a«N4    -• ■•*• 

S«ir«a  Fifa.  ritra  Fan-  4Cm 

ri  >  pown«a  C3W 

MararcnI.  to«t.%«all(r.     SCm. 

]  kkga  ...    ..     r  Ar.tVv 


2Cc 


2Sc 


THE  SPOT  CASH- 


16c 

Box 


>  ikat,la  la    «>«a 


ara  aalto  <aMr  aaa  alaa  >!»—■  tt 
!•  a  •ar?  laaipaa****  aa'kaa*  Thr-rr 
*r«  •»•«(  laraa  aoM*  kak  'a  «ara 
a<-k      kkak  wa  aaag  f««  a  kaa   i»- 


16c 


SUCAR  CURED 

SUCAR  CURED 

SMOKtD  HALIBUT 

SIMOKED  SALMON 

04  a..  .Ml.Vf      ».  <M  H  la 
«M«imM  1.  Mil  raar  oaa*. 

atcLk 

A     •at.acrUilT     rVk     aa4    «•- 
krto««   kak  la  a  **rf    ailrar- 
ti««  lank. 

SOcLk 

LORD?  TAG  BRA^a> 

SILVER  LAKE  BRAI4D 

CODFISH 

CODFISH.. 

teviuar  «1th  h.  .Mn*? 

or  aylaakK  aaaWf  aa«  »ak- 
c^aia  Kiev. 

ilcPka 

Uc  Pkf.          2  far  2Sc 

■nar  «»  r««  ar-  rtHm-x  ....,, ■.  tar.  i*. 

"WTifTS:  natrroi-   •  •••viaat  a  aaan  , .■. aai  nai 

LoAuii  ■(Trmxtai  oimimi  .....„....^...  Mr.  rk(. 

MjtiLSM  uanan  aLMwae Mt.  u.  ■•.  Ja. 

ct.ATTR'"  U'«rNeo<t   H«uMrr  ....*..^......  ■».  pha. 

n»ii  moisann  uotTaan ta.  aarii  an..  Da. 

FAMT  «o<iwaT  MACKcaaA aar..  9t.*9  AM 

bocw  OIAUTT  MArnowb atr.  a« 

oi»nan  ■•  oaai  jon /.....•. ■».  a.. 

FBH  CAKES  HERE  TOMORROW 


-«  a**  to  MMri  tak  lafcM  (aatar 
I  ••«  *•  taraiMk  Iftrat  w*  «kall 
**M  SKkt  ikiw  aitk  aar  aaaat 

ScEacIi 


y*«    m»t    «fatr     t 
ka  a  largr  aaaaUli  i 


24c  Daa 


ROLLED  OATS  IN  BULK 

MOO  •'  xM^  <«M  la  fax  kdaraa  aaylag  la  m  lii^ 
>a  axik  ain  aalrhH  fMiviara  raa  Ikat  Ik*  lajtav 
<  l%t  ik#  a>wa  »ra— *r^  llaraa*a>  ika  ««aUu  u 
«Mr  la  »>«7  fanitdlar 


lac 


m*»\  II.   fMl»  %k»^a»T  imrtlaaa    •«    arttHa-   •!    HiMit   aak    la 

%Hi     w  r    tfj    ,k«    now    f^aaowtevi     »(       )A'arat*«    T.  rt-«ta  Owr 


CDbli,  Bates  &Yerxa 


Tara«a7.  Harrk  I. 
A  IMMIV  MVIPI*  tALI  or 


GREEN  MOUNTAIN  POTATOES 

■•.'rIaanTlao.Mirskndi  sraatar  >aa  vlio  la  M^  lal. 
••rt  TWavWrtf  itapataHi*  viu  am  JM  •«  IM  aara  ■■« 
fh.  r** 1 "  r  tart  ni  ti  mmmiIj  fa-ii.»li 

I9cpl(  74c  fca 

FOUR  ASStOTMENIS  OF  CANNED  GOODS 

LESS  THAN  REGULAR  PRICES: 

AMCrtaMt  N*.  I-VICETA>LES        , 

t»**  *artMr  la  ar  oaaO  eaaWr  aaa  ta.  rHtw  1.  M«r.ni..— e*adta- 

la«  tal  a  tnaa  aaia  taao  S  MWa  tor  Mrt  can 
acaaa  Catoiaafc  TaMatM. 

SIX  CMS 


I  Cana  Taraa  Pin*  Paaa 
t  Cana  Mtfm  Cam 


AMortBMt  No.  t-TEGETABLCS 


_         Oa*maaa<ft 
1  Cap  Clumwfc  Tac 


1  Ca*  Ti«ar  kp 

fCM  rif  Ta»  < 


■  ^ 


sncAK 


' 


AtMrtlMat  N*.  S-FBUITS 

PkkT  aartaitM  fat  *klck  ikara  la  a  aiak^  kasaki  at  all  t 
tar  9m  aaaaaiaMl  Ha.  S  a«  jmr  Mat. 


1  Can  Oavaga  Paana  S|a 
I  Can  M.  V  Piwaa  Sa 
r^toM  Oi^rtkii  P'Miiiti 


FMRCttS 


AMorta»Dt  No.  4— HSR 

A  •rrr  aaawaakta  oC^nac      M*»j  «iM  •lah  to  t»br  atfvaaiac*  a(  H 
I  Cm>  kM  AtaMka  kattnon  i 


1  Can  karataraa  k^«aa  faMaii) 


RVEUCi 


There  Is  No 
Doubt 

Hut  ihat  ttiia  atora  is  maliuiff  \hc  towrsi  prim  oo  HmU  kk4 
Orooknak,  qo^Iit?  cooaid^rrH,  in  Toprks.  For  r^Mtapl*-.  (om- 
l-»rt  \bt  (ulji'vuif  list  of  pricM  with  thkae  you  have  hccn  pajr- 
iD^  yunr  uf-ifbborhood  itott  kkd  yoa*ll  ktirrty  be  Mirpnard 
at  ihf  >li/f^rekc*  oo  lb«  aavw  quality  oC  RootU  Wc  d#livcr  to 
all  parta  of  tbc  fity  ftm  kl  Ohkiffk.,  Mail  «a(t  telrpbokc  krdcn 
CiM'D  prompt  ktlcstioB. 

Special  for  Today 

)l.ioauas.  Ursr  aod  t>ricbt,  2  dova Me 

I  laniMrnra.  pood  okca,  per  quart .  #c 

t  aUt>a^<>.  fakcy  Nkrlkcrk.  pvr  lb mc 

'■rai«f   Kruit.  fakry,  ekr*i ]•« 

rutaiTN^,  arv^ral  vanctiaa.  very  chkice.  W .Wk  tk  Mk 

!M>rf%uaa.  f ckHik«  eowatry,  very  fikc  flavor,  par  fallok . . .  .Me 


lUeiakaTflt    $i»ak.   graiin#^rrA 

r.""""-. 10c 

T«.t.  Sail,  v..   la  ft. 


M.B.C.CInfM'Saapt 
to  lb.  2Ibil&e 


Nortlinni  Spy 
Applns. 
SOopoek 


Santra'f  Fraakforts 
ISc  lb.  2lb«<3Sn 


Splradid  Valum  In 

Jalcr  Callfomt«  NarnI 

Oraof e* . 


QiMM  ChoealaU  Inported  Auftrlan 

NoBfatlans,  2&e  lb  Candios,  47c  lb 


we  Rcccivto  vaaTenoAv  an  invom-c  oe  la  aoaa  riu- 
e*«A  ^laAaa.   madc  in  Manilla. 


CobI),  Bates  &Yerxa 


Ch*Ku  kaUNac  Maai.  rtaaa 
rora-fra.    aMllly     a**'.    ^^ 

K«-Bi*aa  naka«— *aa  rrtaa^ 
rr*«k.  aalBil^at  »t  Craalta**, 

;^  •"'""•  —..Tie 

pur*  Hoa  Larc  batiar  kwy 
■oMa*  a*far*  tM  9**^  4S» 

»<^a  >a.   la    I W 

Ka«v   B«*f>a.   Na    I  Kjt 

«>a«l>lf     la  OC 

•»<»«  iitA.r».f.  lb      .  I9C 

r»t)<*t>  Walawta.  2«r  k  E« 
.■lv«.    lb     ..        .  19% 

ttrleiB  IH-rtk.  riiMliM 
qttklni  (thkke  kra  bkOkr 
thkk  Pktterbkkka  rtkkki 
kk4  mU  fkr  la«).  Am. 

ta»aac*   •*«**  a*a  4K« 

•naofk  lb      I9C 

""".K.-r;  ^- "^  .«0e 

^>•>ularr      Fltab.      f'*M    /»>«# 

•  *akt.  lb    .  IVC 

y*.u.  r.*bl«a  »-»!•  a<.d  «*. 

raac*      pre    nalloii  «W 

«  iA*Mr   ApaiM   tamail   «Mn 

>C*    and    brtftii— 

'  -'     Tit 

i:?,:."'  ISc 

roam.   a#r  %« 

kait*     #C 

nM«a*r.  r    p.   ft    u 


Brvakraat  Itaraa.  aawU  nnpa, 

r;'r."r*-..r I6c 

*n.tsvr"rMi40 

Plaar.    Whlta    Ulf.   kWK    *■>- 

=;;.•"•       jfi-So 

riaar.      Heat      1«C     Utt     Uaw 

ftaur  aotd   In   n-   Bk   Mfc 

>tfta.  «•-[».  abck-#|aWI 
Waatna      kraad.      tka 

ktML  laaf 

(Of 

Ka«a<  k*«ak.  fancr 

aaallir.  lb 
kraaktul    Eacdn.    br 

tba    alka.    lb 
kaill*rla*     ~kbl(*rc«k 

>->b     krKk 


.Tic 

ISc 
tOc 

kraaC^ 

SSC 

$1 


■lac*    Maal.    aranat 
•«*4   Kraa*.  Ike 
»kK 


B«st  Urkkvlalkd-.. 

(Wlia   UM  Oraar.l 
Wacb   Paaaar.   ariaai     «Y« 

C^ffa*.     la     kalk     ISbc    ««l««i. 

;:,—•"•    S14M 

kaacr     Krawl      !•■«    ctii.     fiit* 

■  i'.v.s-:-'    ,.■  .ISc 

a     OMn- 

•c 

UvTinc.  In  brla*.  aua     4E« 
•aaa.  «    tar  C9C 

I^  lb  aaaa.  pre  on  |2C 
rifblM   aad   Prparrsra.   kC. 

IB  fall  «<  lafa.  each  <9C 
CaiialVBa.   No    1  caa   aaai   h>- 

;.i" -"  "V  "  t1.S0 

Anianat    C*wba*a.    r<i>a      4  C* 
far  tka  chlUrnn.  lb         V  9« 

"•^.'"'""-  -      SOc 

Taaaaiaaa  and  C«i>  >.   tCc      A^ 

i«(t«  ,  ,  ,    .      ...  v« 


&E.  Cor- 
ner 6(ii& 
Jackson 


Tr*^^«"»»l-TW»*T^  LARCEST    \  CASH  ^       GROCER 

&OS.»iO\)\SV»l 


6  7  STORES  ALL  OVER  BROOKLYN 

STARCHj«X  perTbT4c 
BLUEING  *.S;iSr  *S.  5c 


Prunesi3,3  -  25c 
Salmon^^Ji 
jCodfisli 

fears 


IC 


I5« 


7C^k€S 
Of 

Babbitt's 

Gold  or 

Kirkman's 


Mackerel  "TI  7«  'or25  crs.  Bloaterscron,artx3' 


Floiir  '^  ^I2« 

rkckkc*  ■  ^ 


Biii*wlieafm2' 


,.cba(.< 


SOAP  sm  "~r^i2« 


POTATOES 

I  OQp^  NEAR 

L  vaic«MN< 


Cr«(i\        Larg^ 
K\ountaln   Basket 


lOc 


NC AKLST  STOKKS  •  B«tk  Av*.  OX  Bar  I9ih  St..  Til  U  IM.  hdi 
'     net  a*y.  Id  Ml  C  I      A6lh  St..  Is  23d  Ave..  Til  III  Ml  k  d 

AltJd  WMIHHirt     Noytutso  Aro.ls  3d»t..CW|illlM,  M  kitt 


Cor.  84th  St.  &^ 


M7thAve..i 


best  Creamery  Butter  and  Fresh  BggSAt  u^.!  pru>m 


■^ 


1   Bank  HiniUtAN  90Vt   ....'.. 

i  r\^t%  kHAMBIt  kuir  ..,    

1  PKOa.  KtXt'nucis 

cxmM  wutRs 
■  p«fM  iK-rm  cuf:A.Tiicm  . .  . 

J  i.k%%  r«M  C«HP« 

K\\POtl«TED   MTUt 
<  Wa«  Moa*  MaN  X  ta  a«a  («a*«Mrv  I     \ 
«  »Kmh  r    N     LBCCETTft  JOJ.V         / 
a  CAMk  ■£!>!£  ATPUB  BKTTt.il 
«    LBkL    UkRCC    CkU>XMLNI« 

NKI*   PHCkCS 

orrcN  oLnns 
s  a^k.  r\An>H,(TfXb  pn^nicx 


IC, 


Mkj>a  aucs  Bcui. 

IH  TOatATO  a  SOCK. 

sr  c«».  s  rai a. 

•O.CAII a. 

ISa  CAN la. 

sar  OAM    .   .aac 

cKAnaaiA.  as  ua^ 
r«aAaaaaa«a..Mi 

uueana  Ann  vwa. 

a^  OTAU  Tl». 

AT  ixnraar  nur» 

■   \M    BOX   DCKTKA  klAJKS- 

t  IMM.    WyUmnti   kOOA 

I   lA  I^TMT  STAftCH 

«  PKtJK    EMAkCIXmE  OK 

I.RAY  kru\  K  PMJm     mJ    S 

i^ccDA  Mkcrrr.  pma. 

LAntiE  tar  wrmc 

•VffTALOkiaKMriA..   kl 

TAU.    CAM    kAUkOM    

S  BOlBi  kARDOiai  Dl  OtL   . . 
kkjUIAM    Mfakk    WAIirVKU» 

BRAND.    LABOC  CA3f,  ^yS 

MC«r.tRO  kARIHNCIK  Mv 

C«MAN   BROk.   mARnClA 

BHAHD  PVRC  MAPLE 

kVRVP.  l^AIIOK   BOmS. ... 

BMi:  TIP  MATCBBi  lM«a  •*■,     *- f*-   , 

— Tk*^  " 


mcilTS    AMD    VCOCTA»I.Cft 

BAIIA:<iAft.   RCPK   JJVD  aVETr.   DOSOl tka  a«k  Skc 

Ik   1a«RWC  kWBET   FIORIDA  OB 

VAVBa  (HLAKCBB  a ^ tkr 

t    nWK    ttBAPC   PRCTT  POR    ...: ^.i,.\ Skr 

It  MncnA  UBtojia    extra  LAIHIV Ikr 

BAU»«riNk.  f^RBDIIKCk  \SH>  BIHC  Ai  ■  t«. 

BAaiin  tkc 

umc  wi,%vii  PcnTATOck.  WMrrc  Ain>  mkai.t. 


'   <**   TBA<OW   OlfK>Kk   BAkBET 


CMTS  OOO  CKARBBBBUa^  LAROK  QOAirr 
bmiG    tkLAXD    lurBARD   ABO    BOIHkBMk. 


rT>ORIP\   PTIgtB   TOMATOBi 


>kc 


iwrf  Ai<  ( 


OAUPORSIIA 


PVta.  liUK   OP   AU.  BIVBk   OP  PRB 
O—lk  CAIAJEP  W»B  ARB  BH^TBI 


li  I 


*  i  ' 


■  \ 


126 


GROCERY    ADVERTISING 


GROCERY    ADVERTISING 


127 


Specials  for  Saturday 
at  Hall's 


Blanched  Peanuts— Roasted  and  salted  just 
fresh  for  Saturday's  sale  at  ISc  the  pound. 

Oocoanut  Kisses — Made  from  fresh  grated 
cocoanuts  and  best  sugar  cream.  Tlus  combina- 
tion, with  best  flavors,  makes  a  delicious  piece  of 
candy.    Special  for  Saturday,  16c  the  pound. 

33  Court  Strwt      '  HALL'S        Both  Phono  420 


Adapted  to  the 

Stomach, 
"and  So  Good" 


-  •  j-<i*» 


mati,thi- 


Special 

Wednesday 

16c  lb. 


Cliocoliie  Jini  Cror, 
CbociUte  Apple  Jellie;, 

Two  kinds  of  our   regu- 
lar >oc  candies   reduced 

for  this  day's  selling. 

The  regular  quality,— 
nothing  but  the  price  re- 
Juced;  try  them. 


MADAM,  If  yon  want  a  BIO.  WHOLESOME,  TATTY 
LOAF  of  BEEAD,  ask  yonr  grocer  for  0.  K^  and  lasut 
on  (ttUnf  it. 

MADE  BT  THE 

AVALON  BAKERY 


831  Kansas  Avanus 


Reynolds 
Candy  Co., 

E.  B.  CiiScabari.  Mgr. 
415  Market  Street. 
225  Delaware  Ave. 


WHEN  YOU  WANT 

GOOD  BREAD 

■  <l><1    jrcu    Ihould       intt»|      upt^n 

r*«tlM  tM  btst  at  all  time*— 
VH  imrt.  Our  raputatton  l**r 
(ood  brta4  It  not  iht  rtfuM  M 
rhttao*.  Our  cuvtomer*  ar«  mi> 
lall*d  thAI  ours  It  th«  moAi 
■Ailateelory  bread  ihev  ran  hu> 
Try  t(.  and  rou  will  btcom*  a 
r#f\iUr  cuatomvr 


Ca^.  tpawa  St.  mm4  Pf*mf  Av. 
Pli'mff'  Mala   («'• 


Weston 

Bread 


The  bread  that's  a  real  treat   It't 
the  but  cembisatioa  of  home- 
made deliciousoeit  and   uniCorm 
tMkioc  ybu  ever  tasted 


Buy  a  Trial  Loaf  Today 

IdealBakert 


BREAD  AND  BAKED  GOODS.  1 1 

For  quality  of  goods  and  economy  of 
price  try  buying  your  bread  and  all 
kinds  of  baked  goods  at  Reinhardfa 
bakery 


G.  W.  REINHARDT.  I 

South  Sid*  Poblic  Sijom.  Z 

"wiiwwwwwwwwwivwy 


Big  Candy  Sale 


wnx  80  w  JoiT  nn  I 


We  Furnish  HkJsT 

Ice  Cream 


$1.00 
Ol.  HOO 

fat hm 

ruMaypu  SlwtH,  gal.  $1.00 
Oraaga.  par  (aL .flOO 


OhoeeM^ 


I  to  AU  raita  af  Oi^ 


■■":~.  Palace  of  Sweets 


Frost's  Home 
Bakery.... 


Our  bread  is  made  by 
hand  as  mother  makes  it. 

Try  a  loaf  and  you 
wiU  find  it  is  the  best 


Sll  Colltas  Sired 
Caicaao  Miknc  1*M 


Tel.  1191  )■ 


Buttermilk 
Bread 

IS       CRISP.       FRESH      AND 

WHOLBSOXIE. 
YOUR  GROCER  SELLS  VX. 

OTTUMWA  BAKING  CO 


HOME-MADE 
FRIED  CAKES 


Oara  tr«  hom«>nude.  la 
cUhar  aacar«<t  or  pUla. 
■.Qd  vctl  at  IS  ct&  the  dos. 

I:      You  Wm  like  Them 


11  Geo.  E.  Hall  Co. 

33  Cmt  SlTHl 


Candy 

Special  for 
Wednesday. 

Peanut  Butter 

BlosAoms. 

19c  lb. 
'Molasses  Kisses. 

15c  lb; 

Assorted 

Chocolates. 

25c  lb. 

Chocolate 

Bon  Sons, 

lb.  box  25c. 


Try  our  Sodas  and 
Frappes.  Best  in 
the  City. 


728  Market  St 


ill 


! 


i    )' 


128 


GROCERY    ADVERTISING 


HAVE  YOU? 

..TRIED  OUR.. 

CORNED 


It  gi»e«  the  b«t  of  utitfa^tion  and  our 
prict*  are  lo«r. 

TRADE  HbRB  AND  SAVE   MONEY 

FRKC  DCLIVCttY 

LAUGHUN'S  CASH  MARKET 


SPECIAL 

^     for  TODAY 

pun'truw  aniiACH.W         IB* 

•  H«k. IX 

Nrw  WTAT018,  nr  •   • "      ,      .       £_ 

(»«»<•■ .:.:..,.. 7....:.. .-...m 

l.AK0aDILLP1CKBI4p«4MK'<  •   4C« 

-  (t«talw  ptm  »t)   .V-    '•• 

>*.  1  urroM.v  nu.  nr  fmt  .   <■  ka. 

(nrdv  prW  «•  p«  pMrt).  ... ^..SIC 
Mk».  GOLD  DC8T.  pw  |    "mi. ' ,  •     fl* 

S-lb  ou  VAN  HOITTU-S'OOCOA,  '  ••_ 
(rfgnUr  i>n««»Op>     ^fC 

SCHILUNO-S  ftAXINO  POWDO,  M. 
(oai;  haiud  aaout  to  wD).  pnaA.  cSC 

IUCH£UKt-  PVACRES.  pn  Ma,  nr. 

(iTf«l>rpHw3S«DWMa)  ,...; OQ 

Wm.Green&Son 

.  CROCUY  CO. 


FLOUR!    FLOURS 

$1.50 


Prid*  o#  ToMlM  Brand 
lar«e  ftacks-ettch 


«p*cial.   I  can*  .He 

r*M  qtuOny.  I  tia.  isr 


tu>r«r 


oytAian.      1.       in* 

B»*m  w^ii*  fiMp 

an  ilM  market 
Try  It — lftrff«  h«ra 
■   ror  Mr.    11   lof 

twrat  MM 

•win's  rvM. 

iM^  T  b«r«  Mr. 
n    iMrv   Mr.    r,»a 


■   ^«»»  •peci»l.  3  cmnt  for .......7.  AOC 

fV-M-klri^tt  ^'  Newton  and  Vuinia  wftftr*,    «  ^^ 


Spec 


iala 


20e 

Ww.  i«»M  ilyl*.  N«.  I        e- 
myWty.  .»j»i»i  ]gt^  l>  . . .  «*C 

>irv«  ML  »••  ««ttlity  ||iL 


Saw  Dibbto  Premium  Stamps  and 

t«t    bMutiittl  prvMots   FR££    for    ma*. 

THE  DIBBLE 

TWO~--BlG  STORES"— TWO 


SpeciaisI 

^AT ^ 

FOX,  ^EY 
A  CO.'S 

U«llMr%  KM  41 
Assorted  Ccreste. 

T%M*    Klt«    («Aa(«|    •#  •l||k«M« 

M<-««««.  of  Ui«  foitowins  M*»n- 

MetlMy  •  OaI« 
P««rl   Noftii«y 
mmi  Cm  o«im«I 
H»»l»y    Qntm 

rmmm  c*m  Mtei 

Wluta    Co**    ttMl 

WriMal    HMTtt    <tiM  «TCk*   W 

MvAr     »rtM    II  Tl— Mermi 


MMtrMt  frMk  tmA     tiMr  'M>- 
^m-m  MrtaM  <^C 


>*t    fffc— »  ;.  ^    ...    ■    «W^ 

M*M«  !■••«  %•■■•  rrvA   P«* 

-*%r^m4    m    MklMl       flMi       >ars 

»«««  |p«as  Ik*  MtfHM  ta.  WM 

M«     »U WVC 


White  Cash  Market  I 

BIO  AND  BUSY  MARKIT 


NATIVE  DKESSEO 
FOWL 


RADISHES 


FANCY  NAVELS 
ViwludMcr 


IZTTVKE 


BESTBUntK 

aa*. 


■n»r«  aM  Wty««  wittow   ilto^ 
Dm>  ■«   mil    *•  laakaM 


tfstr*    P«nrir    WMb 


f5e 


.»"»»;(.       ...«3C 
.'  '  '       » 

^     »— »■    «M    II    III    Wi 

«'<  «»■«  ■*«  ■—  mmmmm 
V  <«n  •  »iw.i  i».  to- 

.^aA  Uto  Mmr  »I1»«I  B  n 
"•n^  «i*<ln  fmlftmrnt  «  Ul 
IIMf-«  ,  A  c«»  to  «IM  Air^l^  wiy 
■"«  tWiyTfc.l'^Mi  «.». 

rat  REY 

and  Carter 


ASPARAGUS 


NATIVE 

POTATOES 

17c  Ph. 


FANCY  SMOOD^ 

SHOULOERS 

llcLk 


RARERIKS 


GRAPE  PRUir 
3r«r30«. 

BESTLEMOW 
2tc  Dm 


SPINACK 


USX  PURE  UUU) 
•  tb.»»Mc 


APPLES 


MARILTS 

PURE  CREAM 


bMBLC'B  PUm  ORIAM 


■n 


WMtMlltOfI  4  OSfflSfB 


Quality  Foods  at 
Eatable  Prices 


*  n  HAVE  OPOKD  A  WW  :  ' 

Meat  Market  I 

'—I   t»*    •■I'    rt%     BM»  • 

•»>i'i*  ••".  inD.  •■«.  nil.  ; 

.  yORTH  *  HOFFED  : 

Rm*  ciiiirroii  ffiiixKT.1%  *  I 


•Md  ar  taUa  |rtinii.  l& 

jr*--*-      15c 


Uni.  pw«  U^  Urd,    ««^ 

^L't^'-    32c 


fV^a     r«rs-f«d     »r««iii^ 

4Miitr  bMf.  Ik,  lii,  «r. 

•r  }  Ih.  OX 

■■(V.  kMl  giuaUiMl,  *4 

«••»» «l 


BanwtM.  AraMur  •   ttmom 
Bmifrtiip  briDd.  r.r 

krxk.  JdC 

Oruc^.  inull  lur.        «r 
tkia  ria.t.  fMT  doi       I^C 

r\»m.    -Oir  P.i.      •«  jr 
rat.     «»lk  Met    «lijg 

TaaHUxa  awl  Co»m.  )0c  •- 
Tilw.  iw  cu OC 

Oi»««»  JiiK..    '  Vektrck 

kMt)r 


4«c 


(ai  to  mak«  it  mt*^\ 
lb   for 


I  *B'»nrt 


10c 


Pounds  Beit  Granutatrd 

SUGAR 


51.00 


^  ^  ^  TraserBrds 


Sixth  and 
JackMMi 


iUHur  T>«  Mj''  m««i.x>  »*  *• 


OUR  FRESH  KILLED  MEAT 
SELLS  ItSELF^ 


■»^*M»<Mk<»^i^»*»»**» 


You  don't  have  to  br  aaar«d  of  ll>«  fart  of  any  lUnip  to  Icnow  thai  ihr  meati  >'t>a 
buy  from  the  "MIKUMU  "  Ire  pcr{«rt  in  rvrry  detail— "M  Mh  klrii"  ktumm  it 
IS  killed  right  here  in  Furt  William,  and  ha<  the 


HOME    KILLED    STAMP 


It  Look.  Fr««h 
Is  PrMhl 


It  Looks  Oollclou. 
Is  DoliclousI 


It  Looks  Tonitor 
Is  Tontforl 


There  i»  ai  much  differeuct  between  our  Frrih  Kilted  Steak*  and  Roasts  and  lh« 
ordinarv  kinds  as  there  is  between  cn.kn)  meat  warmed  up  as  ai^amst  freajl  acat— 
Ul  M  J0i  |M  a  feiti  mtm  kr  lM*f— >V  ynea  at  rfnii  ■■<■■>. 


SPECIALS  FOR  SATURDAY 


W«ln«r*,  aioad  %—t—Lf,  %p^r%  Rlb«,  "Sevtt^-  OunarMc*  Smmoc*. 
Turkey*,  0^tcl■•n•  and  D«icka 


Mrtctly  rraah  LaM  Kcs*.  30c  m. 
Or*«ii%  kattiM*,  OnlMMk  Wil>sl»y,  Or* 


M,  Mint,  Oatory  and  Cakkac* 


Scott  &  Co. 


4>S 


TMS  OU>  RKUAMJ  SI1  VIctaria  Awa. 


{ 


GROCERY    ADVERTISING 


129 


Get  a  Basket  Free 

For  iiatiirdaf  we  will  give  away  a  market  basket 
FREE  to  every  one  makinga  75c  purchaae  or  bccier 

Another  Cood  Inducement 

A  dollar  tpent  here   will   get   you    more   for  your 
^oncy  than  *ny  other  market  in  the  city. 

OUR  PRICES  ON  LAMB 

LAMaLKCa    laclfe.  LAMBPORaa    ISelk 

LAMB  CHOP    2Sc  Ik. 

I  No  ^.tif.ng  or  mutton  substituted  here,  but  good 
soft  lamb.  Compare  these  prices  with  wha;  the 
other  Icllows  are  getting.   Our  prices  on  roast  beet 

aiar  rib  roast  ibc  ik.   skoond  rib  i4c  ik. 

0000  CHUCK    IO.iaclk. 

We  cut  these   roasts  from   nothing   but  the  best 
heavy  beef. 

FREE  DELIVERV 


UUGHUirS  CASH  MARKET 

Wl  CLOSE  AU  DAY  WASMIRCTON-S  BIRTHdAT. 


—Somdhlng 


FREE'- 


You-s 


9t  T<M>AY  anhr  wa  ara  (Ivhtc  s 
Oan  af  Oam  mil  wlin  »vrt  p«eli> 
afa  af  awr  baat  40a  Caylan  Tae. 


Kin^  E4vmf4  Crcaaery,  f  u»rMiMaiioisiji.^.flOa 

fort  Ui4,  Ilk  paiTa.  kww  li  ■««■«.■■ ,  Mo. 

Nn  Ut4,  S  Ik   laib.  kiai  ii»<iw< SSa 

r«re  Ur4.  TO-lk  fuk,  Mlteiia , SR.TO 

)"fy  Ctvtm.  pr^na  .,<:•...................>_..  lOa 

It>i<l4rrr  tUtk'.  ftt  «■' .>.».... Itte 

Clic>|«t  SrMAsMilk        ..,._ IOC 

I  rflk  Bc(>.  2  <M.  Im    ^....^ SSa 

sirKiix  N»  u«ie(n.»w4B->~.—- Wa 

Hrj4rkm<,   kf«»»  nmW u  »..». 1S!C 

Peril  Sainage  tSiO 

Tmrjlo  and  C>*bn4p  juiaf|t...., ISO 


Uf>«  Brown  MeM  Co. 

Tar*  WlUlaai     W«M  Tt*    fmn  Arthwr 


Reasons  Why  for 
Farm  Bell  Groceries 

Folkiare  not  going  tu  fall  all 
over  themselves  to  use  "Farm 
Bell  *'  groceries  just  because  we  say 
so. 

We're  not  foolish  enough  to 
expect  It 

There's  a  reason  why.  however, 
for  the  ever  increasing  popularity 
and  favor  of  our  "Farm  Bell" 
iioods. 

First  place.  it*s  our  brand.  Our 
reputation  as  honest  men  and  clean 
merchants  is  behind  it.  We 
could'nt  afford  to  father  less  than 
the  best 

The  goods  have  inherent 
merit.  There  has  to  be  superior- 
ity of  merchandise  before  you  can 
persuade  the  best  folks  in  the 
community  to  use  your  goods. 

The  best  folks  cver>  where  are 
using  Farm  Bell  stuff  and  finding 
It  surpassing  good. 

We  give  full  weight.  We  are 
cranks  on  cleanliness.  We  have 
always  been  food  purists.  We 
put  up  Farm  Bell  foods  in  our 
own  plant.  We  employ  home  in- 
dustry for  every  part  of  the    wurk. 

The  goods  are  good.  That's 
tht:  secret  of  their  success. 

Soda  Extracts,  Baking  Pow. 
dcrs.  Coffees.  Flour,  Candies- 
send  us  a  trial  order  on  any  of 
them.  \\'e  want  to  Know  what 
vouthuJ^o^Farm  Bell  —  our 


The  Lenten  Diet 

This  store  makes  a  specialty 
of  foods  that  are  popular  dur- 
ing Lent.  The  prices  are  as 
usual,  low. 

ALSO 

Fancy  Head  Caroiina  Rice,  3  lbs.  for  25c 
Ocan  Broken  Rice,    •    •    6  lbs.  for  2Sc 

Canned  Asparagus, 25c 

Canned  White  Lhcrrics.  -    •    -    •    25c 

cow  TO  US  AW  MVE  M)!ltt 


wart  Co* 

■  iimI  Imporiert 
»4TA 

Caah  H  tTerylMf  I* 


CHILDS'  BIG  SPECIALS;  l^^-ir^ 


W*  *UK  tnry  ■•aHkatpH'  U 

flMwIi  awwad  Mr  potrana 
rim    ■■»>  QnaMtj  Om* 
■nia«-AJi  Awf^«  »  Tw  <?«»t  Saetng 


■mcsui 


RAISINS 

OMklag  laiatH,  ft.  ■ 

4*4  RaMM,  nkl.   


LARD 


13c  lb. 


Rad  Alaska  Sateaa,  a  can  lie. 

Tk»  Tstooak  Sra«4     A  l»c  Quality    llagaat  Qoadi. 


3  cau  Eiriy  Jue  Peas 


Ckilds' Best  Floor    .    .    .    39c  I 

Tou  ar*  probably  payiig  4Sc.  (er  >M  aa  (ood  qiiality. 


CMMi-  WhHa  riealiH 

SOAP  rotofa  lOc 

Tk««  la  oaa  oUht  WhM«  Soay  a^aal  to  Ikk  la 
4wllly-k«t  daiiMa  Us  pcIMl 


a  Ita.  BaM  Uudry  Much 


L^ft^a  WkH*  Ptaa  Tkr  and  Baaqp  Oo^  Byrap. 


rawy  WMa  Orala  Rla* 


White  Norway  Mackerel  8c  4  Hsh Mk 


Uttle  White  Pea  Beau,  Qurt,  9c 

AaMaalaM>aMl«aaM«t«rB.kli«    Balcuba 
naadfaraikar  aanaaaa 


20€CuLaktcrCitleti-  •  .  17c 


Tka  ckdaM 
Rwtkara 


"S?«  «»•■  Ifca  c«M  «atan  af 


J«b4  at  Ha  kaat 


t»  Oaattk**  WUkg-a  B»»at  Ttifnlatt 


Tl"fk 


Ta. 


mwk.^ 


CalHoniU  Larga 

White  Cherries,  \T 

Larfaat  aad  Saaat  Oalilorala    White    Obarriaa 
Packed  vkan 


can 

•rriaa. 
gms  te  laUii    tkatr    latiinl    da 


The  aora  critical  oaa  la,  tka  aora  plaaaad  tkayll 
ha  wttk  tfch  rr«lt 

ttc.  R^akrtr. 


COffP^     Childa'a  Ooldaa  Paabefry,  lb.     l(c 
VWllVV     oSUda-a  Mack*  a«l  J»»»,  IV.       I7c- 


Ic     t  Pm  OM  kackafaa  Raadlia 


CHILDS  &  CO. 


Oiatj»  aad  I  aa«ta«  Boaata. 
Bntaoa  tea  MoM 


EYES  BLACKENED 
NOSE  BROKEN 
POULTRY  TROST 


Of 

the 


WE  DID  IT! 

vOUT   PRICSft   TOOAir' 


MtOH^ILLCI)  t.f(t(.RCN\  ^M^ 
^iu»M-KIU.EO  aiOILLftS.  Ps— <   • 

fwtz%n-%nxhD  piot.of«s.  d**.^ 

VENISaM  STCAK.  Pmm4        .   ..«,.   .. 
iHOOM  ITLAft.   Pmm4        '. 

BAaaiTf,  9t»» 

»ttftii  cobMTvv  cooa.  Amm 


.:::::x^!:::. 


as< 

9«K 


NEW  POULTRY  STORE 

•t  Narth  Markal  Strati,  Boatan 


CHILDS' 

Houaehold  News  BuUetii* 


CAMPm.  W.  t,  FEBRUARY  U.  I»ia      ^ 


TEA!  TEA! 

TiMfc  are  nunv  wtw  air  fwded  In  then 
purchaacs  ol  lea  by  price  aJone.  "Any  old 
thing"  ihai's  cheap,  the  leason  that  it  is  cheap 
b  featauae  It's  "any  old  ihln(. " 

It  would  surprise  the  average  consumer  to 
kaaw  how  very  Hiile  high-grade  tea  Is  Imponed 
M*  IMS  countiy.  only  a  lew  dealers  even  In 
Ihc  larRM  ciiies  handle  fine  tea  There  is  a 
yewklg  demand  lot  the  best  and  an  Irtcreasing 
pacayiltlao'sl  the  (act  thai  the  best  is  the 
chtapast  A  pound  of  out  "Ouichess"  Mended 
Ma  at  40c  a  pound  wiH  make  200  cups  ol  de 
lidaii*  Mk  Ml  dear  certainly.  Packed  In  lani 
l«y  alr-l||hl,  q«ane<-pound  packages  (or  iSc. 
AM  ytU  Rl*  *"  '<*~no  p«lir&  premiumv  etc 


iniiiiiiiiii 


>si>aeti**i»n 


PAN  CAKE  BARGAINS 
riW^k  BKb  Jerry,  k.  IM  Umntut,  k. 


HmtliiUnTAILEPEAIS.:9c< 


KST  lESSINA  LEIONS. 


9cte 


What  you  can   O 
get  at  Child.'  ^Q 


FOR 


lHlllMlqSHL3t|}la|sMl,:  :  :  3t 
miaMMrklPHii^Ml,  :  3t 
I  pM  MaMnitt,  3t  1 1  nM  wm,  :  x 

9  MM  GaCtt,  I  3(|  I  rMM  nwii  •  3c 

Saae  Ikka  ckarga  i<  (a*  tomm  W  IkaM 


Hie  Qaiitj  larylaad  Peaches,  Mc « 


i  Ciis  EAILV  JUNE  PEAS,  :  :  :  2Sc 


aL;:Uaob.»c|!akaSgl-a,8cc«a 


laseBraai  CONDENSED  IIU,  He* 


I(erwaylACKEREL,7c4fish2Sc 


Lardy  13c  lb. 


UTTLE  WIITE  PEA  BEANS,  9c  Qiart 

a  QUUtT  It  aOUAL  TO  TWO  POUNM 


Hf  Pli  PIffARED  BUaWIEAT,  9c 


iX  PWNES, :  25c  I  UeseCarraatefctt 


FANCY  WHOLE  6IAIN  IKE.  :  Sc  lb 


DK  PKi  CIILDS*  ROLLED  OATS,  7c 


COFFEE 

Clulds'  GoMen  Santos. :  17c  lb 
Childs'  CoMen  PeBberry.  19c  lb 
Chads'  SmcIbI  Blend.  :  23c  lb 
ChlldB' NechB  Bad  Java.  27clb 


FEBRUARY  28th.  MARCH  lal.  2nd. 

Childs'  &  Co., 


CAUMN  STOItES 

rff« 

ITB. 

**a. 


VBM«  BTB. 


•B*  mAamm  n  ^^ 

Mr«a»  Amm\AMun  an. 

2[S  AM*  raaaauL  tn.      ^ 


130 


GROCERY    ADVERTISING 


GROCERY    ADVERTISING 


131 


THE  HABIT  OF  PROFIT  ANALYSIS 


HOULD  you  be  able 
to  accomplish  "one 
hundred  per  cent, 
more  profit"  this  year 
on  every  article  yi>u 
sell  you  would  not 
mind  so  much  the  in- 
creased rent  and  your 
clerks  would  probably 
find  some  of  your 
added  prosperity  com- 
ing to  them  in  the 
form  of  salary  ad- 
vances. Only  occa- 
sionally does  the 
chance  come  to  im- 
prove your  profits  on 
any  staple  seller  one 
hundred  per  cent,  or 
even  half  that  much.  And  so  when  the 
salesman  walks  in  and  says  he  can  show 
you  how  to  do  it  you  give  him  scant  at- 
tention and  nine  times  out  of  ten  turn 
him  down.  The  effect  of  this  is  to  lead 
him,  if  he  be  a  good  judge  of  human  na- 
ture and  also  a  good  salesman,  to  talk 
of  other  points  of  merit  in  what  he  has 
to  offer  you  and  leave  the  "dealer's 
profit"  feature  altogether  out  of  his  sell- 
ing argument,  or  if  he  mentions  it  to 
touch  upon  it  only  casually. 

But  after  all,  "profit"  is  what  you  are 
in  business  for  and  more  consideration 
of  the  profit  possibilities  of  each  item 
you  sell  will  pay  you  for  all  the  trouble 
and  time  you  give  to  acquire  the  habit  of 
profit  analysis. 

Here  is  an  example.  A  specialty  sales- 
man representing  Swift  &  Company 
comes  into  your  store  to  sell  you  Swift's 
Pride  Cleanser.  He  should  tell  you  that 
he  can  increase  your  cleanser  profits  one 
hundred  per  cent.,  but  if  he  did  you 
would  at  once  undervalue  the  absolute 
and  demonstrable  superior  merit  of  the 
product.  Therefore  he  tells  you  at  the 
start  that  Swift's  Pride  Cleanser  is 
packed  fifty  cans  to  the  case  and  costs 
the  retailer  always  $3.00  per  case,  never 
more  and  never  less.  It  retails  for  ten 
cents  per  can.  He  then  tells  you  that  it 
is  advertised  nationally  in  magazines  of 
wide  circulation  and  locally  in  street 
cars,  on  painted  boards,  by  posting  on 
bill  boards,  by  newspaper  display  and  by 
small  sample  cans  and  booklets  distrib- 
uted from  door  to  door.  He  may  also 
be  able  to  tell  you  that  in  your  particu- 
lar territory  free  distribution  of  coupons 
redeemable  by  the  retail  dealer  are  being 
put  out.  In  addition  to  the  foregoing,  if 
you  give  him  time,  he  will  explain  to  you 
that  Swift's  Pride  Cleanser  has  only  one 
national    competitor,   that    the    five   cent 


cleansers  are  not  to  be  classed  with  the 
two  national  ten  cent  cleansers  either  in 
quality  and  consequent  efficiency  or  in 
local  selling  volume.  He  will  prove  his 
quality  talk  by  stating  a  few  simple 
facts  about  scientific  cleanser  manufac- 
ture after  the  natural  feathery  Nebraska 
Silica  is  obtained  and  he  will  close  tus 
selling  argument  by  repeating  what  he 
said  in  the  beginning,  that  Swift's  Pride 
Cleanser  is  packed  fifty  cans  to  the  case 
and  always  costs  you  $3.00  per  case, 
never  more  and  never  less.  It  retails  for 
ten    cents   per   can. 

This  puts  the  retail  profit  analysis  up 
to  you  and  if  you  have  formed  the  habit 
of  always  figuring  profit  possibilities  you 
at  once  say  to  yourself:  This  can  be 
made  to  give  me  one  hundred  per  cent, 
more  profit  on  my  cleanser  business  than 
I  have  heretofore  enjoyed.  Here  is  your 
mental  arithmetic  put  into  type: 

Swift's  Pride  Cleanser,  $3.00  for  50 
cans  =  cost   .06  cents  per  can. 

The  other  cleanser,  $3.40  for  48  cans 
=  cost  .071  cents  per  can.  I  sell  regu- 
larly 3  cans  of  cleanser  for  25  cents. 

3  cans  other  cleanser  sold  for  .25     cts. 

cost  .215  cts. 


profit         .035  cts. 
3  cans  Swift's   Pride  Cleanser 

sold  for  .25  cts. 
cost  .18  cts. 

profit        .07  cts. 

Increased  profit,  100  per  cent. 

On  the  single  can  sales  at  10  cents  the 
percentage  of  increased  profit  is  less  but 
still  it  amounts  to  a  difference  worth 
making. 

Thus  you  have  offered  you  a  profit  op- 
portunity of  one  hundred  per  cent,  in- 
crease on  a  product  of  standard  manu- 
facture with  quality  not  excelled  and  with 
large  national  advertising  permanently 
behind  it.  It  is  not  a  question  of  substi- 
tution which  confronts  you  in  any  effort 
you  make  to  earn  this  greater  profit — at 
most  the  demand  upon  you  would  only 
be  for  your  recommendation  and  "once 
used — permanently  used"  will  be  the  rec- 
ord of  Swift's  Pride  Cleanser  with  your 
customers. 

Two  other  cleanser  profit  considera- 
tions confront  you.  Why  should  you 
handle  five-cent  cleansers  and  why  should 
you  encourage  the  sale  of  even  a  ten- 
cent  cleanser  of  a  cheap  character  weigh- 
ing around  26  to  30  ounces  per  can?  A 
can  of  powdered  white  stone,  heavy  in 
bulk,  will  last  the  housewife  a  long  time 
and   give   her   very   little   satisfaction   in 


use,  and  the  fact  that  it  carries  a  label 
denominating  it  a  cleanser  does  not  make 
it  so.  Your  customers  should  use  a 
cleanser  of  merit  and  efficiency  and  you 
should  want  them  to  have  the  satisfac- 
tion which  comes  from  using  the  best 
thus  bringing  them  to  your  store  as  fre- 
quently as  possible  to  renew  their  supply 
and  give  you  the  "dealer's  profit"  on 
Swift's   Pride  Cleanser. 

.Sell  advertised  goods.    Swift  &  Co.  are 


spending  many  thousands  of  dollars 
every  year  to  make  their  trade-marks  and 
their  goods  familiar  to  every  consumer. 
This  general  demand  is  being  created  to 
make  it  easy  for  the  retailer  to  sell  these 
goods.  A  simple — but  effective  way — of 
doing  this  is  to  use  the  cuts  of  Swift  & 
Co.'s  products  in  your  local  advertising. 
This  alone  is  a  constant  reminder,  and 
will  bring  results.  They  are  furnished 
without  charge. 


Swifts  Pride 


Greatest  Aid  to  the 
Housewife  since  Brooms 

were  Invented 


••  ( 


M 


;.{ 


HOW  TO 

ADVERTISE 

A  RETAIL 

STORE 

By  A.  E.  EDGAR 


m: 


HOW  TO  ADVERII^SE 
A  RETAIL   6TORJB 

BY  M/BERT  E.  EDGAJR 


This  book  is  written  by  a  merchant- 
advertising  man  who  sells  goods  from 
his  own  store  and  knows  how  to  sell 
them.  Mr.  Edgar  is  also  a  frequent 
contributor  to  Brains  and  other 
business  periodicals.  There  are  more 
than  600  illustrations  of  newspaper 
ads  photographically  reproduced  from 

the  originals.    There  are  20  pages  of  practical,  helpful  hints  on  how  to  lay  out 
advertising  copy,  also  more  than  250  selling  helps  and  schemes  to  attract  trade. 


Teaches 


How  to  lay  out  advertising  copy, 

How  much  space  to  use, 

How  to  design  an  attractive  space-saving  name-plate, 

What  a  headline  should  accomplish. 

How  to  get  and  use  proper  illustrations, 

How  to  write  your  advertising  introductory, 

How  to  describe  an  article  so  as  to  make  sales, 

What  style  and  method  of  pricing  you  need, 

The  preparation  of  effective,  free  advertising. 

How  to  find  and  properly  use  selling  points, 

The  making  of  store  papers,  booklets,  leaflets,  folders,  advertising  letters, 
and  mailing  cards, 

The  organization  of  a  follow-up  system. 

The  uses  of  calendars,  blotters,  post-cards,  advertising  novelties,  package 
enclosures,  and  hand-bills. 

Proper  methods  of  window  advertising. 

Correct  outdoor  advertising. 

Spring,  fall  and  other  openings  advertising, 

Two  hundred  fifty  selling  helps,  guessing  ana  voting  contests,  drawings, 
schemes  to  attract  boys  and  girls,  premium  schemes. 

The  sensible  advertising  of  special  sales  and  clearance  sales. 

The  uses  of  leaders  and  bargains. 

Many  novel  sales  plans, 

The  promotion  of  business  in  a  number  of  specific  retail  lines — this  de- 
partment alone  occupies  about  100  pages, 

Mail-order  advertising  and  general  advertising, 

Points  about  type,  borders,  ornaments,  and  cuts. 

Nearly  20  pages  of  practical  and  helpful  hints  on  how  to  lay  out  adver- 
tising copy, 

How  to  read  proof  and  technical  terms. 

Sho^ivlnfl  ho%ir  all  these  things  are   accomplished   by  the 
highly  paid  ad  managers  and  the  cross-roads  storekeepers 

More  than  500  Pages,  Handsomely  bound 
Sold  lor  $3.50  per  copy,  postpaid 


BRAINS  PUBLISHING  CO. 

310  BROADWAY  ::  :;  NEW  YORK 


Date  Due 


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Put  the  Modern  Advertising 
Plant  in  Your  Office 


Use    It    to    Bring   Your   Wares    to    the 

Personal   Attention    of   Your    Customers 

By  Means  of  Personal  Letters 


OLIVEI^ 

The  Standard 
Visible  Writer 


Will  Pay  for  Itself  Quickly  in  New  Busi- 
ness It  WiU  Bring  You,  and  You  Have  the 
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Let  us  tell  you  about  this  personal  letter 
Let  us  show  you  the  Oliver. 
You  can  easily  use  it  yourself. 


COMPANY 


310  BROADWAY,  NEW  YORK 


i» 


END  OF 
TITLE 


